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New 2020 Cleveland Launcher HB Turbo driver

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The all-new-for-2020 Cleveland Launcher driver has been designed to hit the ball higher, straighter, and—thanks to a redesigned cup face, and higher balance point shaft—faster, too.

The Cleveland Launcher name is synonymous with distance. Multiple versions of the flagship Launcher driver found their way into players bags dating back to pre-400cc drivers, through composite products (Cleveland Comp, anyone?). It’s not an understatement to say the club transformed Cleveland’s metal wood segment.

2020 cleveland launcher

2020 Cleveland Launcher crown detail.

After a bit of a hiatus, the Launcher name was relaunched (sorry, had to do it) two years ago to glowing reviews and positive player feedback. The engineers at Cleveland decided 2020 was the time to turbocharge the new Cleveland driver.

 “(With the Launcher HB Turbo) We’ve squeezed discretionary weight out of every corner of the head in order to produce one of the most forgiving drivers we’ve ever made.”

-Vice President of Research and Development at Cleveland Golf Jeff Brunski

2020 cleveland driver face

2020 Cleveland Launcher HB Turbo: Details

When talking about discretionary mass, every single gram matters. In a 200g driver head, every two grams saved is one percent more mass to move around. When talking about a driver head and collisions taking place at over 100 mph, every percentage point matters. One of the most wasteful parts of any clubhead is the hosel—whether it be because of adjustability or just a traditional glue in a non-adjustable head.

The original Cleveland Launcher HB was not adjustable, which meant it was already saving some mass, but the engineers at Cleveland went a step further with the new HB Turbo and implemented more than just one technology beyond the hosel to make this new Cleveland driver even faster.

2020 cleveland launcher hb turbo crown

  • Ultralight hosel: By redesigning the hosel both inside and outside of the head, more mass was able to be distributed low and further away from the face to increase forgiveness.
  • Turbocharged CupFace: OEMs cant make the center of the head faster— it’s the rules—but it doesn’t mean they cant speed up more of the face. The new Turbocharged CupFace, has been enhanced with a new variable face thickness to provide higher CT (characteristic time) over a larger area for increased ball speeds and more distance—because nobody hits the middle every time.
  • HiBore Crown: The newly shaped crown on the Launcher HB Turbo lowers the CG (center of gravity) by a full 2.2mm when compared to the Launcher HB. This improves overall forgiveness and helps to better optimize launch parameters for shots hit all over the face.

When it comes to improvements, Cleveland isn’t stopping with the clubhead either. The new Launcher HB Turbo is being paired with a new proprietary high-balance point Miyazaki C. Kua shaft. By raising the center of gravity closer to the grip end of the club, players have the ability to swing the driver faster, even though more mass has been added to the head to give the Launcher HB Turbo an MOI boost.

This is where club designers are looking beyond just the driver head and analyzing the club as a whole system. The better the whole system works together, the better you are going to hit the ball. It’s also beneficial that Cleveland is under the SRI Sports Umbrella, which also includes Srixon and Miyazaki. Miyazaki shafts are extremely high quality and are all proprietary to SRI products.

New Cleveland driver: Options and availability

The Cleveland Launcher HB Turbo driver is available in two different models

Standard/neutral weighting will be available in lofts of 9, 10.5, and 12 degrees.

There will also be a Launcher HB Turbo Draw model with more discretionary weight placed towards the heel. It will come in a 10.5-degree loft.

cleveland-launcher-hb-turbo-driver-specs

The suggested retail price of both models will be $349.99, and the drivers will be available starting October 4.

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

14 Comments

14 Comments

  1. Carolina Golfer

    Sep 10, 2019 at 7:54 am

    Another WRX article with negative replies. Do you guys like anything or just like to complain?

    • JP

      Sep 11, 2019 at 3:16 am

      I like to complain about poor golf design ideas.

  2. SV

    Sep 9, 2019 at 4:51 pm

    I don’t see the lack of adjustability as a problem. As a whole most people are probably better off without it. Find the right loft and leave it alone (says the guy always adjusting). But come on Cleveland, only one option for lefties? At least give us two (9* & 12* or 10.5* & 12*).

  3. George Steer

    Sep 9, 2019 at 2:52 pm

    All of the writing on the clubhead comes off as cheap. If they feel the need to explain the features, utilize peel of stickers.

    • Donn

      Sep 14, 2019 at 7:27 pm

      peel off stickers seem cheapo to me. I prefer them writing on the clubhead. a few years down the line and you are shopping used, the info written on the clubhead helps you to know what’s the important design stuff.

  4. JP

    Sep 9, 2019 at 2:10 pm

    Turbo? Why? Why? Why?

    Do they actually know what a turbo is?

  5. DukeOfChinoHills

    Sep 9, 2019 at 12:32 pm

    I had a Launcher back around 2004-05ish and really liked it. This new one looks cool, but I’m not in the market now.

  6. Getemgoose

    Sep 9, 2019 at 12:24 pm

    So the Cleveland Turbo threw on some Ping turbulators. Cool story.

  7. Jarnio Bubly

    Sep 9, 2019 at 11:49 am

    It’s always faster than last year! The faster we say it is the more consumers will get over how hideous it looks. Get out your pocket book! ????

  8. 15th Club

    Sep 9, 2019 at 11:21 am

    Wait just a minute. Is this a non-adjustable hosel? If so; uh, yeah it will be lighter. A lot lighter. At the cost of any adjustability. If I am wrong about this, somebody please correct me ASAP.

    Also; this is just me talking but how many players who are GolfWRX readers want and need a higher-launching driver? For my part, a driver head that launches LOWER is usually better, all other things being equal. I would love to own a driver with 10.5 degrees of loft. But I would hit it way too high. More static loft = more control and more straight. Like a 7-iron. But that kind of loft produces balloon drives. I want the highest loft possible, in the lowest-hitting driver possible.

  9. PI

    Sep 9, 2019 at 10:05 am

    I’ve been testing this driver out for the last year or so and I have to say it is right up there with the best drivers. I have the TS3 in play now and this club in testing was just as good if not better than the TS3.

  10. JP

    Sep 9, 2019 at 9:47 am

    Seriously?!? Writing on the crown?!? And why do they all have to copy each other with raised fins on top? It’s busy and ugly.

    • Angus

      Sep 9, 2019 at 3:11 pm

      What on earth has the writing got to do with anything, you can’t even see it when using the club, how it performs is what is important

      • JP

        Sep 12, 2019 at 3:55 am

        You’re blind if you can’t read all about the hibore tech on the crown at address…

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Whats in the Bag

Tigers Woods WITB for each Masters win

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At its core, Tiger Woods’ equipment hasn’t changed by much over the better part of the last two decades. However, Tiger Woods’ equipment is constantly evolving, and there is no better tournament to witness that evolution than to take a peek into the equipment he used to win all five of his Masters Tournaments.

A couple of major notes to consider is Tiger used a steel-shafted driver playing less than 45 inches all the way up until the 2004 season when he finally made the move from his trusted Titleist 975D long after the rest of the PGA Tour had swapped in newer technology. It was still another two years before Tiger made the move to a 460cc driver head in the pursuit of greater ball speed and forgiveness.

Tiger also held onto his 2-iron for a long time, and up until a few years ago would rotate it in and out of the bag with a 5-wood. 2019 was the first major tournament Tiger won using a 5-wood instead of his trusted 2-iron.

Masters Winning Gear from 1997 – 2019

Tiger Woods WITB 1997 Masters

Winning Score: -18 bested his next closest competitor Tom Kite by 12 shots!

5101543P BAY HILLS INVIT''L

Driver: King Cobra Deep Face (9 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100

3-wood: Titleist PT (15 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100 15

Irons: Mizuno MP-29 (2-4) and MP-14 (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Cleveland 588 RTG (Raw Tour Grind) (56, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Scotty Cameron Newport TeI3

Ball: Titleist Professional 90

Tiger Woods WITB 2001 Masters

Winning Score: -16, beat David Duval by 2 shots and Phil Mickelson by 3.

Driver: Titleist 975D (7.5 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100 shaft

3-wood: 
Titleist 970 (15 degrees)
Shafts: True Temper Dynamic Gold Tour Issue X100

Irons: 
Titleist 681 Forged (2-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: 
Titleist Vokey Design 200 Series (58 bent to 56 degrees, 6o degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: 
Scotty Cameron Newport 2 GSS

Ball: 
Nike Tour Accuracy TW

6502203P THE MASTERS X

Tiger Woods WITB 2002 Masters

Winning Score: -12, was 3 shots better than Retief Goosen and 4 better than Phil Mickelson

Driver: Nike Forged Titanium (8.5 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100

3-wood: Titleist 970 (15 degrees)
Shaft: True Temper Dynamic Gold Tour Issue X100

Irons: Titleist 681 Forged Prototype (2-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design 200 Series (58 bent to 56 degrees, 6o degree)
Shafts: True Temper Dynamic Gold S400

Putter:
 Scotty Cameron Newport 2 GSS

Ball:
 Nike Tour Accuracy TW

1805138SH010_Amex_Champs

Tiger Woods WITB 2005 Masters

Winning Score: Tiger beat Chris DiMarco in a playoff after they both tied at -12. The next closest golfers were Luke Donald and Retief Goosen at -5.

Driver: Nike Ignite 460cc (8.5 degrees)
Shafts: Mitsubishi Diamana 83 TX

3-wood: Nike T60 Ignite (15 degrees )
Shaft: Mitsubishi Diamana Blue 103 TX

Irons: Nike Forged Blades (2-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Nike Pro Combo (56 degrees), Nike Blade TW (60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Newport 2 GSS

Ball: Nike One Platinum TW

Tiger Woods WITB 2019 Masters

Winning Score: -13, was one shot better than Brooks Koepka, Dustin Johnson, and Xander Schauffele.

Driver: TaylorMade M5 (9 degrees)
Shaft: Mitsubishi Diamana D+ White 60 TX

3-wood: TaylorMade M5 (13 degrees)
Shaft: Mitsubishi Diamana D+ White 70 TX

5-wood: TaylorMade M3 (19 degrees)
Shaft: Mitsubishi Diamana D+ White 80 TX

Irons: TaylorMade P-7TW irons (3-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade Milled Grind Raw (56 and 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Newport 2 GSS

Golf Ball: Bridgestone TourB XS

Grips: Golf Pride Tour Velvet Cord

 

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Equipment

The irons GolfWRXers with a 10-18 handicap are playing

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In our forums, WRXer ‘jjfcpa’ dedicated a thread to irons that fellow members with a handicap in the 10 to 18 range play. ‘Jjfcpa’ himself currently plays Callaway Apex CF19’s, and our members have been discussing the irons they currently play and why in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • tangojay: “Ping G-700, Alta CB graphite shafts, hitting them long, high and straight. Hitting them same distance and higher than my seven-year-old G-25’s with steel shafts, am 58.”
  • SouthLand: “Right now it’s a set of Cobra Amp Cells (~2013 GI), but I am in the process of upgrading. Need more spin on the ball, as I’m way below the desired range for spin metrics mainly. Pro thinks I could pick up some distance with improvement there. Driver too.”
  • Twinsgroupie: “Coming from Cobra Tour Forged and just ordered a set of PXG 0211’s. I tend to like a little bit more of a players iron than game improvement. Ball striking of the irons is better than my handicap would lead you to believe – let please not talk about my short game and putting…”
  • pat_kato: “Was playing Nike Vapor Pro Combos then went with the Mizuno MP-20 MMC, and I love them.”
  • BPetry: “Just got a set of Cobra Forged Tec players distance irons and so far I really like them. I came from hitting Callaway Razr X MB’s or a set of MP-54’s that I still hit well when I swing well but needed the extra distance with a bit slower swing speeds as I get older.”

Entire Thread: “10-18 handicap: What irons?”

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Equipment

What GolfWRXers are saying about Ping Eye 2 Berylliums

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In our forums, our members have been talking about Ping’s classic Eye 2 Berylliums after WRXer ‘mywong23’ kicked off a discussion on the irons. ‘Mywong23’, who refuses to replace them with newer technology, reaches out to fellow members who give their thoughts on the vintage clubs.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Old Tom Morris: “I never liked the way they looked. The shape was funny, and the lack of ferrules turned me off. However, they were and still are an excellent iron that are as good as many models out now. Nothing wrong with gaming that set, not hurting you at all.”
  • need2golf: “The rich kids had the Eye 2’s back in the late ’80s, nothing wrong w/ that. I had Wilson 1200 GE’s. Years ago, I bought my very own Eye 2’s, loved them, but sold them. Just bought BeCu Eye 2’s a little while back, can’t play golf yet but dying to game them. I shot some great scores w/ the Eye 2’s several years ago, can’t go wrong.”
  • scruffynick: “No but they’re my dream irons. Used the stainless for best on two decades… They were the greatest irons ever made for me. But I’d love a set of BeCu…. Had a look while on lockdown as there’s a 6-PW in red dot and I’m so tempted but… Mrs not having it considering I’ve got brand new Mizunos in my locker.”
  • 14max: “I’ve always been partial to the steel EYE2s, but the nickel and copper ISIs have made their way into my bag on more than one occasion. The copper EYE2s are pretty special and just seeing them sitting in a bag makes me wax nostalgic…”
  • BobV56: “I played mine until 2018. Sometimes I still miss hitting them.”

Entire Thread: “Ping Eye 2 Berylliums”

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