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New Titleist EXP-01 golf ball: Giving all golfers the prototype testing experience



A blank Titleist “white box” of prototype balls always gets a golfer’s heart racing. Fortunately, Titleist is bringing that experience to every consumer with the launch of the EXP-01 ball to select pro shops and retailers in North America starting October 1st.

If you are unfamiliar with the “white box experience,” let me get you up to speed: As the undisputed leader in golf balls, Titleist is constantly testing and prototyping in research and development, and also with players of all skill levels—from professionals to amateurs alike. Unless you are part of the process as a professional, the next best thing is being a part of Team Titleist, where you can opt in to potentially test and give feedback directly to Titleist on sample sleeves.

With the EXP-01, Titleist is being very hush-hush on the exact specs of the ball, and for good reason—they want you, the golfer, to give them as much unbiased feedback as possible and approach testing with an open mind—and I pushed for answers! The initial limited release is very similar to how Titleist first launched the now hugely popular AVX ball—before it was rolled out in full release.

From Titleist

“EXP•01 is being released as part of the Titleist EXP Project, a new and ongoing initiative created to provide golfers the opportunity to experience new golf ball technologies still in the experimental phase. The Titleist R&D and Golf Ball Product Management teams will be actively seeking performance feedback from golfers who play EXP•01 during its availability.”


Titleist EXP-01: A New Approach

Titleist is approaching the EXP line in a way like the Concept Series of irons but without the premium price point

  • To better understand how new technologies work in the hands of real golfers
  • To get performance feedback
  • To give players of all skill levels the opportunity to be a part of the final prototype process to future products

Titleist has intentionally not provided any clue on where the EXP-01 ball might fit into the current lineup, but it’s safe to make a couple of assumption based on what we do know so far about the EXP-01.


$39.99 a dozen puts the EXP-01 in line with the current Titleist Tour Soft ball at $38.99 a dozen, but with one big difference—a urethane cover. It’s not likely Titleist is going to try test selling consumers a $29 ball at $40 because, well, that just not a very good idea (I’m sure much smarter people than me concluded that a long time ago).  It’s either going to be a line extension of the premium line, or it’s going to be a new urethane ball at a slightly less expensive price point vs. the current $47.99 ProV1 and AVX line.

“We want the EXP-01 to be the first of many opportunities for us to work directly with consumers to not only gain personal feedback but also provide golfers with the chance to be a part of the decision making process,” Michael Mahoney, Vice President, Golf Ball Marketing, Titleist

“The EXP Project invites golfers into the early stages of our R&D process and allows us to broadly test experimental materials, constructions and processes that could be integrated into any segment of our golf ball line. EXP•01 is truly an exploratory product and there’s no better way to evaluate our progress than getting it into the hands of dedicated golfers.”

More of What We Know

Without giving any specifics away, Titleist did give us enough information about the specs for us to start looking around and trying to figure some things out.

  1. As mentioned, the Titleist EXP-01 will be a urethane-covered ball, and urethane offers the most amount of greenside spin when paired with proper core and mantle construction.
  2. Speaking to construction, the EXP-01 will be a three-piece ball. There are not many three-piece urethane covered balls that are not designed to absolutely maximize performance from tee to green, so it’s going to be interesting to see how these perform.
  3. MTR Cover system. We were able to get the acronym out of Michael Mahoney, but unfortunately, that was as far as he was willing to go. It’s is a new technology that Titleist has been testing for some time now that offers even more enhanced short game spin and control.
2020 Titleist EXP-01 golf balls

2020 Titleist EXP-01 golf balls

Titleist EXP-01 Feedback & Availability

Each box of EXP-01’s will include an insert card for golfers to go online and provide valued feedback about the ball to Titleist. For example: How they liked the feel, distance, and spin performance among other questions both qualitative and quantitative.

The EXP-01 with be available in October in select pro shops, so check with your local pro shop or retailer to find out how you can get your hands on some.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.



  1. Spin Master

    Oct 6, 2019 at 8:34 pm

    I’ve been hitting chips with a sleeve for a couple days. These have no action at all. I’m seriously disappointed. I might as well be playing the new Try Soft ball. This is a waste of a urethane cover.

  2. steve

    Oct 5, 2019 at 2:12 pm

    Just one more example of how the major golf manufacturers have golf enthusiast by the “balls“ ( pardon the pun? ). Convincing people to buy experimental products is brilliant and not surprising in this industry where people are willing to spend hundreds of dollars on a single club based on keeping up with the Joneses mentality.

  3. Buckwheat Zydeco III

    Oct 2, 2019 at 7:01 pm

    I read the comments below and it is safe to say just about none of you have any idea what you are talking about. You sound like a bunch of guys at a strip club trying to do their “aren’t I cool” act with the dancer they just gave half their paycheck to.

    • Rascal

      Oct 3, 2019 at 12:55 am

      Thanks for sharing your nightlife experience with us. Me, I’d keep that kind of detail to myself really.

  4. Superior Spin Desired

    Oct 1, 2019 at 9:37 pm

    The more it spins around the green the better. I’ve heard the new Bridgestone picks up some serious green side spin. I can’t wait to try these Titleist. I love the AVX off the driver but it’s just not as fun around the greens. This needs to be more skinny than the Pro V1 line.

  5. drkviol801

    Oct 1, 2019 at 8:57 pm

    Tp5 flat out exposed the prov1

    • Juan Baldez

      Oct 2, 2019 at 6:54 pm

      Did you pull down your pants in front of your foursome again?

  6. John J Burns

    Oct 1, 2019 at 7:54 pm

    Titleist is starting to go down that slippery slope of having too many ball options and confusing the consumer!

  7. Mark

    Oct 1, 2019 at 5:04 pm

    OK, nice move but when we can get the other pro V1 and Pro V1x as everyone knows Titlest have 4 balls not just 2 from ProV range for the pros. This could be a great one. I understand the logistics and marketing of 4 premium not just 2 but it can be the right time now.

  8. JP

    Oct 1, 2019 at 12:40 pm

    NXT Tour U

    A urethane covered NXT Tour S

  9. James

    Oct 1, 2019 at 10:56 am

    Replacing the NXT Tour.

  10. Alex

    Oct 1, 2019 at 10:26 am

    Titleist stop taking the Taylormade and Callaway bait. Either you need spin and go for the x or need less spin and go for the regular Pro V1. If you are distance crazed and want another premium ball to be a club longer on every shot get the AVX. Other wise the Tour Soft is the new NXT Tour if you dont want to spend $50 a dozen and the velocity and the tru soft are the glorified range balls.

  11. Richard

    Oct 1, 2019 at 10:20 am

    Will it be a conforming ball?

    • Thomas A

      Oct 1, 2019 at 10:51 am

      Of course not. Why would the leading golf ball manufacturer make a conforming ball to sell to the public and use in competition?

    • APFPilot

      Oct 1, 2019 at 3:22 pm

      It is on the conforming list

  12. APFPilot

    Oct 1, 2019 at 10:16 am

    So it is basically their version of the ERC Soft just with a full Urethane cover?

  13. the dude

    Oct 1, 2019 at 9:25 am

    titleist marketing genius……proto’s you pay for….all the while the lines will be running to put these puppies on the shelf regardless of the feedback. 🙂

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GolfWRX Classifieds (09/23/20): PXG fairway, Titleist driver, Miura irons



At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Bgpreg24 – Miura MB-001 irons

Miura irons, especially blades, always demand attention, and this mixed set with MB001 and CB1008 will also demand some exacting ball striking.

To see the full listing and additional pictures check out the link here: Miura Irons

Member Pingman4 – PXG 0341X fairway

As far as underrated fairway woods go, PXG easily makes some of the best-looking, best-performing ones on the market. This is your chance to get one for a great price.

To see the full listing and additional pictures check out the link here: PXG 0341X

Member CaptainBogey – Titleist 913 driver

This listing is very straight forward—which is where you should also be hitting your driver. Great Titleist driver at a great price!

To see the full listing and additional pictures check out the link here: Titleist 913

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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What GolfWRXers are saying about trying single-length irons after Bryson DeChambeau’s U.S. Open win



In our forums, our members have been discussing a ‘single length iron re-boot’. WRXer ‘disco111’ asks fellow members if anyone is now going to adopt the single-length iron strategy following Bryson DeChambeau’s incredible recent play, and WRXers have been having their say on the single length approach.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Lobber: “I played one length for a bit and actually did quite well with them. But I think the real key to success is bulking up and adding 40 lbs!”
  • puttingmatt: “I would say try them, to each his own. That said, thinking success in the professional ranks rarely passes down to the everyday amateur, especially in equipment. I would suggest golfers stop comparing themselves to the professional players, and while you may think you can play like the new U.S. Open champion with clubs like these, reality, begs to differ.”
  • sdedalus23: “I set about this summer to make the game easier through club setup. To do so, I was going to either get the cobra forged tec blacks one length or the Ping G410’s. I went with the one lengths (4-G) to give them a try. I haven’t found problems with gapping thus far, but the short irons are a bit of a challenge. I am a high ball hitter, and they hit it incredibly high; so high that I have had a bit of a problem in the wind. I also found that my 54 and 60, which are still variable length, became less consistent with half shots due to the differences in length. Overall, my scores haven’t changed much (still mid to low 70’s) as they are generally predicated on how I am driving the ball because my iron play generally sucks. “
  • scotterhd2: “This thread got me. Have a set of F8 OL irons in the backup bag. Just ordered a JumboMax Ultralite grip. I think I’m going to put it on the PW and give them another test.”

Entire Thread: “Single length re-boot”

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GolfWRX Spotted: PXG Blackjack putter



Bob Parsons has always done things his own way, and just a little bit earlier today he hit send on an Instagram post that debuted a brand new PXG putter—the Blackjack, a high-MOI “winged” design featuring a wrap-around tungsten weight bar to boost forgiveness.

Since that debut earlier today, the putter and all of the details surrounding it are now live at

View this post on Instagram

Ready to get lucky? Our amazing new Blackjack Putter launches on 10.13 but I'm giving you and a friend the chance to win one before you can buy it! To enter, like this post, then you and a friend both follow me here. Then, include your friend’s Instagram handle (including the @) in the comments section of this post. MAKE SURE YOU And YOUR FRIEND BOTH FOLLOW ME! If both of you don't follow me, it's not an official entry. That's it! You're in! 10 people will win PXG's all new Blackjack putter (5 contestants plus their nominee). 1 of those contestants will *also* win a full bag of custom fit, latest generation #PXG clubs plus $1,000 just for fun! Jackpot baby! Here are the details: Employees and 3rd party contractors of PXG are NOT eligible. Sorry! Winners will be drawn 9.29, 10.2, 10.6, 10.9, 10.13. The winning entry drawn on 10.13 will take home not only Blackjack Putter, a FULL BAG of PXG clubs, and $1,000. Some restrictions do apply. Grand prize goes to both individual posting here and the friend. Click the link in my bio to read the rules and good luck! #PXGTroops #GolfLife. @PXG. Nobody makes golf clubs the way we do. Period!

A post shared by Bob Parsons (@drbobparsons) on

If there is one underrated part of PXG’s club lineup, it’s the company’s putters. They pack a lot of technology into both traditional-style putters and more modern designs.


  • Optimized face pattern – Like with previous PXG putters, the pyramid face pattern optimizes the ball speed across the putter face by reducing speed on center strikes while also retaining speed towards the heel and toe, all providing a soft feel. The face ensures consistency in all parameters that affect roll including; initial ball velocity, launch angle, spin rate, and skid.
  • Tungsten weighting – For maximum stability, the putter has an added tungsten frame along the perimeter to boost MOI and create a deeper center of gravity. The Tungsten works alongside the lightweight aluminum frame to remove mass away from the center while still having ports for weight customization.

Specs, price, and availability

Based on Mr. Parsons’ post, the putter will be available for order starting October 13th, although a retail price has not been set yet. Like other putters in the PXG line, it will come with a number of hosel configurations, and thanks to the adjustable weighting, it can be built exactly to the desired spec.

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