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All-new Titleist AVX for 2020

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With the introduction of the all-new 2020 Titleist AVX ball, the company is delivering on its promise to continually improve and provide golfers with performance-driven products created with direct input from golfers at all levels.

The AVX ball’s reformulated low compression core works in combination with a redesigned high-flex casing layer which together aims to provide players with greater ball speed and low long game spin for more distance.

By their own admission golfers are a finicky bunch, especially when it comes to golf balls, and sometimes the variables they are looking for in a ball have less to do with performance and are instead focused on things like feel.

In the development of the 2020 AVX, Titleist asked golfers what they loved about the previous version and what attributes they would like improved, the results were unanimous: more feel and more short game control (spin) without sacrificing distance (Something I think most golfers would want from any ball).

But before we get to what new, let’s offer a quick refresher for those unfamiliar with the Titleist AVX. It was initially introduced in the spring of 2018 following a four-month test market from October 2017-January 2018 in key markets. It was the first new premium urethane ball brand from Titleist since the introduction of the Pro V1x and was developed as a lower flight, lower spin alternative to Titleist’s Pro V1 balls.

Titleist AVX golf ball: Time to Re-engineer

Every golf ball is built from the core out, and the 2020 AVX got a whole new engine thanks to a larger, reformulated low-compression core. The core works alongside a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance. The easiest way to understand golf ball construction and how it relates to performance is that with more direct and faster hits the more the core gets “activated.” As hits to the ball start to happen at lower speeds and with greater friction as a result of loft the outer layer construction becomes more important to short game spin and feel.

The new addition from Titleist contains a catenary aerodynamic dimple design engineered with the aim of producing a piercing, low trajectory while also providing a consistent ball flight on all shots.

To improve the feel and spin the way golfers requested a new thinner cast urethane cover was used to deliver the performance. It was easier to make the cover thinner too, thanks to the increased core size. Like I said golf balls are built from the core out.

“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”
– Frederick Waddell, Senior Product Manager, Titleist Golf Balls

The last part of the in-to-out story is the aerodynamics, the engineers at Titleist use a unique aerodynamic dimple design to deliver a piercing, low trajectory that provides a consistent ball flight on all shots.

Price and availability

Titleist’s new AVX ball arrives in both white and high optic yellow and is available in golf shops worldwide beginning Jan. 22. with a MAP of $47.99.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

6 Comments

6 Comments

  1. dixiedoc

    Jan 22, 2020 at 4:48 pm

    For me I found the Chrome Soft to be a better ball all around

  2. jz

    Jan 22, 2020 at 4:34 pm

    I play the AVX because it doens’t spin. Does this mean the ball is going to spin more off the driver and irons? If one wants more spin, why not play a ProV?

    I hope TXG does a comparison of the two models.

    I’m a flipper and come in steep (And am too old to try and change it) and generate way too much spin. Does anyone have a recommendation of another premium ball that doesn’t spin? Would appreciate the help.

  3. Magnus Skold

    Jan 22, 2020 at 1:52 pm

    @Ryan

    Do we know what the compression is for the new ball?

    I’m surprised Titleist says that people just said more green side spin. The main feedback from interviews I’ve read and my own experience is that the original AVX was excellent except too soft for driving. Most third party tests also confirm it’s extremely short in carry. Therefore I’m interested in what the actual compression is.

  4. Rich Douglas

    Jan 22, 2020 at 10:35 am

    The original AVX seemed like an NXT Tour with the price jacked up. Not sure how this is much different.

    It really doesn’t matter which tour-level ball you play. Each now offers two or three variations between their own models, but from brand to brand it’s pretty much the same. This is also true with below-tour-level balls. The biggest difference there is some are incredibly soft (but they’re lacking some greenside spin).

    Pick your tour ball. Enjoy. If it’s too pricey, go with a Supersoft or TopFlite Gamer. You’ll be fine.

  5. Daniel

    Jan 22, 2020 at 10:03 am

    Lack of short game spin was my chief complaint with the AVX. Price the other.

    I got stupid distance gains over the ProV1 I was playing. 10 plus yards off the driver.

    But a Chrome Soft goes almost as far with significantly better short game spin. Much better price as well.

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That one time Tiger switched driver shafts and NOBODY noticed

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It seems like pretty much everyone on the planet has an idea of what clubs Tiger has in play at any given moment. Especially now in the age of social media. However, his bag was still analyzed and tracked immensely from the beginning of his arrival on the golf scene. Point is, when the guy switches anything out, the world will know.

But did you know that, during the 2002 and into the 2003 season, he switched driver shafts? It was a pretty substantial switch too, but it fell completely under the radar. As a Tiger junkie myself, I noticed it, but in those days 1) The internet wasn’t what it is today and 2) I was bartending in Newport Beach and didn’t have access to info like I do today. So, it went in my Tiger vault…until now.

Always known to have a True Temper Dynamic Gold X100 shaft in his driver, Tiger and the Nike team wanted something a bit lighter, all while maintaining the stiffness profile of his X100.

We now introduce you to the 118-gram DGSLX100 Tiger Proto (a stock Dynamic Gold X100 shaft is 130 grams).

UNITED STATES – OCTOBER 28: Tiger Woods (Photo by Stan Badz/PGA)

A complete one-off made specifically for Tiger Woods. If you look at the pictures you will see an unfamiliar step pattern that starts off a bit wide towards the handle but gets progressively closer down towards the tip section. Basically, the step pattern (diameters) dropped lower to keep stiffness across the board.

“That’s the shaft we used to get him out of Titleist 975D and into Nike Blue 275cc driver in 2002.” – Anonymous Nike source

In theory, this was Tiger accepting the fact that he was going to have to get used to the feeling of a lighter shaft to begin the inevitable transition into graphite, which ultimately happened for good in 2004.

With the mystery of his bag completely gone these days with minute-to-minute reporting, I thought it kind of nice to still have a couple of nuggets to discover.

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GolfWRX Spotlight: Precision Pro NX7 Pro Slope rangefinder

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If you are looking for a premium full-feature laser range finder at a price normally reserved for more entry-level units, the PrecissionPro NX7 Pro Slope is exactly what you are looking for. Clear optics, easy-to-use, pulse vibration targeting, and last but not least: Free batteries for life. You heard that right, for as long as you own the rangefinder, Precision Pro will make sure you never run out of juice on the course.

NX7 Pro Slope features

Generally, a product that fits into the affordable category has to compromise along the way to meet a certain price point. With the NX7 Pro Slope from Precision Pro, you don’t have to compromise to get everything you would want from a top-of-the-line rangefinder at a less-than-top-of-the-line price.

The NX7 has pulse vibration, which notifies the user the laser has locked onto the target. Having used a lot of other rangefinders in the past, I always thought of a “pulse” as being a bit of a redundant feature to someone with experience using a rangefinder. I was completely indifferent but was quickly proven wrong! To me, the pulse is just the extra reassurance to know that I am locked onto the flag instead of something behind. The NX7 Pro Slope does this with a priority target acquisition process to make sure you are getting the flag and not a tree behind the intended target.

As the name would lead you to believe, the NX7 Pro Slope comes with a slope feature that can be turned on and off for casual mapping of a course or competition—just be sure to check with any tournament committee for conformity during an event. It’s easy to see both the measured and calculated distances in the viewfinder without ever being cluttered.

The extras

Each rangefinder comes with a well-made protective case that allows you to store the unit either on the outside of your bag or tucked away for safekeeping during travel to and from the course. Although it seems like a small feature, details matter, and having the case latch with a mini elastic cord makes getting the rangefinder out just that much easier—no need to zip and unzip 40 times per round.

The rangefinder also comes with a cleaning cloth, pre-installed battery—and don’t forget those batteries for life. All you need to do is register your rangefinder and go through the form on the Precision Pro website.

For $289, it’s one of the best buys in the rangefinder market.

 

 

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Bettinardi collaborates with Scottie Pippen to create limited-edition authentic jersey putter covers

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Bettinardi has collaborated with six-time NBA Champion and Chicago Bulls Legend, Scottie Pippen to create limited Home, Road, and Alternate authentic jersey headcovers ahead of this weekend’s NBA All-Star game.

Pippen is the only NBA player to have won an NBA title and Olympic gold medal in the same year twice (1992, 1996), and just 33 of the covers have been made by Bettinardi – which are constructed from the NBA star’s own authentic jersey collection making each cover unique.

The covers feature the seven-time NBA All-Star’s iconic number 33, his signature stitched across the underbelly and also the Hex B logo.

The covers will be available to purchase in the Hive at Noon CST on Saturday. Bettinardi will also have a special USA “Dream Team” 1992 cover (only 8 made) due to release at the same time.

Also look out for a special “All-Star”  giveaway which will be unveiled on Bettinardi’s Instagram page on Sunday.

 

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