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New 2020 Cleveland Launcher HB Turbo driver

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The all-new-for-2020 Cleveland Launcher driver has been designed to hit the ball higher, straighter, and—thanks to a redesigned cup face, and higher balance point shaft—faster, too.

The Cleveland Launcher name is synonymous with distance. Multiple versions of the flagship Launcher driver found their way into players bags dating back to pre-400cc drivers, through composite products (Cleveland Comp, anyone?). It’s not an understatement to say the club transformed Cleveland’s metal wood segment.

2020 cleveland launcher

2020 Cleveland Launcher crown detail.

After a bit of a hiatus, the Launcher name was relaunched (sorry, had to do it) two years ago to glowing reviews and positive player feedback. The engineers at Cleveland decided 2020 was the time to turbocharge the new Cleveland driver.

 “(With the Launcher HB Turbo) We’ve squeezed discretionary weight out of every corner of the head in order to produce one of the most forgiving drivers we’ve ever made.”

-Vice President of Research and Development at Cleveland Golf Jeff Brunski

2020 cleveland driver face

2020 Cleveland Launcher HB Turbo: Details

When talking about discretionary mass, every single gram matters. In a 200g driver head, every two grams saved is one percent more mass to move around. When talking about a driver head and collisions taking place at over 100 mph, every percentage point matters. One of the most wasteful parts of any clubhead is the hosel—whether it be because of adjustability or just a traditional glue in a non-adjustable head.

The original Cleveland Launcher HB was not adjustable, which meant it was already saving some mass, but the engineers at Cleveland went a step further with the new HB Turbo and implemented more than just one technology beyond the hosel to make this new Cleveland driver even faster.

2020 cleveland launcher hb turbo crown

  • Ultralight hosel: By redesigning the hosel both inside and outside of the head, more mass was able to be distributed low and further away from the face to increase forgiveness.
  • Turbocharged CupFace: OEMs cant make the center of the head faster— it’s the rules—but it doesn’t mean they cant speed up more of the face. The new Turbocharged CupFace, has been enhanced with a new variable face thickness to provide higher CT (characteristic time) over a larger area for increased ball speeds and more distance—because nobody hits the middle every time.
  • HiBore Crown: The newly shaped crown on the Launcher HB Turbo lowers the CG (center of gravity) by a full 2.2mm when compared to the Launcher HB. This improves overall forgiveness and helps to better optimize launch parameters for shots hit all over the face.

When it comes to improvements, Cleveland isn’t stopping with the clubhead either. The new Launcher HB Turbo is being paired with a new proprietary high-balance point Miyazaki C. Kua shaft. By raising the center of gravity closer to the grip end of the club, players have the ability to swing the driver faster, even though more mass has been added to the head to give the Launcher HB Turbo an MOI boost.

This is where club designers are looking beyond just the driver head and analyzing the club as a whole system. The better the whole system works together, the better you are going to hit the ball. It’s also beneficial that Cleveland is under the SRI Sports Umbrella, which also includes Srixon and Miyazaki. Miyazaki shafts are extremely high quality and are all proprietary to SRI products.

New Cleveland driver: Options and availability

The Cleveland Launcher HB Turbo driver is available in two different models

Standard/neutral weighting will be available in lofts of 9, 10.5, and 12 degrees.

There will also be a Launcher HB Turbo Draw model with more discretionary weight placed towards the heel. It will come in a 10.5-degree loft.

cleveland-launcher-hb-turbo-driver-specs

The suggested retail price of both models will be $349.99, and the drivers will be available starting October 4.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

14 Comments

14 Comments

  1. Carolina Golfer

    Sep 10, 2019 at 7:54 am

    Another WRX article with negative replies. Do you guys like anything or just like to complain?

    • JP

      Sep 11, 2019 at 3:16 am

      I like to complain about poor golf design ideas.

  2. SV

    Sep 9, 2019 at 4:51 pm

    I don’t see the lack of adjustability as a problem. As a whole most people are probably better off without it. Find the right loft and leave it alone (says the guy always adjusting). But come on Cleveland, only one option for lefties? At least give us two (9* & 12* or 10.5* & 12*).

  3. George Steer

    Sep 9, 2019 at 2:52 pm

    All of the writing on the clubhead comes off as cheap. If they feel the need to explain the features, utilize peel of stickers.

    • Donn

      Sep 14, 2019 at 7:27 pm

      peel off stickers seem cheapo to me. I prefer them writing on the clubhead. a few years down the line and you are shopping used, the info written on the clubhead helps you to know what’s the important design stuff.

  4. JP

    Sep 9, 2019 at 2:10 pm

    Turbo? Why? Why? Why?

    Do they actually know what a turbo is?

  5. DukeOfChinoHills

    Sep 9, 2019 at 12:32 pm

    I had a Launcher back around 2004-05ish and really liked it. This new one looks cool, but I’m not in the market now.

  6. Getemgoose

    Sep 9, 2019 at 12:24 pm

    So the Cleveland Turbo threw on some Ping turbulators. Cool story.

  7. Jarnio Bubly

    Sep 9, 2019 at 11:49 am

    It’s always faster than last year! The faster we say it is the more consumers will get over how hideous it looks. Get out your pocket book! ????

  8. 15th Club

    Sep 9, 2019 at 11:21 am

    Wait just a minute. Is this a non-adjustable hosel? If so; uh, yeah it will be lighter. A lot lighter. At the cost of any adjustability. If I am wrong about this, somebody please correct me ASAP.

    Also; this is just me talking but how many players who are GolfWRX readers want and need a higher-launching driver? For my part, a driver head that launches LOWER is usually better, all other things being equal. I would love to own a driver with 10.5 degrees of loft. But I would hit it way too high. More static loft = more control and more straight. Like a 7-iron. But that kind of loft produces balloon drives. I want the highest loft possible, in the lowest-hitting driver possible.

  9. PI

    Sep 9, 2019 at 10:05 am

    I’ve been testing this driver out for the last year or so and I have to say it is right up there with the best drivers. I have the TS3 in play now and this club in testing was just as good if not better than the TS3.

  10. JP

    Sep 9, 2019 at 9:47 am

    Seriously?!? Writing on the crown?!? And why do they all have to copy each other with raised fins on top? It’s busy and ugly.

    • Angus

      Sep 9, 2019 at 3:11 pm

      What on earth has the writing got to do with anything, you can’t even see it when using the club, how it performs is what is important

      • JP

        Sep 12, 2019 at 3:55 am

        You’re blind if you can’t read all about the hibore tech on the crown at address…

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Equipment

Today from the Forums: “Recommend me a 14th club…”

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Today from the Forums showcases our members helping out ewe8523 who is on the hunt for a 14th club. Per ewe8523:

“My home course is fairly short 6050 yards, so I’m not really in a position where I have to hit a lot of long fairway shots. There is one par 5 on each side – 548 and 449 respectively.

Open to other options as well.

Including current specs and avg distance.

  1. Driver – Cobra F9 – 250 yards
  2. 3-Wood – Cobra F7 – 220 yards
  3. Hybrid – Callaway Epic – 200 yards
  4. 5 Iron – Callaway Apex CF16 – 175 yards
  5. 6 Iron – Callaway Apex CF16 – 165 yards
  6. 7 Iron – Callaway Apex CF16 – 155 yards
  7. 8 Iron – Callaway Apex CF16 – 145 yards
  8. 9 Iron – Callaway Apex CF16 – 130 yards
  9. PW – Callaway Apex CF16 – 115 yards
  10. 50 Degree – Vokey SM6 – 100 yards
  11. 56 Degree – Vokey SM6 – 75 yards
  12. 60 Degree – Cleveland CBX – Bunker Only
  13. Putter – Scotty Cameron Newport 2
  14. ?”

WRXers have been giving their suggestions on what could work best for ewe8523, and also discussing what they have found most useful from a 14th club standpoint.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • heathpitts: “Very similar setup and gapping to my setup. Although my wedge lofts are a bit different. I have wedges at 50, 54, 58, and 62 but generally, only carry 3 per round. I adjust the 54-62 based on where I’m gonna play. I do also have a graphite shafted 3 utility iron that I play around with as a driving iron, but I see that you haven’t really found one that you like. I adjust the 14th club based on the course or conditions or time of year (due to different wedge grinds) sometimes but try to keep it as simple as possible. I think your setup is pretty good honestly. I always seem to score better with fewer options, so I don’t try to get cute with shot selection 🙂 I play 13 clubs a lot of times.”
  • MP4444: “I agree with the others on a club to hit that 185-190yrd spot. Either a hybrid or an iron with extra help compared to the CF16s. I personally have a 4 hybrid and a more game-improvement style 5 iron that I use interchangeably for this spot in my bag depending on how I’m striking the ball. When my ball striking is on, I usually prefer an iron in this spot because my misses are smaller, but it’s nice to have the help of a hybrid when I’m not feeling so on with my game. If you go the iron route just be sure to check out the lofts to ensure the proper gapping. Some game improvement and super game improvement type irons have stronger lofts so you may need to look at a 4 or 5 iron depending on the model. I would also recommend hitting both on a launch monitor and comparing peak height and spin numbers. You are still typically looking to hold a green at this distance, so you want to make sure you are getting enough height and spin to have a chance.”
  • Z1ggy16: “The obvious choice is like a 188-yard club but if you never need that shot… Why spend the money? Other option is like a 64* wedge, but that’s probably going to get you into trouble more often than not. I’d lean toward the 185-190 yard club, probably another hybrid, gives you more flexibility if you play other courses that are longer.”
  • crapula: “Higher lofted Callaway Epic?”

Entire Thread: “Recommend me a 14th club…”

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Today from the Forums: “Best 54/56-degree wedge for a sweeper?”

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Today from the Forums we take a look at 54 and 56-degree wedges which are effective on full shots from tight lies. WRXer, 10of14, is a sweeper of the ball and has reached out to fellow members who have been giving their suggestions in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • dhen9: “M grind or ES Glide 2.0.”
  • PowerCobra98: “Callaway MD4 or MD5 with the C Grind.”
  • bsb70x7: “I am a sweeper and a low bounce player. I play Vokey 54 with 10* of bounce (as my highest bounce). You may want to go with 8* of bounce if you use your Lob wedge in the sand.”
  • NYCGolfNut: “I’m the same. M grind Vokey – 8 deg bounce, heel and toe relief. Works great.”

Entire Thread: “Best 54/56-degree wedge for a sweeper?”

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Today from the Forums: “Searching for a 5-wood”

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Today from the Forums we take a look at 5-woods, with WRXer, RAMDAN, on the hunt for a new addition to his bag. Our members discuss the options on the market and give their take on the best models from their experiences.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Golf64: “Cobra F8 and 9s are still out there, and the new SZ is nice too. I prefer Ping, love the look and feel and easy to get in the air!!”
  • KGilma: “I just replaced my F6 baffler with the F9. It is a definite upgrade. I still have the F6 if you’re interested.”
  • bjh1: “Recently got an Epic Flash 5 wood (regular, not sub-zero), and I am loving it! Can’t go wrong sticking with the Callaway.”
  • jah7838: “I agree with those mentioning the Baffler and the other various Cobra offerings. F8+ and F9 Tour are really good clubs. I just got the F9 Tour 3 wood, and it’s really easy to elevate with the right shaft. I still have my Baffler that I’m going to mess around with as my 5 wood. I was using it as my 4 wood for last season, and really liked it, but I found a good deal on a like-new F9 Tour 3 wood that I couldn’t pass up. The issue I’m going to have with the Baffler as my 5 wood is that I’ve had my Adams 19* XTD Super Hybrid that it’s going to have to beat out. I’ve had that club for so long now, and I’m going to have a hard time not keeping that one in the bag. It’s not a knock on the Baffler; it’s just how much I trust the XTD.”
  • AG12: “I just was given a PING G410 5W to try, and I think it’s the easiest FW to elevate and just wants to go straight. I think j the Tour 75 shaft that PING offers is a great shaft as well. Worth a look if you’re in the market.”

Entire Thread: “Searching for a 5-wood”

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