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Ben Hogan Golf introduces new Club Fitter and Builder Program

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@bhgolfequipment

Ben Hogan Golf Equipment Company has introduced its new Club Fitter and Builder Program—allowing accredited club fitters and builders to buy Ben Hogan-branded club heads directly from the company for use in their custom club building businesses.

Through the new Club Fitter and Builder Program golfers can now purchase 100% forged clubs for approximately half the price of competitive tour-quality equipment sold through traditional retail channels.

Speaking on the new service, Scott White, CEO, Ben Hogan Golf Equipment Company, stated

“Just like our factory-direct-to-consumer business model, which eliminates retail mark-up, this new club fitter’s program offers high-performance forged club head pricing that is unmatched in the industry. It will allow club builders to offer their customers the best golf equipment in the world at the best pricing, while still recognizing a strong profit margin.

Selling directly to serious golfers at BenHoganGolf.com has proven to be a highly successful business strategy for the Company, but more important, it’s a convenient, efficient and cost-effective way for serious golfers to purchase great golf equipment. Now, through these nationwide club fitter partnerships, we can offer Ben Hogan golf equipment through a secondary channel and while further enhance the custom golf club experience for golfers.”:

The company also provides a risk-free demo program, as well as a Trade-up program where golfers can offset the cost of their new purchases by selling used equipment back to the company.

Ben Hogan Golf’s new Club Fitter and Builder Program is currently available for use at BenHoganGolf.com.

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giannimosquito

1 Comment

1 Comment

  1. Frank

    Jan 13, 2020 at 10:48 pm

    The Ben Hogan website link goes to spam, complete shank. Nice pay per click marketing, GolfWRX.

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Equipment

New for 2020: Cleveland Golf Smart Sole 4 wedges

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Cleveland Smart Sole Wedge S sole3_4 copy

Cleveland Golf has unveiled its new Smart Sole 4 wedges featuring three new models all of which contain an extra-wide sole with extra leading edge bounce in a design to ensure crisp, clean contact and better stability.

The Smart Sole 4 wedges all feature an extra-wide three-tiered sole, with added leading edge bounce, in a bid to provide maximum forgiveness from the fairway, rough or out of the bunker.

Cleveland Smart Sole Wedge S sole

The new additions also contain upgraded Feel Balancing Technology which sees the redistribution of weight from the hosel to allow the center of gravity to be moved closer to the center of the clubface in design for improved feel and greater consistency.

Cleveland Smart Sole Wedge S top

The Smart Sole 4 wedges feature new aggressive milled grooves that look to generate better spin performance from all conditions.

Cleveland Smart Sole Wedge S face

Cleveland’s Smart Sole 4 wedges arrive in three different models – the C model (42°), G model, (50°), and S model (58°). According to the company, the introduction of the G model aims to provide full-shot capability and extensive versatility to go along with the S and C models.

The new additions for 2020 arrive in right and left-handed options as well as Men’s and Women’s offerings.

Cleveland’s Smart Sole 4 wedges hit retail on February 7, 2020, and are priced at $119.99 MAP for Men’s Steel and $129.99 for Men’s Graphite, while the Women’s Smart Sole 4 wedges are priced at $119.99 MAP for graphite.

 

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Equipment

Puma introduces Ignite PWRADAPT Caged footwear

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2020 Puma Ignite PWRADAPT Caged

Puma Golf has introduced its new Ignite PWRADAPT Caged footwear featuring a new PWRCAGE saddle unit designed to provide locked-in stability.

The Ignite Pwradapt Caged is designed to provide maximum comfort and a perfect fit and contains the brand’s new PWRCAGE Saddle which wraps around the medial and lateral sides of the shoe in a bid to provide unmatched stability.

2020 Puma Ignite PWRADAPT Caged

Speaking on the new Caged footwear, Andrew Lawson, Footwear Product Line Manager, Puma Golf stated

“Our new CAGED footwear will keep you locked in and comfortable all day thanks to our new Adaptive Fit System and PWRCAGE saddle unit which provides the perfect fit, and stability like you’ve never felt before. Best of all, they come in a stylish, lifestyle-inspired, extremely comfortable package.”

2020 Puma Ignite PWRADAPT Caged

As the laces tighten, the cage around a golfer’s foot on the new shoe seeks to form a perfect, comfortable but stable fit, while the Heel Lock Window is designed to cup the golfer’s heel comfortably locking his foot securely into the shoe.

2020 Puma Ignite PWRADAPT Caged

The Ignite PWRADAPT Caged features a layered Adaptive Fit System which seeks to produce 360-degree support through the internal bootie. The external bootie equipped with PWRFRAME technology is designed to ensure that the foot is fully supported in highest impact areas.

Finishing off the technology on the new additions, the shoes feature full-length IGNITE foam cushioning and the PWRADAPT Technology sole is designed to provide responsive comfort and 3-dimensional traction that adapts to the way a golfer moves.

2020 Puma Ignite PWRADAPT Caged

Both the lace and Disc version of Caged feature an Epic Tour Last – a refined, anatomical last shaping that aims to deliver both an excellent fit and ample forefoot volume for maximum comfort as well as a stylish toe-down look.

2020 Puma Ignite PWRADAPT Caged

The Ignite PWRADAPT Caged collection is available in the golfer’s choice of five colorways (Gray Violet/Silver/White, Black/Silver/White, Quiet Shade/Silver/Black, Peacoat/Quiet Shade/Silver and White/Silver/Peacoat).

Limited-Edition colorways and styles of Caged inspired by upcoming, key tournaments this season are also expected to be released throughout 2020.

2020 Puma Ignite PWRADAPT Caged

Available in sizes 7-15, the Ignite PWRADAPT Caged will feature a retail price of $150 and is available through select retailers and at pumagolf.com beginning January 21.

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Equipment

New for 2020: Bettinardi HLX 3.0 wedges

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2020 Bettinardi HLX 3.0 Wedges

Bettinardi has unveiled its new HLX 3.0 Wedges for 2020, which feature a complete re-design of technology and appearance than previous editions from the company.

Unlike the brand’s previous H2 wedge line, the new wedges are crafted from Soft Carbon Steel in a move which aims to provide players with a much softer feel at impact, with a focus on greater versatility, control, and increased forgiveness on a variety of short game shots.

2020 Bettinardi HLX 3.0 Wedges

On the HLX 3.0 wedges, Bettinardi also took their milling expertise to the grind of the sole in a bid to produce more consistency in production, while offering maximum short game playability and repeatability.

Engineered through the company’s High Helix Cut machining process, the HLX 3.0 wedges feature an all-new face which is designed for ultimate soft feel. Through an optimizing process of removing material to generate groove depth’s and spacing to push USGA limits, Bettinardi’s HLX 3.0 wedges seek to offer golfers with ultimate versatility.

2020 Bettinardi HLX 3.0 Wedges

2020 Bettinardi HLX 3.0 Wedges

The C-grind wedge features a higher toe and heel to promote added relief, and clean contact, while the re-designed face which removed 20% more additional surface metal to allow the ball to move past the center of gravity aims to produce a more aggressive spin with more consistent distance control.

2020 Bettinardi HLX 3.0 Wedges

The RJ-grind is aimed towards players who seek increased forgiveness on tight lies and added bounce on square face shots and features the brand’s highest measured bounce for players with a steep angle of attack.

Bettinardi’s HLX 3.0 wedges arrive in both a traditional Chrome finish and the brand’s all-new Black Smoke finish – each of which is designed for greater optics and glare-reduction.

2020 Bettinardi HLX 3.0 Wedges

2020 Bettinardi HLX 3.0 Wedges

The wedges come with a custom Bettinardi Crosstour Soft Grey and Black Lamkin grip and players can choose between three Tour grade shaft options: KBS High Rev, True Temper S400, or the Nippon Pro Modus 115.

2020 Bettinardi HLX 3.0 Wedges

Pre-orders on Bettinardi’s HLX 3.0 wedges begin today while worldwide shipping starts from April 10, 2020.

 

 

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