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Callaway announces partnership with Virtual Reality gaming experts AAA Games Studio

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Callaway Golf has today announced the introduction of a partnership with Virtual Reality gaming experts – AAA Games Studios.

AAA Games Studios is a Virtual Reality Software Developer who developed and own “Golf 5 WIPP” – a proprietary VR technology that simulates the movement and behavior of golf clubs and the golfer’s swing. According to the company, their Golf 5 game “analyses every detail of your golf swing and replicates it with extreme accuracy.”

Speaking on the new collaboration, Chip Brewer, Callaway Golf President & CEO stated

“With exciting ventures such as TopGolf, it is clear that there are multiple ways that we can attract and excite future generations to the great game of golf, and this strategic partnership provides the opportunity to innovate in a new and exciting space for the Callaway brand.”

AAA Games Studios are based in Madrid, Spain, and per the company “develop stunning immersive golf experiences using proprietary technology, allowing golf fans around the world to learn, practice and play golf anytime & anywhere.”

Commenting on the newly formed partnership with Callaway, Antonio Marin, President of AAA Game Studios said

“VR gaming is not just the future, it is the here and now. We are delighted that an organization like Callaway, who are known for being pioneers in golf innovation, were interested in collaborating together.”

Along with Callaway, AAA Game Studios are present at this week’s PGA Merchandise Show.

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giannimosquito

1 Comment

1 Comment

  1. Jerry Fultz

    Jan 22, 2020 at 9:51 am

    The logo has a severely shut club face. That’s the best logo they could come up with.

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19th Hole

The 6 best #GolfWRX photos on Instagram today (2.14.20)

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