Equipment
New Titleist TruFeel ball for 2020: Performance and value
Titleist is introducing the all-new TruFeel golf ball for golfers looking for serious performance and superb value with improved distance and feel in a golf ball for 2020.
Titleist understands that dedicated golfers are always looking to maximize performance characteristics throughout their entire game, both with more distance and control around the greens. Titleist also understands that beyond these factors, a lot of players are also looking for value in a golf ball that still feels great—this is where the all-new Titleist TruFeel comes in.
Just like how the T-Series has officially caused the retirement of the AP branding with the irons, thanks to new technology. Titleist also felt that with all of the new technology it was introducing with the TruFeel, it is time to retire the DT brand from its golf ball lineup too. DT has had one of the longer branding runs for a golf ball in history, but thanks to the new TruFeel, I don’t think many golfers are going to miss it.
A great two-piece ball usually isn’t what comes to mind, but just like all things Titleist, a lot of time went into developing the TruFeel ball with materials, chemical, and aerodynamic prototyping to make sure that when a player reaches for a ball, they are getting everything they expect from a Titleist ball produced in the USA at Ball Plant 2 in North Dartmouth, Massachusetts.
The Technology
- TruTouch Core – Everything about a ball starts with the core, and Titleist engineers started from scratch to create the new faster, low compression core to improve on distance. Just like how the premium AVX and its lower compression core has afforded many players more distance throughout the bag, Titleist has done that same thing with the new two-piece TruFeel to make sure golfers are maximizing their potential off the tee and with their irons.
- The TruFlex Cover – This all-new proprietary Titleist cover formulation has been designed to offer exceptionally soft feel around the greens and improved control with increased spin. It goes without saying that Titleist, the Number 1 Ball in Golf, is a leader in polymer technology, and by creating this cover material from scratch, it also gives them the opportunity to differentiate with the TruFeel ball compared to others in the two-piece category.
- TruFit Aerodynamics – The new TruFit aerodynamics are designed with asymmetrically optimized pattern to enhance long game distance. Just like how a plane wings create lift, the new dimple pattern helps keep the ball stable in the wind and carry further.
“In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.” Michael Mahoney, Vice President, Titleist Golf Ball Marketing.
Seeing is Believing
New TruFeel Side Stamp
Alignment is all the rage, and Titleist noticed quickly after the initial launch of the My Titleist Program (My Titleist Ball Customization) in February 2018, one of the custom options was by far the most popular. Now with the TruFeel consumers don’t have to go through the customization program and can walk into their proshop and buy them directly off the shelf with the player-preferred alignment.
Titleist isn’t stopping with the side stamp alignment either. The TruFeel will be available in both yellow and white, with a third matte red option debuting in January 2020. Regardless of color, the balls retail for MAP $22.99 and are available now.
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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)
Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)
5-wood: TaylorMade Stealth Plus (19 degrees)
Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)
Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)
Putter: Scotty Cameron Select Newport 2 Prototype
Check out more in-hand photos of Drew Brees’ clubs here.
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We always get some great photos of some phenomenal putters at tour events and love to share them. Here are a few from the 2024 Zurich Classic that caught our eye and seemed interesting. (And as a reminder, you can check out all our photos from New Orleans here)
MJ Daffue’s Scotty Cameron T-11 Prototype
MJ is going with the new Scotty Cameron T-11 Prototype this week. The putter is a multi-piece mallet that puts an emphasis on stability with the wings on the back. Daffue’s putter does have a design that differs from retail with a monotone finish, which eliminates the black paint on the aluminum parts that we see at retail. He also has a half siteline milled into the top and an L-neck welded on for some additional toe hang. The face features a deeper milling that should offer a softer feel and slightly quieter sound.
Scotty Cameron T-7.5 Prototype
We spotted a few different Scotty Cameron Phantom models with modified rear flanges. It looks like the straight black flange was cut into a half circle for a little softer look at address. On this T-7.5, you can still see the raw aluminum from the back view, so this might have been a last-minute job to get them out on tour. The semi-circle also has a white line on it, maybe to frame the ball differently.
Alex Fitzpatrick’s Bettinardi SS16 DASS
Alex’s SS16 is made from Bettinardi’s famous D.A.S.S., or double-aged stainless steel, for a softer and more responsive feel. The face has a unique diamond pattern milling and features a logo that I feel like I have seen before, but can’t put a name to. The putter is a classic mid-mallet style with a simple, single white siteline on the top. The sole is clean with just the SS16, DASS, and a green triangle logo on it.
Steve Stricker’s Odyssey White Hot No. 2
This putter has made some amazing putts in its long career! Stricker’s White Hot No. 2 might be in the top 10 of most famous putters in golf. When you see all the dents and lead tape, you know the heel will be up and it will be sinking putts! The soft White Hot insert looks to be in good shape and has less wear on it than the rest of the putter. We don’t know how much lead tape is on the sole, but it has to be multiple layers compacted down over the years.
Doug Ghim’s Scotty Cameron T-7 Prototype
This T-7 should win the award for “best color finish” in this list with its deep chromatic bronze. It looks like Scotty added a cherry bomb dot to the heel of the deep-milled face and filled it with a very dark blue paint. The rest of the putter looks pretty stock with its single site line on the topline and twin site lines down the “fangs” of the putter. Twin 5-gram weights are installed in the sole and the putter is finished off with a gloss black double bend shaft with a fill shaft offset.
- Check out the rest of our photos from the 2024 Zurich Classic
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Project X’s Denali wood shafts have been seen in more and more golf bags this year as we start off the season. As a refresher, Denali Blue is the mid-launch and mid-spin model while Denali Black is for players seeking lower launch and spin.
Denali combines great feel with stability and increased ball speed. Currently, Project X only offers Denali Blue and Black in wood shafts, but we spotted a hybrid shaft in Daniel Berger’s bag at the 2024 Zurich Classic.
The shaft looks to be a Denali Blue 105G – HY in TX flex. No word on details from Project X yet but we can assume that this is a mid-launching shaft that weighs around 105 grams in Tour X-Stiff flex.
Berger has this shaft in his TaylorMade P770 3-iron, likely for some added launch and spin to hold the green from longer distances.
Hopefully, this means we will see some more shafts coming under the Denali name in the future, as I think many of us would like to try one in a hybrid or utility iron!
- Check out the rest of our photos from the 2024 Zurich Classic
- Check out in-hand photos of Daniel Berger’s full WITB here.
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Dave Portnoy places monstrous outright bet for the 2024 Masters
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Justin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
Tiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
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Two star names reportedly blanked Jon Rahm all week at the Masters
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Drew Brees WITB 2024 (April)
View this post on Instagram A post shared by GolfWRX (@golfwrx) Driver: TaylorMade Stealth 2 Plus (10.5 degrees)...
Daniel Berger WITB 2024 (April)
Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here. Driver:...
Rasmus Højgaard WITB 2024 (April)
Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic. Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)...
Rory McIlroy WITB 2024 (April)
Rory McIlroy what’s in the bag accurate as of the Zurich Classic. Driver: TaylorMade Qi10 (9 degrees) Shaft: Fujikura Ventus...
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19th Hole2 weeks agoDave Portnoy places monstrous outright bet for the 2024 Masters
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19th Hole3 days agoJustin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
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19th Hole2 weeks agoTiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
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19th Hole3 days ago‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
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19th Hole2 weeks agoTwo star names reportedly blanked Jon Rahm all week at the Masters
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19th Hole1 week agoReport: LIV Golf identifies latest star name they hope to sign to breakaway tour
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19th Hole1 week agoNeal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
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19th Hole1 week agoBrandel Chamblee has ‘no doubt’ who started the McIlroy/LIV rumor and why
Mike Cleland
Sep 30, 2019 at 9:52 am
Callaway SuperSoft balls are the best ball period…regardless of price.
Iknowdonkeys
Sep 29, 2019 at 3:45 pm
Matt Kuchar is a big donkey.
JP
Sep 28, 2019 at 12:16 pm
I’d never pay $23 a dozen for a cheap 2-piece ball. Golfers can wait until the Srixon Z-Star Deal comes around once or twice a year and get a tour level urethane ball for $20/doz, sometimes with free shipping or even less with online coupon codes. I grabbed a bunch for under $17/doz shipped last time around.
larrybud
Oct 18, 2019 at 9:48 am
Yep, that’s exactly what I do. Best deal on the planet right now.
Caroline
Sep 28, 2019 at 2:34 am
Was sent a sleeve to try from Titleist last week..tried them today, great two piece for $23 a dozen…certainly not a PROV1 but for those that do not play a game where they need back spin this is a better ball then any of the two piece balls Titleist has sold for awhile. This time of year with greens punched and sanded everywhere is the perfect time for a two piece ball anyway. I found the spin on wedges better then most non-urethane balls…nice off the driver for sure.
15th Club
Sep 27, 2019 at 6:39 pm
Does “True Feel” = Ionomer in plain English? I would not expect that sort of honesty or clarity in Titleist advertising. But I would expect it from an equipment reviewer.
dat
Sep 27, 2019 at 5:22 pm
looks like a range ball
JACK
Sep 27, 2019 at 3:56 pm
no one is reading anyway
Mad-Mex
Sep 27, 2019 at 7:49 pm
Beat me to it,,, so $29.95 for a two piece is considered a “bargain”,,,,
Robbie71
Sep 28, 2019 at 2:44 pm
Mad-Mex: Balls are $22.99, not $29.95. Played with the TruFeel today. Very good ball for the money.
Gary McCormick
Sep 27, 2019 at 10:46 am
I like your articles, but man, do you guys need to put a little time and effort into proofreading and copy editing before you publish…
Nihonse
Sep 28, 2019 at 6:24 pm
Abso right on this point. I’m free all morning before publishing these mistakes. I have noticed many writers/journalists must be typing on their fone for men-E sites resently! I mean came on, who dozen not know prop her English wen they are being paved to right articules?
NEWTON HINO
Sep 29, 2019 at 5:54 am
LMAO!!!!