Equipment

2020 TaylorMade SIM Max and SIM Max OS irons

Published

4 years ago

Jan 10, 2020

TaylorMade Golf has launched its new 2020 TaylorMade SIM Max and 2020 TaylorMade SIM Max OS irons featuring Speed Bridge technology and an all-new Echo Damping System to bring forged-like feel to the distance iron category.

All-new Echo Damping System

Beneath the hood on the new Sim Max and Sim Max OS irons, you will find the all-new Echo Damping System. The new for 2020 damping system stretches across the entire face (from heel to toe) using multiple contact points in a design to maximize vibration damping.

2020-taylormade-sim-max-irons-2

Vibration Damping channels drive the new design from TaylorMade, which wrap around the entire structure for optimal compression in a bid to allow the damper to efficiently compress at impact – allowing the material a place to disperse without inhibiting movement in the face

The Echo Damping system also works in conjunction with Speed Bridge technology found in the SIM Max and SIM Max OS irons. According to the company, in testing, the combination helped to produce impact frequencies in line with those of forged-construction irons.

What is Speed Bridge technology?

Speed Bridge technology featured in the company’s M5 and M6 irons, and for their 2020 SIM Max and SIM Max OS irons, TaylorMade has built upon the technology and combined it with a Thru-Slot Speed Pocket to maximize both distance and performance.

The technology works by incorporating a high strength, mass-efficient structural beam spanning across the cavity back of the club to connect the top line with the back bar of the iron in a design to increase distance and forgiveness. The increased rigidity in the top line and upper perimeter of the face is designed to improve both sound and feel.

2020 TaylorMade Sim Irons

In the new TaylorMade SIM Max and SIM Max OS irons, a Thru-Slot Speed Pocket has been engineered which stretches from heel to toe and completely disconnects the leading edge from the sole of the club – creating a smooth, free-floating face. Working in conjunction, the technologies allow the face to hinge upon the top line in a design to offer enhanced flexibility, more ball speed and greater forgiveness on shots struck below center.

How is it different than its predecessors?

In the new models, TaylorMade engineers were able to re-work the face in an effort to optimize the relationship between the stiffness in the Speed Bridge and the flexibility in the face. Through the new face re-design, the SIM Max and SIM Max OS now feature a thinner and faster face with a larger sweet spot than the company’s previous models.

Inverted Cone Technology

TaylorMade’s Inverted Cone Technology (ICT) is strategically positioned into each SIM Max and SIM Max OS iron in a bid to increase the sweet spot and minimize mis-hits.

As shots hit on the toe of longer irons typically result in a miss to the right, TaylorMade engineers have positioned the ICT towards the toe in both SIM Max and SIM Max OS irons. Through this move, the brand has created a draw bias in the longer irons to minimize the common miss to the right, with the ICT on the 4-iron positioned most to the right.

The 2020 SIM Max iron features an ultra-thin 1.5 mm face designed to increase flexibility across the entire face, while a lightweight fluted hosel with a 360 undercut shifts mass from high in the club to the bottom of the sole for an extremely low CG.

Featuring all the same technologies as the SIM Max, TaylorMade’s SIM Max OS irons contain a taller face to increase stability. At the same time, a wider sole is designed to provide more forgiving turf interaction.

The chamfered sole design allowed engineers to drive the CG low on the SIM Max OS irons in a bid to increase ball speed and promote easier launch, while stronger lofts aim to protect the trajectory and produce a penetrating ball flight for unmatched distance.

Both the SIM Max and SIM Max OS are offered in 4-PW/AW (8 pc.set with SW and LW also available) and come equipped with KBS Max 85 steel shafts (S, R) or Fujikura’s Ventus Blue graphite shafts (7S, 6R & 5A). For women, the SIM Max irons will come equipped with the Aldila NV Ladies shaft.

2020 TaylorMade SIM Max irons: Pricing/Availability

Pricing: $899 steel/$999 graphite

Availability: Preorder – January 10. Retail – February 7.

2020 TaylorMade SIM Max OS irons: Pricing/Availability

Pricing: $899 steel/$999 graphite

Availability: Preorder – January 10. Retail – February 7.

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Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

Published

9 hours ago

Apr 17, 2024

Andrew Tursky

Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

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Equipment

Spotted: TaylorMade P-UDI driving iron

Published

10 hours ago

Apr 17, 2024

Brian Knudson

It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

Check out the rest of our photos from the 2024 RBC Heritage

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Whats in the Bag

Collin Morikawa WITB 2024 (April)

Published

10 hours ago

Apr 17, 2024

GolfWRX Staff

Collin Morikawa what’s in the bag accurate as of the RBC Heritage. More photos from the event here.

Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Check out more in-hand photos Collin Morikawa’s clubs here.

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)