On Monday evening, inside the swanky, second-story “Coach House” event center in the Palisades Village, just minutes down the road from the 2024 Genesis Invitational at Riviera Country Club, Tiger Woods and TaylorMade officially announced their new apparel/footwear/accessory line, called “Sun Day Red.”

The Sun Day Red website officially launched on Monday night during the event, and the products are set to go on sale starting May 1.

The “Sun Day Red,” or “SDR” name will be self-explanatory for most golf fans, since he’s been wearing a victory-red shirt on Sunday’s for his entire professional career, but Woods explained the meaning of Sun Day Red at the launch event:

“It started with mom. Mom thought – being a Capricorn – that my power color was red, so I wore red as a junior golfer and I won some tournaments. Lo and behold, I go to a university that is red; Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”

The Sunday Red outfit has worked to perfection for his 82 PGA Tour victories, including 15 majors, so why not make an entire apparel line based on the career-long superstition?

As I learned at Monday’s launch event, the new Sun Day Red line includes much more than just clothing. To go along with a slew of different golf shirt designs and colorways, there were also windbreakers, hoodies, shoes, hats, headcovers, ball markers and gloves on display.

The upscale event was hosted by sports media personality Erin Andrews, with special guests David Abeles (CEO of TaylorMade) and Tiger Woods himself.

As explained by Abeles, the Sun Day Red brand is an independently-run business under the TaylorMade umbrella, and is based in San Clemente, California (rather than Carlsbad, where TaylorMade headquarters is located), and it’s run by a newly-formed, independent group. Brad Blackinship, formerly of Quiksilver and RVCA, is the appointed president of the new brand.

As for the logo itself, obviously, it’s made to look like a Tiger (the animal), and is comprised of 15 tiger stripes, which correspond with Woods’ 15 major championships. While the logo may need a 16th stripe if Woods adds a major trophy to his collection, it makes perfect sense for the time being.

The golf/lifestyle line is meant to combine premium precision and athletic comfort, while still having plenty of wearability and style off the course. Like Woods said on stage at the event, he wants to be able to go right from the course to dinner wearing Sun Day Red, and that was exactly the aesthetic on display at the event on Monday.

Following the official announcement from Woods and Abeles, they revealed multiple pieces of clothing, accessories and footwear for the event-goers to ogle (and photograph). Check out a selection of product/event photos below, or head over to our @GolfWRX Instagram page for video coverage…OR, head into our GolfWRX Forums for even more photos and member discussion.

Enjoy this exclusive look at Tiger Woods’ new Sun Day Red apparel lineup below.

See more photos from the Sun Day Red launch event here

Bonobos? Bonnaroo? What do they have in common, besides being fun words to pronounce that belong to today’s generations? That’s a question for another story. We’re here to tell you about the latest addition to our curated polo collection, the Performance Golf Polo from the Justin Rose collection. It comes from Bonobos, so kick back to this 2020 Bonnaroo mixtape and read up on white anchors.

Bonobos has been working to reinvigorate its golf category that launched in 2011 and bring a fresh face and new thinking to their golf mix. The brand has been eyeing pro-golfer Justin Rose for some time, especially as he’s risen in the game and his style on and off course aligned with the brand’s aesthetic, it was a natural fit. Bonobos made the official partnership in 2019 and since then, Justin has worn Bonobos on the course during his tours, and in his everyday life, by choice.

In March 2021, the brand launched the Justin Rose Golf Collection, its first co-designed golf line with Justin consisting of an assortment of printed performance polos, pants, and shorts that are versatile for casual days on the course, to playing 18-holes and to the clubhouse afterward.

My fit arrived promptly, and I couldn’t help but throw it over my head and shoulders, and strut around the house. No matter the time of year nor the weather outside, a golf polo always works in the indoor arena. I had considered the slim fit, but opted for the standard. It was reassuring to realize that either one would have draped well over my torso. Plenty of room from shoulders to ribs to belly, both static and active. First box, checked.

The next task was no less arduous: wear the shirt in the out-and-about. A brisk day arrived, so I tucked a long-sleeved shirt beneath my polo, and went about my daily business, aka teaching. My students perked up when I entered the hall, and asked immediately about the anchors. “Ya know, just a new polo,” I replied. The company logo was apparent on my sleeve, so no need to ask about its origin. I’ve worn polos in the past that did not interface well with a shirt beneath. When you play golf in the wee morning hours or the evening gloaming, or the shoulder seasons of spring and fall, you often need to trick out your fit with another layer. The Bonobos Performance Golf Polo was comfortable beyond words on this day, and the collaboration with the long sleeve was a success. Second box, checked.

At this point, a little transparency will help matters. I looked good in this shirt, but when I read the added description about the model 40-inch chest, six feet two inches tall, size medium slim fit), I couldn’t help but feel a bit…inadequate? Then I looked in the mirror again, smiled, and winked, and I still looked good.

The final checkpoint was my new, Bryson-esque golf swing pitted against the Bonobos PGP. Having played golf with a gentle, consistent, non-violent swing since I picked up a club, I made the decision that 2021 would be the year that I would tear the cover off the ball. Why wait for a better time than the present, am I right? Swing after swing at the dome produced a variety of shot traces (Bryson wasn’t built in a day, after all), and my body still loved my second skin. Box three, checked.

In addition to the White Anchor pattern, something I would call the small-repeat, Bonobos offers five other patterns for purchase in this shirt model. Two floral patterns (Red Tropical and Teal & Pink) fall under the large-repeat style. The Green Sailboat Geo fills the entire top with a small-repeat, making it hard on the eyes for me. The Blue Lighthouses pattern is a medium-repeat; not as large as the Florals, but more sizable than the anchors, sailboats, and the last pattern (on a dark-blue shirt) the Navy Golf Bags small-repeat. Three white backgrounds, one blue, one red, one teal. That’s a pretty nice lineup from which to select a few new coller-poppers.

End of the day: Two happy shoulders (out of two) for the affordable ($69 retail) Bonobos Performance Golf Polo. If you’ll excuse me, I’m off to check out the rest of their virtual Guideshop. Peace!

Product: Linksoul golf apparel

Pitch: From Linksoul “Linksoul is more a philosophy than a brand. More of an experience than a clothing company. Linksoul is the collective life’s work of people who care about each other and enjoy collaborating. We believe in creating products we value, with the people we love, for the good of our families and our community. Our roots are in golf. We descend from a long line of golfers, craftsmen and artists. But now we fill our time with many interests, including surfing, skiing, hiking, yoga, travel, cooking, parenting, dog walking…We believe that these everyday practices teach us the most about ourselves.”

Our Take on Linksoul’s golf apparel

Linksoul, whose mantra is “Tempus Fugit” (Time Flies), primarily provides golf clothing made to be just as appropriate and comfortable to wear on the course as off of it. The company has a range of different types of polos, tee-shirts, shorts, and pants available, but it was a button-down shirt from the company which I was most intrigued to check out.

Right off the bat, the brand’s Anza Heathered Button-Down shirt impressed with its ultra-soft fabric. To complement that softness, the shirt is wonderfully light and boasts an excellent fit. The length of the shirt sleeves is ideal, so you won’t need to keep fidgeting before and after each shot, and the comfort and fit combined gives you that added flexibility in your swing. The collar fits naturally the moment you put the shirt on and marks the clear quality that went into its creation.

It seems many are on the fence about whether button-down shirts on the course are for them (I was one of those!), but my take now is that they are the ideal summer shirt on the course. In the heat, comfort has to be the number one priority, and the button-down structure gives you so much more air. With Linksoul’s Anza button-down you’ll experience maximum breathability.

Linksoul offers the shirt in six color codes (White, Black Heather, Tidepool Heather, Ink Heather, Dark Gray Heather, and Dawn Heather). For $80, considering the caliber of the shirt, the only gripe I could make is that there aren’t more exotic colors available!

The brand’s Boardwalker Shorts are another piece of apparel that I found to contain the perfect blend of comfort and quality, as well as looking great. The shorts contain a four-way stretch fabric which gives you a plethora of flexibility during your swing, while the weight of the shorts I also found to be on point. The shorts are lightweight but not so much as to take away from the durability and quality of the shorts.

 

There is plenty of mobility on offer with the Boardwalker Shorts, while I also enjoyed that the shorts are a classic style length and sit right at the knee.

You can choose from eight different color codes (Black, Chalk, Khaki, Dark Gray, True Black, Bronze, Navy, Army, and River), and the shorts retail at $76. With their no-fuss look, high quality, and a clear focus on comfort, Linksoul’s Boardwalker shorts offer everything you’d want in a pair of golf shorts.

For those that prefer to play solely in trousers, you’ll be glad to hear that the company provide the same product in a pant style—the BoardWalker Pant.

There’s a huge amount to like about the apparel Linksoul is offering up, and at prices which are extremely reasonable considering the quality provided. Their site Linksoul.com offers a multitude of polos, button-downs (in both short and long sleeve), shorts, pants, and tee-shirts. If high-quality adaptable golf apparel is your thing, then it’s a company well worth checking out.