Equipment
Ben Hogan launches all-new Icon forged blade
Ben Hogan Golf have just announced the newest iron to be included as part of its comprehensive lineup: the Icon—a forged blade for the discerning player featuring many of Mr. Hogan’s classic design attributes.
Naming the newest blade iron Icon seems fitting considering Mr. Hogan’s well-established legacy in the game of golf.
Icon design philosophy
The new Icon irons were developed start to finish with the better player in mind and are distinctly Hogan. A blade with minimal offset, thin top-line, and shorter blade length with a square toe to frame the ball at address—all reminding golfers of many of the classic Hogan irons that came before it—but with modern touches, including an optional proprietary Diamond Black Metal (DBM) finish.
Another modern feature included in the Icon iron that is also a key component to other clubs in the line is Ben Hogan Golf’s proprietary V-Sole technology, which provides a high-bounce leading edge and soft, lower-bounce trailing edge to promote forgiveness and improved turf interaction.
The highlight of the Icon’s design is Hogan’s “Progressive Center of Mass” weighting system to provide optimal ball flight. As much as this seems like a pretty obvious engineering feature of modern irons this was a pretty revolutionary design trait when it was initially introduced.
This center of gravity shifting positions more mass higher in the shorter lofted irons to generate a lower ball flight for better trajectory and spin control, while as lofts go down in the longer irons weight is progressively moved lower to generate higher more playable shot trajectories.
Speaking to loft, the Icon irons have consistent four-degree gaps between clubs to create balanced distance increments between clubs. This has been a signature element of Hogan iron design going back to the first sets in 1953.
“Ben Hogan always had exceptionally high standards … especially for his blade iron designs. We think the new ICON Irons would be something he would be proud of” Scott White, CEO, Ben Hogan Golf Equipment Company.
“Offering a high-performance, forged muscle back set like the ICON Irons at our price point is unimaginable in today’s market, or in recent memory. It’s thanks to our successful direct-to-consumer business model, which allows golfers to buy direct and avoid the traditional retail prices they would pay for clubs of this caliber.”
Price and availability
The Icon irons will be sold for $770 in chrome and $800 in black DBM for a 7-piece set at BenHoganGolf.com
Like all other Ben Hogan irons, the Icons will be offered with a variety of premium, aftermarket steel, and graphite shafts, and no-charge customization.
NOTE: Due to delivery delays caused by the Coronavirus pandemic, Ben Hogan Golf Equipment Company will begin taking pre-orders for the Icon chrome irons immediately and plans to begin orders for ICON Black irons in the very near future.
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Whats in the Bag
Webb Simpson WITB 2024 (May)
- Webb Simpson what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here.
Driver: Titleist TSR3 (10 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X
3-wood: Titleist TS2 (15 degrees, B2 SureFit setting)
Shaft: Mitsubishi Tensei CK Blue 70 TX
5-wood: Titleist 913 Fd (18 degrees)
Shaft: UST Mamiya VTS Proforce 8 TX
Hybrids: Titleist TSR2 (24 degrees)
Shaft: Graphite Design Tour AD D1 Hybrid 105 X
Irons: Titleist T150 (5, 6), Titleist 680 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM9 (46-10F, 54-14F, 60-04L)
Shafts: True Temper Dynamic Gold Tour Issue X100 (46), True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey Ai-One Jailbird Cruiser
Ball: Titleist Pro V1
Grips: Golf Pride Tour Velvet
Check out more in-hand photos of Webb Simpson’s clubs here.
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Whats in the Bag
Keegan Bradley WITB 2024 (May)
- Keegan Bradley’s WITB accurate as of the Wells Fargo Championship. >14 clubs pictured. Obviously, Bradley will reduce that number to 14 for competition. Check out more photos from the tournament here.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (16.5 degrees)
Shaft: Aldila Rogue White 130 MSI 70 TX
Hybrid: Callaway Apex UW (19 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 80 TX
Irons: Srixon ZX5 Mk II (3-5) Srixon ZX7 Mk II (6-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Cleveland RTX ZipCore (52-10 Mid, 58-6 Low)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey Ai-One Jailbird Cruiser
Grip: SuperStroke Zenergy WristLock
Grips: Golf Pride Tour Velvet Plus4
Ball: Srixon Z-Star Diamond
Check out more in-hand photos of Bradley’s clubs here.
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Equipment
Coolest thing for sale in the GolfWRX Classifieds (5/7/24): Mizuno 245 irons
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a set of Mizuno 245 irons.
From the seller: (@JB_007): “1. Mizuno Pro 245 – $1000 –> 950/obo
- Purchased brand new – they have 36 holes on them, with probably 10 premium range balls. Great set of irons, I just am looking to go another way right now.
- 5-PW –> stock L/L/L
- Project X LS 6.5
- Stock MCC Mizuno Grips.”
To check out the full listing in our BST forum, head through the link: Mizuno 245 irons
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
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BillyG
Mar 19, 2020 at 4:13 pm
Tiger is just itching to sign with these guys! His only accomplishment left is to own a club making company and succeed. Otherwise, he will never be the GOAT.
Rich Douglas
Mar 19, 2020 at 2:08 am
For most players, the advantage of playing these will be that their shanks and other misses won’t travel very far, so they should save some money on lost balls.
Bob Jones
Mar 18, 2020 at 5:36 pm
Wowie! It might be time for an upgrade from my 1998 Apex Muscleback irons. I mean, every twenty years or so, modern clubs might be a good idea.
Mower
Mar 18, 2020 at 5:27 pm
Beauts!