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GolfWRX Spotted: Callaway Mavrik drivers and fairway woods for 2020

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Say hello to Callaway Golf’s newest driver and fairway woods for 2020—Mavrik and Mavrik Sub Zero.

We just spotted the new Callaway Mavrik drivers on the USGA Conforming List, which for those that don’t know, is a publicly available database that allows tournament committees to check the conformity of any club that might be put into play during an event. Every single OEM has to submit each variation of a club to the USGA before it gets deemed legal for competition.

For the new Callaway Mavrik to show up on the USGA List on an “off week” for the PGA Tour, beyond the Tiger Woods’ hosted Hero World Challenge, means that there is a very good chance we could be seeing this in a few bags this week, not just in the Bahamas but on the European Tour as well.

What’s New With The Callaway Mavrik Line?

First up, there is the confirmed continuation of the now traditional Callaway “standard” model along with a lower-spinning, lower-MOI Sub Zero version. What is difficult to tell on either head is the geometry compared to the Epic Flash. If Callaway is going to work along what has been their standard practice over the last couple of years, the new Mavrik should be slightly shallower and longer heel to toe like the Rogue which would offer a total boost to overall forgiveness.

Callaway’s JailBreak face technology is predominately featured on the sole, and again this is an assumption, but with the success of last year’s A.I. designed Flash Face, it would be hard to believe that the team at Callaway would be abandoning that.

The most noticeable difference so far compared to the 2019 Epic Flash is the lack of any movable weight track along the back of both Mavrik driver models. They look to have the same adjustable hosel but no adjustable CG, beyond the potential of move a heavier weight to the rear of the Sub Zero head.

I must admit that compared to the Callaway Epic Flash the new Mavrik drivers look to be trending towards a slightly more subdued overall graphic scheme but that has very little to do with the technology and is just an observation. We have heard unconfirmed rumors that the main accent color will be orange, but until we have a clubhead in hand, this is just a rumor.

Mavrik Fairway Woods

Just like with the drivers, any technology included in the Mavrik fairway woods beyond what we can see are up to the imagination.

We know that we will have a standard and a Sub Zero model, and that unlike the previous Epic Flash fairway woods, the Mavrik heads will NOT be adjustable at the hosel. The interesting thing about the hosel is that Callaway has been producing non-adjustable versions the standard retail (adjustable) heads on tour for a few years now, and this could mean that as far as fairway woods go, there is potential for increased forgiveness from freed up mass when the adjustability is removed—at that point it becomes a fitting want versus a performance need with either one being the better option depending on the player.

Keeping You Updated

Until more details emerge we will have to continue to speculate, but you can see what other golfers are saying about the new Callaway Mavrik driver and fairway woods in the GolfWRX forums here: GolfWRX Forums: Discussion the All New Callaway MAVRIK

 

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.

30 Comments

30 Comments

  1. Charlie Waffles

    Dec 6, 2019 at 12:19 pm

    Let me guess…

    1. longer
    2. more forgiving
    3. better sounding
    4. increased MOI
    5. less spin

    Now let me go and read the column and see if I’m right. #justchasingafewyards

  2. Low Tier God

    Dec 4, 2019 at 3:09 pm

    No APW. So, this is the Rogue’s replacement?

  3. Tyler Maden

    Dec 4, 2019 at 12:19 am

    Looks like s hit.

  4. Jerkeejoe

    Dec 3, 2019 at 10:27 pm

    Gotta love the hard on for names and color schemes on here. Who cares what it’s called or what color it is if it performs?

  5. joe

    Dec 3, 2019 at 5:53 pm

    The author of the article doesn’t know that the color isn’t rumored to be orange. It IS orange. The Callaway representative has been bringing them to retailers around Denver for almost 2 months and every single person I know has hit this club. It’s definitely orange. A bit more muted than the flash… And looks cheap as hell.

  6. Joe

    Dec 3, 2019 at 2:10 pm

    Total Callaway, Pick a terrible name and mis-spell it in a block sans-serif font. Are we sure this isn’t their second-tier line which they sell at Sam’s Club?

  7. gurn

    Dec 2, 2019 at 9:55 pm

    SHHHH My used Epic Flash just dumped in price

    • JP

      Dec 3, 2019 at 2:40 pm

      Your Epic Flash just appreciated in price! This mavrik driver isn’t going to move the needle at all imo.

  8. Andrew M Prutsok

    Dec 2, 2019 at 6:01 pm

    Grayscale was a bold move.

    • JP

      Dec 3, 2019 at 5:33 pm

      Seriously? Haha. That’s the pic from the USGA conforming list. That’s not how the clubs will look. Haha.

      • Joe

        Dec 3, 2019 at 5:49 pm

        Seriously, the joke went right over your head and you’re laughing at him?

  9. Vincent C

    Dec 2, 2019 at 2:32 pm

    Did anyone say Matt Kuchar is douche yet?

  10. Rich Douglas

    Dec 2, 2019 at 1:01 pm

    Given the physical limitations placed on clubs by the USGA, it would seem manufacturers are running out of potential performance improvements. If that’s the case, a normal market would be saturated with competing clubs, all performing in a similar manner.

    If this is becoming the case–and I think it is–the choice will come down to two factors: fit and price. Which club is best for you and how much does it cost? Even the first factor will become largely irrelevant to the second–fit will not drive cost.

    Will costs come down? Two forces act against this: an unfair marketplace and perceptions driven (and distorted) by advertising, commerce’s propaganda arm.

    As we know, there is no real competition at the retail level. Prices are set by the OEMs and enforced with supply agreements. There is also very little competition on price between OEMs; they function as a cartel.

    Couple this with factors like reputation and advertising and you get a skewed market with a huge informational imbalance (between OEMs and consumers). Retail outlets don’t help–they make things worse.

    I used to blindly go with one TM driver after another–until the SLDR showed to be a real dud. Then I finally got fitted. Thinking I was going to buy another TM or the latest from Callaway, I instead went with a Titleist 917D3 and a custom-fit shaft–something I would not have predicted. I won’t switch because (a) this club fits and (b) there really is no compelling reason to switch.

    I did the same with irons, going to Wishon Sterlings. Never going back. And as we know, there really hasn’t been a lot of innovation, nor improvement, in iron design since multiple-material and slotted designs became the norm.

    If I ever switch from the Titleist driver, it will be to go to a shorter shaft, something I could do in any club. So I’ll get fit with the latest because I’m switching anyway, and that will be that.

    • Tryhard

      Dec 5, 2019 at 9:36 pm

      Holy. Is there no character limit on comments? Dude just went off and wrote his own article.

  11. Val K

    Dec 2, 2019 at 12:51 pm

    I want an Iceman model.

  12. Marshall

    Dec 2, 2019 at 12:36 pm

    Not to be negative, but these couldn’t look more “blah” and uninteresting. I’ve been a fan of the last few iterations of drivers from Callaway, but these definitely have a less-than-premium vibe to them.

    However, I guess that matters only little if they play better than what is currently out there.

  13. John

    Dec 2, 2019 at 12:28 pm

    Pretty basic looking. Should come with a goose neck hosel.

  14. HDTVMAN

    Dec 2, 2019 at 12:26 pm

    Here we go again…$500+++…get you platinum cards out!

    • Jack Nash

      Dec 2, 2019 at 2:46 pm

      You got it. Was thinking the same myself. Guess they just want to beat Taylormade to the punch.

      • jgpl001

        Dec 3, 2019 at 4:45 pm

        Surely there isn’t an M5 or M6 replacement due already…

  15. dat

    Dec 2, 2019 at 12:08 pm

    MEH-vrick

  16. Cody Reeder

    Dec 2, 2019 at 10:48 am

    You guys really should start giving credit in your articles to the forum individuals that post this info. Its the right thing to do.

  17. DJ

    Dec 2, 2019 at 10:30 am

    It is the new Rogue – same design

  18. Eric Hutchens

    Dec 2, 2019 at 10:12 am

    Terrible Name. Is it a Top Gun product placement. Not a fan at all, even if it’s a good driver. Where are you Harry Arnett?

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Equipment

Patrick Reed’s irons and playing golf club detective

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As golf writers with a specialty in golf club technology and an understanding of how the industry and supply chains work, it’s usually not overly difficult for us to draw some conclusions as to where particular clubs might come from. The reason being that as far as top-end quality components go, there are only so many places that have the capability to produce them—especially when it comes to creating thin cast/forged titanium woods or forged irons.

When a new club shows up, this puts us in the position of reading between the lines, closely comparing pictures, club designs, and even fonts, in an attempt to connect the dots.

One of the first examples of this in 2019 was Francesco Molinari’s custom Callaway irons—obviously different from the standard Apex MB model. Francesco even divulged some information about their Japanese roots in an interview with Golf.com’s Jonathan Wall “These [Apex MB] forged blades are made, I think, in Japan, so they’re slightly different from the standard muscle back.” I took a deep dive on these in a piece that can be found here. 

OEM Oversight

Don’t think for a second it’s only equipment junkies on the outside doing research to learn more about their favorite clubs or trying to track down prototype information—OEMs and equipment manufacturers do it too; they even have teams dedicated to the task.

One of the best examples of this is a group of engineers located in Titleist HQ in Fairhaven Massachusetts. Their primary role is to monitor their supply chain, but the other key part of their role is to keep up to date on what other overseas manufacturers are doing with their balls, including the “white label” balls being sold under various brands—a hot topic that has been discussed many times over. The reason this is key for Titleist/Acushnet is they are both designers and patent holders when it comes to golf ball IP (intellectual property), and Acushnet also owns its manufacturing, something only the largest companies can afford to do.

The “Patrick Reed Signature” Irons

Photo By: Royce Thompson (PGA Tour)

This brings us to Patrick Reed’s new “signature” irons, spotted earlier this week at the Hero World Challenge in the Bahamas. Patrick has been quiet on the subject beyond a few details including that he’s been working on them for over a year with a small Japanese company, and we would be hearing more at the beginning of January. First reported by PGA Tour’s Andrew Tursky, thanks to some digging on the USGA Conforming List, the irons are Manufactured by Emery JPN Co.

Here’s where the detective work kicks in: I went beyond the USGA’s list and starting searching for Emery JPN Co. online and came back mostly empty-handed until I had an idea. The USGA isn’t the only governing body to have conforming lists so I went to the R&A, and BINGO!

A quick search for Emery resulted in them being the parent company for a number of quality component OEMs including GrindWorks.jp , SAQRA , and Patrick Reed.

Just like with golf balls, phones or computers, smaller companies don’t own their manufacturing and instead rely on creating a design to then be built by a much large facility. With phones, that means Foxconn, with golf balls that means a few large companies in Taiwan and China, and for forged irons, that generally leads to Endo—one of the largest forging companies in the world—they even have they own in house brand, Epon. Considering that GrindWorks irons are known to be forged at Endo, I would be happy to draw a straight line to the Patrick Reed irons also being forged there too.

Until we have further details this is still speculation, but to see what other are saying in the GolfWRX forums check out the discussion here: GolfWRX Forums: Patrick Reed with new Irons

 

 

 

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Forum Thread of the Day: “Patrick Reed’s custom Scotty Cameron Captain America putter”

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Today’s Forum Thread of the Day showcases Patrick Reed’s custom Scotty Cameron Captain America putter. The Texan had the putter made for the 2018 Ryder Cup and didn’t put it into action, but Reed has the flat-stick in the bag this week at the Hero World Challenge, and it’s serving him well as he sits atop the leaderboard at the halfway mark.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say on the putter at the link below.

  • JBull1011: “Awesome looking putter!”
  • Cmiller6868: “My dream putter. This putter gets better looking every time I click on it.”
  • SubaruWRX: “I know it’s picky, but I wish he’d done white paint fill in the middle dot.”

Entire Thread: “Patrick Reed’s custom Scotty Cameron Captain America putter”

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Honma launches new premium Beres line with clubs featuring 24K gold and platinum accents

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Honma Beres Line

Honma has launched its new premium Beres line which includes drivers, fairways, hybrids and irons available in the brand’s 2,3,4 or 5 star grade options – with the 5 star option containing 24K gold and platinum accents.

The four full premium Beres product lines are defined by a star grade ranging from 2-5 stars. According to the company, the grades are differentiated by increasing levels of cosmetic detail, shaft performance and use of precious metals in the clubhead, culminating in a 5 star offering featuring both 24K gold and platinum accents.

Honma beres Line

Beres 5 str iron

Speaking on the all-new Beres line, Hiroshi Suwa, Senior Director, Product Development Division, stated

“Only Honma’s most experienced takumi are permitted to work on BERES. These golf clubs represent the soul of our company and are the ultimate artistic expression of our most talented clubmakers.”

The metalwoods of the Beres line feature maximum active speed slot technology that fully activates at lower swing speeds to increase distance. The sole slot of these metalwoods features deep side slot extensions designed to increase distance on off-center hits. A thin, internal, radial-ribbed face in the Beres drivers seeks to offer maximum distance potential off the tee.

Hona Beres Line

Beres 4 star irons

The maximum active speed slot technology extends to the new Beres irons where three sole slots, two internal and one external, aim to work to increase speed off the face for ultimate distance even at slower swing speeds. A 3D L-Cup face construction pushes weight back in the irons to visible weight pads designed to enhance forgiveness and speed on off-center hits.

Honma beres Line

Beres 3 star iron

The new Beres line also contains ARMRQ shafts which have been redesigned to increase distance – having been constructed with multi-axis metal hybrid armor technology visible under the grip for a high smash-factor design

For the 3-5 star grade options, Honma increased the use of special “twist fleuret” M40X composite material inspired by the shape memory characteristics of fencing swords – designed to provide players with extra distance.

Honma Beres Line

Beres 3 star driver

On the new premium line, Chris McGinley, Vice President of Global Product, said

“The new BERES brings modern, elegant beauty and high-performance technology to a wide range of golfers across all global markets who appreciate fine detail and impeccable craftsmanship in golf clubs.”

The all-new Honma Beres line is available for both men and women and can be purchased now in stores and online with prices ranging from $850 for the 2-star driver to $4,500 for the 5-star offering.

 

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