Opinion & Analysis

So you wanna work in golf media…

Published

4 years ago

Aug 7, 2020

I get this question all the time: “So, how does someone get a job in golf media?”

Hmm…I could give you a bunch of tips, ideas, resume suggestions, etc. I’m not going to. All I know is how I got here. It’s a story of passion, initiative, blind luck, God, and desperation.

I feel like in the telling of how I got here you will see a path but not the only path.

My story—condensed into the point golf gear took over my life.

It’s 1993, and I’m a sophomore in high school at John F. Kennedy Memorial in Burien, Washington. I was a baseball player my whole life, and for whatever reason that summer, I decided it wasn’t for me anymore, and I wanted to go scrub clubs, pick balls and have the occasional lung dart with my buddies at the local country club. At that time, golf was something to me just shy of an afterthought. I had played the occasional short 9 as a kid, went to a camp or two, but in all honesty, it was just another game.

Fast forward to my first week working at Rainier G&CC—the second assistant was a guy named Mike Montegomery (DOG at Glendale CC now), and he took me to the range to help pick balls and hit some into the net. After about 30 mins of pounding balls, I was hooked. Hook, line, and sinker.

I’m an obsessive person by nature, so when I get into something, it becomes a bit scary—I want to know everything. That’s when the equipment junkie revealed himself, and it all started with a trip to the dentist and an issue of Golf Digest.

This one…

Golf Digest, February issue, 1993

This magazine started the whole thing. No, it wasn’t the fact that Phil Mickelson graced the cover, it was the advertisements. The color codes of Ping, the black and gold of Cobra, Titleist Tour Balata, Founders Club, and on and on. Everything looked just so damn awesome. I wanted to try, see, touch and feel everything I could. And I did. From that point, until even today, golf and golf gear dominate a good chunk of my thoughts every day.

Lesson #1: To do this job well….you have to obsessed.

Now we are in 2005. I’m working in Irvine, California, for LendingTree slanging equity loans to the A paper client,s and in the search engine, I type David Duval golf clubs…

Before I go further it must be acknowledged that my good friend Nico Bollini and I used to spend HOURS on Getty images and at the local Wajamaya scouring pictures of players bags in Golf Classic magazine and any close-ups Getty would catch. Instead of going to parties and chasing girls as normal people do, we were trying to see what shaft Ray Floyd had in his Bridgestone J’s driver.

Back to DD. I type in “David Duval golf clubs,” and I land on this weird forum thing called BombSquad Golf. It was a site that not only talked gear in-depth like Nico and I did, but they had some dude taking pics at tour events. It was golf porn. I was in. Eventually, BSG became nothing, and Richard Audi and GolfWRX.com took over. That story is very well told, so I won’t go into it.

That fueled my golf junkie for a long time. It wasn’t until 2012 and the urging from my then-girlfriend that I began writing for WRX. Since I was on the site so much and had so many opinions, she jokingly said, “You should write for them,” to which I replied, “I should.”

This is where luck comes in. I found the contact info at the bottom of the site and ended emailing Zak, the editor at the time.

“Hi Zak,

My name is John Wunder and I am extremely excited and interested in writing for Golfwrx! I have been a member of this site for over 6 years now and I have always admired the professionalism and in-depth coverage that your site provides. I am what they would call in the golfing streets a “Junky”. Tour news, college news, equipment trends, companies, in the bag info, history, etc. You name it, I know it. I’m a lifer and the only thing I have left to do to get my fix is either learn how to putt and play the mini-tours or start writing. Unfortunately, even the belly putter was of no use to me so writing it is! As writing goes my experience is limited with the exception of the occasional Facebook comment but my knowledge of the game and its culture is undeniable. I’m dying to be apart of this thing and if I had not been scrolling to the bottom of the page I would not have noticed the link to you. Maybe it’s a sign from the Golfing Gods, you never know. Any information you can give would be much appreciated. I Look forward to hearing from you.”

Lesson #2: You won’t know what’s possible until you ask.

Eventually, Zak gave me a shot and from 2012 to 2018 I wrote roughly 30-40 articles for WRX. For fun, for free, for the love of the game. I wrote opinion pieces, did some video articles, reviews, tournament recaps, etc. Every time they asked, I said HELL YES. Why not? Golf content is what I think about all day anyway. It requires no real study or extra work to execute. It’s something I can just sit down and do, sometimes quickly.

Now we find ourselves in 2018. It’s late January. My son Seve had just been born and my main source of income at the time (film/tv) was slow and unpredictable. I had two months of savings left, no consistent income coming in to speak of, and with two kids and my girl that I am supporting. Things got scary. Desperate is a better word. In that desperation, a decision was made. I wanted to finally do the thing I’ve always wanted to do. Work in the golf business.

I sat down and mapped out my plan…

Lesson #3: Don’t be afraid of desperation. God can be found there.

But how? What can I bring to the table?

Remember obsession? Remember the power of asking?

I knew my knowledge of the tour and golf equipment was abnormal, to say the least. It still is. I knew that I had a Rolodex to choke a horse, and I had the email of someone at WRX that I could plead my case to. The editor at the time, Andrew Tursky. My email to him was very similar to my email to Zak. I plainly told what I wanted to do, why they needed me, and left it at that.

The term the squeaky wheel gets the grease is so true in my case—every job I have ever chased, there were two things I made sure were in place…

I knew my passion equaled my knowledge
I was willing to hear NO multiple times until the right YES came along.

Lesson #4: Know where you want to go (and tell people).

That email turned into a face-to-face with the GolfWRX brass, to a “yes we will hire you,” to getting a job doing what I love.

The job I was hired for has mutated into something way different. Every person at GolfWRX.com does multiple jobs—there is really no definitive titles or boxes we fit in. It’s a passionate, nimble crew and to a person, everyone is a golf junkie degenerate, including the owner, Rich. That was the deciding factor of going down this path. Yes, I wanted the job, but after meeting Richard Audi and discovering he was just as crazy as I am, I knew I had to work for that man.

The moral of the story is this: Golf media is not a box anymore. You don’t need a degree in journalism or your doctorate in Bill Shakespeare. It’s the time of the hustler. So, if you have something to say, say it, something to show, show it, and most importantly if you want to get in, ASK. ASK. ASK. Someone will say yes eventually and when they do, what you do with that YES is up to you.

Hope this gives you a hint that like anything else, there is not one door, there are multiple. Knock, scream, kick, and do it with some fire.

Lesson #5: ANYTHING is possible if you want it bad enough

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Instruction

The Wedge Guy: The easiest-to-learn golf basic

Published

4 days ago

Mar 29, 2024

Terry Koehler

My golf learning began with this simple fact – if you don’t have a fundamentally sound hold on the golf club, it is practically impossible for your body to execute a fundamentally sound golf swing. I’m still a big believer that the golf swing is much easier to execute if you begin with the proper hold on the club.

As you might imagine, I come into contact with hundreds of golfers of all skill levels. And it is very rare to see a good player with a bad hold on the golf club. There are some exceptions, for sure, but they are very few and very far between, and they typically have beat so many balls with their poor grip that they’ve found a way to work around it.

The reality of biophysics is that the body moves only in certain ways – and the particulars of the way you hold the golf club can totally prevent a sound swing motion that allows the club to release properly through the impact zone. The wonderful thing is that anyone can learn how to put a fundamentally sound hold on the golf club, and you can practice it anywhere your hands are not otherwise engaged, like watching TV or just sitting and relaxing.

Whether you prefer an overlap, interlock or full-finger (not baseball!) grip on the club, the same fundamentals apply. Here are the major grip faults I see most often, in the order of the frequency:

Mis-aligned hands

By this I mean that the palms of the two hands are not parallel to each other. Too many golfers have a weak left hand and strong right, or vice versa. The easiest way to learn how to hold the club with your palms aligned properly is to grip a plain wooden ruler or yardstick. It forces the hands to align properly and shows you how that feels. If you grip and re-grip a yardstick several times, then grip a club, you’ll see that the learning curve is almost immediate.

The position of the grip in the upper/left hand

I also observe many golfers who have the butt of the grip too far into the heel pad of the upper hand (the left hand for right-handed players). It’s amazing how much easier it is to release the club through the ball if even 1/4-1/2″ of the butt is beyond the left heel pad. Try this yourself to see what I mean. Swing the club freely with just your left hand and notice the difference in its release from when you hold it at the end of the grip, versus gripping down even a half inch.

To help you really understand how this works, go to the range and hit shots with your five-iron gripped down a full inch to make the club the same length as your seven-iron. You will probably see an amazing shot shape difference, and likely not see as much distance loss as you would expect.

Too much lower (right) hand on the club

It seems like almost all golfers of 8-10 handicap or higher have the club too far into the palm of the lower hand, because that feels “good” if you are trying to control the path of the clubhead to the ball. But the golf swing is not an effort to hit at the ball – it is a swing of the club. The proper hold on the club has the grip underneath the pad at the base of the fingers. This will likely feel “weak” to you — like you cannot control the club like that. EXACTLY. You should not be trying to control the club with your lower/master hand.

Gripping too tightly

Nearly all golfers hold the club too tightly, which tenses up the forearms and prevents a proper release of the club through impact. In order for the club to move back and through properly, you must feel that the club is controlled by the last three fingers of the upper hand, and the middle two fingers of the lower hand. If you engage your thumbs and forefingers in “holding” the club, the result will almost always be a grip that is too tight. Try this for yourself. Hold the club in your upper hand only, and squeeze firmly with just the last three fingers, with the forefinger and thumb off the club entirely. You have good control, but your forearms are not tense. Then begin to squeeze down with your thumb and forefinger and observe the tensing of the entire forearm. This is the way we are made, so the key to preventing tenseness in the arms is to hold the club very lightly with the “pinchers” — the thumbs and forefingers.

So, those are what I believe are the four fundamentals of a good grip. Anyone can learn them in their home or office very quickly. There is no easier way to improve your ball striking consistency and add distance than giving more attention to the way you hold the golf club.

Vincenzi’s 2024 Texas Children’s Houston Open betting preview

Published

1 week ago

Mar 26, 2024

Matt Vincenzi

As the Florida swing comes to an end, the PGA Tour makes its way to Houston to play the Texas Children’s Houston Open at Memorial Park Golf Course.

This will be the fourth year that Memorial Park Golf Course will serve as the tournament host. The event did not take place in 2023, but the course hosted the event in 2020, 2021 and 2022.

Memorial Park is a par-70 layout measuring 7,432 yards and features Bermudagrass greens. Historically, the main defense for the course has been thick rough along the fairways and tightly mown runoff areas around the greens. Memorial Park has a unique setup that features three Par 5’s and five Par 3’s.

The field will consist of 132 players, with the top 65 and ties making the cut. There are some big names making the trip to Houston, including Scottie Scheffler, Wyndham Clark, Tony Finau, Will Zalatoris and Sahith Theegala.

Past Winners at Memorial Park

2022: Tony Finau (-16)
2021: Jason Kokrak (-10)
2020: Carlos Ortiz (-13)

In this article and going forward, I’ll be using the Rabbit Hole by Betsperts Golf data engine to develop my custom model. If you want to build your own model or check out all of the detailed stats, you can sign up using promo code: MATTVIN for 25% off any subscription package (yearly is best value).

Key Stats For Memorial Park

Let’s take a look at several metrics for Memorial Park to determine which golfers boast top marks in each category over their last 24 rounds:

Strokes Gained: Approach

Memorial Park is a pretty tough golf course. Golfers are penalized for missing greens and face some difficult up and downs to save par. Approach will be key.

Total Strokes Gained: Approach per round in past 24 rounds:

Tom Hoge (+1.30)
Scottie Scheffler (+1.26)
Keith Mitchell (+0.97)
Tony Finau (+0.92)
Jake Knapp (+0.84)

Strokes Gained: Off the Tee

Memorial Park is a long golf course with rough that can be penal. Therefore, a combination of distance and accuracy is the best metric.

Total Strokes Gained: Off the Tee per round in past 24 rounds:

Scottie Scheffler (+0.94)
Kevin Dougherty (+0.93)
Cameron Champ (+0.86)
Rafael Campos (+0.84)
Si Woo Kim (+0.70)

Strokes Gained Putting: Bermudagrass + Fast

The Bermudagrass greens played fairly fast the past few years in Houston. Jason Kokrak gained 8.7 strokes putting on his way to victory in 2021 and Tony Finau gained in 7.8 in 2022.

Total Strokes Gained Putting (Bermudagrass) per round past 24 rounds (min. 8 rounds):

Adam Svensson (+1.27)
Harry Hall (+1.01)
Martin Trainer (+0.94)
Taylor Montgomery (+0.88)
S.H. Kim (+0.86)

Strokes Gained: Around the Green

With firm and undulating putting surfaces, holding the green on approach shots may prove to be a challenge. Memorial Park has many tightly mowed runoff areas, so golfers will have challenging up-and-down’s around the greens. Carlos Ortiz gained 5.7 strokes around the green on the way to victory in 2020.

Total Strokes Gained: Around the Green per round in past 24 rounds:

Mackenzie Hughes (+0.76)
S.H. Kim (+0.68)
Scottie Scheffler (+0.64)
Jorge Campillo (+0.62)
Jason Day (+0.60)

Strokes Gained: Long and Difficult

Memorial Park is a long and difficult golf course. This statistic will incorporate players who’ve had success on these types of tracks in the past.

Total Strokes Gained: Long and Difficult in past 24 rounds:

Scottie Scheffler (+2.45)
Ben Griffin (+1.75)
Will Zalatoris (+1.73)
Ben Taylor (+1.53)
Tony Finau (+1.42)

Course History

Here are the players who have performed the most consistently at Memorial Park.

Strokes Gained Total at Memorial Park past 12 rounds:

Tyson Alexander (+3.65)
Ben Taylor (+3.40)
Tony Finau (+2.37)
Joel Dahmen (+2.25)
Patton Kizzire (+2.16)

Statistical Model

Below, I’ve reported overall model rankings using a combination of the five key statistical categories previously discussed.

These rankings are comprised of SG: App (24%) SG: OTT (24%); SG: Putting Bermudagrass/Fast (13%); SG: Long and Difficult (13%); SG: ARG (13%) and Course History (13%)

Scottie Scheffler
Wyndham Clark
Tony Finau
Joel Dahmen
Stephan Jaeger
Aaron Rai
Sahith Theegala
Keith Mitchell
Jhonnatan Vegas
Jason Day
Kurt Kitayama
Alex Noren
Will Zalatoris
Si Woo Kim
Adam Long

2024 Texas Children’s Houston Open Picks

Will Zalatoris +2000 (Caesars)

Scottie Scheffler will undoubtedly be difficult to beat this week, so I’m starting my card with someone who I believe has the talent to beat him if he doesn’t have his best stuff.

Will Zalatoris missed the cut at the PLAYERS, but still managed to gain strokes on approach while doing so. In an unpredictable event with extreme variance, I don’t believe it would be wise to discount Zalatoris based on that performance. Prior to The PLAYERS, the 27-year-old finished T13, T2 and T4 in his previous three starts.

Zalatoris plays his best golf on long and difficult golf courses. In his past 24 rounds, he ranks 3rd in the category, but the eye test also tells a similar story. He’s contended at major championships and elevated events in the best of fields with tough scoring conditions. The Texas resident should be a perfect fit at Memorial Park Golf Club.

Alex Noren +4500 (FanDuel)

Alex Noren has been quietly playing some of his best golf of the last half decade this season. The 41-year-old is coming off back-to-back top-20 finishes in Florida including a T9 at The PLAYERS in his most recent start.

In his past 24 rounds, Noren ranks 21st in the field in Strokes Gained: Off the Tee, 30th in Strokes Gained: Around the Green, 25th in Strokes Gained: Total on long and difficult courses and 21st in Strokes Gained: Putting on fast Bermudagrass greens.

In addition to his strong recent play, the Swede also has played well at Memorial Park. In 2022, Noren finished T4 at the event, gaining 2.2 strokes off the tee and 7.0 strokes on approach for the week. In his two starts at the course, he’s gained an average of .6 strokes per round on the field, indicating he is comfortable on these greens.

Noren has been due for a win for what feels like an eternity, but Memorial Park may be the course that suits him well enough for him to finally get his elusive first PGA Tour victory.

Mackenzie Hughes +8000 (FanDuel)

Mackenzie Hughes found himself deep into contention at last week’s Valspar Championship before faltering late and finishing in a tie for 3rd place. While he would have loved to win the event, it’s hard to see the performance as anything other than an overwhelming positive sign for the Canadian.

Hughes has played great golf at Memorial Park in the past. He finished T7 in 2020, T29 in 2021 and T16 in 2022. The course fit seems to be quite strong for Hughes. He’s added distance off the tee in the past year or and ranks 8th in the field for apex height, which will be a key factor when hitting into Memorial Park’s elevated greens with steep run-off areas.

In his past 24 rounds, Hughes is the best player in the field in Strokes Gained: Around the Greens. The ability to scramble at this course will be extremely important. I believe Hughes can build off of his strong finish last week and contend once again to cement himself as a President’s Cup consideration.

Akshay Bhatia +8000 (FanDuel)

Akshay Bhatia played well last week at the Valspar and seemed to be in total control of his golf ball. He finished in a tie for 17th and shot an impressive -3 on a difficult Sunday. After struggling Thursday, Akshay shot 68-70-68 in his next three rounds.

Thus far, Bhatia has played better at easier courses, but his success at Copperhead may be due to his game maturing. The 22-year-old has enormous potential and the raw talent to be one of the best players in the world when he figures it all out.

Bhatia is a high upside play with superstar qualities and may just take the leap forward to the next stage of his career in the coming months.

Cameron Champ +12000 (FanDuel)

Cameron Champ is a player I often target in the outright betting market due to his “boom-or-bust” nature. It’s hard to think of a player in recent history with three PGA Tour wins who’s been as inconsistent as Champ has over the course of his career.

Despite the erratic play, Cam Champ simply knows how to win. He’s won in 2018, 2019 and 2021, so I feel he’s due for a win at some point this season. The former Texas A&M product should be comfortable in Texas and last week he showed us that his game is in a pretty decent spot.

Over his past 24 rounds, Champ ranks 3rd in Strokes Gained: Off the Tee and 30th in Strokes Gained: Total on long and difficult courses. Given his ability to spike at any given time, Memorial Park is a good golf course to target Champ on at triple digit odds.

Robert MacIntyre +12000 (FanDuel)

The challenge this week is finding players who can possibly beat Scottie Scheffler while also not dumping an enormous amount of money into an event that has a player at the top that looks extremely dangerous. Enter McIntyre, who’s another boom-or-bust type player who has the ceiling to compete with anyone when his game is clicking on all cylinders.

In his past 24 rounds, MacIntyre ranks 16th in the field in Strokes Gained: Off the Tee, 17th in Strokes Gained: Around the Green and 10th in Strokes Gained: Total on long and difficult courses.

MacIntyre’s PGA Tour season has gotten off to a slow start, but he finished T6 in Mexico, which is a course where players will hit driver on the majority of their tee shots, which is what we will see at Memorial Park. Texas can also get quite windy, which should suit MacIntyre. Last July, the Scot went toe to toe with Rory McIlroy at the Scottish Open before a narrow defeat. It would take a similar heroic effort to compete with Scheffler this year in Houston.

Ryan Moore +15000 (FanDuel)

Ryan Moore’s iron play has been absolutely unconscious over his past few starts. At The PLAYERS Championship in a loaded field, he gained 6.1 strokes on approach and last week at Copperhead, he gained 9.0 strokes on approach.

It’s been a rough handful of years on Tour for the 41-year-old, but he is still a five-time winner on the PGA Tour who’s young enough for a career resurgence. Moore has chronic deterioration in a costovertebral joint that connects the rib to the spine, but has been getting more consistent of late, which is hopefully a sign that he is getting healthy.

Veterans have been contending in 2024 and I believe taking a flier on a proven Tour play who’s shown signs of life is a wise move at Memorial Park.

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Opinion & Analysis

Ryan: Why the race to get better at golf might be doing more harm than good

Published

2 weeks ago

Mar 22, 2024

Brendan Ryan

B.F. Skinner was one of the most important psychologists of the 20th century, developing the foundation of the development of reinforcement, and in doing so, creating the concept of behaviorism. In simple terms, this means that we are conditioned by our habits. In practical terms, it explains the divide between the few and far between elite instructors and college coaches.

To understand the application, let’s quickly review one of B.F. Skinner’s most important experiments; superstitions in the formation of behavior by pigeons. In this experiment, food was dispensed to pigeons at random intervals. Soon, according to Skinner, the pigeons began to associate whatever action they were doing at the time of the food being dispensed. According to Skinner, this conditioned that response and soon, they simply haphazardly repeated the action, failing to distinguish between cause and correlation (and in the meantime, looking really funny!).

Now, this is simply the best way to describe the actions of most every women’s college golf coach and too many instructors in America. They see something work, get positive feedback and then become conditioned to give the feedback, more and more, regardless of if it works (this is also why tips from your buddies never work!).

Go to a college event, particularly a women’s one, and you will see coaches running all over the place. Like the pigeons in the experiment, they have been conditioned into a codependent relationship with their players in which they believe their words and actions, can transform a round of golf. It is simply hilarious while being equally perturbing

In junior golf, it’s everywhere. Junior golf academies make a living selling parents that a hysterical coach and over-coaching are essential ingredients in your child’s success.

Let’s be clear, no one of any intellect has any real interest in golf — because it’s not that interesting. The people left, including most coaches and instructors, carve out a small fiefdom, usually on the corner of the range, where they use the illusion of competency to pray on people. In simple terms, they baffle people with the bullshit of pseudo-science that they can make you better, after just one more lesson.

The reality is that life is an impromptu game. The world of golf, business, and school have a message that the goal is being right. This, of course, is bad advice, being right in your own mind is easy, trying to push your ideas on others is hard. As a result, it is not surprising that the divorce rate among golf professionals and their instructors is 100 percent. The transfer rate among college players continues to soar, and too many courses have a guy peddling nefarious science to good people. In fact, we do at my course!

The question is, what impact does all this have on college-age and younger kids? At this point, we honestly don’t know. However, I am going to go out on a limb and say it isn’t good.

Soren Kierkegaard once quipped “I saw it for what it is, and I laughed.” The actions of most coaches and instructors in America are laughable. The problem is that I am not laughing because they are doing damage to kids, as well as driving good people away from this game.

The fact is that golfers don’t need more tips, secrets, or lessons. They need to be presented with a better understanding of the key elements of golf. With this understanding, they can then start to frame which information makes sense and what doesn’t. This will emancipate them and allow them to take charge of their own development.

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