19th Hole
Is Adams Golf coming back?
If you happen to have “Adams Golf is resurrected” on your 2020 golf equipment bingo card—congratulations because it appears that after a total social media and club release blackout which started in May of 2016, something has awoken this OEM (or at least the social media manager) from a deep sleep.
The first sign of life was on their Twitter page, followed by an identical post on their Instagram page towards the end of last week referring to Pinehurst and the limited edition headcovers they produced for the 2014 major championships.
Then yesterday afternoon, there was a followup post on Instagram showcasing their XTD Forged irons backdropped by a links course. If Adams is looking to drum up interest based on nostalgia, so far they are doing a great job because the XTD Forged irons are still considered to be one of the best they ever produced. In fact, we should probably give more credit to Adams for introducing the world to a better player’s floating face iron.
What does it really mean for Adams?
Is this someone in TaylorMade’s marketing department having a bit of fun? Remember TaylorMade back when it was still TaylorMade/Adidas bought Adams and all of its IP in the spring of 2012 for around $70 million. I recounted why that may have occurred here: Remembering the greatest club launches of 2011, which went into a deep history on slotted wood technology and the end of Adams.
From what I have experienced, Adams still has a deep cult following with better players thanks to the hybrids they produced as well as their forged irons, which flew well under the radar for a long time but were among the best in the business. Even their final line of XTD woods pushed the boundary of technology and offered amazing performance.
In the end, this could be just a few people having some fun with an old social media account to judge interest and get some feedback—which I should note is clearly working, because I sat down to write this. The other more plausible explanation is TaylorMade is actually looking to bring Adams back as a more price-conscious option, which makes some sense since considering the recent influx of new golfers in 2020 and the massive popularity of package sets—something Adams was well known for.
Whatever is happening we will continue to ask questions until we get to the bottom of this Adams mystery.
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19th Hole
Man charged with stealing millions of dollars worth of memorabilia from Augusta National
According to a report from the Chicago Tribune, a man has been charged in Chicago with stealing millions of dollars’ worth of memorabilia from Augusta National.
The man, Robert Globensky, was charged with transporting the memorabilia across state lines.
The report states that between 2009 and 2022, Globensky allegedly transported “millions of dollars’ worth of Masters golf tournament merchandise and historical memorabilia” from Augusta National “and transported to Tampa, Florida, knowing the same had been stolen, converted and taken by fraud.”
The document was filed Tuesday in the U.S. District Court for the Northern District of Illinois.
Per the court records there is no mention that Globensky worked for the golf club.
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19th Hole
Talor Gooch: 54 holes is more exciting for the fans
Over the past few weeks, two of LIV Golf’s biggest stars, Jon Rahm and Phil Mickelson, have both expressed that they believe LIV could go to 72 holes.
While speaking to BBC Sport, Rahm said he “wouldn’t mind” going to 72 holes.
“If there ever was a way where LIV could go to 72 holes I think it would help all of this argument a lot.”
“The closer I think we can get LIV Golf to some other things the better. I think it would be for some kind of unification to feed into a world tour or something like that.
“I don’t know if I’m alone in this, but I definitely wouldn’t mind going back to 72 holes.”
Phil Mickelson, while speaking after his final round at The Masters, also said he “wouldn’t be surprised” if LIV went to 72 holes.
“I don’t think it makes a difference either way. We’ve got mini-tours playing 54, Champions Tour playing 54. I wouldn’t be surprised if some or all of LIV events went to 72. I don’t know, but it doesn’t matter. I enjoy the competition.”
Another one of LIV’s top players, Talor Gooch, expressed on Wednesday that he feels quite differently.
“It’s just funny to me, this arbitrary number of 72.”
“Why is it not 90? “Why is it not 108? We just decided to make that number the number, for what reason?”
“Everyone’s talked about world ranking points and all this stuff, but no one’s talked about what do the fans enjoy more?”
“People want something that’s going to be more exciting. And I personally think that the 54 holes is more exciting for the fans.”
After Gooch’s comments, I decided to get some fan feedback for myself, making a poll on X. With about 4,500 votes in at the time of writing this, roughly 84% of voters in the poll indicated they’d prefer 72 holes to just 16% saying they’d prefer 54.
Rahm prefers 72 holes
Gooch prefers 54 holesWhere do the fans stand?
— Matt Vincenzi (@MattVincenziPGA) April 17, 2024
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- The wild reason why Mark Wahlberg was initially denied entry to an Australian golf club
- 2-time major champ announces shock retirement from the sport at age of 33
- Edoardo Molinari reveals the latest PGA Tour golfer to turn down ‘good offer’ from LIV Golf
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19th Hole
Brandel Chamblee has ‘no doubt’ who started the McIlroy/LIV rumor and why
Earlier this week, rumors began to fly that Rory McIlroy could be making a shock switch to LIV Golf which caused quite the stir on social media.
However, on Tuesday, McIlroy emphatically shut down those rumors, telling Golf Channel’s Todd Lewis at the RBC Heritage at Harbour Town:
“I honestly don’t know how these things get started. I’ve never been offered a number from LIV and I’ve never contemplated going to LIV. Again I think I’ve made it clear over the past two years that I don’t think it’s something for me.
It’s unfortunate that we have to deal with it and this is the state that our game’s in. I’m obviously here today and I’m playing this PGA Tour event next week and I will play the PGA Tour for the rest of my career.”
Golf Channel analyst and longtime LIV critic, Brandel Chamblee, took to social media before McIlroy’s statement to point the finger at “Saudis/LIV,” who he believes started the rumor:
I have no doubt that this rumor was started by Saudis/LIV… to benefit Saudis/LIV after such a poor showing, as a group, at The Masters.
I’d be very surprised if this turns out to be true. https://t.co/SWNgjHtWSM
— Brandel Chamblee (@chambleebrandel) April 16, 2024
When one user pushed back on Chamblee’s claim that LIV golfers had a poor showing at the Masters, Brandel went further into why he believes the opening major of the year was a failure for the breakaway tour.
You think they paid 3 billion for a few top tens and to be +82 as a group at major? A senior citizen beat some of their “stars” and almost all the game’s of LIV players have deteriorated since they sold their souls to the Saudis who only bought a moment in time… nothing else. https://t.co/xERkYsztIJ
— Brandel Chamblee (@chambleebrandel) April 16, 2024
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- The wild reason why Mark Wahlberg was initially denied entry to an Australian golf club
- 2-time major champ announces shock retirement from the sport at age of 33
- Edoardo Molinari reveals the latest PGA Tour golfer to turn down ‘good offer’ from LIV Golf
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