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2020 Callaway Mavrik irons: Mavrik Pro, Mavrik, and Mavrik Max

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New for 2020, Callaway has three new iron models: Mavrik Pro irons, Mavrik irons, and Mavrik Max irons.

The Callaway Mavrik irons are taking total iron set performance further than the company ever has before, with the help of Artificial Intelligence (A.I.) and precision engineering.

For at least a half decade, Callaway has been one of the undisputed leaders in introducing new technology into the iron category, starting with the original Apex and Apex Pro. You could even argue that the Apex alone created an entirely new category for irons that produce tremendous ball speeds without sacrificing a player-preferred appearance.

2020-callaway-mavrik-irons-3-models

Mavrik Pro Iron (left), Mavrik Iron (center) and Mavrik Max Iron (right)

2020 Callaway Mavrik irons: What’s new

Artificial intelligence has allowed Callaway to go way deeper than the company ever has before when it comes to better understanding what it takes to make golfers more consistent. Heck, they even made a video about it—it’s funny too

Callaway, like other OEMs, also knows that when its comes to irons and iron designs, one size doesn’t fit all—and it doesn’t take a supercomputer to figure that out.

The Technology (behind the faces) of Mavrik Irons

Imagine going through a custom iron fitting, and after checking off all the conventional required specs like length, lie, loft and shaft flex, going through one more final step to get fit for your iron faces based on impact point and common misses.

This is what Callaway is trying to achieve by using A.I. to uniquely design each iron face for every loft in each model in the Mavrik iron lineup from top to bottom—it’s an impressive feat when you consider the total of 29 different clubheads spaced out over three models; the Mavrik, Mavrik Max, and Mavrik Pro.

2020-callaway-mavrik-irons-

360 Face Cup with A.I. developed Flash Face: The 360 face cup is not new to Callaway irons but never before had engineers attempted to bring the Flash Face technology to irons. The Epic Flash driver was the original test subject, and once it was a proven concept, it was time to share the technology love with other products in the line as innovations developed. This technology application, along with actual engineering from the design team, has allowed the Mavrik irons to carry more robust ball speeds over a larger area of the face.

It’s like boosting iron MOI with face technology without having to adjust mass properties, leading to higher peak heights, more carry, and more distance, especially on mishits. Speaking of mass properties…

Tungsten Energy Core with Urethane Microspheres: Precisely locating the Center of Gravity (CG) of any golf club is a vital component to performance. By using materials like tungsten, Callaway, can do a better job condensing more mass into a smaller area to boost MOI and improve launch conditions. This technology was first introduced in the premium Epic line, but as the technology has been refined, it has allowed Callaway to combine this with the new Flash Face in the Mavrik irons to deliver a better performing iron to a new segment of golfers.

And there’s another reason: Historically, golfers have said that nothing feels like a solid forged club, the reason being sound = feel, and clubs that were hollow or had a large cavity felt hard, louder, or literally sounded “hollow.” This is where the urethane holding the suspended tungsten core in place allows the face to remain unsupported but has precisely positioned contact points to keep vibration frequency low to give the irons a powerful muted sound preferred by most golfers—without having any adverse effect on ball speeds.

With each iron having a different face, along with a uniquely tuned suspended tungsten core, manufacturing the Mavrik irons takes much greater precision—but this is a part of the industry where Callaway has pushed the envelope before, including the MD5 wedges that require more tool changes more often to keep wedges right up to the legal limit.

Meet the models and their specs

Callaway Mavrik

2020-callaway-mavrik-irons-7

The standard Mavrik iron incorporates all of the new technology into a great-looking, midsized, game-improvement package and is also the longest of the three models.

2020-callaway-mavrik-irons-10

Like similar irons in the category, it has a healthy amount of offset, but the hosel transitions do a nice job of hiding it as best as possible from address.

2020-callaway-mavrik-irons-11

The Mavrik irons also feature a progressive sole to help with ground interaction at slower speeds into the turf with shorter irons—just because your irons are hollow doesn’t mean they still can’t finesse inside 150 yards if needed.

Callaway Mavrik Max

2020-callaway-mavrik-irons-mavrik-max-cavity

Common thinking would have you believe the Mavrik Max irons would just be Callaway’s way of creating a juiced up, stronger lofted, bigger version of the Mavrik to offer the “longest iron ever” handle in an attempt to get you hitting your 8 iron 200 yards, but stop right there!

The Mavrik Max lofts are weaker than the flagship standard Mavrik—on average 2.5 degrees weaker in loft across the set. They also have no intention of calling it the longest iron in the series—that title belongs to the standard model.

2020-callaway-mavrik-irons-mavrik-max-address

The Max fits a huge growing need in the game improvement category to help golfers at slower swing actually increase spin and launch angle. Spend enough time in iron fittings and it doesn’t take artificial intelligence to have you figure out too many golfers don’t launch the ball high enough or with enough spin to maximize carry distance or hold greens. The biggest reason for this beyond just clubhead speed is the modern low-spinning multi-layer golf ball. Lower spin is great for the driver, but as loft decreases in the mid-irons many players struggle to hold greens. With all the technology packed into the larger profile of the Mavrik Max irons, you can expect for these to be very popular.

callaway mavrik max iron sole

But wait, there’s more…

I know I said The Mavrik offers three new models that was a bit of a lie. There is a line extension within the Max resulting in five total models available…

Mavrik Max Women’s, and Max Women’s Lite

This is not just a new paint job and call it a day set of irons. The Max W (women’s) set is a re-engineered with flatter lie angles a different placement of the tungsten in each iron head to further optimize launch and spin for women players. Just like with many of their male counterparts women with generally slower speeds have even more trouble creating enough spin and launch to improve carry and the ability to stop the ball on greens.

The Mavrik Max Lites are the final set in the lineup. To make these as lite as possible for players that struggle to control heavier clubs, Callaway has taken away the tungsten in favor of making the heads lighter. They still have the urethane microspheres to keep feel inline with the other models but, rely on conventional weight placement to boost MOI.

Callaway Mavrik Pro irons

callaway mavrik pro cavity

This is the most self explanatory of models in the Mavrik irons family. The Pro combines every bit of technology as the more game improvement models but in a sleeker package. Callaway engineers picked out little bits of each of the most popular smaller style heads in their entire line up from Apex to Rogue Pro, to create the ultimate package for players that don’t struggle with creating spin or launch.

Callaway Mavrik Pro topline

The Mavrik Pro offers a more compact look with a shorter heel-to-toe blade length. There is also less offset to create a confidence-inspiring look from address. Flip it over, and you’ll also find a thinner sole with a rounder camber for increased playability in various turf conditions.

Maverik Pro Sole 2020 Callaway

Greater speed, greater forgiveness in a smaller package is what Mavrik Pro is all about.

Specs, pricing, and availability

MAVRIK Iron Loft Specs

Stock Shafts

  • Standard Mavrik – Steel: True Temper Elevate 95. Graphite: Project X Catalyst 55g, 65g, and 75g
  • Mavrik Max – Steel: KBS Max 80g, Graphite: Project X Catalyst 55g, 65g, and 75g
  • Mavrik Pro – Steel: True Temper Elevate 105, Graphite: KBS TGi 90

Pricing

Standard and Max models are $799.99 for steel and $899.99 in graphite in seven-piece configurations.

The Mavrik Pro is $899.99 in seven-piece configuration in steel.

Availability begins January 14 for fitting tools and pre-orders, with product available at retail starting February 6th.

 

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.

8 Comments

8 Comments

  1. Broomsticker

    Jan 15, 2020 at 8:39 am

    A 27* 7 iron and a 41* PW. Just stop already.

  2. Brian

    Jan 15, 2020 at 8:18 am

    Why can’t Callaway make a GI iron that isn’t offensively ugly?

  3. Charlie Waffles

    Jan 14, 2020 at 7:52 pm

    This is what Callaway is trying to achieve by using A.I. to uniquely design each iron face for every loft in each model in the Mavrik iron lineup from top to bottom—it’s an impressive feat when you consider the total of 29 different clubheads spaced out over three models; the Mavrik, Mavrik Max, and Mavrik Pro.

    Wish Callaway would show us the inside of their irons so we could see the AI face. That won’t happen…..

  4. Weasel pNess

    Jan 14, 2020 at 6:57 pm

    Yea im gonna go with Callaway took a step (or 3) backwards with this whole line.

    Not sure why but the thing thats sticking in my head is they look very Cobra f-7ish

  5. the dude

    Jan 14, 2020 at 6:22 pm

    Pro’s look pretty good at address…..the backs of them all are very cheap looking….

  6. Rory O Donnell

    Jan 14, 2020 at 10:43 am

    They look terrible – I’d rather they use common sense / REAL intelligence

  7. Karsten's Ghost

    Jan 14, 2020 at 4:29 am

    There is no AI involved. Maybe some machine learning… they might have someone doing some Python somewhere, but it isn’t AI. Ultimate marketing nonsense.

    • dat

      Jan 14, 2020 at 9:19 am

      AI doesn’t even exist outside of seriously advanced applications. The rest is just software programming automation. It is all fluff, which is something Callaway is particularly egregious about.

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Equipment

New for 2020: Cleveland Golf Smart Sole 4 wedges

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Cleveland Smart Sole Wedge S sole3_4 copy

Cleveland Golf has unveiled its new Smart Sole 4 wedges featuring three new models all of which contain an extra-wide sole with extra leading edge bounce in a design to ensure crisp, clean contact and better stability.

The Smart Sole 4 wedges all feature an extra-wide three-tiered sole, with added leading edge bounce, in a bid to provide maximum forgiveness from the fairway, rough or out of the bunker.

Cleveland Smart Sole Wedge S sole

The new additions also contain upgraded Feel Balancing Technology which sees the redistribution of weight from the hosel to allow the center of gravity to be moved closer to the center of the clubface in design for improved feel and greater consistency.

Cleveland Smart Sole Wedge S top

The Smart Sole 4 wedges feature new aggressive milled grooves that look to generate better spin performance from all conditions.

Cleveland Smart Sole Wedge S face

Cleveland’s Smart Sole 4 wedges arrive in three different models – the C model (42°), G model, (50°), and S model (58°). According to the company, the introduction of the G model aims to provide full-shot capability and extensive versatility to go along with the S and C models.

The new additions for 2020 arrive in right and left-handed options as well as Men’s and Women’s offerings.

Cleveland’s Smart Sole 4 wedges hit retail on February 7, 2020, and are priced at $119.99 MAP for Men’s Steel and $129.99 for Men’s Graphite, while the Women’s Smart Sole 4 wedges are priced at $119.99 MAP for graphite.

 

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Equipment

Puma introduces Ignite PWRADAPT Caged footwear

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2020 Puma Ignite PWRADAPT Caged

Puma Golf has introduced its new Ignite PWRADAPT Caged footwear featuring a new PWRCAGE saddle unit designed to provide locked-in stability.

The Ignite Pwradapt Caged is designed to provide maximum comfort and a perfect fit and contains the brand’s new PWRCAGE Saddle which wraps around the medial and lateral sides of the shoe in a bid to provide unmatched stability.

2020 Puma Ignite PWRADAPT Caged

Speaking on the new Caged footwear, Andrew Lawson, Footwear Product Line Manager, Puma Golf stated

“Our new CAGED footwear will keep you locked in and comfortable all day thanks to our new Adaptive Fit System and PWRCAGE saddle unit which provides the perfect fit, and stability like you’ve never felt before. Best of all, they come in a stylish, lifestyle-inspired, extremely comfortable package.”

2020 Puma Ignite PWRADAPT Caged

As the laces tighten, the cage around a golfer’s foot on the new shoe seeks to form a perfect, comfortable but stable fit, while the Heel Lock Window is designed to cup the golfer’s heel comfortably locking his foot securely into the shoe.

2020 Puma Ignite PWRADAPT Caged

The Ignite PWRADAPT Caged features a layered Adaptive Fit System which seeks to produce 360-degree support through the internal bootie. The external bootie equipped with PWRFRAME technology is designed to ensure that the foot is fully supported in highest impact areas.

Finishing off the technology on the new additions, the shoes feature full-length IGNITE foam cushioning and the PWRADAPT Technology sole is designed to provide responsive comfort and 3-dimensional traction that adapts to the way a golfer moves.

2020 Puma Ignite PWRADAPT Caged

Both the lace and Disc version of Caged feature an Epic Tour Last – a refined, anatomical last shaping that aims to deliver both an excellent fit and ample forefoot volume for maximum comfort as well as a stylish toe-down look.

2020 Puma Ignite PWRADAPT Caged

The Ignite PWRADAPT Caged collection is available in the golfer’s choice of five colorways (Gray Violet/Silver/White, Black/Silver/White, Quiet Shade/Silver/Black, Peacoat/Quiet Shade/Silver and White/Silver/Peacoat).

Limited-Edition colorways and styles of Caged inspired by upcoming, key tournaments this season are also expected to be released throughout 2020.

2020 Puma Ignite PWRADAPT Caged

Available in sizes 7-15, the Ignite PWRADAPT Caged will feature a retail price of $150 and is available through select retailers and at pumagolf.com beginning January 21.

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Equipment

New for 2020: Bettinardi HLX 3.0 wedges

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2020 Bettinardi HLX 3.0 Wedges

Bettinardi has unveiled its new HLX 3.0 Wedges for 2020, which feature a complete re-design of technology and appearance than previous editions from the company.

Unlike the brand’s previous H2 wedge line, the new wedges are crafted from Soft Carbon Steel in a move which aims to provide players with a much softer feel at impact, with a focus on greater versatility, control, and increased forgiveness on a variety of short game shots.

2020 Bettinardi HLX 3.0 Wedges

On the HLX 3.0 wedges, Bettinardi also took their milling expertise to the grind of the sole in a bid to produce more consistency in production, while offering maximum short game playability and repeatability.

Engineered through the company’s High Helix Cut machining process, the HLX 3.0 wedges feature an all-new face which is designed for ultimate soft feel. Through an optimizing process of removing material to generate groove depth’s and spacing to push USGA limits, Bettinardi’s HLX 3.0 wedges seek to offer golfers with ultimate versatility.

2020 Bettinardi HLX 3.0 Wedges

2020 Bettinardi HLX 3.0 Wedges

The C-grind wedge features a higher toe and heel to promote added relief, and clean contact, while the re-designed face which removed 20% more additional surface metal to allow the ball to move past the center of gravity aims to produce a more aggressive spin with more consistent distance control.

2020 Bettinardi HLX 3.0 Wedges

The RJ-grind is aimed towards players who seek increased forgiveness on tight lies and added bounce on square face shots and features the brand’s highest measured bounce for players with a steep angle of attack.

Bettinardi’s HLX 3.0 wedges arrive in both a traditional Chrome finish and the brand’s all-new Black Smoke finish – each of which is designed for greater optics and glare-reduction.

2020 Bettinardi HLX 3.0 Wedges

2020 Bettinardi HLX 3.0 Wedges

The wedges come with a custom Bettinardi Crosstour Soft Grey and Black Lamkin grip and players can choose between three Tour grade shaft options: KBS High Rev, True Temper S400, or the Nippon Pro Modus 115.

2020 Bettinardi HLX 3.0 Wedges

Pre-orders on Bettinardi’s HLX 3.0 wedges begin today while worldwide shipping starts from April 10, 2020.

 

 

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