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2019 GolfWRX Holiday Gift Guide



It’s that time of year again, GolfWRX members, the moment we start filling our wish lists with the golf gear we want this holiday season.

The GolfWRX Holiday Gift Guide was created to ensure that our readers give (and hopefully receive) the very best golf gifts on the planet. These gift ideas will suit any budget, and each item was hand-picked by our staff.

Just like last year, instead of having one writer contribute to the guide, we have several WRX staffers offering their opinions.

Brian Knudson: Equipment Expert, Podcast Host

Flightscope X3 Launch Monitor: $15,000

Utilizing Fusion tracking, combining radar and image data, you get the most accurate ball flight information that Flightscope can produce. The new X3 can even compensate for altitude, temperature, as well as many other factors so you can practice anywhere and still get comparable data to dial in your game.

Buy here.

Precision Pro NX9 HD Slope: $289

With a redesigned LCD screen and faster measurements, Precision Pro’s latest rangefinder gets even better. The NX9 HD Slope also has a Magnetic Grip so you can attach it to the metal roof support, making it fast and easy to grab for shooting a distance. Add in a wider, brighter LCD screen and lifetime battery replacement, the NX9 HD Slope is one of the best values around.

Buy here.

Hublot Big Bang UNICO Golf: $31,500

Can you find a cooler scorecard? The answer is no, not even close. French watchmaker Hublot created the Big Bang UNICO Golf to not only tell accurate time with its self-winding automatic movement but also allow you to keep score on the course. Made of carbon fiber and boasting 358 parts, this unique watch can keep track of what hole you are on, you shot count on that hole, and also your total score for the round. This 41 mm engineering marvel contains an MHUB1580 caliber, UNICO manufacture self-winding movement with 72 hrs of power reserve and a strap made from white calf-skin and rubber.

Buy here.

Galvin Green ARCHIE Jacket: $700

None of us want to play in the rain, but if we have to it would be nice to have an amazing rain jacket. Hard to argue that Galvin Green makes some of the best rain gear you can wear. The ARCHIE jacket has a GORE-TEX membrane to keep the elements out and still let the jacket breathe. The shoulders are reinforced with extremely durable TECHSTEEL fabric that easily handles the abrasion when carrying a golf bag.

Buy here.

Ryan Barath: Digital Content Creation Lead

Golfers Journal Subscription: Starting at $75

This quarterly golf magazine was created by the same people that created the Surfers Journal. This reader-driven periodical is filled with in-depth stories and detailed photography that dives into the true heart of the game.

Buy here.

True Linkswear Knits: $129

Knits are the perfect shoes for everything from running around town to walking down fairways. Lightweight and extremely breathable, they go well with shorts, pants and skorts, but most importantly, they are beyond comfortable. Available in both men’s and women’s sizing.

Buy here.

Dormie Workshop Headcover: Starting at $100


For the golfer that doesn’t need any more gear but loves to customize, a Dormie Workshop cover is just the ticket. From simple designs, to intricate leatherwork, Dormie Workshop has a huge selection of options for any golfer including completely custom options.

Buy here.

2UNDR Underwear: Starting at $25

These are the men’s underwear that dreams are made of. Comfortable waistband, light moisture-wicking material, and a conveniently placed patented “Joey Pouch” to offer just the right amount of support – if you know what we mean. The official underwear of Rickie Fowler is the perfect gift for the male golfer that wants comfort in that uncomfortable region.

Buy here.

Johnny Wunder: Director of Original Content

Fujikura Ventus Black: $350

An absolute spin killer that caught steam on tour at the end of the summer with players like Dustin Johnson and Jimmy Walker putting it in play immediately. This handle and tip stiff profile is ideal for those looking for a mid-launch/low-spin/easy-to-swing shaft.

Buy here.

Best Grips MicroPerf: $155 (set of 8)

Born from a collaboration with a notable Italian sports car brand, the MicroPerf Leather Golf Grip Best Grips’ finest offering. The company perforates the same leather used in the Classic Leather Golf Grip to increase the surface area.

Buy here.

PlaneMate by Tour Striker: $162.99

The Tour Striker PlaneMate is the first product of its kind that provides the feeling of a professional takeaway and transition. By adopting the sense of resisting the tension band early in the backswing you’ll train your body to take the club back properly. Then, by relaxing your arms and wrists when the tension starts to build, the club will shallow onto a powerful plane inspiring a body rotation for an inside-out strike.

Buy here.

Artisan Wedges: $300+ per wedge

Wanna have your wedges made by the same man who makes Tiger’s amongst many others? Artisan is the Texas-based grindhouse lead by legendary club maker Mike Davis. It doesn’t get any better than this!

Buy here.

Rob Miller, Podcast Host

The Ugly Visor from Imperial: $35


The Tour Visor™ from Imperial is the original high-profile visor worn by golf professionals for decades. Made in the USA. Often imitated, but never duplicated. Three Ugly Sweater Styles priced at $35 each: The Oh Deer, The Bah Humbug and our favorite, It’s Lit. It’s a beaut, Clark.

Buy here.

William Murray Chip Shot Pullover: $105

It’s quarter zip SZN! (C’mon you know you love it). What better QZ out there than the William Murray Chip Shot Pullover. Silhouette of Bill Murray tossing aside his club? Sign me up.

Buy here.

Lagavulin Offerman Edition, Aged 11 Years: $99 (varies)

“Give a man a fish and you feed him for a day. Don’t teach a man to fish and you feed yourself. He’s a grown man, fishing’s not that hard.” – Ron Swanson, Parks and Recreation

The same applies to this Offerman Edition Whisky. Maybe just buy it for yourself.

Buy here.

FootJoy Flex Shoes: $89.99

Yes, it’s winter in most areas and these won’t technically be needed a while, but these are perhaps the perfect shoes for the casual, walking golfer. Perfect for just jumping out of the car and hitting the range, as well as the course. They’re so damn comfortable, they should make a non-golf version. (PS: There is a new Flex XP as well for $20 more)

Buy here.

Michael Williams: Director of Travel Content, Podcast Host

Michter’s 20 Year Kentucky Straight Bourbon: $700

Michter’s, considered by many to be the best bourbon distillery in America, has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. Just in time for the holidays, Michters has approved a new release of their 20 Year Kentucky Straight Bourbon, a bottle about as rare and coveted as tee times at Pine Valley. Jim Murray’s Whisky Bible 2020 recently named the 2018 release of Michter’s 20 Year Bourbon as the winner of its 16-20 year old bourbon category. It’s sure to produce the best 19th hole you ever had.

The proof of the 2019 release is 114.2, and the suggested U.S. retail price for a 750ml bottle is $700.

Buy here.

Royal Albartross: $450

Royal Albartross is a premium golf and lifestyle brand specializing in shoes and accessories, its products handmade by master craftsmen in the heart of the shoe-making regions in both Italy and Portugal. What sets Royal Albartross apart is its selection of superior materials and component combinations. The Squire (shown) is the flagship shoe.

Buy here.

Lee Wybranski Art: Varies

Lee Wybranski is one of the premier artists working in golf today. He has been commissioned to create drawings and paintings for many of the finest clubs and organizations in the game. In addition, Lee works annually for the governing bodies of the game creating classic, collectible work that are an integral part of the game’s major championships. Posters of the 2020 majors start at $30.

Buy here.

TRS Ballistic Luggage: $699

Brought to you by the people who created Club Glove, TRS Ballistic combines durability and style seamlessly to create luggage that has become the standard on the Tour…and with flight crews, too. The interlocking bags allow you to tote a month’s worth of gear with one hand. And each piece comes with a 5-year “No Questions Asked” guarantee. TRS Ballistic is not cheap, but it will likely be the last luggage you ever buy. The Check-in is shown.

Buy here.

Ben Alberstadt: Editor-in-Chief

SuperStroke Traxion Claw grip: $29.99

SuperStroke’s Traxion line is the latest incarnation of the game-changing grips. The pistol-style top section and three flat sides of the lower portion of the grip are precisely sculpted for the claw grip. If you’re struggling with your putting, go oversized + claw. Try this grip!

Buy here.

Ecco Men’s S-Lite: $160

Inspired by sprinters flats, Ecco S-Lite are the brand’s lightest leather golf shoe to date. S-Liteblends cutting-edge engineering and comfort to ensure an ultra-light on and off-course experience. Lightweight Ecco rich two-tone Yak leather uppers lined with a soft textile provides natural water repellent and breathable properties. E-DTS outsole.

Buy here.

Hook+Gaff golf watch: $375

The Hook+Gaff Golf watch offers a durable build and classic look on and off the course and is built with features specifically with golfers in mind. Swiss Super-Luminova illumination technology lights the watch hands and hour markers; no additional battery is needed to charge the Super-Luminova — it gains power from light, both natural sunlight and artificial indoor light. The signature left-side crown placement helps keep your wrist more comfortable as you swing. 40 interchangeable strap options.

Buy here.

Bushnell Hybrid rangefinder: $399

The industry standard, Bushnell’s Hybrid uses both laser and GPS for optimum precision and features a fully integrated display.

Buy here.

Titleist Pro V1/Pro V1x: $44/dozen (holiday special)

You already know the Titleist Pro V1 and Pro V1x, so this isn’t a discussion of the industry-leading golf balls. Rather it’s a cordial notice that Pro V1, Pro V1x, and AVX golf balls are all $44 per dozen through December 31 (that’s $8 off the usual retail price).

Buy here.

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  1. Brendan

    Dec 11, 2019 at 7:53 pm

    What an obnoxiously elitist and out of touch article. Even a rangefinder should be considered a pretty extravagant gift, and it’s pretty much an afterthought with the proposed spending being advocated here. What a joke. This has seriously given me a very poor view of GolfWRX. To be honest, this should be taken down asap and replaced with an apology.

    • Scott

      Dec 17, 2019 at 12:25 pm

      you are 100% right.
      Let’s grow the game by telling everyone that should buy $700 bourbon for their golfing loved ones.

      Total BS

  2. Guia

    Dec 6, 2019 at 10:57 pm

    I am waiting for the watch to go on sale! I just refuse to pay over $25,000 for a golf watch.

  3. Barrett

    Dec 6, 2019 at 2:13 pm

    What a terrible list. Who’s paying you guys to recommend this stuff?

  4. J13

    Dec 5, 2019 at 8:10 am

    Must be nice to be Knudson and have $100k christmas list meanwhile the peasants fight each other over a Mevo. I also heard your part owner in the Lions? Explains all the extra cash for these toys as you certainly don’t spend it on players. #havevshavenots #flyeaglesfly #wreathonfire

  5. Gerald Teigrob

    Dec 5, 2019 at 3:34 am

    I didn’t see anything that caught my eye. I’m always looking for a bargain so upgrading at least one set of my Bio Cell irons is something I need to do. Whether it ends up being the F6 irons or the F8 irons remains to be seen. Much of these clubs and other paraphernalia fit into my sorry, not interested category. When I see something I need, I will let you know. We aren’t being harsh here…just realistic!

  6. Randy Wall

    Dec 4, 2019 at 12:07 pm

    I like that the podcast hosts were left to define “wishlist” for themselves. Even new clubs are too much for some of us. I’ve had things like a Tesla Sportster on my dream list, and now it would be the Garmin G80 that has a launch monitor built in. I get more real ideas from listening to the regular podcasts. I’ve bought a couple of wedges from Redbird/Jeffmont, and will be going back when I can afford new irons. And I did get a subscription to The Scoring Method for my 2019 Christmas gift. It’s been 15 months since I heard the podcast with Will Robins. Some of us wait until we feel that getting things isn’t a foolish decision. Eventually, maybe I will get a Tesla, a Rolex Oyster perpetual, and share a sip of the premium bourbon with Michael Williams.

  7. Sean

    Dec 3, 2019 at 4:19 pm

    Hey Knudson you forgot a SF90 Ferrari and a yacht. I’m kidding but they sure let you have it for having a cool wishlist.

  8. Senor Ballbagus

    Dec 3, 2019 at 10:23 am

    ‘Gift ideas to suit any budget’…the budget of a top 10 pga tour player maybe. Poor.????

  9. Will

    Nov 30, 2019 at 12:10 am

    Wow! Tough crowd! I think that’s why they called it a “wish” list instead of a shopping list…

    • Scott

      Dec 17, 2019 at 12:30 pm

      The GolfWRX Holiday Gift Guide was created to ensure that our readers give (and hopefully receive) the very best golf gifts on the planet. “These gift ideas will suit any budget

      the “any budget” comment is the harshness.

      $25 underwear for all!!!

  10. theweekday

    Nov 29, 2019 at 7:56 pm

    is this a joke??? A Hublot watch???? lol great list

  11. Square

    Nov 29, 2019 at 5:57 am

    2 things I can afford, nice work.

  12. joselo

    Nov 28, 2019 at 10:18 am

    700 for that archie jacket, lol

    • E

      Nov 29, 2019 at 9:34 am

      I had to look that number over twice. Maybe its a typo supposed to say $70. That or it falls under the “A fool and his money will soon part ways” category.
      It doesnt matter how much money one has, $700 for a jacket is just obscene.
      I got a buddy thats a big real estate developer, i saw his tax returns a few years back. $20millon he TOOK HOME that year. Drives around in a car thats worth about 2-3x the cost of that jacket….

      • Calvin

        Dec 2, 2019 at 2:51 pm

        That’s top of the line rain gear. So if you’re not going to play in a torrential rain, you don’t need to buy that jacket anyways. Really good rain gear is known to be expensive, and is really an investment, since it should last you years and years. Not sure why there is so much shock and surprise at how expensive it is.

  13. Prema

    Nov 28, 2019 at 8:23 am

    I think whomever put this list together is extremely out of touch with us Regular Joe golfers. Pretty sad really.

  14. Zipper

    Nov 27, 2019 at 4:52 pm

    I’m not sure you guys are tuned in the “normal” folks on this site. I was hoping this would be a real, useable list to pass on to my wife and kids. Sadly, it missed the mark by thousands of dollars. Way to perpetrate the idea that golf is for rich folks.

  15. martin

    Nov 27, 2019 at 4:29 pm

    A $700.00 jacket ouch. Those new drill bits are looking quite nice now.

  16. Dan

    Nov 27, 2019 at 4:12 pm

    No way to even find a bottle of that whisky. Put a unicorn on this list, you’ll have a better chance at finding it.

  17. Dave

    Nov 27, 2019 at 3:09 pm

    Wife: What would you like for Christmas?

    Me: There’s a really nice watch for a hair over $30,000 that would be cool.

    Wife: Get out!!

    • David Brown

      Nov 27, 2019 at 3:42 pm

      You open with the watch, then settle for the bargain gift, the $15k launch monitor. Clearly I should have gone into podcasting if these are the things Knudson is asking for or gifting this year. WTF.

      • Brian Knudson

        Dec 2, 2019 at 1:10 pm

        What would you like my budget to be next year?

        • Dan Zimmerman

          Dec 14, 2019 at 3:49 pm

          $100 or $200 MAX… OR 20 gifts for the avid golfer under $150. Seriously, one of the seasonal deals on a rangefinder or custom wedge should be the pricey outlier on your list.

        • Scott

          Dec 17, 2019 at 12:34 pm

          The GolfWRX Holiday Gift Guide was created to ensure that our readers give (and hopefully receive) the very best golf gifts on the planet. “These gift ideas will suit any budget

          the “any budget” comment is the harshness.

          $25 underwear for all!!!

    • Chris

      Dec 4, 2019 at 11:35 am

      I could go to the hospital for 5 days and not have to pay that much!

  18. cu2morrow

    Nov 27, 2019 at 2:21 pm

    mmmmm whiskey

  19. Rich Douglas

    Nov 27, 2019 at 12:44 pm

    For the golfer who has everything and knows nothing….

  20. mg

    Nov 27, 2019 at 12:27 pm

    HAHAHAHA PLEASE TELL ME HOW I CAN GET ARTISAN WEDGES!! Anyone realize how long the wait list is for Artisan?

    • Thomas

      Nov 29, 2019 at 5:05 pm

      Hey, at least Mike Davis has joined MT. He’ll help it move a little faster.

  21. Howie

    Nov 27, 2019 at 10:00 am

    You might correct the description concerning the TRS Ballistic guarantee– this 5-year “no questions asked” guarantee isn’t included but rather must be purchased at an additional- and substantial- cost. In addition, if the product issue results in the product being replaced, the “no questions asked” guarantee is then terminated.

  22. dat

    Nov 27, 2019 at 9:23 am

    Another year, another list of things no one wants or can reasonably say is close to realistic outside of a few clothing items.

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The Gear Dive: Episode 100



In this 100th episode of The Gear dive, Johnny looks back at his top 5 favorite moments and discusses what’s to come in the equipment industry as we come out of the lockdown haze.

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Opinion & Analysis

The Wedge Guy: 3 keys to handling pressure



Whether you play competitively or not, “pressure” is a big part of this game. Even if we are out for an evening practice nine, when we get over any shot, from drive to putt, we are putting “pressure” on ourselves to perform to our best capability.

So just what is pressure? My dad used to tell us the story about a guy who wanted to learn how to walk the tightrope. He strung a rope across his yard about a foot off the ground and started practicing—first just balancing, then walking, skipping—he got where he “owned” that tightrope. So, he decided he was ready for the big top, to join the circus. The circus manager says, “Well, climb up there and show me what you’ve got.” When he got to the top and looked down about thirty feet, he couldn’t even get off the platform.


Pressure affects all of differently, but it does affect all of us. How can we totally jack a two-foot putt sometimes? How can we chunk a chip shot? We don’t do that on the practice tee! But then, how can tour pros hit some of the gosh-awful shots we see them hit coming down the stretch? No one is immune.

So, I want to share my three keys to handling pressure. I’d like for all of you to chime in with your own personal keys that you use with success.

Here are mine:

  1. Recall success! The first thing that happens in pressure situations is that fear sets in. You may find yourself thinking of that last short putt you missed, or that chip you chunked, or bunker shot you skulled. In Dr. David Cook’s book/movie “Seven Days In Utopia”, the mentor tells his student, “See it. Feel it. Trust it.” See the shot you have and recall the dozens or hundreds of ways you’ve successfully executed it before. Take a few practice swings and feel the swing that will produce that vision. Then trust your skill that you KNOW you have and just execute.
  2. Get S-L-O-W. It’s a natural tendency to get quick when we are under pressure. As you begin to approach the shot, slow down a bit. If you are riding in a cart and approaching the green, pause for a count before you jump out of the cart. Take a breath before you pull the clubs from the bag. Walk a little more slowly over to your ball, which gives you time to think those successful thoughts we just talked about. Make your practice swings or strokes a little slower, more deliberately. And feel the end of your backswing. The quickness killer is not finishing the swing, whether it’s a full iron shot, a short chip or pitch, or even a putt. FEEL the end of the backswing to neutralize quickness.
  3. Lighten up! A nice relaxed grip is essential to a good golf shot of any kind, but pressure affects that first, most of the time. When you are feeling a little “amped up”, focus on your grip pressure and R-E-L-A-X. Your body will not let you hold a club too softly, but pressure sure can make you put the death grip on the club. And it is hard to swing too quickly when you have a nice soft grip on the club.

So, those are my “three keys” to handling pressure. Try them the next time you find yourself a little nervous, whether it’s for the club championship, or just beating your buddies out of a few bucks.

And let us know your keys to handling pressure, too!

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Coming out of the haze: What to expect from the OEMs in the second half of 2020



As we slowly come out of the lockdown haze, it’s going to be interesting to see which OEMs are primed to come out swinging. From where I sit, there are a few companies that either kept the foot on the pedal or found new ways to interact with the masses. I have been tracking the major companies for different reasons, and I am optimistic on most fronts. Now, it needs to be said that everyone has been keeping the respective momentum going in their own ways—this has been a challenge for everyone, so this analysis is simply a commentary on what may come in the second half of the year.

Many good folks were either furloughed or laid off during this lockdown—that’s where we all lost. It needs to be acknowledged that we are talking about golf here, but the underlying reality of this is still devastating. I so look forward to getting into the trenches with these folks again either back where they were or at new companies.

TaylorMade became educators…and kicked off live golf again

Big giant club company or big giant marketing machine…it doesn’t matter what you label them as. TaylorMade Golf, in my opinion, turned the heartbreak of stalling one of the biggest first quarters in company history into an opportunity to start talking…and teaching. With the help of the tour team and TM athletes, TaylorMade focused hard on talking to us all during the lockdown. With multiple initiatives through social media, the Driving Relief event, and the tour staff engaging way more than usual. I believe TM created a runway to start moving quickly once stores and pro shops open up again.

Let’s face it, with the social media presence, the most robust tour staff maybe ever, and the driver everyone seems to have reserved for the top big stick of 2020, what’s not to be confident about? On the flip side, a company that big could have really taken it on the chin hard, but how they handled the lockdown—from my chair—was fun to watch and will ultimately ensure a quick restart. There is something to be said about having guys like Trottie, Adrian, and Hause in the fold informing and keeping things fun.

Rumor has it new irons are dropping in the fall/winter, which could spell two awesome bookends to a bittersweet 2020.

PXG leaned in

Why online sales for all OEMs spiked is no mystery. Boredom, desire, and a credit card are keys to any great online buying experience, but PXG made certain that if you were not a buyer previously, you may be now.

The price tag has always been a key topic with Bob Parsons’ Scottsdale-based company. It’s no secret that the clubs aren’t cheap, but during this lockdown, they did multiple strategic initiatives to not only crank up direct-to-consumer buying but also expand the PXG conversation into different areas, namely fashion.

Price cuts across the board started early and, rumor has it, enabled PXG to achieve sales numbers unlike any other period in the company’s short history. Yes, cutting prices helps unit sales, but in the case of PXG, it brought in the club customer that ordinarily shied away from PXG for financial reasons and ultimately made them buyers. That’s where PXG seems to shine, once they finally get you in, they are very effective at keeping you in the family. Mercedes-Benz AMG is like that: once you have had a taste of the Kool-Aid, it’s hard to go back to Hawaiian Punch.

In addition to the aggressive price-cutting, PXG fashion, spearheaded by President Renee Parsons, launched a new collection that is designed and manufactured by PXG. Fashion in times like these is always a risk from a financial standpoint, but this launch has been on the calendar since the BOY and the current lockdown did not disrupt that. It speaks to the confidence that Bob and Renee have in what they are doing. Now, is it a guarantee that PXG garments will fly off the shelves? No. but that’s not the point, it’s the fact that this current climate didn’t scare them into pivoting or holding off.

Point to this pick is PXG looks healthy coming out of this and it was possible to believe that perhaps this would have taken a toll on the custom fit brand. There is even a commercial produced during lockdown to attract even more club builders to the fold. Not normal behavior in times like these, but is anything that PXG does normal? No, and that’s what makes them fun to talk about.

The company also released its Essential Facemask with 50 percent of proceeds going to Team Rubicon.

Ping was quiet…but don’t be fooled

Yes, they did some rare social media engagements with Kenton Oates and the tour staff, which were fantastic. But the real magic here was the quiet way in which Ping slipped into 2020 and the mystery they have in hand and what’s to come next.

There hasn’t been really any new Ping product in a good while, and I anticipate a big winter for the Solheim crew. Sometimes, silence is golden and from what I can gather, what Ping has coming in irons and woods will be yet again a launch that gets people talking.

Ping from a business standpoint is a company that gets one percent better every year. Never any dramatic shifts in strategy or product. It’s always good, it’s always high-performance, and it’s always in the “best of” category across the board.

Watch out for them over the next six to nine months…a storm is brewing. A good one.

Cobra introduced the “Rickie iron”

Cobra Rev 33 Irons

Compared to 2019 and the runaway success that was the F9 driver, Cobra Golf seemed to cruise along in the first quarter of 2020. The SpeedZone metal wood line was an improvement tech-wise from the F9 but seemed to get lost in the driver launch shuffle with an earlier release—and frankly everyone in the industry took a back seat to TaylorMade’s SIM.

It’s not placing one stick over the other actually, I have been very vocal about my affections for both, it’s just some years, the story around a club can generate excitement, and if the club is exceptional, boom. Cobra was that cool kid in 2019.

What Cobra decided to do in the downtime is slowly tease and taunt with a “Rickie Fowler” iron. Players blades aren’t typically the driving element of any business model, but what Cobra did was introduce to a beautiful yet completely authentic forging that will not only get the gear heads going nuts but also entice the better players to start looking at Cobra as a serious better players iron company. No small feat.

Point is, Cobra has generated buzz. It helped that Rickie’s performance at Seminole was just short of a precision clinic. Beyond the Rev 33, its rumored Cobra has a new players CB coming and some MIM wedges.

It should be an exciting last half for the Cobra crew.

The Titleist train chugged on

I mean, what else is there to say about Titleist? They are as American as apple pie, have a stranglehold on multiple tour and retail categories, and one of the best front offices in golf. The company is a well-oiled machine.

So what do I expect from them in the last half? Well pretty much what I would expect on any other year, solid player-driven equipment. A metal wood launch is coming, the SM8 was a huge hit in stores and on tour, and the ball portion is the biggest 800-pound gorilla in golf.

It was also nice to see a little more social media interaction beyond the traditional. Aaron Dill has been very active on the social media front and a good portion of the tour staff, namely Poulter, JT, and Homa were proactive in engagement. Might seem trivial to some, but specifically, Titleist and Ping are not super active in the organic interaction game, so it was nice to see both companies dive into the fold.

Cleveland/Srixon should have a lot to look forward to

Let’s be honest here, 2019 was a quiet year overall for Srixon. Shane Lowry won The Open, but in the golf mainstream it was a leap year for them in regards to any launches. The anticipation from me personally of what is to come is quite strong. I adore the irons. I have yet to meet one I didn’t love, and fitters across the country will speak to that in sales. The Srixon iron line has become a popular yet-sort-of-cult-classic among fitters and gearheads and rightly so. They are phenomenal.

The recently teased picture of the new driver on the USGA site more or less teased us of what is to come for the overall line. New Cleveland wedges are coming shortly and the golf ball has always been a solid component to the Huntington Beach company.

As much as anyone in the market, I believe Srixon could finish the year with some serious momentum going into 2021. The irons and ball have always been firestarters. My only wish for them, selfishly, is a more aggressive tour strategy in regards to landing one of the perennial top 10. It seems like a dumb thought, but I have always felt Cleveland/Srixon was always a serious hitter that at times seems to get lost in the conversation. Having a big gun on staff or a couple of them will remedy that quickly.

Callaway has an eye on big things for the golf ball

Callaway, a company that seems to do it all well, was actually a bit quiet since the lockdown started. After a solid release of the Mavrik line and some momentum in the golf ball area, I’m sure this lockdown probably felt like a kick to the shin.

However, this company is shifting in a good way. The idea that they were a golf club company that happened to make golf balls is slowly turning into a company with multiple major components that stand alone. TaylorMade is on a similar shift, and honestly it’s very interesting to watch. Do I think that anyone will ever catch Titleist in the ball category? No, I don’t. All of these mentioned golf balls are ridiculously good, but 75 years of trust and loyalty are hard to compete with. But that’s not the point, Callaway is a monster company that takes the golf ball conversation very seriously, and I believe this will serve them very well coming out of this craziness and help the momentum going into 2021.




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