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Callaway announces partnership with Virtual Reality gaming experts AAA Games Studio

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Callaway Golf has today announced the introduction of a partnership with Virtual Reality gaming experts – AAA Games Studios.

AAA Games Studios is a Virtual Reality Software Developer who developed and own “Golf 5 WIPP” – a proprietary VR technology that simulates the movement and behavior of golf clubs and the golfer’s swing. According to the company, their Golf 5 game “analyses every detail of your golf swing and replicates it with extreme accuracy.”

Speaking on the new collaboration, Chip Brewer, Callaway Golf President & CEO stated

“With exciting ventures such as TopGolf, it is clear that there are multiple ways that we can attract and excite future generations to the great game of golf, and this strategic partnership provides the opportunity to innovate in a new and exciting space for the Callaway brand.”

AAA Games Studios are based in Madrid, Spain, and per the company “develop stunning immersive golf experiences using proprietary technology, allowing golf fans around the world to learn, practice and play golf anytime & anywhere.”

Commenting on the newly formed partnership with Callaway, Antonio Marin, President of AAA Game Studios said

“VR gaming is not just the future, it is the here and now. We are delighted that an organization like Callaway, who are known for being pioneers in golf innovation, were interested in collaborating together.”

Along with Callaway, AAA Game Studios are present at this week’s PGA Merchandise Show.

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at gianni@golfwrx.com. Follow him on Twitter @giannimosquito

1 Comment

1 Comment

  1. Jerry Fultz

    Jan 22, 2020 at 9:51 am

    The logo has a severely shut club face. That’s the best logo they could come up with.

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19th Hole

The DailyWRX: 9/25/2020

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I cant….LOLOLOLOLOLOL

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2020 turning around

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Don’t let me anywhere near this…….say goodbye to half of them.

One shot at a time….stay in the moment…..don’t feed em after midnight….all that stuff.

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Best golfing clichés. Go ???? #ddfirishopen

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That’s a big Matzah ball yah got hanging out there Riggs….

What club you hitting? I don’t hit a club the club hits me….it’s like Chaucer said…

Deep Convo is one benefit…

DM @johnny_wunder

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19th Hole

The 6 best #GolfWRX photos on Instagram today (9.25.20)

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In this segment, we’ll be taking a look at some of the best #GolfWRX tagged photos on Instagram. In case you aren’t already, there’s a whole load of action going on at our page, so follow us: @golfwrx

Let’s get to it then, here are six of the best #GolfWRX photos from the past 24 hours.

‘The Gunchinator’.

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The Gunchinator

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Refinished Miura 1957 blades.

TaylorMade’s P770 irons are proving to be very popular.

Slant neck flat-stick from Olson.

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Caution hot. #cleanisking#slantneck

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Customized personal wedges from Bettinardi.

Which one you taking, WRXers?

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If yah had to pick one……

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Get hashtagging your golf posts #GolfWRX for your chance to feature in our best of Instagram posts in the future!

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19th Hole

The DailyWRX (9/22/2020): Tiger, JT lifting the left heel?

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Rory’s distance is even more fascinating looking at this picture….

I love this! Bummed he’s leaving the USGA but stoked to play “hell day” at a Mike Davis track. 

At least 5…15….no more than 1,000.

I’ve been lifting my left heel all day. It’s off the ground as we speak. Typing speed went way up. Who knew?

Hi, Binny!

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