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The Dufner signing says a lot about Cobra

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Editor’s note: Cobra Golf announced today Jason Dufner is signed to a multi-year full-bag deal.

In all honesty, if you have been following Jason Dufner over the past 9 months, this announcement may not surprise you. He spent 2 years living out every gear heads dream by being an equal opportunity player. He had some epic bags, most notably the drool-worthy National Custom muscle backs finished off with Auburn Tiger BB&Co Ferrules. It was amazing, but even he admits that yes it can be fun messing around but it’s still playing with career fire.

I think it needs to be pointed out that Dufner, believe it or not, is a tough nut to crack when it comes to his clubs. The guy is incredibly smart, precise and knows what he needs….and like Tiger, will not compromise. Those compliments can be a blessing and a challenge for companies all at once. The latter being a guy that is a hard switcher, a hard sell and won’t budge unless it’s perfect.

This critical eye isn’t reserved for only certain clubs, they all have to fit into a very thin pocket. For instance, Jason is a low launch, low spin, average distance player. His lofts are a nod to the late ’90s with a 28 Degree 5 Iron and 48 Degree Pitching Wedge but the guy has no interest in picking up 20 yards. His clubs need to go a certain number every time out of certain flight window. Yes, he looks at Trackman, but imagine selling a car to a guy that isn’t attracted to speed or gadgets but only the granular feel of making a right turn and how far his eyes track over the steering wheel. There are no Trackman numbers for feel and instinct.

But like TaylorMade getting Tiger into an iron he likes, Cobra signing Jason Dufner says more about the quality of work of the people behind the scenes than anything. As a Tour Truck junkie, I’ve gotten to know a bunch of the guys and in particular Ben Schomin of Cobra. As this process went on, I would text him questions about working with JD and I could literally feel his excitement around the process through text.

I can still remember the day late this summer that I saw Cobra wedges in Dufners bag. At that point I knew today was coming. Ben Schomin has become someone Jason trusts, trust that is earned at least equipment wise. Most of the stories around Dufner came around his wedges. The grinds, bounce, shaft, grips need to be perfect and if they are just a whisper off, it’s a non starter. I can only think of a few guys on tour that are like that. Guys that can tell you the yardage and spin numbers on a wedge shot before it even lands…that’s Jason.

So although this signing may seem typical for this time of year, for me it’s awesome. Jason Dufner is extremely interesting to follow, and when he’s playing well, it’s always a good time. But most importantly it’s a testament to the hard work of the folks at Cobra and in particular Ben Schomin. Well done Benny, very well done!

 

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15 Comments

  1. Dr Tee

    Dec 16, 2019 at 7:26 pm

    maybe the Dufner Cobra signing says something about Cobra…
    but what does the butt wipe signing say about Dufner ??

  2. Hoganben

    Dec 4, 2019 at 10:07 pm

    Bs about Tiger and his irons….all of Tiger’s irons have all been basically identical since he stopped playing eye 2s. Ps…. Patrick Reed’s new forged irons look like all the other forged blades too.

  3. Scott

    Nov 24, 2019 at 5:55 am

    The dude sells butt wipes on his hat….WTF? No way would he represent my company.

  4. Daniel

    Nov 13, 2019 at 9:25 am

    Love that the whole article is how serious he takes his clubs, but first thing you notice about the picture is the bryson troll stamped on to the wedges. Golf needs Duff.

  5. Steve

    Nov 12, 2019 at 7:30 pm

    Maybe he should just go down to Golf Galaxy and get whatever’s on clearance because he can probably miss the cut with those too.

    • Pat MaGroin

      Nov 13, 2019 at 11:08 pm

      you owe me a new monitor after I spit up on it reading your post 🙂

      well said…..

    • Cody Reeder

      Nov 20, 2019 at 1:53 pm

      Duff is an interesting guy but will not make much difference in the long run. No screen time.

  6. Everyone

    Nov 12, 2019 at 5:42 pm

    MORE WRITING LIKE THIS!!

    • Digger Dave

      Nov 12, 2019 at 6:40 pm

      Thats the first thing that cane to my mind 1/2 way through the article!

      Cobra also makes great gear that is just as good if not better than everything else out. I just sold a set of Cobra MBs bc i got a set of Mizunos and a set of the old TW Nike blades. Sad to say 2 months later im back to ordering another set of Cobras and done tinkering.

  7. Benny

    Nov 12, 2019 at 2:53 pm

    Awesome mews and great article Johnny. Thanks as always Golfwrx.

    Hope he wins. More and more I am turning back towards Cobra. Could be a great honeymoon.

  8. Silverbackster

    Nov 12, 2019 at 2:33 pm

    As an engineer, Thats good with numbers and accuracy, but where is the RESULT? Where is the winning? Thats no one would sign, you put employees through hell dialing in perfect combination, but then can’t even make top 100 in the world past two years!?
    event country week year Missed cut *RANKING*
    Houston Open USA 41 2019 MC – 1 – 192nd
    Safeway Open USA 39 2019 MC – 1 – 179th
    Sanderson Farms Championship USA 38 2019 MC – 1 – 176th
    A Military Tribute at The Greenbrier USA 37 2019 T57 – 1 – 167th
    Wyndham Championship USA 31 2019 MC – 0.9783 – 167th
    Barbasol Championship USA 29 2019 T18 1.74 0.9565 1.66 155th
    John Deere Classic USA 28 2019 MC – 0.9457 – 161st
    3M Open USA 27 2019 T66 – 0.9348 – 157th
    Rocket Mortgage Classic USA 26 2019 MC – 0.9239 – 149th
    U.S. Open MAJ 24 2019 T35 3.65 0.9022 3.29 136th
    the Memorial Tournament presented by Nationwide USA 22 2019 T7 11.56 0.8804 10.18 146th
    Charles Schwab Challenge USA 21 2019 T40 1.70 0.8696 1.48 194th
    PGA Championship MAJ 20 2019 MC – 0.8587 – 194th
    Wells Fargo Championship USA 18 2019 T4 11.50 0.837 9.63 183rd
    RBC Heritage USA 16 2019 T63 – 0.8152 – 222nd
    Valspar Championship USA 12 2019 MC – 0.7717 – 195th
    THE PLAYERS Championship USA 11 2019 T74 – 0.7609 – 187th
    Arnold Palmer Invitational presented by Mastercard USA 10 2019 MC – 0.75 – 173rd
    The Honda Classic USA 9 2019 T75 – 0.7391 – 166th
    Genesis Open USA 7 2019 MC – 0.7174 – 162nd
    Desert Classic USA 3 2019 MC – 0.6739 – 127th
    Sony Open in Hawaii USA 2 2019 T73 – 0.663 – 125th

    • Aztec

      Nov 12, 2019 at 6:51 pm

      As an engineer, your grammar is terrible.

      • Martin

        Nov 28, 2019 at 5:22 pm

        But his comment is to the point;-)

        No results lately,, just a drama on tour. Hope for better now but clubs are just clubs,

    • golfraven

      Nov 24, 2019 at 5:01 pm

      Hey, go easy on Duff. He is still recovering from his wife walking out on him. Not that she was a great asset but hey so is life at times.

    • John

      Dec 2, 2019 at 12:34 pm

      On his worst day he’d still beat you 10&8 playing one handed. As an engineer you must know this.

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Tour Rundown: Six-pack of tourneys follows Masters

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Brazil and Texas were kindred souls this week, at least when it came to weather. Both regions experienced torrential delays, and three tournaments were held up. The LPGA, PGA Tour Americas, and PGA Tour Champions were compelled to reduce play or work extra holes into Sunday. As if that weren’t enough, South Carolina and the PGA Tour fell victim to nature’s wrath, with lightning postponing the conclusion of the event to Monday.

The year’s first women’s major championship was celebrated in Texas. The Chevron is gaining a bit of tradition in its second year after relocation. This year’s event culminated in the continued coronation of the game’s current best. The Korn Ferry Tour saw a top-twenty performance from a 15-year old amateur, while the second event of the week on the big tour found a winner in the Dominican Republic. Six events is more than a handful, so let’s get right to it, with this week’s (delayed) Tour Rundown.

LPGA @ Chevron Championship: Korda corrals second major title

The winter of 2022-2023 seems so distant for current Nelly Korda. A mysterious ailment sapped all of her energy, just as the world appeared to have finally emerged from the pandemic. We never quite secured the complete information that we desired, but no one can say that any of us deserved to know more than Nelly wished to share. One thing is for certain: Nelly Korda has returned to top form, and the world number one golfer is at least one level above anyone else on tour.

Korda began her 2024 campaign with a January victory in the Drive One Championship. In her next start, in March, she continued her assault on the record books, with a win at the Se Ri Pak. She won again the following week, at the Ford, then defeated Leona Maguire in the final match at the T-Mobile Match Play, for a fourth consecutive victory. Would the increased hype around a major championship have an impact on her game? Well, no.

Korda began play at the Chevron Championship with a score of 68. She trailed Lauren Coughlin by two after 18 holes, but caught her with a second-round 69. Coughlin would ultimately tie for third spot with Brooke Henderson. Henderson played with Korda on day four, but the middle third of the round was her undoing. Making a late move was Maja Stark. House Stark closed with birdies at 17 and 18 to reach 11 under par. Both Korda and Strak played the final three days in identical numbers: 69 each day.

Korda held a firm hand on the tournament over the course of the final day. She stood minus-four for the round through ten holes, before a bit of sloppy play made things competitive again. Bogeys at 11 and 15 opened the door a wee bit for Stark. Korda was equal to the test, however, and closed stylishly with birdie at 18.

PGA Tour 1 @ RBC: Scottie, so hottie!

Nelly isn’t the only golfer on fire, although Scottie Scheffler still has a ways to go to match her. Scheffler proved this week that he has a game for all courses. After winning comfortably at lengthy Augusta National, Scheffler shifted gears and game to the wee Sea Pines course, and won again. That’s two weeks in a row for the man from New Jersey/Texas, so let’s learn how he did it.

Scheffler totaled 69 on day one, and found himself six shots behind leader J.T. Poston. Scheffler revealed that his teacher, Randy Smith, would tell him that he didn’t need to be the best 15 year-old; just the best 25 year-old. It was easy, then, to play the long game and consider all 72 holes, instead of just 18. Scheffler improved to 65 on Friday, and then went even lower on Saturday. His 63 moved him to the top of the board, and caused the golfverse to wonder if Scheffler would win for a second consecutive week.

Sunday saw all the chasers fall away. Scores between 70 and 72 from Patrick Rodgers, Collin Morikawa, and Sepp Straka meant that others would need to seize the day, if Scheffler were to do more than coast. Wyndham Clark and Justin Thomas each moved inside the top five with fourth-round 65s, but no one ever got close enough to the world number one. The win was Scheffler’s 10th on tour, and made him the betting favorite for next month’s PGA Championship at Valhalla.

PGA Tour 2 @ Corales Puntacana: Baton Boy claims 8th Tour triumph

If you’ve ever seen Billy Horschel toss a club, you know that he doesn’t do so in anger. More likely is a calculated, soaring arc, paired with a look of fractured disbelief, followed by a quick catch of the cudgel. Ergo, Baton Boy. This week on the island of Hispaniola, the native of Grant, Florida, outworked and outhustled everyone else on Sunday. Horschel gathered seven birdies and an eagle, on the way to a 63 and a 23-under par total.

The former Florida Gator zipped past the four golfers in front of him, and left the remaining field in the rear-view mirror. Horschel’s round was two shots better than anyone else, and moved him two shots ahead of third-round leader Wesley Bryan. One of the famed Bryan Brothers, Wes closed with birdie at the last to post a 68 that would have won the week on any other day.

Korn Ferry Tour @ LeCom Suncoast: It’s Widing in extra holes

Miles Russell probably won’t have to serve detention for ditching class on Thursday and Friday. The high school freshman made his KFT debut, survived the 36-hole cut, and toyed with a top-ten finish. He ultimately tied for 20th at 14-under par, six shots behind the three co-leaders. My guess is that Epstein’s Mom will write him a note, and he’ll get a pass. By finishing top-25, Russell earned a spot in next week’s event. Yikes!

Back to the top of the board. Patrick Cover, Steven Fisk, and Tim Widing all found their way to the magic number of -20. Fisk made birdie at the last, after bogeys at 16 and 17. Cover had three bogeys on the back nine, but a birdie at 14 was enough to get him to overtime. Widing was plus-one on the day through four, but played interstellar golf over the final 14. Six birdies moved him from Russell-ville to extra time.

The trio scurried to the 18th tee, where Cover drove into a fairway bunker. He was unable to reach the green with his approach, made bogey, and exited the overtime session. Widing and Fisk returned to the final deck once more, and matters were resolved. Fisk was unable to convert a long par putt, and Widing (pronounced VEE-ding) tapped in for his first KFT title.

PGA Tour Americas @ Brasil Open: Mr. Anderson finds a way

Golf is a funny game. Matthew Anderson held a lead with one round to play. He made six pars on Sunday, and sprinkled the rest of his card with birdies and bogeys. In complete contrast, Ollie Osborne played consistently on the day, posting four birdies and zero bogeys. Connor Godsey was not far off Osborne’s pace, with seven birdies and but two bogeys on the scorecard. So, of course, Matthew Anderson won by a stroke over Osborne and Godsey.

Not how, but how many, is another one of those platitudes that we all learn early on. Despite five bogeys through his first 14 holes, Anderson summoned the defiant grit to make birdie at the 71st and 72nd holes. After making deuce at the penultimat hole, Anderson’s swerving effort at the last looked as if it should miss low, but it had enough pace to stay inside the hole and fall for a closing four at the par-five finisher.

PGA Tour Champions @ Invited Celebrity: Broadhurst stands tall

What do you call a tournament that begins on Friday, takes Saturday off, and finishes on Sunday? Fortunate is one adjective to use. A weather system moved through Texas this weekend, and made a mess of things in Irving. After Thomas Bjorn signed for 64 on day one, rain and all things counter-productive moved through the Las Colinas resort, ensuring that Saturday would be nothing more than a rest day. When Sunday arrived, conditions had improved, and the game was on. Bjorn was unable to preserve his Friday magic, although he did record a 70 for -8. He finished in a third-place tie with Y.E. Yang.

David Toms, the 2001 PGA Championship victor, presented Sunday’s low round, and moved to 10-under par. Toms made one mistake on the day. He lived in the rough on the 9th hole, ultimately making bogey. The rest of the day was immaculate, as seven birdies came his way, resulting in a six-under par 65. Only one golfer was able to surpass Toms, and that was Paul Broadhurst.

Broadhurst nearly matched Toms for daily honors. His mistake came early, with bogey at the second. He bounced back with eagle at the third, and added three more birdies for 66 and 11-under par. Over his first three seasons on the Tour Champions, Broadhurst won five times, including two major titles. His fifth win came in 2018, making this win his first in six years. A long time coming, for sure, but well earned.

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Morning 9: Rory: I’m not joining LIV | Masters ratings | Nelly: We just need a stage

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Wednesday morning, golf fans, as we gear up to this week’s RBC Heritage.

1. Rory: I’m not going to LIV

ESPN’s Mark Schlabach…McIlroy said neither he nor his agents have ever discussed a potential deal to lure him to the LIV Golf League, which is being financed by Saudi Arabia’s Public Investment Fund (PIF).

  • “I honestly don’t know how these things get started,” McIlroy told Golf Channel while on the practice range at Harbour Town Golf Links in Hilton Head, South Carolina, the site of this week’s RBC Heritage. “I’ve never been offered a number from LIV, and I’ve never contemplated going to LIV. Again, I think I’ve made it clear over the past two years that I don’t think it’s something for me.
  • “It doesn’t mean that I judge people who have went and played over there. I think one of the things that I have realized over the past two years is that people can make their own decisions for whatever they think is best for themselves, and who are we to judge them for that? But personally, for me, my future is here on the PGA Tour, and it’s never been any different.”
Full piece.

2. Masters ratings down

Yahoo’s Jay Busbee…”Ratings for the full Masters week are now out, and 2024’s version ranks as the lowest since the COVID-impacted years of 2020 and 2021. There was a brief moment when four players shared the lead at the 2024 Masters, but Scottie Scheffler took care of business quickly enough and strolled to what qualifies as an “easy” Masters victory — a four-stroke triumph that wasn’t in doubt for most of the second nine.”

  • “Perhaps as a result, Sunday’s final round averaged 9.59 million viewers on CBS, according to Sports Media Watch, a 22.8% decline from last year’s 12.06 million. Scheffler’s win two years ago averaged 10.17 million viewers. Worth noting: Sunday’s final round was down 20 percent against last year’s victory by Jon Rahm, but last year’s final round fell on Easter Sunday, which created a significantly higher out-of-home percentage of viewers — 21 percent in 2023, as opposed to 9 percent this year.”
Full piece.

3. Chevron gets purse boost

Golfweek’s Beth Ann Nichols…“Chevron’s commitment to the LPGA went a step higher on Tuesday with the announcement of a purse increase to $7.9 million in 2024. The move brings the tour’s first major in line with the purses of other championships. The U.S. Women’s Open purse of $12 million paces the tour, with the KPMG Women’s PGA second at $10 million. The AIG Women’s British Open purse checks in at $9 million while Amundi Evian is $6.5 million.”

  • “Chevron, which moved the event away from Mission Hills Country Club in Rancho Mirage, California, to Texas, last year, has increased the purse by $4.8 million since assuming title sponsorship in 2022. The company has committed to title sponsor the event through 2029.”
Full piece.

4. Shipley on “notegate”

Alex Myers for Golf Digest…”So what was up with “notegate”? During his hilarious spot with McAfee, Shipley reiterated there was no note from Woods, and that he was only looking at the moderator because he was so confused where the question was coming from:

  • “I looked over at the moderator like ‘Who the hell is this guy?'” Shipley says in the clip. “Because it just didn’t happen. I was so confused and so shocked in the moment.”
Full piece.

5. Nelly: We just need a stage

Iain Carter for the BBC…”Korda is the first American to win four consecutive tournaments on the LPGA since Lopez won five straight 46 years ago. This astonishing streak made the then rookie front page material for Sports Illustrated.

  • “Korda’s feats have yet to transcend the golfing village, and perhaps that suits her as she “tries to stay in my bubble”. But the American Solheim Cup player does recognise that more could be done to tell the increasingly compelling story of women’s golf.”
  • “I feel like we just need a stage,” she told reporters here at Carlton Woods just north of Houston. “We need to be put on TV.
  • “I feel like when it’s tape delay, or anything like that, that hurts our game. Women’s sports just needs a stage. If we have a stage we can show up and perform and show people what we’re all about.”
Full piece.

6. Photos from the 2024 RBC Heritage

  • Check out all of our galleries from this week’s event!
Full piece.
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Tour Photo Galleries

Photos from the 2024 RBC Heritage

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GolfWRX is on site this week at Harbour Town Golf Links on Hilton Head Island for the RBC Heritage. Plenty of golfers who competed in the Masters last week will be making the quick turnaround in the Lowcountry of South Carolina as the Heritage is again one of the Tour’s Signature Events.

We have general albums for you to check out, as well as plenty of WITBs — including Justin Thomas and Justin Rose.

We’ll continue to update as more photos flow in from SC.

Check out links to all our photos, below.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying and join the discussion in the forums.

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