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The Dufner signing says a lot about Cobra

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Editor’s note: Cobra Golf announced today Jason Dufner is signed to a multi-year full-bag deal.

In all honesty, if you have been following Jason Dufner over the past 9 months, this announcement may not surprise you. He spent 2 years living out every gear heads dream by being an equal opportunity player. He had some epic bags, most notably the drool-worthy National Custom muscle backs finished off with Auburn Tiger BB&Co Ferrules. It was amazing, but even he admits that yes it can be fun messing around but it’s still playing with career fire.

I think it needs to be pointed out that Dufner, believe it or not, is a tough nut to crack when it comes to his clubs. The guy is incredibly smart, precise and knows what he needs….and like Tiger, will not compromise. Those compliments can be a blessing and a challenge for companies all at once. The latter being a guy that is a hard switcher, a hard sell and won’t budge unless it’s perfect.

This critical eye isn’t reserved for only certain clubs, they all have to fit into a very thin pocket. For instance, Jason is a low launch, low spin, average distance player. His lofts are a nod to the late ’90s with a 28 Degree 5 Iron and 48 Degree Pitching Wedge but the guy has no interest in picking up 20 yards. His clubs need to go a certain number every time out of certain flight window. Yes, he looks at Trackman, but imagine selling a car to a guy that isn’t attracted to speed or gadgets but only the granular feel of making a right turn and how far his eyes track over the steering wheel. There are no Trackman numbers for feel and instinct.

But like TaylorMade getting Tiger into an iron he likes, Cobra signing Jason Dufner says more about the quality of work of the people behind the scenes than anything. As a Tour Truck junkie, I’ve gotten to know a bunch of the guys and in particular Ben Schomin of Cobra. As this process went on, I would text him questions about working with JD and I could literally feel his excitement around the process through text.

I can still remember the day late this summer that I saw Cobra wedges in Dufners bag. At that point I knew today was coming. Ben Schomin has become someone Jason trusts, trust that is earned at least equipment wise. Most of the stories around Dufner came around his wedges. The grinds, bounce, shaft, grips need to be perfect and if they are just a whisper off, it’s a non starter. I can only think of a few guys on tour that are like that. Guys that can tell you the yardage and spin numbers on a wedge shot before it even lands…that’s Jason.

So although this signing may seem typical for this time of year, for me it’s awesome. Jason Dufner is extremely interesting to follow, and when he’s playing well, it’s always a good time. But most importantly it’s a testament to the hard work of the folks at Cobra and in particular Ben Schomin. Well done Benny, very well done!

 

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Johnny Wunder is the Director of Original Content, Instagram Manager and Host of “The Gear Dive” Podcast for GolfWRX.com. He was born in Seattle, Wash., and grew up playing at Rainier G&CC. John is also a partner with The Traveling Picture Show Company having most recently produced JOSIE with Game of Thrones star Sophie Turner. In 1997 Johnny had the rare opportunity of being a clubhouse attendant for the Anaheim Angels. He now resides in Toronto, On with his wife and two sons. @johnny_wunder on IG

15 Comments

15 Comments

  1. Dr Tee

    Dec 16, 2019 at 7:26 pm

    maybe the Dufner Cobra signing says something about Cobra…
    but what does the butt wipe signing say about Dufner ??

  2. Hoganben

    Dec 4, 2019 at 10:07 pm

    Bs about Tiger and his irons….all of Tiger’s irons have all been basically identical since he stopped playing eye 2s. Ps…. Patrick Reed’s new forged irons look like all the other forged blades too.

  3. Scott

    Nov 24, 2019 at 5:55 am

    The dude sells butt wipes on his hat….WTF? No way would he represent my company.

  4. Daniel

    Nov 13, 2019 at 9:25 am

    Love that the whole article is how serious he takes his clubs, but first thing you notice about the picture is the bryson troll stamped on to the wedges. Golf needs Duff.

  5. Steve

    Nov 12, 2019 at 7:30 pm

    Maybe he should just go down to Golf Galaxy and get whatever’s on clearance because he can probably miss the cut with those too.

    • Pat MaGroin

      Nov 13, 2019 at 11:08 pm

      you owe me a new monitor after I spit up on it reading your post 🙂

      well said…..

    • Cody Reeder

      Nov 20, 2019 at 1:53 pm

      Duff is an interesting guy but will not make much difference in the long run. No screen time.

  6. Everyone

    Nov 12, 2019 at 5:42 pm

    MORE WRITING LIKE THIS!!

    • Digger Dave

      Nov 12, 2019 at 6:40 pm

      Thats the first thing that cane to my mind 1/2 way through the article!

      Cobra also makes great gear that is just as good if not better than everything else out. I just sold a set of Cobra MBs bc i got a set of Mizunos and a set of the old TW Nike blades. Sad to say 2 months later im back to ordering another set of Cobras and done tinkering.

  7. Benny

    Nov 12, 2019 at 2:53 pm

    Awesome mews and great article Johnny. Thanks as always Golfwrx.

    Hope he wins. More and more I am turning back towards Cobra. Could be a great honeymoon.

  8. Silverbackster

    Nov 12, 2019 at 2:33 pm

    As an engineer, Thats good with numbers and accuracy, but where is the RESULT? Where is the winning? Thats no one would sign, you put employees through hell dialing in perfect combination, but then can’t even make top 100 in the world past two years!?
    event country week year Missed cut *RANKING*
    Houston Open USA 41 2019 MC – 1 – 192nd
    Safeway Open USA 39 2019 MC – 1 – 179th
    Sanderson Farms Championship USA 38 2019 MC – 1 – 176th
    A Military Tribute at The Greenbrier USA 37 2019 T57 – 1 – 167th
    Wyndham Championship USA 31 2019 MC – 0.9783 – 167th
    Barbasol Championship USA 29 2019 T18 1.74 0.9565 1.66 155th
    John Deere Classic USA 28 2019 MC – 0.9457 – 161st
    3M Open USA 27 2019 T66 – 0.9348 – 157th
    Rocket Mortgage Classic USA 26 2019 MC – 0.9239 – 149th
    U.S. Open MAJ 24 2019 T35 3.65 0.9022 3.29 136th
    the Memorial Tournament presented by Nationwide USA 22 2019 T7 11.56 0.8804 10.18 146th
    Charles Schwab Challenge USA 21 2019 T40 1.70 0.8696 1.48 194th
    PGA Championship MAJ 20 2019 MC – 0.8587 – 194th
    Wells Fargo Championship USA 18 2019 T4 11.50 0.837 9.63 183rd
    RBC Heritage USA 16 2019 T63 – 0.8152 – 222nd
    Valspar Championship USA 12 2019 MC – 0.7717 – 195th
    THE PLAYERS Championship USA 11 2019 T74 – 0.7609 – 187th
    Arnold Palmer Invitational presented by Mastercard USA 10 2019 MC – 0.75 – 173rd
    The Honda Classic USA 9 2019 T75 – 0.7391 – 166th
    Genesis Open USA 7 2019 MC – 0.7174 – 162nd
    Desert Classic USA 3 2019 MC – 0.6739 – 127th
    Sony Open in Hawaii USA 2 2019 T73 – 0.663 – 125th

    • Aztec

      Nov 12, 2019 at 6:51 pm

      As an engineer, your grammar is terrible.

      • Martin

        Nov 28, 2019 at 5:22 pm

        But his comment is to the point;-)

        No results lately,, just a drama on tour. Hope for better now but clubs are just clubs,

    • golfraven

      Nov 24, 2019 at 5:01 pm

      Hey, go easy on Duff. He is still recovering from his wife walking out on him. Not that she was a great asset but hey so is life at times.

    • John

      Dec 2, 2019 at 12:34 pm

      On his worst day he’d still beat you 10&8 playing one handed. As an engineer you must know this.

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Morning 9: Improving golf coverage | Oral history of TW’s “best shot” | Nichols: Charity matches were great…but why no women?

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1. Match-inspired innovations for improving golf coverage
Golf Digest’s Shane Ryan with a few thoughts…Mid-round interviews…There’s no really good reason beyond mild annoyance to the players that this couldn’t work, even in the current COVID-19 environment, provided that safe social distancing is practiced. In the major team sports, coaches are obliged to give interviews, and players will occasionally speak at halftime or between periods. There are no “coaches” in that same sense in golf, but the game happens at a slower pace, and a 60-second walking interview between holes is not too much to ask. I don’t think there’s a reasonable argument that it’s overly disruptive, especially if planned in advance.”
  • …”Mic’d up players and caddies…In exhibitions past, we’ve witnessed players with live microphones, but the purpose behind it is dreaded “banter,” which typically comes across as hollow, forced and not very funny. But if players and caddies wore mics during a round, producers could find riveting audio that captures natural conversation or impromptu strategy sessions. Phil serving as a mentor for Tom Brady was riveting and hopefully stokes our appetite for similar mid-round insight…”
2. An oral history of Tiger’s “best shot” 
Cameron Morfit for PGATour.com…(This is just the introduction to a fantastic piece that talks to Bob Weeks of TSN and Steve Williams, among others!)…”Had it slipped between Tiger Woods’ 6-iron and golf ball, one rogue grain could have sunk his hopes of winning the RBC Canadian Open in 2000, becoming the first since Lee Trevino in 1971 to win golf’s Triple Crown – the U.S., British, and Canadian Opens in the same year.”
  • “So was it the ultra-fine margin? The stakes? The absurdly improbable physics of the shot itself?”
  • “Yes. Yes. And yes. All of these things compelled Scott Verplank, among others, to call it “the greatest shot I’ve ever seen in my life,” Woods’ 218-yard masterstroke from the wet sand at the par-5 18th at Glen Abbey. Woods’ caddie Steve Williams would return to the bunker once the commotion had died down, still struggling to get his head around what he’d seen. Others have made the same pilgrimage and tried to visualize what Woods had, tried to feel what Woods felt, for this was magic.”
3. Thrive? Struggle? Survive? 
Golfweek’s Adam Schupak contemplates what’s ahead for the golf industry…”These are strange times living through a global pandemic. Suddenly, golf courses are packed in a way the industry hasn’t experienced since Tiger Woods was revolutionizing the game in the late 1990s and former PGA Tour Commissioner Tim Finchem was predicting 50 million golfers by 2020.”
  • “Well, that didn’t happen, but golf has been given this new-found seal of approval highlighting its healthy aspects and its ability to provide safe recreation. As courses across the country re-open there is pent up demand among golfers to get out and play. Tee sheets are mostly filled and former golfers and those trying out the sport for the first time are emerging out of the woodwork desperate to be in the sunshine and doing something, anything that has been deemed “COVID OK.” There is renewed belief that golf can grab a bigger piece of the pie among recreational and entertainment options.”
4. Where were the women?
Golfweek’s Beth Ann Nichols wonders…How can there be downside to two Sundays of golf taking center stage and raising mega-money for COVID-19 relief?”
  • “Well, there is no a downside, but it could’ve been more. As LPGA player Mel Reid tweeted during the TaylorMade Driving Relief Challenge, the broadcasts could’ve represented all of golf.”
  • “They could’ve included women.”
  • “…It would’ve been great to see an LPGA player and her sponsorship partners get in on the action in a similar fashion.”
  • “The TaylorMade event could’ve been a mixed-team format. Maria Fassi and Paula Creamer are both in Florida. Some of TaylorMade’s female stars could’ve also called in during the broadcast as Jon Rahm did. Staffers who could’ve called in include Natalie Gulbis, Muni He and Charley Hull. Sung Hyun Park, who speaks limited English, was involved in a charity exhibition in South Korea with current No. 1 Jin Young Ko. Women’s golf frequently takes center stage in that part of the world.”
5. 80% of golf retail open
From the NGF Q…”The number of physical golf retail outlets that are back in business continues to increase – from off-course stores and specialty club-fitters to green grass pro shops.”
  • “Approximately 66% of golf course pro shops are open at facilities that are open to play, the equivalent of almost 9 million square feet, although some states and counties have limitations on the number of customers permitted at one time. That percentage is up from 36% at the start of the month, but is unchanged over the past week as pro shops in at least 10 states (including Michigan, New Jersey, Illinois and New York) have government mandates that say they must remain closed inside to customers.”
  • “Meanwhile, approximately 79% of off-course golf retail stores were open (in terms of total square footage) through May 25. This is up from 73% last week and 59% two weeks ago. In early April, only about 4% of the 6.5 million square feet of total off-course golf specialty space was open to in-store traffic. Roughly 81% of all off-course retail stores are now open to customers.”
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GolfWRX Classifieds Spotlight (05/27/20): Adams, Mizuno, Ping

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At GolfWRX, we love golf equipment plain and simple

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Gator5 – Adams CMB Irons

Forged – check, Multi-Material construction – check, cool as all heck because these clubs are sweet and Adams made some really cool gear – check!

To see the full listing and additional pictures check out the link here: Adams CMB Irons

Member Ksears – Brand New Mizuno MP20 Irons

Did someone say brand new Mizunos??? What else could you really want from a forged blade beside being meticulously crafted and forged in Japan – as well as being priced lower than retail.

To see the full listing and additional pictures check out the link hereMP 20 Irons

Member 1hellaofashot – Ping G410 7 Wood

Speaking from experience let me just say this “stop denying the inevitable and embrace the 7 Wood” It’s endlessly versatile, more forgiving than a hybrid, and because this one for sale is a Ping G410 it is adjustable. Here’s your chance to dial in your own par 5 killer.

To see the full listing and additional pictures check out the link here: Ping 7 Wood

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds 

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Morning 9: Match 2: The most-watched golf telecast ever | Rory: Players don’t want fan-less Ryder Cup | Justin Thomas aces broadcast debut

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@attsportsnetpit
1. 5.8 million average viewers for The Match
AP report…”Two of the biggest names from the PGA Tour and the NFL proved to be must-see TV.”
  • “Turner Sports said the Sunday telecast of “The Match: Champions for Charity” attracted an average of 5.8 million viewers across four of its networks. Turner says it was the most-watched golf telecast in cable TV history.”
  • “It said the previous record was 4.9 million viewers on ESPN at the 2010 Masters, the year Tiger Woods returned to golf for the first time since the scandal in his personal life.”
  • “Woods and Peyton Manning scored a 1-up victory over Phil Mickelson and Tom Brady at Medalist Golf Club, a match that featured high entertainment with shots and with words, along with raising $20 million for COVID-19 relief funds.”
2. Shackelford’s take
A few observations from the scribe…“While still an overnight, it easily bests the previous week’s relief fund match that drew a 1.5 and total of 2.3 million viewers across three channels, including a 1.5 rating on NBC and a .24 on Golf Channel).”
“More incredibly, this means The Match 2 out-rated any major championship round on cable.”
“Given a so-so promotional run-up, a slow start to the show (caused in part by a slight weather delay) a dreary day to watch, and a long telecast, the rating is a stunning statement about the remaining star power of the contestants.”
3. JT’s TV debut
Adam Woodard at Golfweek…”That said, whenever he decides to put down the clubs, he should immediately pick up a mic.
The former Alabama star made his broadcast debut as an on-course reporter on TNT/TBS alongside CBS Sports’ Amanda Balionis on Sunday during The Match: Champions for Charity, which saw Tiger Woods and Peyton Manning defeat Phil Mickelson and Tom Brady. Thomas received rave reviews from golf Twitter during and after the event. He was brilliant. His rapport with Woods and Mickelson allowed them to open up on a different level compared to the original The Match in 2018.”
“Most importantly, Thomas didn’t overdo anything. Unlike some broadcasters, he knew fans weren’t watching for him and he never once tried to steal the spotlight. He didn’t speak just to talk. When he had something to say, it was insightful or funny. Like a golfer picking out which holes he can attack and score on, Thomas picked his spots on where to interject throughout the broadcast like someone who’s been doing it for years, let alone a day.”
4. Tiger looked terrific 
Bob Harig writes…”For the first time in 98 days, we got to see Woods in action. And the last time we saw him, he didn’t look good. Woods shot 77 at Riviera Country Club on Feb. 16 and finished last among those who made the cut at the Genesis Invitational. And he complained that his back was stiff”
  • …”Woods hasn’t played since but neither has anyone else. And the time off has done him some good.”
  • “Woods didn’t miss a fairway. His swing looked smooth and in rhythm. He hit some deft pitch shots and a really nice long bunker shot. And all of this in difficult, rainy conditions.”
  • “It was just a charity match, but he looked pretty good. Who knows when Woods will resume his schedule when the PGA Tour returns next month, but his game looks good to go.”
5. Rory McIlroy: ‘Majority of players’ want 2020 Ryder Cup postponed until 2021 
Adam Woodard at Golfweek…”Rory McIlroy has a hunch about the Ryder Cup, and it’s one that golf fans around the world aren’t going to like.”
  • “In an interview with BBC Sport, the world No. 1 said: “My personal hunch is that I don’t see how it is going to happen, so I do not think that it will happen.”
  • “Wisconsin’s Whistling Straits is scheduled to host the 2020 Ryder Cup Sept. 25-27, but amid the coronavirus pandemic the event would most-likely take place without fans (if held at all).”
  • “I think the majority of players would like to see it pushed back until 2021 so that they can play in front of crowds and have the atmosphere that makes the Ryder Cup so special,” explained McIlroy. “The players are the ones that make the Ryder Cup. If they are not on board with it and don’t want to play then there is no Ryder Cup.”
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