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New Titleist TruFeel ball for 2020: Performance and value



Titleist is introducing the all-new TruFeel golf ball for golfers looking for serious performance and superb value with improved distance and feel in a golf ball for 2020.

Titleist understands that dedicated golfers are always looking to maximize performance characteristics throughout their entire game, both with more distance and control around the greens. Titleist also understands that beyond these factors, a lot of players are also looking for value in a golf ball that still feels great—this is where the all-new Titleist TruFeel comes in.

Just like how the T-Series has officially caused the retirement of the AP branding with the irons, thanks to new technology. Titleist also felt that with all of the new technology it was introducing with the TruFeel, it is time to retire the DT brand from its golf ball lineup too. DT has had one of the longer branding runs for a golf ball in history, but thanks to the new TruFeel, I don’t think many golfers are going to miss it.

A great two-piece ball usually isn’t what comes to mind, but just like all things Titleist, a lot of time went into developing the TruFeel ball with materials, chemical, and aerodynamic prototyping to make sure that when a player reaches for a ball, they are getting everything they expect from a Titleist ball produced in the USA at Ball Plant 2 in North Dartmouth, Massachusetts.

The Technology

  • TruTouch Core – Everything about a ball starts with the core, and Titleist engineers started from scratch to create the new faster, low compression core to improve on distance. Just like how the premium AVX and its lower compression core has afforded many players more distance throughout the bag, Titleist has done that same thing with the new two-piece TruFeel to make sure golfers are maximizing their potential off the tee and with their irons.
  • The TruFlex Cover – This all-new proprietary Titleist cover formulation has been designed to offer exceptionally soft feel around the greens and improved control with increased spin. It goes without saying that Titleist, the Number 1 Ball in Golf, is a leader in polymer technology, and by creating this cover material from scratch, it also gives them the opportunity to differentiate with the TruFeel ball compared to others in the two-piece category.
  • TruFit Aerodynamics – The new TruFit aerodynamics are designed with asymmetrically optimized pattern to enhance long game distance. Just like how a plane wings create lift, the new dimple pattern helps keep the ball stable in the wind and carry further.

“In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.”  Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

Seeing is Believing

Titleist TruFeel Ball allignment

New TruFeel Side Stamp

Alignment is all the rage, and Titleist noticed quickly after the initial launch of the My Titleist Program (My Titleist Ball Customization) in February 2018, one of the custom options was by far the most popular. Now with the TruFeel consumers don’t have to go through the customization program and can walk into their proshop and buy them directly off the shelf with the player-preferred alignment.

Titleist isn’t stopping with the side stamp alignment either. The TruFeel will be available in both yellow and white, with a third matte red option debuting in January 2020. Regardless of color, the balls retail for MAP $22.99 and are available now.



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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.



  1. Mike Cleland

    Sep 30, 2019 at 9:52 am

    Callaway SuperSoft balls are the best ball period…regardless of price.

  2. Iknowdonkeys

    Sep 29, 2019 at 3:45 pm

    Matt Kuchar is a big donkey.

  3. JP

    Sep 28, 2019 at 12:16 pm

    I’d never pay $23 a dozen for a cheap 2-piece ball. Golfers can wait until the Srixon Z-Star Deal comes around once or twice a year and get a tour level urethane ball for $20/doz, sometimes with free shipping or even less with online coupon codes. I grabbed a bunch for under $17/doz shipped last time around.

    • larrybud

      Oct 18, 2019 at 9:48 am

      Yep, that’s exactly what I do. Best deal on the planet right now.

  4. Caroline

    Sep 28, 2019 at 2:34 am

    Was sent a sleeve to try from Titleist last week..tried them today, great two piece for $23 a dozen…certainly not a PROV1 but for those that do not play a game where they need back spin this is a better ball then any of the two piece balls Titleist has sold for awhile. This time of year with greens punched and sanded everywhere is the perfect time for a two piece ball anyway. I found the spin on wedges better then most non-urethane balls…nice off the driver for sure.

  5. 15th Club

    Sep 27, 2019 at 6:39 pm

    Does “True Feel” = Ionomer in plain English? I would not expect that sort of honesty or clarity in Titleist advertising. But I would expect it from an equipment reviewer.

  6. dat

    Sep 27, 2019 at 5:22 pm

    looks like a range ball

  7. JACK

    Sep 27, 2019 at 3:56 pm

    no one is reading anyway

    • Mad-Mex

      Sep 27, 2019 at 7:49 pm

      Beat me to it,,, so $29.95 for a two piece is considered a “bargain”,,,,

      • Robbie71

        Sep 28, 2019 at 2:44 pm

        Mad-Mex: Balls are $22.99, not $29.95. Played with the TruFeel today. Very good ball for the money.

  8. Gary McCormick

    Sep 27, 2019 at 10:46 am

    I like your articles, but man, do you guys need to put a little time and effort into proofreading and copy editing before you publish…

    • Nihonse

      Sep 28, 2019 at 6:24 pm

      Abso right on this point. I’m free all morning before publishing these mistakes. I have noticed many writers/journalists must be typing on their fone for men-E sites resently! I mean came on, who dozen not know prop her English wen they are being paved to right articules?

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Forum Thread of the Day: “Courses that are now obsolete on Tour due to power in the game?”



Today’s Forum Thread of the Day comes from Titleist99 who asks WRXers if they feel some golf courses are now obsolete on Tour due to the ever-growing power element in the game. Some of our members list tracks which they think will struggle to host majors again, while others explain why they feel every famous course still has its place on the calendar.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • oikos1: “The courses aren’t obsolete because most fans enjoy seeing a course overpowered. Golf traditionalists may not like it but just look at other sports today. Sure, a no-no, once it gets to the 7th becomes interesting, but most fans want to see homers and runs scored. Same in basketball, no one wants a pro game ending at 60-54 and football clearly is shooting for high scoring passing affairs. The majority of golf fans just don’t want to watch pro’s grind it out every week. They want to cheer for birdies and eagles. They want to see if the impossible is possible, the potential for crazy good. Bring on the 54 in golf! So no, golf courses aren’t becoming obsolete. PGA Tour attendance has been on the rise the last three years. If anything, they are looking at ways to make the events bigger and will seek venues that allow for just that.”
  • LICC: “Some former Majors courses that are now too short for the majors: St. Louis, Canterbury, Northwood, Prestwick, Myopia, Five Farms, Wannamoisett, Chicago Golf Club.”
  • Obee: “The problem with the shorter courses is that the Tour players don’t like having driver taken out of their hands. And that’s really all it is. They get ‘bored.’I get it; it does take away a large part of the game. But I would love to see them play more short courses were drivers taken out of their hands on a good number of holes. But as far as ‘obsolete’ goes. None of the courses are obsolete. They are just different.”
  • NJpatbee: “Course design and not just length add to the difficulty of a course. Pine Valley will never host a pro tournament because of their inability to handle the crowds; I would speculate that even the regular tees would be a challenge for the PGA Tour pros. The Championship Tees would be a bear. Now, I have never played there, but I am available if any member wishes to invite me!”
  • Titleist99: “PGA TOUR might want to add a little rough to protect our classic courses..”

Entire Thread: “Courses that are now obsolete on tour due to power in the game?”

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Whats in the Bag

Jason Dufner WITB 2019



Jason Dufner WITB is accurate as of the 2019 RSM Classic 

Driver: Cobra King F9 Speedback (10.5 @9.5 degrees)
Shaft: LA Golf Shafts OLYSS RSC 65-TX (45.75”)jason-dufner-witb

3-wood: Cobra SpeedZone (14.5 degrees)
Shaft: LA Golf Shafts OLYSS RSC 75-TX (tip 1”, 43”)

7-wood: Titleist 915F (21 degrees)
Shaft: Aldila Rogue Silver 125 MSI 80 TX

4-iron: Cobra King Forged Utility
Shaft: LAGP Proto Rev A

  • Note: Dufner also has a set-matching King Forged 4-iron in the bag, leading us to assume the 4-iron is a game-time decision.

Irons: Cobra King Forged CB (5-PW)
Shafts: True Temper AMT Tour White S400

Wedges: Cobra Raw Custom (52, 56 degrees), Cobra King MIM (60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Tour Newport Circa 2001
Grip: Super Stroke Pistol GTR Tour

Ball: Titleist Pro V1x

Grips: Super Stroke S-Tech Cord

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GolfWRX Spotted: Prototype Callaway Apex MB



Callaway Prototype blade 2020 MB

“Its the most wonderful time fo the year” I’m talking testing and prototype season on the PGA Tour as we head into the winter break. At the RSM Classic, we spotted what looks to be some early Callaway prototype irons in the bag of Aaron Wise.

We’ve seen a few different Callaway Prototype MBs in players’ bags this year including a “special Japanese forged” version made for a few players, including Open Championship winner Francesco Molinari, and more recently, Maverick McNealy.

The new Prototype MB/Blade has all the telltale signs of a traditional Callaway-shaped blade including the thinner hosel-to-top transition—also known as the crotch of the iron—rounded lines, high toe, and short heel-to-toe length. What makes it a unique Callaway iron, of course, is the noticeable screw in the back of the head behind the center of gravity.

This design feature is not new, and for many gear junkies probably brings back memories of the original Adams Pro Black MB irons or the 2011 TaylorMade MBs.


By using a weight screw instead of traditional tip weights to get the club to spec, there is zero chance of moving the center of gravity horizontally towards the heel of the club. It helps add mass to improve feel. In most cases, a blade/MB iron from any OEM is built as a showpiece in a classic design. If we are looking at the new Apex MB from Callaway as a potential release in 2020, sticking to a classic style can be a great thing.

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19th Hole