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Honma introduces new club fitting experiences: ‘Honma Experience’ and ‘Honma Mobile Experience’

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Honma has launched new club fitting experiences across North America –  ‘Honma Experience’ and ‘Honma Mobile Experience’.

The Honma Mobile Experience is equipped with creatively-designed custom Honma vans and delivers personalized fitting experiences and custom events to private clubs, public properties and driving ranges.

The all-new experience is set to hit 13 new markets including Southern California, Northern California, Arizona, Colorado, Nevada, Texas, New York, New Jersey, North Carolina, South Carolina, Tennessee, Georgia and South Florida. Additional mobile markets will be announced in the coming months. 

“Making Honma more accessible to discerning golfers throughout North America with our mobile experience continues to fulfill our mission of bringing premium, unsurpassed equipment to the golfers who value quality and craftsmanship.” – Brad Holder, Honma Vice President, Marketing,

Additionally, Honma Experience fitting destinations have opened recently at Reunion Resort & Golf Club in Orlando, Florida, Ko Olina Golf Club in Oahu, Hawaii; and The Golf Performance Project, Victoria in Victoria, British Columbia, Canada.

At a Honma Experience, golfers can test a full array of Honma’s hand-crafted heads and shafts, as well as leading third-party OEM shafts during the one-on-one personalized fitting session.

The experience will also include a private hitting space and data from the Foresight GC Quad launch monitor designed to optimize Honma equipment performance. Each fitting will consist of a follow-up email with launch data and equipment recommendations.

Speaking on the new club fitting experiences, Brad Holder, Honma Vice President, Marketing, stated

“We are excited to partner with these premium golf destinations and introduce more golfers to the Honma Way of beautifully-crafted performance. 

Honma is a special brand with a unique story of traditional craftsmanship meeting modern style and performance. Partnering with luxury golf destinations like Reunion, Ko Olina and The Golf Performance Project, Victoria aligns perfectly with our vision of Honma reaching more equipment-savvy golfers.”

Honma Experience and Honma Mobile Experience fittings are available by reservation and range from $150 to $350. Fittings are available to reserve online, through email [email protected] or telephone 877-476-4653.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

2 Comments

2 Comments

  1. TM

    Feb 25, 2020 at 10:56 pm

    I wonder where Brad Holder came up with this concept…..

  2. K

    Feb 25, 2020 at 1:12 pm

    Great idea on Honmas part! One of the best examples of “knowing your target” and customer cultivation ive seen in a long time.
    This will work better than they probably imagine. Might take a couple years to see the fruits of their labor. But if they do it right and have the right kind of people in those trucks they will in turn create a strong following of raving customers. Nothing better than having people out there bragging/validating to their friends they like and trust “how awesome Honma is”.
    When you are serving a customer who isnt shopping on price alone you need to have a strong focus on quality and/or convenience.

    My prediction is if they execute this properly, Honma will become one of the top brands stateside in 3-5 years.

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Whats in the Bag

Kris Kim WITB 2024 (May)

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Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX

Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X

Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125

Putter: TaylorMade Spider Tour

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Kris Kim’s equipment here.

 

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Welcome to the family: TaylorMade launches PUDI and PDHY utility irons

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TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.

TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.

TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.

Can you see where this is going?

Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”

 

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TaylorMade PUDI

TaylorMade PUDI technology cutaway (via TaylorMade)

Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.

In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.

TaylorMade PDHY

TaylorMade PDHY tech cutaway (via TaylorMade).

Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.

Club Junkie’s take

Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.

For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.

PUDI, PDHY, or Rescue?

TaylorMade offers the following notes to assist golfers in filling out their bags:

  • PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
  • PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
  • Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
  • PUDI is more forgiving than P790.
  • PDHY is the most forgiving iron in the entire TaylorMade iron family

Pricing, specs, and availability

Price: $249.99

At retail: Now

Stock shafts: UST Mamiya’s Recoil DART (105 X, 90 S and 75 R – only in PDHY)

Stock grip: Golf Pride’s ZGrip (black/grey)

PUDI lofts: 2-17°, 3-20°, 4-22° in both left and right-handed

PDHY lofts: 2-18°, 3-20° and 4-22° in both left and right-handed

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (5/3/24): Scotty Cameron Champions Choice 2.5+ putter

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Scotty Cameron Champions Choice 2.5+ putter

From the seller: (@wwcl): “Has been gamed as pics show. 33.5 includes original h/c and grip. $575 includes shipping and PP fees.”

To check out the full listing in our BST forum, head through the link: Scotty Cameron Champions Choice 2.5+ putter

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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