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Pro golfers Gregg, Lindblom break into training aids with Short Game Gains

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In January of 2020, professional golfers, social media influencers and power couple Hannah Gregg (@hannahbgg) and Fredrik Lindblom (@fredriklindblom) launched a training aid business making tools to help the average amateur improve their golf game.

They gathered data from players on the PGA Tour, Symetra, Korn Ferry and other mini tours to create a line of products called Short Game Gains.

Their mission was to take the tools that they loved and saw frequently in the bags of other pros, and upgrade them- creating a super powered line of golf training tools that would actually make players better.

For any entrepreneur, it is important to take your idea and create something that solves a problem. According to Lindblom, this is why Short Game Gains has been so helpful to amateurs and pros alike. “You will notice that our product offerings are simple, easy to understand and efficient. That’s the point; we are trying to offer aids that improve skill and provide feedback without gimmicks or confusion,” he said.

At the heart of the brand, the products designed to help players with the three core skills of putting; speed, consistency of stroke, and start line (or read).

Included in the Strokes Gained Bundle are the Accurate Aim Kit, the Putting Mirror, Ghost Holes, Start Line String, and Cup Reducers.

“Each one of these is designed to help golfer develop better fundamentals, whether it’s green reading, speed and start lines, or aim. These are the core elements of putting and we know that they help players reduce scores” said Lindblom.

There is very good science to back this up. Researchers have demonstrated that practice is about spacing and adding contextual feedback to deliberate practice to create better practice. According to Hannah, “Short Game skills are learned. These tools give you instant feedback on things like clubface at address, at impact, and after impact. We added features to like the Start Line Ruler because these tools are designed to teach you what your tendencies are instantly, and then to help you fix them.”

I have used Short Game Gains myself to help with my putting woes. My tendency under pressure is to change my capture speed; the rate at which the ball is rolling towards the hole at delivery. As this rate increases, the effective size of the hole gets smaller. Unfortunately under pressure, this is my tendency; to hit it hard! To help build better capture speed in practice, I am developing speed awareness and monitoring the distance that my putts would roll past the hole, using the Ghost Holes.

If you want to learn more, you can follow Short Game Gains on Instagram (@shortgamegains) or visit their website.

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Brendan is the owner of Golf Placement Services, a boutique business which aims to apply his background in golf and higher education to help educate players, their families and coaches about the process! Website - www.golfplacementservices.com Insta - golf.placement.sevices Twitter @BMRGolf

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1 Comment

  1. Lucia

    Sep 13, 2020 at 6:31 am

    Everyone loves what you guys are up too. https://www.reiva.us

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Whats in the Bag

Hudson Swafford’s winning WITB: 2020 Corales Puntacana Resort & Club Championship

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Driver: Ping G400 LST (8.5 degrees)
Shaft: Aldila NV 60 TX

3-wood: Ping i25 (14 degrees)
Shaft: Aldila Rogue 125 MSI 80 TX

5-wood: Ping i25 (18 degrees)
Shaft: Aldila Tour Blue 85

Irons: Ping S55 (4-9)
Shaft: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey SM8 (46-10F), SM7 (52-12F, 56-10S), TaylorMade MG Hi Toe (60-09LB)
Shaft: True Temper Dynamic Gold Tour Issue X100

Putter: TaylorMade Spider X Tour
Grip: SuperStroke

Ball: Titleist Pro V1

 

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Whats in the Bag

Akshay Bhatia WITB (September 2020)

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Driver: Callaway Mavrik Sub Zero (8.5 degrees)
Shaft: Project X HZURDUS “Hulk” Smoke Green 75 6.5 TX

3-wood: Callaway Mavrik Sub Zero (15 degrees)
Shaft: Project X HZURDUS Hulk Smoke Green 85 6.5 TX

Irons: Callaway Epic Forged (3), Callaway Apex MB 18 Raw (4-PW)
Shafts: KBS TG Hybrid Proto 95 X (3), KBS $-Taper Black 125 S+ (4-PW)

Wedges: Callaway MD5 Jaws Raw (50S, 54S, 60C)
Shafts: KBS $-Taper 125S+

Putter: Odyssey SL Black Armlock 7

Grips: Iomic Sticky 2.3 Black

 

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Top 5 strokes gained: around-the-greens 2020 and the wedges they used

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#5 Hideki Matusyama (.458% AVG, 27.951 SG) 


Wedges: Cleveland RTX Forged Prototype (52-10, 56-8 @57.5, 60-08 @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

#4 Brandt Snedeker (.514% AVG, 25.685 SG) 

Wedges: Callaway Mack Daddy 4 (52-10S, 56-10S) Vokey SM8 (60K)
Shafts: True Temper Dynamic Gold Tour Issue S400

#3 Aaron Baddeley (.520% AVG, 19.257 SG) 

Wedges: Ping Glide 2.0 (52-12SS), Ping Glide (56-10), Titleist Vokey 260 (60-12, @59)
Shafts: True Temper Dynamic Gold Tour Issue S400

#2 Rob Oppenheim (.536% AVG, 24.106 SG)

Wedges: Ping I210 UW (52) Ping Glide 2.0 Stealth (56-12SS, 60-10SS)
Shafts: Ping ZZ-65

#1 Jason Day (.632% AVG, 25.287 SG AVG) 

Wedges: TaylorMade MG2 Satin (50-09SB, 54-11SB, 60-10SB)
Shafts: True Temper Dynamic Gold Tour Issue S400

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