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Opinion & Analysis

Renee Parsons is….

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When we started discussing the idea of a PXG series, one of the things I was most curious about was meeting the person that drives the feel of PXG—not the clubs, the feel of the company, the aesthetic, the physical experience, the style…you get it. My assumption was that an introduction to a creative team would be made, but I was dead wrong. The name I was given was one person, Renee Parsons.

Like my article on Bob, I need to say this out loud. Yes, she’s Bob’s wife. Get over it. Yes, they have lots of money. Get over it. Yes, they live in an atmosphere that to most would seem lavish and a bit extreme. Get over it. And yes, it’s probably convenient that Mrs. Parsons is leading the fashion side of PXG. Get over it. Could the Parsons have gone outside of their family walls to find someone else for the job? Probably. The question is why, when the best and most qualified person sits next to Bob 24/7.

It’s a fact, both of them came from very humble beginnings and clawed, scratched and fought their way to the reality they live in now. I’m sure there are those who don’t agree with how they get things done; I’m certain no one at the Parsons residence or PXG as a company is losing sleep over it. I’d love to meet the person who wouldn’t trade places with them. If that person exists please say hi…I’ll wait.

Now that the housekeeping is done…

Having been guest of PXG a few times, I am always overwhelmed by the detail that goes into the whole experience. I mean even the soap is the greatest thing ever. As the schedule started to go out for our shoot I was most excited and nervous for the interview with Renee. It’s the truth. I know Bob well enough at this point, but the Renee conversation is a bit outside my wheelhouse. She is the president of PXG apparel—fashion—something I know very little about. There is also the elephant in the room (that got blown away the moment we met) she’s Mrs. Parsons and anyone with a brain would approach this with a bit of nervousness.

Any caution or nerves I had amassed leading up to the moment of introduction evaporated quickly. As you’ll see in the video, Renee Parsons is a fun, real, tough and measured businesswoman whose ambition rivals Bob’s. After spending time with her, I not only found enhanced respect for what she is endeavoring but also what she has accomplished already.

The PXG brand overall is a culture. It’s big, disruptive, cocky and oh so much fun. It’s not engineered for everyone to like it FYI. It’s very high end, edgy apparel that refuses to stray away from the simple essence that is PXG. The best materials JAM-PACKED into a clean, sleek package.

Like the clubs, the apparel is expensive. $200 sweaters, $300 backpacks, etc. But, like the clubs, you get what you pay for. For a nonfashion eye, I can even attest that the PXG things in my possession hold up as well as anything I have, and even more they are special to me. That’s the thing. It’s special. This is the essence of what Bob, Renee and Team have done.

Like, for instance, Mercedes Benz, PXG has created a brand that part of you might resent because of the cost, but the other part is not only curious but is attracted to what you see. It makes you curious and that is the secret sauce of what Renee is pushing for PXG Apparel. You may see it and have preconceived notions, but damn if you aren’t curious to know more. Then, you get any PXG product in your hands, or walk into the doors of Scottsdale National or PXG HQ….and you know what? You never want to leave.

That’s the biggest takeaway from my time with Renee: I’m excited and curious to see where this goes. If it’s anything like my own personal experience with the things I have been involved in with PXG (like the Scottsdale National Experience that RP had a huge hand in cultivating) it will be big, fun, cocky and leave me wanting more. So, to answer the question, Renee Parsons is…ambitious, and she is going to make the PXG brand bigger than Bob ever dreamed.

Enjoy the video!

 

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Johnny Wunder is the Director of Original Content, Instagram Manager and Host of “The Gear Dive” Podcast for GolfWRX.com. He was born in Seattle, Wash., and grew up playing at Rainier G&CC. John is also a partner with The Traveling Picture Show Company having most recently produced JOSIE with Game of Thrones star Sophie Turner. In 1997 Johnny had the rare opportunity of being a clubhouse attendant for the Anaheim Angels. He now resides in Toronto, On with his wife and two sons.

On Spec

On Spec: Interview with Abby Liebenthal—Marketing Manager at Imperial Headwear

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In this special edition of On Spec, host Ryan Barath has a conversation with Abby Liebenthal, Marketing Manager at Imperial Headwear. The discussion covers a wide range of topics from growing up around the game of golf, working in the industry, and Abby’s newly founded Fore the Ladies, which organizes fun and inviting events to introduce women to the game.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

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Opinion & Analysis

Honoring our heroes with golf

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Mr. Parsons’ military service and the impact it made on his life is the foundation of the PXG brand. In my time with Bob, I am always excited to get into this topic because of how much passion he has for it. If you watch the initial video of this series, he goes in-depth as to just how much his service changed his life.

PXG Heroes is an extension of Mr. Parsons’ appreciation for that time and one of the many ways he is giving back to veterans and first responders. Led by 26-year Marine Corps veteran Kevin Hudson, the program has put PXG clubs in the hands of over 16,000 military veterans and first responders. This gesture has created a community of PXG Troops across the country, and in many cases brought some of our heroes back from PTSD and the challenges that our men and woman of the armed forces face upon coming home to civilian life. Truth be told, I don’t believe its the discounted clubs that are the headliner here or the ultimate difference-maker into a veterans recovery, it’s the community that is created around it and the promotion of a game that does have healing powers.

In addition to the PXG For Heroes program, the Bob & Renee Parsons Foundation has also raised more than 100 million dollars for the Semper Fi Fund, in an annual Double Down For Veterans match campaign. The Semper Fi Fund and America’s Fund help provide urgently needed resources for combat wounded, critically ill and catastrophically injured members of all branches of the U.S. Armed Forces and their families.

Through December 31, 2019, the Foundation will once again match donations to the Semper Fi Fund–up to $10 million–with the goal of raising $20 million to continue providing vital assistance to our service members and their families.

I’ll let Kevin explain the rest to you in the video as I won’t do it justice, but I will leave you with this: In true Bob Parsons style, he dug in deep on this initiative, and of all the things we ever discuss, this topic is the one that really gets him going. It’s who he is, was, and what he wants PXG to stand for as a brand.

Enjoy the video.

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Bogey Golf

Bogey Golf: The greatness of Tiger Woods

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Larry, Pat, and new show guest Elayna talk about the career of Tiger Woods. His greatest wins, records, and shots. We then compare him to other great athletes. It’s a show befitting the greatest golfer in the world!

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

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