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All-new Titleist AVX for 2020

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With the introduction of the all-new 2020 Titleist AVX ball, the company is delivering on its promise to continually improve and provide golfers with performance-driven products created with direct input from golfers at all levels.

The AVX ball’s reformulated low compression core works in combination with a redesigned high-flex casing layer which together aims to provide players with greater ball speed and low long game spin for more distance.

By their own admission golfers are a finicky bunch, especially when it comes to golf balls, and sometimes the variables they are looking for in a ball have less to do with performance and are instead focused on things like feel.

In the development of the 2020 AVX, Titleist asked golfers what they loved about the previous version and what attributes they would like improved, the results were unanimous: more feel and more short game control (spin) without sacrificing distance (Something I think most golfers would want from any ball).

But before we get to what new, let’s offer a quick refresher for those unfamiliar with the Titleist AVX. It was initially introduced in the spring of 2018 following a four-month test market from October 2017-January 2018 in key markets. It was the first new premium urethane ball brand from Titleist since the introduction of the Pro V1x and was developed as a lower flight, lower spin alternative to Titleist’s Pro V1 balls.

Titleist AVX golf ball: Time to Re-engineer

Every golf ball is built from the core out, and the 2020 AVX got a whole new engine thanks to a larger, reformulated low-compression core. The core works alongside a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. The easiest way to understand golf ball construction and how it relates to performance is that with more direct and faster hits the more the core gets “activated.” As hits to the ball start to happen at lower speeds and with greater friction as a result of loft the outer layer construction becomes more important to short game spin and feel.

The new addition from Titleist contains a catenary aerodynamic dimple design engineered with the aim of producing a piercing, low trajectory while also providing a consistent ball flight on all shots.

To improve the feel and spin the way golfers requested a new thinner cast urethane cover was used to deliver the performance. It was easier to make the cover thinner too, thanks to the increased core size. Like I said golf balls are built from the core out.

“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”
– Frederick Waddell, Senior Product Manager, Titleist Golf Balls

The last part of the in-to-out story is the aerodynamics, the engineers at Titleist use a unique aerodynamic dimple design to deliver a piercing, low trajectory that provides a consistent ball flight on all shots.

Price and availability

Titleist’s new AVX ball arrives in both white and high optic yellow and is available in golf shops worldwide beginning Jan. 22. with a MAP of $47.99.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. dixiedoc

    Jan 22, 2020 at 4:48 pm

    For me I found the Chrome Soft to be a better ball all around

  2. jz

    Jan 22, 2020 at 4:34 pm

    I play the AVX because it doens’t spin. Does this mean the ball is going to spin more off the driver and irons? If one wants more spin, why not play a ProV?

    I hope TXG does a comparison of the two models.

    I’m a flipper and come in steep (And am too old to try and change it) and generate way too much spin. Does anyone have a recommendation of another premium ball that doesn’t spin? Would appreciate the help.

  3. Magnus Skold

    Jan 22, 2020 at 1:52 pm

    @Ryan

    Do we know what the compression is for the new ball?

    I’m surprised Titleist says that people just said more green side spin. The main feedback from interviews I’ve read and my own experience is that the original AVX was excellent except too soft for driving. Most third party tests also confirm it’s extremely short in carry. Therefore I’m interested in what the actual compression is.

  4. Rich Douglas

    Jan 22, 2020 at 10:35 am

    The original AVX seemed like an NXT Tour with the price jacked up. Not sure how this is much different.

    It really doesn’t matter which tour-level ball you play. Each now offers two or three variations between their own models, but from brand to brand it’s pretty much the same. This is also true with below-tour-level balls. The biggest difference there is some are incredibly soft (but they’re lacking some greenside spin).

    Pick your tour ball. Enjoy. If it’s too pricey, go with a Supersoft or TopFlite Gamer. You’ll be fine.

  5. Daniel

    Jan 22, 2020 at 10:03 am

    Lack of short game spin was my chief complaint with the AVX. Price the other.

    I got stupid distance gains over the ProV1 I was playing. 10 plus yards off the driver.

    But a Chrome Soft goes almost as far with significantly better short game spin. Much better price as well.

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Whats in the Bag

WITB Time Machine: Phil Mickelson WITB, 2016 Waste Management Phoenix Open

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  • Equipment is accurate as of the Waste Management Phoenix Open (2016).

Driver: Callaway XR 16 Sub Zero (8.5 degrees)
Shaft: Mitsubishi Fubuki J 60 X (tipped 1 inch, 45.5 inches)

3-wood: Callaway X Hot 3 Deep (13 degrees)
Shaft: Mitsubishi Fubuki J 70 X (tipped 1.5 inches)

Hybrid: Callaway Apex (18 degrees)
Shaft: Mitsubishi Diamana S Hybrid 100 TX

Utility iron: Callaway Apex UT (21 degrees)
Shaft: KBS Tour-V 125

Irons: Callaway Apex Pro ’16 (5-PW)
Shafts: KBS Tour-V 125

Wedges: Callaway Mack Daddy PM Grind Wedge (56-13, 60-10, 64-10)
Shafts: KBS Tour-V 125

Putter: Odyssey “Phil Mickelson” Blade
Grip: Odyssey by SuperStroke JP40

Ball: Callaway Chrome Soft (2016)

Grip: Golf Pride MCC Black/White

WITB Notes: Mickelson uses the rearward weight setting in his XR 16 Sub Zero driver.

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Greatest Adams hybrids of all time

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It’s almost impossible that, over the past decade, you or someone you played golf with didn’t own an Adams hybrid. The fact that they can still be found in the bags of players on the PGA Tour demonstrates the kind of cult-like dedication some players have to those clubs.

They were in everyone’s bags—from low handicaps to golfers just trying to break 100. Simply, Adams was hybrids in the early-to-mid 2000s. In an age when many would still call them “cheater” or “old man” clubs, Adams pushed the envelope of design and ushered in a new era of small, workable-yet-forgiving, anti-left clubs.

Adams was also one of the first companies to do exclusive combo sets off the rack for better players with the initial Idea Pros and then later with the Idea Pro Golds. It’s a common practice now, but at the time it was revolutionary.

Here is a list of some of Adams’ all-time great hybrid designs.

Original Idea Pro – 2008

This is the one that started it all. After going through a number of tour issue prototypes leading up to the retail release, the Idea Pro had a lot of buzz, and it delivered. It wasn’t that other companies weren’t producing hybrids at the time, but the sheer popularity of the Adams outweighed what others had in the market thanks to it working its way to become the number one hybrid on the PGA Tour. It also came stock with an 80g Aldila VS Proto Hybrid shaft that was directly aimed at better players, and considering the aftermarket price of the shaft on its own, it made the Idea Pro a no brainer for those looking to replace harder-to-hit longer irons.

XTD – 2014

This was the final hybrid ever made by Adams and was packed with technology: all-titanium construction, crown, and sole slots for greater face deflection and ball speed—along with an adjustable hosel. TaylorMade had taken over ownership at this point and engineers at Adams took advantage by using the proprietary TaylorMade adjustable sleeve—this allowed for more shaft options for many golfers that had used TaylorMade hybrids in the past.

The entire XTD line from Adams was premium by design and from the driver to the hybrid, offered real-deal shafts and tight quality control. This is still a hard club to beat.

Idea XTD Super Hybrid Ti – 2012

You could argue the 2012 Super Hybrid XTD was the original bomber hybrid. Thanks to the multi-material titanium construction, it produced a higher-than-expected launch, along with exceptionally low spin. For faster players, this was a perfect control club off the tee and easily replaced a 5-wood (in the 19 degree). Don’t believe it? Check out this historic review from the GolfWRX Archives: GolfWRX.com – Adams Super Hybrid Review (2012)

Super 9031 – 2013

The Super 9031 was released the year after the original Idea Pro Blacks and featured an updated white paint job along with a technology upgrade that included both sole and crown slots for faster ball speeds compared to the original (hence the “Super” designation). It has a high toe, flatter lie angle, and open appearance from address—something better players love! Although I should attempt to be unbiased, I will admit that not only did I love these hybrids, but I still hold a place in one of my travel bags.

It’s not just me that has a sweet spot for the Super 9031, you can still find these in the bag of PGA Tour player Brian Gay.

Boxer A3 Idea – 2007

You might be wondering that after all of the others on the list, how the A3 earned its spot. Well, it’s quite simple. Just before the launch of the Idea Pro, the A3 and A3OS (oversized) were massive sellers at the retail level. The sets offered classicly shaped irons alongside easy-to-hit hybrid clubs into the longer clubs. Although never marketed towards better players, it did have a bit of a cult following to the point that even Vijay Singh was using one during the 2008 season in replacement of a 5-wood. They came stock with Grafalloy ProLaunch Red hybrid shafts and in both right and left-handed to outfit almost any player.

GolfWRXers, did you have any of these clubs? Check out the Cult Classic Clubs Discussion in the GolfWRX.com forums.

 

 

 

 

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SeeMore releases new RST Hosel series of plumber neck design putters

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2020 SeeMore RST Hosel series

For 2020, SeeMore has introduced their new RST Hosel series of plumber neck design putters in 7 models.

Through RifleScope Technology (RST), the fluted barrel hosel aims to bring a new approach to the classic offset plumber neck in a design where player’s hands will sit slightly forward of the ball at address and impact.

2020 SeeMore RST Hosel series

For the first time in company history, SeeMore has combined a plumber neck hosel with their RifleScope Alignment Technology.

Designed for players to place their hands forward, the putters utilize the company’s RST alignment system which is often seen in the company’s straight shaft putters. The RST alignment system hides the red dot of the putters (to lock in your alignment) by using the lower portion of the new RST Hosel.

2020 SeeMore RST Hosel series

The RST alignment system is designed to provide a true reference point for golfers leading to an improved set up and stroke. Per the company, the technology ensures “that the putter face will be square to the target at set up, address and impact, with the loft of the putter also set the same every time giving a consistent roll on every putt.”

2020 SeeMore RST Hosel series

The base of the plumber neck in the new series enters the head on a single plane angle, at 70 degrees. The design aims to provide an entry point of connection closer to the sweet spot than a standard plumber neck – leading to improved feel and balance.

The 2020 SeeMore RST Hosel series are available to purchase now at SeeMore.com with prices ranging from $250-$400.

2020 SeeMore RST Hosel series

 

 

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