News
Morning 9: Brandon Matthews is a good man | The art of the painful comeback | Are the Rules still too complicated?

1. Singular stuff
Pretty impressive stuff from Brandon Matthews. Via Julie Williams at Golfweek…”Matthews, 25, entered a sudden death playoff with Ricardo Celia on Sunday after both reached 11 under for 72 holes.”
2. Back-to-back for Brendon Todd
AP report…”Two tournaments, two victories…They didn’t make Brendon Todd forget about the dark years, when he had the full yips so bad he didn’t know where the ball was going and made only two cuts in 35 events he played over three years.”
3. The art of the painful comeback
Shane Ryan on the incredible resurgence of Brendon Todd…
“The dark days couldn’t have been far from his mind.”
4. Love’s Plantation Course redesign
PGATour.com’s Sean Martin on Davis Love III’s work giving the Plantation Course a facelift…
|
5. Are the Rules of Golf still too complicated?
The Golf.com team debated that question (among others) in Tour Confidential…
6. Wanna buy a golf course?
Todd Kelly at Golfweek…”The Spring Valley Golf Club in Elizabeth, Colorado, is going up for auction Tuesday, Nov. 19, according to businessden.com. The course is located about 40 miles southeast of downtown Denver.”
7. Financial security for LPGA pros
Golfweek’s Beth Ann Nichols with some perspective…”Sunday’s unprecedented payday at the CME Group Tour Championship – $1.5 million to the winner – could be a life-changing day for one of the 60 players at Tiburon Golf Club. Unlike previous years, anyone in the field can claim the big prize. The total purse for the week is $5 million.”
8. Dinner at DL3’s
Golfweek’s Forecaddie…”As far as The Man Out Front is concerned, the best Tuesday night meal of the golf year isn’t the Champions Dinner at Augusta National. That may be the most coveted invite, but The Forecaddie can attest that it doesn’t get much better than the RSM Classic’s pro-am draw party hosted in a tent in the backyard of former U.S. Ryder Cup captain and World Golf Hall of Famer Davis Love III.”
9. ICYMI: The greatest shank
Our Gianni Magliocco…”While the claim of greatest shank ever is undoubtedly subjective, you’ll do well to find a hosel rocket which proved more effective than Joachim Hansen’s during Saturday’s round at the Nedbank Golf Challenge.”
|
- LIKE2
- LEGIT0
- WOW0
- LOL1
- IDHT0
- FLOP0
- OB0
- SHANK0
News
True Sports acquiring Aerotech shafts

True Sports, the umbrella company for True Temper, Project X, Accra Golf and other sport divisions, has just announced a total purchase of Aerotech Golf Shafts for an undisclosed amount. This purchase comes on the heels of another recent purchase earlier this year when True Sports purchased Canadian-based shaft company Accra Golf.
From a total package perspective this deal makes a lot of sense for everyone involved, True Temper/Project X is already the industry leader in steel shafts, along with offering a full array of graphite products from driver to iron shafts under a number of brands. While on the other hand Aerotech and the SteelFiber shafts are the number 1 graphite iron shaft on all professional tours with many notable players using various models. AeroTech is also the leader by a large margin on the LPGA Tour with a number of the world’s top women’s players using the shafts on route to multiple wins including majors championships in 2019.
How This All Fits
From a portfolio perspective, Aerotech further rounds out the True Sports graphite shaft options available to both the custom aftermarket segment, and to OEMs as part of their custom matrix options. The purchase of Aerotech strengthens True Sports’ position in the OEM world since the SteelFiber line is one of the most requested custom options from OEMs and customers.
“We are thrilled to add Aerotech to our stable of products. Their innovative SteelFiber line of shafts is extremely popular in the aftermarket and has won more professional golf events than any other graphite iron shaft.” – Don Brown, senior director of marketing and innovation for TRUE Sports’ golf division.
This works well as a contrast to the recent Accra Golf purchase since Accra Golf caters exclusively to the aftermarket custom club market and doesn’t offer any shaft models to the OEM world.
From a technology standpoint, Aerotech SteelFiber shafts stand out because of the way they are constructed – from AeroTech,
“The filament winding process yields a seamless and incredibly uniform bending golf shaft. The steel fiber material is produced using a bundle drawing process that utilizes multiple reductions in the diameter of stainless steel wire. Once the wire becomes thin enough, 1,000 individual wires are bundled together and placed inside an iron tube that is further reduced until each individual steel wire is 8 microns in diameter. Each 8 micron steel filament is approximately 1/10th the diameter of a human hair. Finally, 3,000 individual filaments are combined and spun onto spools.”
This is a contrast to the method utilized by essentially every other graphite shaft manufacturer which uses sheets of various pre-preg graphite materials wrapped around a mandrel to produce a shaft.
The other interesting part of this is how Aerotech and its technology and processes could be used outside of the golf world in other sports under the True umbrella, including hockey and lacrosse, since it was the original Aerotech company that produced some of the earliest composite hockey sticks, which are now the norm in the industry.
It’s going to be very interesting to watch how this plays out in 2020 and beyond for both True and Aerotech, and we will continue to follow any developments or changes to both organizations.
- LIKE34
- LEGIT4
- WOW6
- LOL1
- IDHT0
- FLOP1
- OB1
- SHANK6
News
Morning 9: Adler: Phil knows better | Up-and-down day for TW | New USGA prez

|
By Ben Alberstadt
Email me at ben.alberstadt@golfwrx.com and find me at @benalberstadt on Instagram and golfwrxEIC on Twitter.
December 5, 2019 Good Thursday morning, golf fans.
**We’re looking for advertisers for 2020. Drop me a line if you’d like to talk about getting your message in front of the M9 readership.**
|
|
1. Good news for Team USA? Reed, Woodland lead
BBC report on round one from Albany...”Gary Woodland and fellow American Patrick Reed share the lead after the first round of the Hero World Challenge in the Bahamas.”
2. Tiger opens with 72
Bad bookends a slow start make for captain Woods…
ESPN’s Bob Harig…”A good bit of work to get himself back in the tournament was blown away on the final two holes, as Woods finished with a bogey and double-bogey to shoot even-par 72 and finish 6 strokes back of leaders Patrick Reed and Gary Woodland and tied for 11th in the 18-player field.”
3. Adler: Phil knows better
Scathing stuff from Golf Digest’s Max Adler on Phil Mickelson’s decision to tee it up in KSA…
“Phil’s so smart, there’s no doubt he knows the definition of chiasmus. You know, “a rhetorical or literary figure in which words, grammatical constructions, or concepts are repeated in reverse order, in the same or modified form.” Phil being Phil is the chiasmic distilled essence of his being. Whether it’s putting two drivers in the bag or none, wheeling through a Krispy Kreme drive-thru in a green jacket, or smacking down Jake Owen on the dance floor with a wad of cash, the world recognizes “Phil being Phil” when we see it. And so does Phil. He wielded the technique Monday on Twitter in response to criticism for entering the Saudi International amid the human rights turmoil going on in that nation. “You do you booboo cuz ima do me” Mickelson replied to Guardian golf writer Ewan Murray.”
“Now, there are other prominent American golfers likely banking large appearance fees for participating in the second edition of the Saudi European Tour event-like Patrick Reed, Dustin Johnson, Tony Finau, and Brooks Koepka-but the heat is on Phil because presumably he should know better. A worldly man on the cusp of 50, knowledgeable on subjects as wide ranging as wine, dinosaurs and subcutaneous fat (and really almost any topic you care to bring up, many golfers say), should know that the staging of a popular western sport in a country whose values are so antithetical to our own comes with certain dilemmas that cannot be quickly dismissed. See the uproar between China and the NBA that’s now lasted over a month. Just last year Saudi Arabia directed the assassination of a dissident journalist, Jamal Khashoggi, and so hosting a professional golf tournament is a stunt to rehabilitate its global image that the New York Times calls “Sportswashing”. Phil has to be aware of all this.”
4. Tiger on the pursuit of speed
Interesting stuff via Geoff Shackelford for Golfweek. “While Tiger has transformed professional golf in many ways, nowhere is his influence more substantial in encouraging a power game. This holds true even as the 43-year-old has transitioned away from using power to silence a field in his two 2019 victories.”
|
5. New USGA prez
USGA media release…”J. Stuart Francis, of Hillsborough, California, has been nominated to serve as the 66th president of the United States Golf Association (USGA).”
6. Looking for a look in the eye
Golf Channel’s Will Gray…”After choosing himself with a pick, Woods is required to play in a minimum of two matches including a singles match on the final day. Els is playing this week in the Australian Open along with six International Team members, and he told PGATour.com that he’ll assess some intangible factors when weighing which players might be best-suited to go up against the reigning Masters champ.”
“I’ll analyze how the guys are playing and see who’s really got the look in the eye,” Els said. “There are a lot of guys who have put their hands up to want to play Tiger … but I will not put a guy in there that’s going to feel overwhelmed.”
…”The youngsters look up at him, but they definitely want to have a piece of him,” Els said. “So, we’ll see who I think can really play against Tiger the best and get the best result.”
7. No turtle polo for Bryson!
Golfweek’s Forecaddie…”But it’s the design that may turn a few heads, with the light blue-themed collection including the Slow Play Polo, Slow Play Tee and the Predators Polo. A turtle logo adorns the Slow Play Polo. Get it. Turtle. Slow.”
8. Leaney leads
Golfweek’s Todd Kelly…”Stephen Leaney shot a second-round 66 on Wednesday to take a four-shot lead at the PGA Tour Champions Qualifying Tournament Final Stage.”
9. Tiger outdrives Thomas…jabs the needle
Via the Golf Channel Digital team…”Well for the most part, it looked like Woods had a blast with buddy Justin Thomas on Wednesday, but it was particularly evident on the 11th hole, when the 44-year-old tournament host outdrove the 26-year-old Thomas by a mile, and then made sure to let him know it.”
|
- LIKE2
- LEGIT1
- WOW0
- LOL1
- IDHT0
- FLOP1
- OB1
- SHANK2
News
Morning 9: Woods turned down Saudi tourney, $3 mil payout | CBS shakeup continues | Bulked up Bryson

|
By Ben Alberstadt
Email me at ben.alberstadt@golfwrx.com and find me at @benalberstadt on Instagram and golfwrxEIC on Twitter.
December 4, 2019 Good Wednesday morning, golf fans.
**We’re looking for advertisers for 2020. Drop me a line if you’d like to talk about getting your message in front of the M9 readership.**
|
|
1. CBS shakeup continues
Via Golf Digest’s Joel Beall…”Michelle Wie and Trevor Immelman are joining CBS Sports, as the network continues to retool its coverage for 2020.”
2. Woods passes on Saudi tourney
ESPN’s Bob Harig with TW’s explanation...””Woods, who begins play in the Hero World Challenge on Wednesday at Albany Golf Club, was offered in the neighborhood of $3 million to play the tournament each of the last two years. He declined.”
3. Bulked up Bryson
Golf Digest’s Brian Wacker...”Two months ago, Bryson DeChambeau weighed just under 200 pounds and struggled to do 10 arm raises with a 10-pound weight. Now he’s up to 25-pound weights, and tips the scale at a brawny 225.”
4. Reed’s mysterious irons
Andrew Tursky at PGATour.com with some recon (stay tuned to GolfWRX, as I believe we know “the company” and are in the process of confirming).
“When Patrick Reed came to the 2019 Hero World Challenge this week, he did so with a set of never-before-seen custom irons in the bag. As photos of the irons began to circulate on social media, equipment fans were left guessing as to who exactly designed the irons. The irons are stamped with his foundation’s logo, the word “Forged” and “Patrick Reed,” but what’s glaringly absent is a company name.”
Full piece (and see one of the clubs below…photo via Andrew Tursky)
|
|
5. Phoenix Open, understandably, disappointed
Via Josh Weinfuss at ESPN.com…“The tournament chairman of the Waste Management Phoenix Open is “disappointed” that Phil Mickelson became the most recent PGA Tour golfer to decide to play in the controversial Saudi Invitational instead of the Arizona event, in which he participated for 30 years.”
6. Who else?
Via EuropeanTour.com…“Rahm was selected by a panel comprising members of the golfing media as the winner of the prestigious annual award after a superb season in which he won two Rolex Series events, defended his national Open title and became the first Spaniard since Severiano Ballesteros to finish the year as European Number One after sealing the Race to Dubai title in a dramatic finale to the 2019 campaign.”
7. Tiger’s ball testing process
If you’ve ever wondered how Tiger Woods tests golf balls, the ever-fortunate E. Michael Johnson got the exclusive to Tiger’s Bridgestone Tour B XS testing
8. Ohoopee!
Golf Digest’s Ron Whitten on one of the two selections for Best New Course: the eminently unique Ohoopee Match Club.
9. The part of Jon Rahm’s wedding day Jon Rahm is most looking forward to is…exactly what you think it is…
Crack work by Brentley Romine to ask the hard questions!
|
- LIKE6
- LEGIT1
- WOW0
- LOL0
- IDHT0
- FLOP1
- OB0
- SHANK1
-
Whats in the Bag3 weeks ago
Tommy Fleetwood’s winning WITB: 2019 Nedbank Golf Challenge
-
Equipment4 days ago
GolfWRX Spotted: Callaway Mavrik drivers and fairway woods for 2020
-
Opinion & Analysis1 week ago
2019 GolfWRX Holiday Gift Guide
-
Equipment1 week ago
GolfWRX Spotted: Cobra RF Prototype irons
-
Equipment2 weeks ago
Cobra Golf gets even faster with new 2020 SpeedZone and SpeedZone Xtreme drivers
-
Equipment3 weeks ago
GolfWRX Spotted: Titleist Vokey SM8
-
Whats in the Bag2 weeks ago
Tyler Duncan’s winning WITB: 2019 RSM Classic
-
Whats in the Bag2 weeks ago
Jon Rahm’s winning WITB: 2019 DP World Tour Championship