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New 2020 Cleveland Launcher HB Turbo driver

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The all-new-for-2020 Cleveland Launcher driver has been designed to hit the ball higher, straighter, and—thanks to a redesigned cup face, and higher balance point shaft—faster, too.

The Cleveland Launcher name is synonymous with distance. Multiple versions of the flagship Launcher driver found their way into players bags dating back to pre-400cc drivers, through composite products (Cleveland Comp, anyone?). It’s not an understatement to say the club transformed Cleveland’s metal wood segment.

2020 cleveland launcher

2020 Cleveland Launcher crown detail.

After a bit of a hiatus, the Launcher name was relaunched (sorry, had to do it) two years ago to glowing reviews and positive player feedback. The engineers at Cleveland decided 2020 was the time to turbocharge the new Cleveland driver.

 “(With the Launcher HB Turbo) We’ve squeezed discretionary weight out of every corner of the head in order to produce one of the most forgiving drivers we’ve ever made.”

-Vice President of Research and Development at Cleveland Golf Jeff Brunski

2020 cleveland driver face

2020 Cleveland Launcher HB Turbo: Details

When talking about discretionary mass, every single gram matters. In a 200g driver head, every two grams saved is one percent more mass to move around. When talking about a driver head and collisions taking place at over 100 mph, every percentage point matters. One of the most wasteful parts of any clubhead is the hosel—whether it be because of adjustability or just a traditional glue in a non-adjustable head.

The original Cleveland Launcher HB was not adjustable, which meant it was already saving some mass, but the engineers at Cleveland went a step further with the new HB Turbo and implemented more than just one technology beyond the hosel to make this new Cleveland driver even faster.

2020 cleveland launcher hb turbo crown

  • Ultralight hosel: By redesigning the hosel both inside and outside of the head, more mass was able to be distributed low and further away from the face to increase forgiveness.
  • Turbocharged CupFace: OEMs cant make the center of the head faster— it’s the rules—but it doesn’t mean they cant speed up more of the face. The new Turbocharged CupFace, has been enhanced with a new variable face thickness to provide higher CT (characteristic time) over a larger area for increased ball speeds and more distance—because nobody hits the middle every time.
  • HiBore Crown: The newly shaped crown on the Launcher HB Turbo lowers the CG (center of gravity) by a full 2.2mm when compared to the Launcher HB. This improves overall forgiveness and helps to better optimize launch parameters for shots hit all over the face.

When it comes to improvements, Cleveland isn’t stopping with the clubhead either. The new Launcher HB Turbo is being paired with a new proprietary high-balance point Miyazaki C. Kua shaft. By raising the center of gravity closer to the grip end of the club, players have the ability to swing the driver faster, even though more mass has been added to the head to give the Launcher HB Turbo an MOI boost.

This is where club designers are looking beyond just the driver head and analyzing the club as a whole system. The better the whole system works together, the better you are going to hit the ball. It’s also beneficial that Cleveland is under the SRI Sports Umbrella, which also includes Srixon and Miyazaki. Miyazaki shafts are extremely high quality and are all proprietary to SRI products.

New Cleveland driver: Options and availability

The Cleveland Launcher HB Turbo driver is available in two different models

Standard/neutral weighting will be available in lofts of 9, 10.5, and 12 degrees.

There will also be a Launcher HB Turbo Draw model with more discretionary weight placed towards the heel. It will come in a 10.5-degree loft.

cleveland-launcher-hb-turbo-driver-specs

The suggested retail price of both models will be $349.99, and the drivers will be available starting October 4.

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop in Hamilton and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.

14 Comments

14 Comments

  1. Carolina Golfer

    Sep 10, 2019 at 7:54 am

    Another WRX article with negative replies. Do you guys like anything or just like to complain?

    • JP

      Sep 11, 2019 at 3:16 am

      I like to complain about poor golf design ideas.

  2. SV

    Sep 9, 2019 at 4:51 pm

    I don’t see the lack of adjustability as a problem. As a whole most people are probably better off without it. Find the right loft and leave it alone (says the guy always adjusting). But come on Cleveland, only one option for lefties? At least give us two (9* & 12* or 10.5* & 12*).

  3. George Steer

    Sep 9, 2019 at 2:52 pm

    All of the writing on the clubhead comes off as cheap. If they feel the need to explain the features, utilize peel of stickers.

    • Donn

      Sep 14, 2019 at 7:27 pm

      peel off stickers seem cheapo to me. I prefer them writing on the clubhead. a few years down the line and you are shopping used, the info written on the clubhead helps you to know what’s the important design stuff.

  4. JP

    Sep 9, 2019 at 2:10 pm

    Turbo? Why? Why? Why?

    Do they actually know what a turbo is?

  5. DukeOfChinoHills

    Sep 9, 2019 at 12:32 pm

    I had a Launcher back around 2004-05ish and really liked it. This new one looks cool, but I’m not in the market now.

  6. Getemgoose

    Sep 9, 2019 at 12:24 pm

    So the Cleveland Turbo threw on some Ping turbulators. Cool story.

  7. Jarnio Bubly

    Sep 9, 2019 at 11:49 am

    It’s always faster than last year! The faster we say it is the more consumers will get over how hideous it looks. Get out your pocket book! ????

  8. 15th Club

    Sep 9, 2019 at 11:21 am

    Wait just a minute. Is this a non-adjustable hosel? If so; uh, yeah it will be lighter. A lot lighter. At the cost of any adjustability. If I am wrong about this, somebody please correct me ASAP.

    Also; this is just me talking but how many players who are GolfWRX readers want and need a higher-launching driver? For my part, a driver head that launches LOWER is usually better, all other things being equal. I would love to own a driver with 10.5 degrees of loft. But I would hit it way too high. More static loft = more control and more straight. Like a 7-iron. But that kind of loft produces balloon drives. I want the highest loft possible, in the lowest-hitting driver possible.

  9. PI

    Sep 9, 2019 at 10:05 am

    I’ve been testing this driver out for the last year or so and I have to say it is right up there with the best drivers. I have the TS3 in play now and this club in testing was just as good if not better than the TS3.

  10. JP

    Sep 9, 2019 at 9:47 am

    Seriously?!? Writing on the crown?!? And why do they all have to copy each other with raised fins on top? It’s busy and ugly.

    • Angus

      Sep 9, 2019 at 3:11 pm

      What on earth has the writing got to do with anything, you can’t even see it when using the club, how it performs is what is important

      • JP

        Sep 12, 2019 at 3:55 am

        You’re blind if you can’t read all about the hibore tech on the crown at address…

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Forum Thread of the Day: “New PXG putters”

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Today’s Forum Thread of the Day showcases an array of new PXG putters. The flat-sticks have got our members talking, with the new look and weighting options proving to be popular amongst WRXers.

For lots more photos, check out the full thread here.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • nova6868: “These new putters look so much better than their first line.”
  • keto: “My eyes a popping out. I could roll most of those confident I would put a decent stroke on them. I haven’t checked $$, I imagine they are $$$$$, but I sure like the weighting options.”
  • chip75: “Look so much cleaner without the weights visible.”

Entire Thread: “New PXG putters”

 

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Forum Thread of the Day: “New Mitsubishi AV shafts”

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Today’s Forum Thread of the Day showcases new Mitsubishi AV shafts which have caught many of our member’s interest. While speaking in the thread, Mitsubishi Chemical shared some details to WRXers on what they can expect to see soon:

“We are working on bringing 2nd Gen Tensei product to market – this is the first week of PGA Tour testing.

Be sure to stay tuned for more information towards the beginning of 2020!”

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • AdamStoutjesdyk: “I’m already a huge fan of the Pro White, I can’t wait to see how these look and perform in person!”
  • ForTourUseonly: “Please make an Orange!”

Entire Thread: “New Mitsubishi AV shafts”

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Honma launches new XP-1 Series driver, fairway woods, and hybrids for 2020

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new 2020 Honma Driver

For 2020, Honma Golf is launching the all-new XP-1 line of clubs comprised of an entire family holistically designed to help players maximize forgiveness and get the most out of their games with one set. The new Honma XP-1 drivers, fairway woods, and hybrids, all the way to irons, is a new direction for the premium Japanese company that brings together ultimate craftsmanship with performance.

The highlight of the XP-1 line from Honma is the fact that they were designed from top to bottom to work as a comprehensive set of tool to achieve maximum performance. The technology in the metal woods flows from the driver to the hybrids with a seamless transition that creates consistency for feel and looks for the player.

Honma XP-1 driver

new 2020 Honma Driver

New 2020 Honma Golf Driver

Honma is known for its dedication to quality and craftsmanship, and every part of the XP-1 line was developed with the golfer in mind to both look appealing and perform to the highest standards. The XP-1 driver packs a lot of technology into a very classic looking club, and we’re here to take you under the hood—or in this case, the carbon fiber crown—to show you how it can help you hit better shots.

2020 Honma XP1 Driver toe

Honma XP-1 Driver Toe

It starts with a tour-inspired look from address, designed to inspire confidence for any level of golfer. Underneath ther gloss black crown, there is a lot of technology to generate faster ball speeds around the entire face and help get you dialed into the right setting. Speaking to the crown, it’s made from ET-40 fiber, making it one the lightest in golf. This weight savings helps engineers relocate an additional 15g of mass around the head towards the heel for increased MOI and greater ability to help players close the club face more easily.

Flip the driver upside down, and we have a lot more going on with the sole than initially meets the eye. Honma is introducing a new double slot in the sole for increased ball speed across a much larger area of the face. What starts off smaller in the middle increases in width and depth as it reaches towards the heel and the toe of the club. These slots, along with improved MOI, keep ball speeds up and misses closer to the intended target. The last part of the equation: How these wider parts of the face, flex around the more narrow middle to also increase gear effect—think of it like one more way to help the bigger misses stay in play.

New 2020 Honma Driver XP1

2020 Honma XP-1 Driver sole and shaft adjustment connection

The last piece key piece of technology in the XP-1 driver head is exclusive to Honma—the adjustable hosel that changes face angle, lie, and loft, but never changes the orientation of the shaft. This gives the player or fitter the ability to truly dial in hosel settings without having to worry about the constantly changing of the grip orientation. This, according to Honma, also keeps the shaft spine in the ideal location for consistent performance.

Honma 2020 xp1 driver shaft

Honmq Vizard 43g shaft

Honma is the only manufacturer that produces its own shafts from start to finish in house, and the XP-1 is getting its own custom-designed and built shafts to complement the technology built into the heads. The Vizard stock shafts are engineered to produce a smooth feel that promotes faster clubhead speeds, yet also remain extremely stable. For the XP-1 driver, the matching Vizard shafts will come in weights of 43g, 53g, and 63g, and flexes from senior to stiff.

Honma XP-1 fairway woods

The XP-1 woods bring the same level of craftsmanship and technology as the drivers to a club designed for use both off the tee and off the fairway.

New for 2020 Honma XP-1 Fairway wood

New for 2020 Honma XP-1 Fairway wood

The Honma XP-1 3-wood uses the same weight-saving ET-40 crown to position a large amount of the club’s total mass low and on the sole for greatest possible launch and spin consistency. The 3-wood is the second-lightest club in most players bags by total weight and head mass, and unless you are carrying a second driver, it’s also the second-largest by volume. By using the carbon crown designers get everything they can from the other technologies including the double slot sole and thin fast face without having to sacrifice the overall design of not just the head but the entire club.

New Honma XP-1 3 wood crown fairway

Honma XP-1 3 wood crown

The XP-1 fairways also include a 5  7-woods, but with the smaller volume of the heads and the reduced crown size, using a carbon crown would actually increase the mass higher in the head, so they instead utilize an extremely thin high strength steel crown.

New Honma 53g Vizard Fairway Shaft XP1

Honma 53g Vizard Fairway Shaft

All of the fairway woods come with the same made-in-Sakata, Japan 43g, 53g, and 63g Vizard shaft options as the driver to help every player get the most of each club in the set. If might seem like a minor detail, but being able to design an entire club in house from head to grip is a big advantage for Honma versus other OEMs. This holistic approach to designing an entire club/set is a big benefit to the consumer looking to get the most out of each club in their bag and not feel like something may be working against them.

Honma XP-1 hybrid

With the Honma XP-1 hybrid, forgiveness and flow from the fairway woods is the number one consideration for these club. The flow includes a wood-like shape that keeps the club shallow and the center of gravity as low as possible for higher launch and approach shots that fly higher and land softer. Considering the target player for the XP-1 line, the wood-like shape is also very confidence-inspiring.

New 2020 Honma XP1 hybrid

Honma XP-1 Hybrid

Honma continues the design philosophy of keeping the XP-1 both forgiving and fast by utilizing the double slot sole all the way into these hybrids that go from a 19-degree 3-iron replacement to a 25-degree 5-iron replacement.

Honma XP-1 specs & availability

The Honma XP-1 driver, fairway wood, and hybrids will be available starting in October.

New 2020 Honma XP1 Driver fairway hybrid specs

Honma XP-1 line club specs

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