Ben Hogan Golf have just announced the newest iron to be included as part of its comprehensive lineup: the Icon—a forged blade for the discerning player featuring many of Mr. Hogan’s classic design attributes.

Naming the newest blade iron Icon seems fitting considering Mr. Hogan’s well-established legacy in the game of golf.

Icon design philosophy

The new Icon irons were developed start to finish with the better player in mind and are distinctly Hogan. A blade with minimal offset, thin top-line, and shorter blade length with a square toe to frame the ball at address—all reminding golfers of many of the classic Hogan irons that came before it—but with modern touches, including an optional proprietary Diamond Black Metal (DBM) finish.

Another modern feature included in the Icon iron that is also a key component to other clubs in the line is Ben Hogan Golf’s proprietary V-Sole technology, which provides a high-bounce leading edge and soft, lower-bounce trailing edge to promote forgiveness and improved turf interaction.

The highlight of the Icon’s design is Hogan’s “Progressive Center of Mass” weighting system to provide optimal ball flight. As much as this seems like a pretty obvious engineering feature of modern irons this was a pretty revolutionary design trait when it was initially introduced.

This center of gravity shifting positions more mass higher in the shorter lofted irons to generate a lower ball flight for better trajectory and spin control, while as lofts go down in the longer irons weight is progressively moved lower to generate higher more playable shot trajectories.

Speaking to loft, the Icon irons have consistent four-degree gaps between clubs to create balanced distance increments between clubs. This has been a signature element of Hogan iron design going back to the first sets in 1953.

“Ben Hogan always had exceptionally high standards … especially for his blade iron designs. We think the new ICON Irons would be something he would be proud of” Scott White, CEO, Ben Hogan Golf Equipment Company.

 “Offering a high-performance, forged muscle back set like the ICON Irons at our price point is unimaginable in today’s market, or in recent memory.  It’s thanks to our successful direct-to-consumer business model, which allows golfers to buy direct and avoid the traditional retail prices they would pay for clubs of this caliber.”

Price and availability

The Icon irons will be sold for $770 in chrome and $800 in black DBM for a 7-piece set at BenHoganGolf.com

Like all other Ben Hogan irons, the Icons will be offered with a variety of premium, aftermarket steel, and graphite shafts, and no-charge customization.

NOTE: Due to delivery delays caused by the Coronavirus pandemic, Ben Hogan Golf Equipment Company will begin taking pre-orders for the Icon chrome irons immediately and plans to begin orders for ICON Black irons in the very near future.