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Cleveland Frontline putters feature a new weighting system designed for added accuracy

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cleveland-frontline-putter-face

Cleveland Golf has introduced its Frontline putter series which features a brand-new weighting system which brings the center of gravity forward in a bid for greater stability through impact.

The tungsten forward weighting on the Frontline series places two Metal Injection Molded (MIM) tungsten weights in the face of the putter. According to the company, the design places the center of gravity forward in the new putter for maximum accuracy on the greens.

cleveland-frontline-sole

Speaking on the new Cleveland putters, Jacob Lambeth, Research and Development Engineer at Cleveland Golf, stated

“We are very excited about Frontlinebecause it is a completely new approach to putter design. By pairing an extreme center of gravity with an improved speed-optimized face, we’ve designed a putter that uniquely maximizes directional and speed consistency. Combined with slick black cosmetics, great shapes and hosel options for different stroke types, Frontline really is the whole package.”

cleveland-frontline-address

The new additions feature the brand’s Speed Optimized Face Technology (SOFT) which is designed to normalize ball speed across the face for consistent distance performance on each putt. Every model in the Frontline series also includes an individualized SOFT pattern which aims to prevent speed and distance loss, particularly on off-center strikes.

Or, in graphic form, per Cleveland…

ElevadoSingleBendTech

Cleveland Frontline putter: Exploded view

Cleveland Frontline putters: Details

Frontline offers three different mallet options that include Cleveland’s 2135 technology, which is designed to provide an excellent alignment aid regardless of where your eyes sit at address. Two hosel types are also on offer for the Frontline mallets—single bend and slant neck. The former suited to those with a straight stroke and the latter for golfers with a slight arc stroke.

The putters come with a Lamkin SINKFit Pistol Frontline grip and are available in 33”, 34”, and 35” length options. The Frontline 4.0 blade MAP is $179.99, while the three different mallet models (Elevado, Cero and Iso) MAP is $199.99. The Frontline series will be available at retail from September 14.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

6 Comments

6 Comments

  1. steve

    Sep 4, 2019 at 6:40 pm

    There are obvious quality putters on the market, but eventually the truth is in the talent of the person putting. Any decent putter can prove effective without constantly spending $$$.

  2. Kim Irwin-Pack

    Sep 4, 2019 at 6:23 pm

    Reminds me of the Never Compromise putters

  3. BJ

    Sep 4, 2019 at 7:42 am

    I remember the old carbite outters did this

  4. John

    Sep 3, 2019 at 1:37 pm

    Ping isopur 2 did it better

  5. Gary McCormick

    Sep 3, 2019 at 10:09 am

    If these putters get their high MoI from those big chunks of tungsten in the toe and the heel, why bother with the mallet styles?

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Whats in the Bag

Drew Brees WITB 2024 (April)

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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)

Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)

5-wood: TaylorMade Stealth Plus (19 degrees)

Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)

Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)

Putter: Scotty Cameron Select Newport 2 Prototype

Check out more in-hand photos of Drew Brees’ clubs here.

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Putter Roundup: 2024 Zurich Classic of New Orleans

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We always get some great photos of some phenomenal putters at tour events and love to share them. Here are a few from the 2024 Zurich Classic that caught our eye and seemed interesting. (And as a reminder, you can check out all our photos from New Orleans here)

MJ Daffue’s Scotty Cameron T-11 Prototype

MJ is going with the new Scotty Cameron T-11 Prototype this week. The putter is a multi-piece mallet that puts an emphasis on stability with the wings on the back. Daffue’s putter does have a design that differs from retail with a monotone finish, which eliminates the black paint on the aluminum parts that we see at retail. He also has a half siteline milled into the top and an L-neck welded on for some additional toe hang. The face features a deeper milling that should offer a softer feel and slightly quieter sound.

Scotty Cameron T-7.5 Prototype

We spotted a few different Scotty Cameron Phantom models with modified rear flanges. It looks like the straight black flange was cut into a half circle for a little softer look at address. On this T-7.5, you can still see the raw aluminum from the back view, so this might have been a last-minute job to get them out on tour. The semi-circle also has a white line on it, maybe to frame the ball differently.

Alex Fitzpatrick’s Bettinardi SS16 DASS

Alex’s SS16 is made from Bettinardi’s famous D.A.S.S., or double-aged stainless steel, for a softer and more responsive feel. The face has a unique diamond pattern milling and features a logo that I feel like I have seen before, but can’t put a name to. The putter is a classic mid-mallet style with a simple, single white siteline on the top. The sole is clean with just the SS16, DASS, and a green triangle logo on it.

Steve Stricker’s Odyssey White Hot No. 2

This putter has made some amazing putts in its long career! Stricker’s White Hot No. 2 might be in the top 10 of most famous putters in golf. When you see all the dents and lead tape, you know the heel will be up and it will be sinking putts! The soft White Hot insert looks to be in good shape and has less wear on it than the rest of the putter. We don’t know how much lead tape is on the sole, but it has to be multiple layers compacted down over the years.

Doug Ghim’s Scotty Cameron T-7 Prototype

This T-7 should win the award for “best color finish” in this list with its deep chromatic bronze. It looks like Scotty added a cherry bomb dot to the heel of the deep-milled face and filled it with a very dark blue paint. The rest of the putter looks pretty stock with its single site line on the topline and twin site lines down the “fangs” of the putter. Twin 5-gram weights are installed in the sole and the putter is finished off with a gloss black double bend shaft with a fill shaft offset.

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Spotted: Project X Denali hybrid shaft

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Project X’s Denali wood shafts have been seen in more and more golf bags this year as we start off the season. As a refresher, Denali Blue is the mid-launch and mid-spin model while Denali Black is for players seeking lower launch and spin.

Denali combines great feel with stability and increased ball speed. Currently, Project X only offers Denali Blue and Black in wood shafts, but we spotted a hybrid shaft in Daniel Berger’s bag at the 2024 Zurich Classic.

The shaft looks to be a Denali Blue 105G – HY in TX flex. No word on details from Project X yet but we can assume that this is a mid-launching shaft that weighs around 105 grams in Tour X-Stiff flex.

Berger has this shaft in his TaylorMade P770 3-iron, likely for some added launch and spin to hold the green from longer distances.

Hopefully, this means we will see some more shafts coming under the Denali name in the future, as I think many of us would like to try one in a hybrid or utility iron!

 

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