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Ben Hogan launches all-new Icon forged blade

Published

4 years ago

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Ben Hogan Golf have just announced the newest iron to be included as part of its comprehensive lineup: the Icon—a forged blade for the discerning player featuring many of Mr. Hogan’s classic design attributes.

Naming the newest blade iron Icon seems fitting considering Mr. Hogan’s well-established legacy in the game of golf.

Photo: Dennis Lee Royle

Icon design philosophy

2020 Ben Hogan Icon Irons

The new Icon irons were developed start to finish with the better player in mind and are distinctly Hogan. A blade with minimal offset, thin top-line, and shorter blade length with a square toe to frame the ball at address—all reminding golfers of many of the classic Hogan irons that came before it—but with modern touches, including an optional proprietary Diamond Black Metal (DBM) finish.

Another modern feature included in the Icon iron that is also a key component to other clubs in the line is Ben Hogan Golf’s proprietary V-Sole technology, which provides a high-bounce leading edge and soft, lower-bounce trailing edge to promote forgiveness and improved turf interaction.

The highlight of the Icon’s design is Hogan’s “Progressive Center of Mass” weighting system to provide optimal ball flight. As much as this seems like a pretty obvious engineering feature of modern irons this was a pretty revolutionary design trait when it was initially introduced.

This center of gravity shifting positions more mass higher in the shorter lofted irons to generate a lower ball flight for better trajectory and spin control, while as lofts go down in the longer irons weight is progressively moved lower to generate higher more playable shot trajectories.

Speaking to loft, the Icon irons have consistent four-degree gaps between clubs to create balanced distance increments between clubs. This has been a signature element of Hogan iron design going back to the first sets in 1953.

“Ben Hogan always had exceptionally high standards … especially for his blade iron designs. We think the new ICON Irons would be something he would be proud of” Scott White, CEO, Ben Hogan Golf Equipment Company.

 “Offering a high-performance, forged muscle back set like the ICON Irons at our price point is unimaginable in today’s market, or in recent memory.  It’s thanks to our successful direct-to-consumer business model, which allows golfers to buy direct and avoid the traditional retail prices they would pay for clubs of this caliber.”

Price and availability

The Icon irons will be sold for $770 in chrome and $800 in black DBM for a 7-piece set at BenHoganGolf.com

Like all other Ben Hogan irons, the Icons will be offered with a variety of premium, aftermarket steel, and graphite shafts, and no-charge customization.

NOTE: Due to delivery delays caused by the Coronavirus pandemic, Ben Hogan Golf Equipment Company will begin taking pre-orders for the Icon chrome irons immediately and plans to begin orders for ICON Black irons in the very near future.

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

4 Comments

4 Comments

  1. BillyG

    Mar 19, 2020 at 4:13 pm

    Tiger is just itching to sign with these guys! His only accomplishment left is to own a club making company and succeed. Otherwise, he will never be the GOAT.

    Reply Report comment

  2. Rich Douglas

    Mar 19, 2020 at 2:08 am

    For most players, the advantage of playing these will be that their shanks and other misses won’t travel very far, so they should save some money on lost balls.

    Reply Report comment

  3. Bob Jones

    Mar 18, 2020 at 5:36 pm

    Wowie! It might be time for an upgrade from my 1998 Apex Muscleback irons. I mean, every twenty years or so, modern clubs might be a good idea.

    Reply Report comment

  4. Mower

    Mar 18, 2020 at 5:27 pm

    Beauts!

    Reply Report comment

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Whats in the Bag

Daniel Berger WITB 2024 (April)

Published

11 hours ago

on

Apr 24, 2024

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  • Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X

6-wood: TaylorMade Qi10 Tour (21 degrees)
Shaft: Fujikura Ventus Black 8 X

Irons: TaylorMade P770 (3), TaylorMade Tour Preferred MC 2011 (4-PW)
Shafts: Project X Denali Blue 105 TX (3), Project X 6.5 (4-PW)

Wedges: Titleist Vokey Design SM9 (50-12F), Titleist Vokey Design SM10 (56-14F), Callaway Jaws Raw (60-08C)
Shafts: Project X 6.5 (50), True Temper Dynamic Gold Tour Issue S400 (56, 60)

Putter: Odyssey Ai-One Jailbird Mini DB
Grip: SuperStroke Zenergy PistolLock 1.0

Grips: Golf Pride Tour Wrap

Ball: Titleist Pro V1

Check out more in-hand photos of Daniel Berger’s clubs in the forums.

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Equipment

Heavy Artillery: A look at drivers in play at the Zurich Classic of New Orleans

Published

12 hours ago

on

Apr 24, 2024

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What are the driver and shaft combinations of the best golfers in the world? For gearheads, it’s an endlessly interesting question — even if we can only ever aspire to play LS heads and 7 TX shafts.

At this week’s Zurich Classic of New Orleans, GolfWRX got in-hand looks at the driver setups of a wealth of players.

Check out some of the most interesting combos below, then head to the GolfWRX forums for the rest, as well as the rest of our galleries from New Orleans.

Rory McIlroy

Driver: TaylorMade Qi10 (9 degrees @8.25)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride MCC

Alex Fitzpatrick

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride MCC

Daniel Berger

Driver: Ping G430 LST (10.5 degrees @9)
Shaft: Fujikura Ventus Black 6 X
Grip: Golf Pride Tour Wrap

Rasmus Hojgaard

Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX
Grip: Golf Pride MCC

Alejandro Tosti

Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5
Grip: Golf Pride MCC Plus4

James Nicholas

Driver: Titleist TSR3 (8 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
Grip: Golf Pride Tour Velvet

Kevin Streelman

Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X
Grip: Golf Pride Tour Velvet

Sang-moon Bae

Driver: Callaway Paradym Triple Diamond (9+ @8)
Shaft: Fujikura Ventus Blue 6 X
Grip: Golf Pride Tour Velvet

Russ Cochran

Driver: Callaway Paradym Ai Smoke (9 degrees)
Shaft: Graphite Design Tour AD TP 6 X
Grip: Golf pride MCC Align 

MJ Daffue

Driver: Callaway Paradym Ai Smoke Max (10.5 degrees @9.5)
Shaft: Project X HZRDUS Smoke Green RDX 65 TX
Grip: Golf Pride ZGrip Cord Align

Check our more photos from the Zurich Classic here.

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Whats in the Bag

Rasmus Højgaard WITB 2024 (April)

Published

1 day ago

on

Apr 23, 2024

By

  • Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic.

Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX

3-wood: Callaway Ai Smoke Triple Diamond Prototype (16.5 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Utility: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX

Irons: Callaway Apex Pro (3), Callaway X Forged (4-PW)
Shafts: KBS $-Taper 130

Wedges: Callaway Jaws Raw (52-10S, 56-10S, 60-06C)
Shafts: KBS Tour 130 X

Putter: Odyssey Ai One Milled Eight T DB

Grips: Golf Pride MCC

Check out more in-hand photos of Hojgaard in the forums.

 

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WITB

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Daniel Berger WITB 2024 (April)

Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here. Driver:...
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Rasmus Højgaard WITB 2024 (April)

Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic. Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)...
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Rory McIlroy WITB 2024 (April)

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