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All-new Titleist AVX for 2020

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With the introduction of the all-new 2020 Titleist AVX ball, the company is delivering on its promise to continually improve and provide golfers with performance-driven products created with direct input from golfers at all levels.

The AVX ball’s reformulated low compression core works in combination with a redesigned high-flex casing layer which together aims to provide players with greater ball speed and low long game spin for more distance.

By their own admission golfers are a finicky bunch, especially when it comes to golf balls, and sometimes the variables they are looking for in a ball have less to do with performance and are instead focused on things like feel.

In the development of the 2020 AVX, Titleist asked golfers what they loved about the previous version and what attributes they would like improved, the results were unanimous: more feel and more short game control (spin) without sacrificing distance (Something I think most golfers would want from any ball).

But before we get to what new, let’s offer a quick refresher for those unfamiliar with the Titleist AVX. It was initially introduced in the spring of 2018 following a four-month test market from October 2017-January 2018 in key markets. It was the first new premium urethane ball brand from Titleist since the introduction of the Pro V1x and was developed as a lower flight, lower spin alternative to Titleist’s Pro V1 balls.

Titleist AVX golf ball: Time to Re-engineer

Every golf ball is built from the core out, and the 2020 AVX got a whole new engine thanks to a larger, reformulated low-compression core. The core works alongside a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. The easiest way to understand golf ball construction and how it relates to performance is that with more direct and faster hits the more the core gets “activated.” As hits to the ball start to happen at lower speeds and with greater friction as a result of loft the outer layer construction becomes more important to short game spin and feel.

The new addition from Titleist contains a catenary aerodynamic dimple design engineered with the aim of producing a piercing, low trajectory while also providing a consistent ball flight on all shots.

To improve the feel and spin the way golfers requested a new thinner cast urethane cover was used to deliver the performance. It was easier to make the cover thinner too, thanks to the increased core size. Like I said golf balls are built from the core out.

“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”
– Frederick Waddell, Senior Product Manager, Titleist Golf Balls

The last part of the in-to-out story is the aerodynamics, the engineers at Titleist use a unique aerodynamic dimple design to deliver a piercing, low trajectory that provides a consistent ball flight on all shots.

Price and availability

Titleist’s new AVX ball arrives in both white and high optic yellow and is available in golf shops worldwide beginning Jan. 22. with a MAP of $47.99.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. dixiedoc

    Jan 22, 2020 at 4:48 pm

    For me I found the Chrome Soft to be a better ball all around

  2. jz

    Jan 22, 2020 at 4:34 pm

    I play the AVX because it doens’t spin. Does this mean the ball is going to spin more off the driver and irons? If one wants more spin, why not play a ProV?

    I hope TXG does a comparison of the two models.

    I’m a flipper and come in steep (And am too old to try and change it) and generate way too much spin. Does anyone have a recommendation of another premium ball that doesn’t spin? Would appreciate the help.

  3. Magnus Skold

    Jan 22, 2020 at 1:52 pm

    @Ryan

    Do we know what the compression is for the new ball?

    I’m surprised Titleist says that people just said more green side spin. The main feedback from interviews I’ve read and my own experience is that the original AVX was excellent except too soft for driving. Most third party tests also confirm it’s extremely short in carry. Therefore I’m interested in what the actual compression is.

  4. Rich Douglas

    Jan 22, 2020 at 10:35 am

    The original AVX seemed like an NXT Tour with the price jacked up. Not sure how this is much different.

    It really doesn’t matter which tour-level ball you play. Each now offers two or three variations between their own models, but from brand to brand it’s pretty much the same. This is also true with below-tour-level balls. The biggest difference there is some are incredibly soft (but they’re lacking some greenside spin).

    Pick your tour ball. Enjoy. If it’s too pricey, go with a Supersoft or TopFlite Gamer. You’ll be fine.

  5. Daniel

    Jan 22, 2020 at 10:03 am

    Lack of short game spin was my chief complaint with the AVX. Price the other.

    I got stupid distance gains over the ProV1 I was playing. 10 plus yards off the driver.

    But a Chrome Soft goes almost as far with significantly better short game spin. Much better price as well.

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Whats in the Bag

Tigers Woods WITB for each Masters win

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At its core, Tiger Woods’ equipment hasn’t changed by much over the better part of the last two decades. However, Tiger Woods’ equipment is constantly evolving, and there is no better tournament to witness that evolution than to take a peek into the equipment he used to win all five of his Masters Tournaments.

A couple of major notes to consider is Tiger used a steel-shafted driver playing less than 45 inches all the way up until the 2004 season when he finally made the move from his trusted Titleist 975D long after the rest of the PGA Tour had swapped in newer technology. It was still another two years before Tiger made the move to a 460cc driver head in the pursuit of greater ball speed and forgiveness.

Tiger also held onto his 2-iron for a long time, and up until a few years ago would rotate it in and out of the bag with a 5-wood. 2019 was the first major tournament Tiger won using a 5-wood instead of his trusted 2-iron.

Masters Winning Gear from 1997 – 2019

Tiger Woods WITB 1997 Masters

Winning Score: -18 bested his next closest competitor Tom Kite by 12 shots!

5101543P BAY HILLS INVIT''L

Driver: King Cobra Deep Face (9 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100

3-wood: Titleist PT (15 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100 15

Irons: Mizuno MP-29 (2-4) and MP-14 (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland 588 RTG (Raw Tour Grind) (56, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Scotty Cameron Newport TeI3

Ball: Titleist Professional 90

Tiger Woods WITB 2001 Masters

Winning Score: -16, beat David Duval by 2 shots and Phil Mickelson by 3.

Driver: Titleist 975D (7.5 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100 shaft

3-wood: 
Titleist 970 (15 degrees)
Shafts: True Temper Dynamic Gold Tour Issue X100

Irons: 
Titleist 681 Forged (2-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: 
Titleist Vokey Design 200 Series (58 bent to 56 degrees, 6o degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: 
Scotty Cameron Newport 2 GSS

Ball: 
Nike Tour Accuracy TW

6502203P THE MASTERS X

Tiger Woods WITB 2002 Masters

Winning Score: -12, was 3 shots better than Retief Goosen and 4 better than Phil Mickelson

Driver: Nike Forged Titanium (8.5 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100

3-wood: Titleist 970 (15 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100

Irons: Titleist 681 Forged Prototype (2-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design 200 Series (58 bent to 56 degrees, 6o degree)
Shafts: True Temper Dynamic Gold S400

Putter:
 Scotty Cameron Newport 2 GSS

Ball:
 Nike Tour Accuracy TW

1805138SH010_Amex_Champs

Tiger Woods WITB 2005 Masters

Winning Score: Tiger beat Chris DiMarco in a playoff after they both tied at -12. The next closest golfers were Luke Donald and Retief Goosen at -5.

Driver: Nike Ignite 460cc (8.5 degrees)
Shafts: Mitsubishi Diamana 83 TX

3-wood: Nike T60 Ignite (15 degrees )
Shaft: Mitsubishi Diamana Blue 103 TX

Irons: Nike Forged Blades (2-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Nike Pro Combo (56 degrees), Nike Blade TW (60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Newport 2 GSS

Ball: Nike One Platinum TW

Tiger Woods WITB 2019 Masters

Winning Score: -13, was one shot better than Brooks Koepka, Dustin Johnson, and Xander Schauffele.

Driver: TaylorMade M5 (9 degrees)
Shaft: Mitsubishi Diamana D+ White 60 TX

3-wood: TaylorMade M5 (13 degrees)
Shaft: Mitsubishi Diamana D+ White 70 TX

5-wood: TaylorMade M3 (19 degrees)
Shaft: Mitsubishi Diamana D+ White 80 TX

Irons: TaylorMade P-7TW irons (3-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade Milled Grind Raw (56 and 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Newport 2 GSS

Golf Ball: Bridgestone TourB XS

Grips: Golf Pride Tour Velvet Cord

 

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The irons GolfWRXers with a 10-18 handicap are playing

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In our forums, WRXer ‘jjfcpa’ dedicated a thread to irons that fellow members with a handicap in the 10 to 18 range play. ‘Jjfcpa’ himself currently plays Callaway Apex CF19’s, and our members have been discussing the irons they currently play and why in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • tangojay: “Ping G-700, Alta CB graphite shafts, hitting them long, high and straight. Hitting them same distance and higher than my seven-year-old G-25’s with steel shafts, am 58.”
  • SouthLand: “Right now it’s a set of Cobra Amp Cells (~2013 GI), but I am in the process of upgrading. Need more spin on the ball, as I’m way below the desired range for spin metrics mainly. Pro thinks I could pick up some distance with improvement there. Driver too.”
  • Twinsgroupie: “Coming from Cobra Tour Forged and just ordered a set of PXG 0211’s. I tend to like a little bit more of a players iron than game improvement. Ball striking of the irons is better than my handicap would lead you to believe – let please not talk about my short game and putting…”
  • pat_kato: “Was playing Nike Vapor Pro Combos then went with the Mizuno MP-20 MMC, and I love them.”
  • BPetry: “Just got a set of Cobra Forged Tec players distance irons and so far I really like them. I came from hitting Callaway Razr X MB’s or a set of MP-54’s that I still hit well when I swing well but needed the extra distance with a bit slower swing speeds as I get older.”

Entire Thread: “10-18 handicap: What irons?”

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What GolfWRXers are saying about Ping Eye 2 Berylliums

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In our forums, our members have been talking about Ping’s classic Eye 2 Berylliums after WRXer ‘mywong23’ kicked off a discussion on the irons. ‘Mywong23’, who refuses to replace them with newer technology, reaches out to fellow members who give their thoughts on the vintage clubs.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Old Tom Morris: “I never liked the way they looked. The shape was funny, and the lack of ferrules turned me off. However, they were and still are an excellent iron that are as good as many models out now. Nothing wrong with gaming that set, not hurting you at all.”
  • need2golf: “The rich kids had the Eye 2’s back in the late ’80s, nothing wrong w/ that. I had Wilson 1200 GE’s. Years ago, I bought my very own Eye 2’s, loved them, but sold them. Just bought BeCu Eye 2’s a little while back, can’t play golf yet but dying to game them. I shot some great scores w/ the Eye 2’s several years ago, can’t go wrong.”
  • scruffynick: “No but they’re my dream irons. Used the stainless for best on two decades… They were the greatest irons ever made for me. But I’d love a set of BeCu…. Had a look while on lockdown as there’s a 6-PW in red dot and I’m so tempted but… Mrs not having it considering I’ve got brand new Mizunos in my locker.”
  • 14max: “I’ve always been partial to the steel EYE2s, but the nickel and copper ISIs have made their way into my bag on more than one occasion. The copper EYE2s are pretty special and just seeing them sitting in a bag makes me wax nostalgic…”
  • BobV56: “I played mine until 2018. Sometimes I still miss hitting them.”

Entire Thread: “Ping Eye 2 Berylliums”

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