When you are the maker of the number 1 ball in golf, it could be easy to become complacent, but the engineers at Titleist aren’t known for resting on their laurels. Instead, they are constantly looking for ways to innovate and provide performance benefits to golfers across categories, and today Titleist introduces the all-new Titleist Tour Speed golf ball.

Titleist Tour Speed golf ball: The details

Although the Tour Speed is new, many golfers might be familiar with the prototype ball that lead to the Tour Speed becoming a full-blown release—the EXP•01. It was through that extensive testing process, conducted on a scale that Titleist had never done before, that the team—including designers and engineers—had the opportunity to get valuable feedback from golfers of all skill levels. It was that direct feedback, along with controlled player testing, conducted at Titleist’s Manchester Lane R&D facility that lead to the final product.

“Every new Titleist golf ball must exceed our stringent machine and player testing targets in order to advance from the R&D phase,”  -Scott Cooper, Titleist Golf Ball R&D’s lead implementation engineer for Tour Speed.

Although the EXP•01 was released only 10 months ago, the Tour Speed has been years on the making as Titleist worked on producing a new proprietary thermoplastic urethane cover to produce the fastest ball in its market segment.

Not only is the cover material different, but the process to create the new ball involved a 4,300 square foot expansion of the Titleist Ball Plant 2, which demonstrates a huge commitment to the new Retractable Pin injection molding process and a belief in the product.

“Our golf ball scientists and engineers have gone to extraordinary lengths in the development of Tour Speed – testing numerous core formulations and aerodynamic patterns, while formulating and analyzing hundreds of TPU cover blends – to deliver on that promise. We have made every investment necessary in these new technologies, including a significant expansion of our manufacturing facility and process.” – Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

Let’s talk about that performance

The Titleist Tour Speed is a three-piece thermoplastic urethane (TPU) covered ball designed to deliver distance and greater green stopping power. Titleist still believes that a cast urethane cover like those found on the Pro-V1 series offers the absolute best short game control and performance, but TPU allows them to combine enhanced distance with precise scoring control. The TPU formula used in the cover is proprietary and was formulated by Titleist’s team of R&D chemists to enhance distance while still maintaining feel.

The last piece of the cover puzzle is the new 346 quadrilateral dipyramid dimple design that provides a lower, more penetrating flight, so the ball is less affected by the wind.

Underneath the TPU cover sits a what Titleist calls its fastest ionomer casing layer ever, designed to create maximum speed leading to more distance.

Availability and price

The Titleist Tour Speed will be available in the U.S. at Titleist accounts beginning Friday, August 7, and they will be priced at $39.99 a dozen.