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New Titleist TruFeel ball for 2020: Performance and value

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Titleist is introducing the all-new TruFeel golf ball for golfers looking for serious performance and superb value with improved distance and feel in a golf ball for 2020.

Titleist understands that dedicated golfers are always looking to maximize performance characteristics throughout their entire game, both with more distance and control around the greens. Titleist also understands that beyond these factors, a lot of players are also looking for value in a golf ball that still feels great—this is where the all-new Titleist TruFeel comes in.

Just like how the T-Series has officially caused the retirement of the AP branding with the irons, thanks to new technology. Titleist also felt that with all of the new technology it was introducing with the TruFeel, it is time to retire the DT brand from its golf ball lineup too. DT has had one of the longer branding runs for a golf ball in history, but thanks to the new TruFeel, I don’t think many golfers are going to miss it.

A great two-piece ball usually isn’t what comes to mind, but just like all things Titleist, a lot of time went into developing the TruFeel ball with materials, chemical, and aerodynamic prototyping to make sure that when a player reaches for a ball, they are getting everything they expect from a Titleist ball produced in the USA at Ball Plant 2 in North Dartmouth, Massachusetts.

The Technology

  • TruTouch Core – Everything about a ball starts with the core, and Titleist engineers started from scratch to create the new faster, low compression core to improve on distance. Just like how the premium AVX and its lower compression core has afforded many players more distance throughout the bag, Titleist has done that same thing with the new two-piece TruFeel to make sure golfers are maximizing their potential off the tee and with their irons.
  • The TruFlex Cover – This all-new proprietary Titleist cover formulation has been designed to offer exceptionally soft feel around the greens and improved control with increased spin. It goes without saying that Titleist, the Number 1 Ball in Golf, is a leader in polymer technology, and by creating this cover material from scratch, it also gives them the opportunity to differentiate with the TruFeel ball compared to others in the two-piece category.
  • TruFit Aerodynamics – The new TruFit aerodynamics are designed with asymmetrically optimized pattern to enhance long game distance. Just like how a plane wings create lift, the new dimple pattern helps keep the ball stable in the wind and carry further.

“In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.”  Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

Seeing is Believing

Titleist TruFeel Ball allignment

New TruFeel Side Stamp

Alignment is all the rage, and Titleist noticed quickly after the initial launch of the My Titleist Program (My Titleist Ball Customization) in February 2018, one of the custom options was by far the most popular. Now with the TruFeel consumers don’t have to go through the customization program and can walk into their proshop and buy them directly off the shelf with the player-preferred alignment.

Titleist isn’t stopping with the side stamp alignment either. The TruFeel will be available in both yellow and white, with a third matte red option debuting in January 2020. Regardless of color, the balls retail for MAP $22.99 and are available now.

 

 

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

13 Comments

13 Comments

  1. Mike Cleland

    Sep 30, 2019 at 9:52 am

    Callaway SuperSoft balls are the best ball period…regardless of price.

  2. Iknowdonkeys

    Sep 29, 2019 at 3:45 pm

    Matt Kuchar is a big donkey.

  3. JP

    Sep 28, 2019 at 12:16 pm

    I’d never pay $23 a dozen for a cheap 2-piece ball. Golfers can wait until the Srixon Z-Star Deal comes around once or twice a year and get a tour level urethane ball for $20/doz, sometimes with free shipping or even less with online coupon codes. I grabbed a bunch for under $17/doz shipped last time around.

    • larrybud

      Oct 18, 2019 at 9:48 am

      Yep, that’s exactly what I do. Best deal on the planet right now.

  4. Caroline

    Sep 28, 2019 at 2:34 am

    Was sent a sleeve to try from Titleist last week..tried them today, great two piece for $23 a dozen…certainly not a PROV1 but for those that do not play a game where they need back spin this is a better ball then any of the two piece balls Titleist has sold for awhile. This time of year with greens punched and sanded everywhere is the perfect time for a two piece ball anyway. I found the spin on wedges better then most non-urethane balls…nice off the driver for sure.

  5. 15th Club

    Sep 27, 2019 at 6:39 pm

    Does “True Feel” = Ionomer in plain English? I would not expect that sort of honesty or clarity in Titleist advertising. But I would expect it from an equipment reviewer.

  6. dat

    Sep 27, 2019 at 5:22 pm

    looks like a range ball

  7. JACK

    Sep 27, 2019 at 3:56 pm

    no one is reading anyway

    • Mad-Mex

      Sep 27, 2019 at 7:49 pm

      Beat me to it,,, so $29.95 for a two piece is considered a “bargain”,,,,

      • Robbie71

        Sep 28, 2019 at 2:44 pm

        Mad-Mex: Balls are $22.99, not $29.95. Played with the TruFeel today. Very good ball for the money.

  8. Gary McCormick

    Sep 27, 2019 at 10:46 am

    I like your articles, but man, do you guys need to put a little time and effort into proofreading and copy editing before you publish…

    • Nihonse

      Sep 28, 2019 at 6:24 pm

      Abso right on this point. I’m free all morning before publishing these mistakes. I have noticed many writers/journalists must be typing on their fone for men-E sites resently! I mean came on, who dozen not know prop her English wen they are being paved to right articules?

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Whats in the Bag

Max Homa WITB 2024 (April)

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  • Max Homa what’s in the bag accurate as of the Masters. 

Driver: Titleist TSR3 (9 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Black 6 X

3-wood: Titleist TSR2+ (14.5 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Red 80 TX

5-wood: Titleist TSR2 (21 degrees @19.25, D1 SureFit setting)
Shaft: Fujikura Ventus Blue 9 TX

Irons: Titleist T100S (4), Titleist T100 (5), Titleist 620 (6-9)
Shafts: KBS $ Taper 130 (4-9)

Wedges: Titleist Vokey Design SM10 (46-10F, 50-12F, 56-14F), WedgeWorks (60)
Shafts: KBS $ Taper 130 (46) KBS Hi-Rev 2.0 135 X (50, 56), KBS Hi-Rev 2.0 125 X (60)

Putter: Scotty Cameron T-5.5 Proto

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1

More photos of Max Homa’s WITB in the forums.

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Whats in the Bag

Bryson DeChambeau WITB 2024 (April)

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Driver: Krank Formula Fire Pro (6 degrees)
Shaft: Project X HZRDUS T1100 75g 6.5

Mini driver: TaylorMade BRNR Mini Driver (11.5 degrees @10)
Shaft: Project X HZRDUS T1100 75g 6.5

  • Unconfirmed. We are working to gather details.

5-wood: Krank Formula Fire

  • Unconfirmed. We are working to gather details.

Irons: Avoda Prototype (5-PW)
Shafts: LA Golf Prototype

Wedges: Ping Glide 4.0 (46-12S @45, 50-12S, 56, 60)
Shafts: LA Golf Prototype

Putter: SIK Pro C-Series Armlock/LA Golf Proto
Shaft: LA Golf C2L-180
Grip: JumboMax JumboFlat 17

Grips: JumboMax UltraLight XL

Ball: Titleist Pro V1x Left Dash

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Equipment

Accra launches new GX wood and hybrid shafts

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Accra Golf shafts have long been synonymous with fitting, and the new GX line of driver, fairway, and hybrid shafts continues that legacy.

Since 2004, Accra has been making high-end performance golf shafts that use the latest in materials and design philosophy. Their group of around 350 fitters are some of the best and most highly ranked in the world. While you might see other brands on professional tours more often, there are plenty of touring pros using Accra products and winning.

Accra’s new GX line of shafts is designed to offer a consistent and accurate shaft to a wide range of players. The GX line consists of 3 different shafts in driver, fairway, and hybrid designs.

The Accra GX shafts are designed for fitters to dial in golfers to the perfect shaft for their swing. Accra included a ton of technology into the GX line including their S3 profiling, DyMatch, and Constant Flex technology. DyMatch has been Accra’s quest to ensure that all shafts in a family feel and perform similar from driver to hybrid or iron shaft. Typically shafts get stiffer as they go up in weight, but Accra’s Constant Flex keeps the flex of the shafts consistent so fitters and golfers can dial in the weight that the golfer need without have to work around a stiffer or softer flex. Accra worked with Cool Clubs to build out its S3 Shaft Profiling system that not only allows a quick and easy EI profile of any shaft, it helps with quality control to ensure shafts come out of production exactly as they were designed.

Accra GX Red 300 Series

GX Red is lowest launching and spinning option in the GX line. Driver shafts have fewer options with just the 360 and 370 models that come in at 63 and 71 grams. The GX Red is made for faster swinging, or stronger, players who require a stiff (M4) or x-stiff (M5) shaft for their swing. Fairway and hybrid models are also on the higher weight side with the fairway clocking in at 80g and 90g for the hybrid. Accra designed this series with one of the stiffest tip sections of any Accra shaft in the current line, and while it is built to control launch and spin, the Red 300 Series will still offer that smooth feel.

Accra GX Green 100 Series

If your swing usually works best with mid-launch and spin, then the GX Green 200 series might be the right shaft for you. Offered in more weight and flex options, you can get a GX Green in 52 grams and all the way up to 70 grams in regular, stiff, and x-stiff flexes. GX Green will give the player a smooth feel and transition from the handle down to the tip section while still providing great stability and consistency. Accra also focused on the energy transfer of this shaft, and golfers can see some increased ball speed compared to other shafts.

Accra GX Blue 200 Series

While the GX Blue 100 Series is the highest launching and spinning option in the GX lineup, it will still give golfers the control and consistency they need. Starting off at 40g, the GX Blue series puts an emphasis on lighter weight to allow players to swing the club faster, promoting more distance. Accra touts the stability of the GX 140 Blue driver shaft by stating that some long driver competitors have put it in play to try and gain every MPH they can. Matching fairway and hybrid shafts are both on the lighter side at around 60g for the fairway and 65g for the hybrid depending on the flex.

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