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Written by ROBOPTI
GolfWRX Staff Writer

To see the original thread in the forums written by the editor that made the visit with hundreds of pics and over 500,000 views of viral madness click this link…

Well … 1st off – VERY !!! sorry for the delay. This has been far more time consuming than I thought it would have been – but I think it will be worth it. Also, I have been continuously getting approvals from COBRA/PUMA on certain shots – and the methods I was using to edit those same shots. I was LITERALLY allowed to go ANYWHERE in the building – and where I went my camera was in tow . I guess they want to leave a few things for a surprise for later . And my main reason for taking a week to post is GOOD LORD it is a pain to edit – retitle – and host this many pictures – I am WORN OUT !!!!!. I need a vacation.

OK – So lets begin by stating a few things that need to be said. 1st – This was an official invitation to Golfwrx to tour COBRA/PUMA and I was truly at COBRA/PUMA’s offices as an editor for the It didn’t hurt that good ole ROBO was chosen to go – but my visit was an official invite from the brass to come and see the all new COBRA/PUMA and post an official editorial for our site. So if you can – Kinda put me aside – I might as well have been easyyy himself – but it just so happened to be me. To that point – I think it needs to be said that I was not the initial invitee, easyyy himself was, and because of a few fortuitous (for me) turn of events and scheduling conflicts – I got a call from easyyy & HipCheck and was asked if I would go ……

You can imagine that call huh … “Hey ROBO – Wanna go on all expense paid visit to COBRA – see everything you ever wanted to see – photograph it – and then …. wait for it … here it comes …. POST ABOUT IT. REALLY !!!!!! … NO really … They want the wolf to come for a visit to the hen house.

I did get a copy of a memo COBRA PIMP DADDY put out when he was advised that it was me coming.

Inner-office memorandum



RE: ROBOPTII / Armaggedon

Dear Staff :

RUN !!!!!!!! & Hide. Bolt down anything you would want to keep after tomorrow. Leave NOTHING loose or unsecured

The end is near – God help us all.


Seriously though – This was an official invite. Most of you probably know that I am a HUGE COBRA fan – and although I occasionally stray here and there – COBRA is where my heart is at. And being that it was an “official” invite – I want to be upfront and say I took this very seriously – and it was made crystal clear to me by easyyy himself of what he expected – a full write up & pictorial on my entire visit at COBRA HQ. And in my usual way – I believe I have gone totally overboard , in a good way . I did get it ALL. I also want to say before I go any further – that NOONE asked me to say anything specific. NO agendas were suggested to me. NO ONE suggested that COBRA be portrayed in a certain manner. There was NO discussion of what & how I intended to post other than approval of certain photographs. And the ONLY reason that was done is because they truly let me see it all – and never stopped me from shooting – and I DEFINITELY saw things I didn’t know existed. My visit was completely un-influenced by anyone – other than Wrx & COBRA wanting/expecting nothing but a fair and true documentation of what COBRA is now – mixed in with a lot of fun and a few perks . And let me tell ya … I THOUGHT I knew the deal about COBRA – but BOY I was completely in the dark. The future looks BRIGHT !!!!. I have to admit – When I first took this on I figured I was going to go shoot some news clubs and tell about it – and I thought that’s what COBRA/PUMA wanted . Well …… Then I got there and that changed quickly – I could tell quickly that was truly a visit to experience the worldwide launch of this company – and particular it attitude and intention to let everyone know just how serious they are.

My visit to their offices was timed to coincide with several events taking place at HQ. The winner of the national COBRA giveaway was there. This was the contest that was running on and on most of their Tour staffer twitters accounts. The winner of the contest was Camren Bergman from Hobbs, New Mexico – and he COULD NOT have been any nicer. Just a great guy – we spent quite a bit of time together. Good people !!! … I’ll get back to him later. 14 of COBRA’s biggest VIPs/international account managers were there. Golf Digest’s 150 invitees from the website site contest were invited to attend the Thursday party being hosted by COBRA. And to top it all off this COBRA’s 1st ever Corporate Open House (for certain guests). A very select group was allowed access to see them from the inside. Which leads to another point I think needs to be stated …

Of ALL !!!!! of the guests who were allowed in the building for the full tour – and I cannot emphasize this enough – Golfwrx was the ONLY !!!!! person / company / guest / etc etc etc etc (and there were employees of a few MAJOR magazines etc) – The ONLY !!!!! one allowed to bring a camera inside. And it wasn’t a freak accident – as EVERY guest that walked in – the FIRST thing they all had to do was check in – get credentials – and sign a form saying NO pictures as we were going to see things that don’t exist. I think – in my opinion – that is a HUGE testament as to what Golfwrx represents – and to the credibility that the site is commanding. In a nut shell – COBRA gets it. Now it didn’t hurt that it was yours truly doing the shoot – and I – ROBO was the ONLY!!! one who saw & hit for that matter – some super secret equipment. Camren saw a lot himself – But I / Golfwrx – got the covert Tour. As an onsite representative of Golfwrx – I took that as a gigantic compliment. I have to say I was treated like a king – and for that I am very thankful to the staff whom I was fortunate to meet. Many members of the staff told me – in so many words – that they truly can tangibly feel the influence and power of the viral world and that Golfwrx was NUMBER ONE on that list – and there wasn’t a close# 2. I will say I was the ONLY !!!! rep from ANY website whom was invited – and I saw more than anyone.

Another thing I want to say before I go bananas posting pics ….. Ya know who some people have “IT”. Some people walk into a room and even though you can’t define “IT” – they just have “IT”. I have always been – for a lack of a better word – drawn to the type of person who has the super purposeful / wise / calming aura. Ya know what I mean – The type that doesn’t rattle or panic – focused and intent on what they do. Well gang – Let me say – COBRA PUMA GOLF has that guy – and in just the right spot. President of COBRA PUMA GOLF – Bob Philion – has “IT”. I will go further into it later – but he was hands on for the entire Open House – conducted one meeting I sat in on. He just gets IT. CPG is in great hands. Mr. Philion STARTED Puma Golf in 2005- yes started. While being with PUMA he has worked in Germany, Paris & Amsterdam prior to relocating to Carlsbad, and was promoted to President of COBRA PUMA GOLF immediately upon PUMA’s acquisition of COBRA. I have always said that the mark of a GREAT company is that you can the head off and it will not miss a beat. Well let me tell you CPG has is a prime example of that – PUMA is VERY !!!!!!!!!!! serious about this company. I will show evidence to that affect. And there is a clear plan and methodology going on there – and Mr. Philion has all the right pieces in all the right places – all moving in the exact same direction.

I think at this point I have to bring up another thing – and it was glaringly obvious. And this addresses comments of this nature.
XXXXXXXXXXX, on 22 September 2011 – 12:49 AM, said:
I hope a bit of White paint can help then now Acushnet are not propping them up.

NOTHING could be farther from the truth. Let me tell you – and I learned myself – cuz even I didn’t get the full scope of the Pre-PUMA COBRA & the current company.

I want to preface this entire section with – this is not meant to be taken as negativity but more of an interpretation COBRA them vs COBRA/PUMA now – and more specifically how committed PUMA was when they acquired COBRA – it’s night and day in my opinion – and let me show you with pictures as it truly captures what I mean. These are relevant in that is a common misperception of things. I have to say I THOUGHT I knew . COBRA under Achusnet was to a degree – held back from using their full engineering force. I think Acushnet had a plan – which worked for a long time – and COBRA had it’s place in that plan. But in that era – COBRA was never allowed to release their full potential. I will go into detail later – but let me assure you the engineering is / was always there – and NOW – they will be coming to market with 100% of their ability. Have an open mind – that’s all I ask as a fan of the company – because I hit the next 2 generations of stuff coming – it’s TOP NOTCH – in terms of materials used – attention to detail – and MOST importantly – with their customers wants/need as the number 1 priority. This is ain’t your daddy’s COBRA anymore .

Let me put it this way …. Because in a sense – It does show how things have changed. Before PUMA vs COBRA PUMA – If you truly think about it – This shows it – and it’s not just paint. 100% commitment to what they are doing.

Pre PUMA – the only section of the building not redone – YET. Poor ole PIMP DADDY is in here



Then vs Now … It’s just not color guys. The “ropes that bind them” are gone

Ton Preece made a good quote in his meeting with us. “Puma gave us all the rope we need to hang ourselves” . And it was clear what he meant. I think in one voice PUMA has said ….

And now …. There are no excuses … Trust me they get it internally – The gloves are coming off.

Soooooooo …. I am going to break this up in several sections. If this were a ROBO post – I would show you a few drivers and call it a day – but gang – You are going to see ALMOST everything I saw. Look – I still have a TON I can’t show. I cant show a lot of the new iron product YET – but I have so much more. I can’t show my personal fitting as I got fit into a top to bottom set of clubs that don’t exist. Yeaaaaaahhhhhhh – It’s a BIOTCH – but someone had to do it. But trust me – I have a TON More – and I’m sure I’m forgetting some things – but I’m about to go totally insane sorting pics and typing. If I look at one more picture I’m going to stick pins directly into my pupils. I am sure someone of you will think it’s pic overload – and I am repeating things – BUT HEY … It’s my sandbox and that’s how I roll baby. Seriously – It is pic over-kill – but who cares … You wanted to see – well here it is. Just enjoy – scroll around and take a peek.

I am going to cover

Coverage of The Open House & general facility pics.
Personal fitting of the contest winner
PUMA – and trust me PUMA fans – You are going to lose your freaking minds over their new stuff – WOWWW!!!!
COBRA equipment – What I’m allowed to show
Well take a Tour the Executive offices, the custom production facility, The Pro Tour area.
A covert tour of some interesting things with COBRA PIMP DADDY



The first of what I will end up being a yearly event – The COBRA PUMA PUMA GOLF Open House. Follow along. There are shots as we cruised the Tour (I have a section on the actually production facility after this) … Some really amazing stuff to see – I’ll expand on details in the near future.

I feel I have to say – This pic is important – because the VIP group was greeted by Bob Philion himself – and this was the very first thing out of his mouth. He made it a point to say “Guys – This is what it’s all about” and this what you see when you walk in their doors.

Bob Philion – President COBRA PUMA GOLF


Here are a couple million pics of the ZL Encores / Trusty Rustys / Long Tom. I have SO MANY more that I do not have the green light to post … YET!!!! – but trust me I have it all. ALL NEW iron / hybrid / fairway wood line coming. But hey – I’m a driver guy – so I took as many as I could. This section will be an ongoing area – I will continue to add to it in the future. I will elaborate in a second – but the fit & finish on these new clubs are second to none. It just screams an all new COBRA. Colorful – New – Performance – but still very COBRA – These will be a hit …. I banged on a few for a couple hours – They … ummmmm … BOMB !!!!

To see the rest of the article click here…

I will post the official details in the next day or 2 – I lost the file – and I just want to get started … 8.5 / 9.5 & 10.5 in both colors. All their new drivers incorporate the new elliptical design E9 face technology / dual roll / slanted buldge & roll technology. Also the shafts are REAL !!!! Motore F1s & F3s – Tom Preece himself told me that without even asking. They want the customer to get the real deal right out if the gate (Psssttt – They do listen to the boards – hence “real” shafts ). Grips are also VERY upgraded – custom real golf prides – no 10 cent retail crap. Just another example of the new philosophy in the PUMA era – HIGH quality – customer satisfaction – give the public what it wants and do not cut corners to get it out to market. Relevant – New – fully engineered clubs – no holding back. Might as go a beer while this section loads- cuz I took a TON of pics


To see the rest of the article click here…


There are 2 different heads in 3 different. The 1st head is the traditional shape – with the trademark scallop. The 2nd – which I like – is the BIG TRUSTY RUSTY – which is a larger more forgiving head. Kind of a hybrid of giving the masses who like the look of a traditional look with extra forgiveness. I LOVE IT. There is no scallop on the BIG and has more weight in the bounce area. Both heads will be available in 3 finishes. Black PVD – Brushed steel with a pre-rusty face – and the pre rusted finish. My wedge (pictured ) is the brushed / pre-rusted face. The shaft is a REAL Dynamic Gold s200 – painted black – and the lettering / graphics has actually been etched by laser – TOTALLY COOL !!!! … Again – NO holding back – New / fresh – current / modern engineering – all new philosophy. NO more of the V company hanging in the wings – head to head now – and I think a REAL winner. I was using CG14s when I showed up – These make my 14s feel like a granite – and the SPIN LIKE A TOP.
Resized to 59% (was 1023 x 682) – Click image to enlarge

To see the rest of the article click here…


I don’t know how it a happened – but some of my shots of the LONG TOM driver were strange when I exported them – a budof mine says he can recover them – so give me a little time – I do have few. This is a really neat driver – and yes it is LONG!!! – in length and the distance you get from it . This is a PRIME example of the new engineering mindset at CPG. An all new 8-1-1 grade of titanium that allowed them to move 20 grams of titanium with the shell itself. As I’m sure you have seen – easyyy has one of 50 Raw Long Toms ON EARTH that were released to ONLY the most V of the VIPs- and easyyy was one. Please see his thread as well for more pics. The #s on the shell denote the club thickness in millimeters – its interesting to see – but you can tell where they moved the wieght. The shaft is a proprietary Grafalloy Blackbird with a custom rough air deflecting surface – Its 48 inches of raw power. We had a chance to hit these during a round of golf that were given. Tom Preece told us in his technical meeting that give it 10 swings and you will be shocked – and gang – he is right – Its flat out moves a golf ball. This thing has a 57 lie angle – so I KNOW!!!! With the Club-Hos on this board someone is gonna tear one apart – inject it and make this a stone cold 45 killer – Just watch

To see the rest of the article click here…

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

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SPOTTED: New Callaway Forged irons… Apex or Legacy?



Photos of a new Callaway Forged iron popped up in our GolfWRX Forums, and our members are trying to figure out whether they’re going to be replacements for Apex Pro irons, or whether they’re an update on the Legacy series. They could also be X-Forged irons, but since Callaway recently came out with new X-Forged irons, that would be unlikely.

Here’s what GolfWRX Members are saying:

  • elwhippy: A new Legacy iron? Looks a bit Japanese shaped. 
  • mattTHEkatt: Like an X-Forged/Legacy Black mashup. They look powerful. 
  • DTown3011: …gotta be the next Apex!
  • J13: Pics look like a newer legacy black.
  • mgholda: Pics look like a newer legacy black.
  • TheMoneyShot: I thought Cally was going to phase out the Apex name after they released the MBs?
  • john443: A larger cavity in these then the X- Forged… competitor to the 750 and AP3 maybe? …or Legacy Black finally brought to retail…hallelujah. CF16 replacement???!
  • Equipto: These look very sharp, and like thumpers. I don’t care if they are a Legacy Black or Apex replacement, call them whatever… i’ll try them 
  • mrmikeac: Next gen Callaway Apex Legacy? Hmmmm…..
  • Brizam: The Legacy Black might be the best players cavity back ever made.  If they were to become available they’d move straight to the top of the list of clubs to buy for me. 
  • Jourdan M: This is the Apex Pro 

Here are photos of the new Callaway irons we spotted

Previous Apex Pro irons

Previous Legacy irons

Which one do you think the new iron looks like? 

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Wilson’s new FG Tour V6 RAW irons (yes, they will rust)



Wilson came out with its FG Tour V6 irons in 2016, but these new Raw versions have a different look… and with time, they’ll have a VERY different look.

The new FG Tour V6 Raw irons have an unplated finish, and they’re designed to “develop a unique patina based on age, exposure and use over time,” according to Wilson. This gives each iron a unique look, and one that’s far from the clean cut original FG Tour release that had a chrome finish (which won’t rust).

In addition to the rusting effect, the irons are different because they have a copper badge in the cavity that will eventually match the color of the golf club over time. Here’s a graphic mock-up of how the Raw irons may look overtime.

Like the original releases, the irons have tungsten weights and mass behind the impact area for a “forged feel” and “improved feedback,” according to the company.

The FG Tour V6 Raw irons are a custom option on, and are available through Wilson’s premium partner accounts as of today, Tuesday, June 19. According to Wilson, the Raw irons “are a very limited production run,” so only a certain amount of sets will even be built.


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Chief Engineer Chris Voshall on Mizuno’s approach to the Tour and some of the most insightful pros



Mizuno’s Chief Engineer Chris Voshall chatted with Johnny Wunder on the latest episode of the Gear Dive.

Voshall offers innumerable interesting anecdotes–particularly interesting is the development of the JPX 900 iron for Brooks Koepka and Voshall’s discussion of his work with other Tour talents.

In the excerpt below, however, Voshall discusses Mizuno’s approach to Tour players and further, whose feedback has proven particularly valuable.

“We’re not making them something special. If they’re coming to us, it’s because the product is that good…They come to us instead of us having to go to them…that’s one of the really exciting things.”

Voshall indicated that players on Tour play essentially the same Mizuno products that are available at retail.

“If the Tour van is out of inventory, they can reach out to us…and we’ll get them more heads. There’s nothing unique about what they’re playing, which I think speaks to the customer…you can almost not trust marketing around the whole world these days, but for us to say ‘there’s nothing different’…that’s something we really hang our hat on.”

With respect to excellent testers on Tour, Voshall sang Luke Donald’s praises, as well as Jhonny Vegas and Brian Gay.

“I love working with Luke. Luke, especially when you’re talking irons…turf interaction, that’s the thing he’s looking for. So with Luke, you’ve really got to speak to him about how it feels, how it enter, how it exits [the turf] and how that’s causing the ball to launch. You could give him the exact same head with a slightly different sole grind, and he will love or hate one versus the other. He’s really cool to work with on that front.”

“Jhonny Vegas…he’s raw power. He goes at it. He wants to slam the club into the ground as hard as he can and see where it goes. He very much on the opposite end of the spectrum as Luke, who’s very much an artist out there, trying to work it, trying to do different things.”

“One of my favorite guys to work with, even though he’s not on staff anymore, is Brian Gay. He knows his game. He knows equipment. Speaking to the fact that he’s been out on Tour as long as he has and has the wins he has with the length he hits the ball, it shows that he does not miss a shot. And he knows everything…when he makes a comment on a club, that’s the one that I take most serious.”

For the rest of Voshall’s insights and perspective, give the full podcast a listen below.

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19th Hole