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New 2020 Cleveland Launcher HB Turbo driver

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The all-new-for-2020 Cleveland Launcher driver has been designed to hit the ball higher, straighter, and—thanks to a redesigned cup face, and higher balance point shaft—faster, too.

The Cleveland Launcher name is synonymous with distance. Multiple versions of the flagship Launcher driver found their way into players bags dating back to pre-400cc drivers, through composite products (Cleveland Comp, anyone?). It’s not an understatement to say the club transformed Cleveland’s metal wood segment.

2020 cleveland launcher

2020 Cleveland Launcher crown detail.

After a bit of a hiatus, the Launcher name was relaunched (sorry, had to do it) two years ago to glowing reviews and positive player feedback. The engineers at Cleveland decided 2020 was the time to turbocharge the new Cleveland driver.

 “(With the Launcher HB Turbo) We’ve squeezed discretionary weight out of every corner of the head in order to produce one of the most forgiving drivers we’ve ever made.”

-Vice President of Research and Development at Cleveland Golf Jeff Brunski

2020 cleveland driver face

2020 Cleveland Launcher HB Turbo: Details

When talking about discretionary mass, every single gram matters. In a 200g driver head, every two grams saved is one percent more mass to move around. When talking about a driver head and collisions taking place at over 100 mph, every percentage point matters. One of the most wasteful parts of any clubhead is the hosel—whether it be because of adjustability or just a traditional glue in a non-adjustable head.

The original Cleveland Launcher HB was not adjustable, which meant it was already saving some mass, but the engineers at Cleveland went a step further with the new HB Turbo and implemented more than just one technology beyond the hosel to make this new Cleveland driver even faster.

2020 cleveland launcher hb turbo crown

  • Ultralight hosel: By redesigning the hosel both inside and outside of the head, more mass was able to be distributed low and further away from the face to increase forgiveness.
  • Turbocharged CupFace: OEMs cant make the center of the head faster— it’s the rules—but it doesn’t mean they cant speed up more of the face. The new Turbocharged CupFace, has been enhanced with a new variable face thickness to provide higher CT (characteristic time) over a larger area for increased ball speeds and more distance—because nobody hits the middle every time.
  • HiBore Crown: The newly shaped crown on the Launcher HB Turbo lowers the CG (center of gravity) by a full 2.2mm when compared to the Launcher HB. This improves overall forgiveness and helps to better optimize launch parameters for shots hit all over the face.

When it comes to improvements, Cleveland isn’t stopping with the clubhead either. The new Launcher HB Turbo is being paired with a new proprietary high-balance point Miyazaki C. Kua shaft. By raising the center of gravity closer to the grip end of the club, players have the ability to swing the driver faster, even though more mass has been added to the head to give the Launcher HB Turbo an MOI boost.

This is where club designers are looking beyond just the driver head and analyzing the club as a whole system. The better the whole system works together, the better you are going to hit the ball. It’s also beneficial that Cleveland is under the SRI Sports Umbrella, which also includes Srixon and Miyazaki. Miyazaki shafts are extremely high quality and are all proprietary to SRI products.

New Cleveland driver: Options and availability

The Cleveland Launcher HB Turbo driver is available in two different models

Standard/neutral weighting will be available in lofts of 9, 10.5, and 12 degrees.

There will also be a Launcher HB Turbo Draw model with more discretionary weight placed towards the heel. It will come in a 10.5-degree loft.

cleveland-launcher-hb-turbo-driver-specs

The suggested retail price of both models will be $349.99, and the drivers will be available starting October 4.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

14 Comments

14 Comments

  1. Carolina Golfer

    Sep 10, 2019 at 7:54 am

    Another WRX article with negative replies. Do you guys like anything or just like to complain?

    • JP

      Sep 11, 2019 at 3:16 am

      I like to complain about poor golf design ideas.

  2. SV

    Sep 9, 2019 at 4:51 pm

    I don’t see the lack of adjustability as a problem. As a whole most people are probably better off without it. Find the right loft and leave it alone (says the guy always adjusting). But come on Cleveland, only one option for lefties? At least give us two (9* & 12* or 10.5* & 12*).

  3. George Steer

    Sep 9, 2019 at 2:52 pm

    All of the writing on the clubhead comes off as cheap. If they feel the need to explain the features, utilize peel of stickers.

    • Donn

      Sep 14, 2019 at 7:27 pm

      peel off stickers seem cheapo to me. I prefer them writing on the clubhead. a few years down the line and you are shopping used, the info written on the clubhead helps you to know what’s the important design stuff.

  4. JP

    Sep 9, 2019 at 2:10 pm

    Turbo? Why? Why? Why?

    Do they actually know what a turbo is?

  5. DukeOfChinoHills

    Sep 9, 2019 at 12:32 pm

    I had a Launcher back around 2004-05ish and really liked it. This new one looks cool, but I’m not in the market now.

  6. Getemgoose

    Sep 9, 2019 at 12:24 pm

    So the Cleveland Turbo threw on some Ping turbulators. Cool story.

  7. Jarnio Bubly

    Sep 9, 2019 at 11:49 am

    It’s always faster than last year! The faster we say it is the more consumers will get over how hideous it looks. Get out your pocket book! ????

  8. 15th Club

    Sep 9, 2019 at 11:21 am

    Wait just a minute. Is this a non-adjustable hosel? If so; uh, yeah it will be lighter. A lot lighter. At the cost of any adjustability. If I am wrong about this, somebody please correct me ASAP.

    Also; this is just me talking but how many players who are GolfWRX readers want and need a higher-launching driver? For my part, a driver head that launches LOWER is usually better, all other things being equal. I would love to own a driver with 10.5 degrees of loft. But I would hit it way too high. More static loft = more control and more straight. Like a 7-iron. But that kind of loft produces balloon drives. I want the highest loft possible, in the lowest-hitting driver possible.

  9. PI

    Sep 9, 2019 at 10:05 am

    I’ve been testing this driver out for the last year or so and I have to say it is right up there with the best drivers. I have the TS3 in play now and this club in testing was just as good if not better than the TS3.

  10. JP

    Sep 9, 2019 at 9:47 am

    Seriously?!? Writing on the crown?!? And why do they all have to copy each other with raised fins on top? It’s busy and ugly.

    • Angus

      Sep 9, 2019 at 3:11 pm

      What on earth has the writing got to do with anything, you can’t even see it when using the club, how it performs is what is important

      • JP

        Sep 12, 2019 at 3:55 am

        You’re blind if you can’t read all about the hibore tech on the crown at address…

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Equipment

GolfWRX Spotlight: TaylorMade SIM Max Rescue review

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TaylorMade on the tech features of the TaylorMade SIM Max Rescue

  • V Steel Sole design

    The v-shaped sole allows for clean turf interaction and provides additional versatility when playing from tight or difficult lies

  • Twist Face

    Uses corrective face angles designed to overcome inherent golfer tendencies on mis-hits and to produce straighter shots

  • Thru-Slot Speed Pocket

    Our breakthrough Thru-Slot Speed Pocket technology delivers enhanced sole flexibility to create additional ball speed as well as improved forgiveness on low-face mis-hits

  • C300 Ultra-Strong Steel Face

    High-strength C300 steel allows for a stronger, faster face engineered for explosive speed performance *Only SIM Max Fairway and Rescue

How it looks: TaylorMade SIM Max Rescue

I’ll be honest here: I hate hybrids. They look goofy and I hit em high and left 101 percent of the time. However, every once in a while I’ll find one that I can warm up to. It’s happened twice in the last five years: PXG Gen 2 and SIM Max. I’m not sure what it is exactly, but this hybrid looks like it’s gonna get into the turf and I’m actually gonna hit a good shot. The color scheme is clean and simple. The lines are sleek and not boxy, which is always a bonus. Sometimes hybrids look like a brick on a stick to me. This one does not.

How it feels: TaylorMade SIM Max hybrid

This is where I got really intrigued: the feel. It’s solid. Really solid. Now, I must say that TM didn’t reinvent the wheel with this thing, but the SIM Max is just a simple solid hybrid that is easy to hit and gets through the turf. The V Steel helps that I reckon. It has a nice heavy hit which is good since this is supposed to transition from woods to irons.

Overall: TaylorMade SIM Max Rescue

It’s a winner. Not hybrid of the century or anything, but a club that could stay in the bag for a while and produce solid results. Look, we have 14 slots to play and they all have a job to do. You cannot go wrong by giving this one a slot in the starting lineup!

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Equipment

What GolfWRXers have spent more money on – Drivers vs Putters

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In our forums, WRXer ‘2down’ has got our members talking about their purchase history and whether drivers or putters have taken more of their money. For ‘2down’ the answer is putters, who has a respectable seven flat-sticks sitting around his home, and our members divulge their history with drivers slightly edging it so far.

  • getitdaily: “Putters, but I change drivers more frequently…how does that make sense? When I change putters I will go through 7-10 of them until I find my bride. Then I stick with my bride for a while. I’ve had 2 brides…an old scotty newport beach studio stainless. Took about 10 putters to find it and then played it for like 12 years. Current bride is a spider tour plumbers neck. It’s been in the bag for 1.5 years now. Took about 8 putters to get to it, including a somewhat long term relationship with a 2ball fang. Since 1996 I think I’ve had 10 drivers total. 4 in the last 4 years.”
  • platgof: “I would say 24 drivers and 12 putters thereabouts. Took a long time to find what I wanted. I am still looking all the time though, it’s a disease, totally incurable. Now it is the wedges, and the SM7’s have my eye for now!”
  • CDLgolf: “Thats a really good question. At the moment I have 4 putters and 2 drivers. Over the last 25 years I’d have to say I’ve bought more drivers.”
  • Ray Jackson: “Definitely drivers as have used the same putter for at least the last 5 years. In that time frame I’ve probably had 4 drivers.”
  • dekez: “Drivers for sure. I go 6 – 7 years before even thinking about a putter switch.”

Entire Thread: “Your history – Drivers vs Putters”

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Whats in the Bag

WITB Time Machine: Phil Mickelson WITB, 2016 Waste Management Phoenix Open

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  • Equipment is accurate as of the Waste Management Phoenix Open (2016).

Driver: Callaway XR 16 Sub Zero (8.5 degrees)
Shaft: Mitsubishi Fubuki J 60 X (tipped 1 inch, 45.5 inches)

3-wood: Callaway X Hot 3 Deep (13 degrees)
Shaft: Mitsubishi Fubuki J 70 X (tipped 1.5 inches)

Hybrid: Callaway Apex (18 degrees)
Shaft: Mitsubishi Diamana S Hybrid 100 TX

Utility iron: Callaway Apex UT (21 degrees)
Shaft: KBS Tour-V 125

Irons: Callaway Apex Pro ’16 (5-PW)
Shafts: KBS Tour-V 125

Wedges: Callaway Mack Daddy PM Grind Wedge (56-13, 60-10, 64-10)
Shafts: KBS Tour-V 125

Putter: Odyssey “Phil Mickelson” Blade
Grip: Odyssey by SuperStroke JP40

Ball: Callaway Chrome Soft (2016)

Grip: Golf Pride MCC Black/White

WITB Notes: Mickelson uses the rearward weight setting in his XR 16 Sub Zero driver.

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