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WRX Spotlight: Swag Golf proto putter

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Product: Swag Golf proto putter

Pitch: From Swag “Swag is the brand that isn’t scared to push the limits in a conservative sport that isn’t evolving to meet changing styles. We like to listen to music on the course, we want to be bold, we love having fun, we love golf, and we’re going to express that both on and off the course. We aren’t going to try to sell you on how great our proprietary materials are and we don’t need to rely on clever marketing to sell more. We’re a no BS company. What matters is that our putters feel good and in turn make you feel good when putting. We have some crazy ideas, we love to tinker, and we experiment on how to perfect everything we do. ”

Our Take on the Swag Golf Proto putter

Though relatively new, Swag Golf has been making a big splash in the industry for their high-end and striking headcovers and accessories. Perhaps less talked about when it comes to the company is their putters – something which I feel is likely to change after testing out their prototype rainbow finish flat-stick.

The putter is beautiful from whatever angle you look at – but especially at address. Extremely smooth lines, and with full-shaft offset, the blade’s shoulders and bumpers are flawlessly balanced to frame the ball and let the putter sit perfectly square. The single line alignment aid enhances the look and is positioned right in the center of the blade’s sweet spot, while the CNC milled flat-stick delivers perfectly smooth edges – noticeably on the neck for a sublime and soft profile.

With a head weight of 354g, the putter from Swag feels exceptional in your hands over the ball. Every detail matters when investing in a premium putter, and the sensation of the stable and firm feel of the flat-stick as well as there being no wavering of the head, makes the putter feel like an extension of your body when standing over a putt.

The sound and feel of the putter is an area where Swag has knocked it out of the park. With a fly milled face from 303 Stainless Steel, the flat-stick delivers an incredibly soft feel at impact.

No vibration is felt on impact, even on long-distance putts. It never feels like your hitting the ball but more caressing it, which is a pleasant sensation when putting from downtown. What you get in terms of sound at impact is a low, deep pitched note from a putter which rolls beautifully on its axis and produces no vibration on slight mis-hits.

To nitpick, the company’s “black mid pistol tackified kangaroo leather grip” took some getting used to. Initially, it took a little away from how impressive the flat-stick feels in your hands, but it gradually becomes more comfortable.

Overall performance-wise though, the putter from Swag provides everything you could hope for from a high-end putter. Exceptional feel at address, painfully attractive profile and precision at impact.

As of now, the company boasts self-confessed “putting nerd” Kevin Streelman as their PGA Tour ambassador. Streelman is currently gaming the brand’s Handsome Too proto, and after experiencing the Swag rainbow proto for myself, the highest compliment I can give is that I would be surprised if he (and PGA Tour newcomer Rhein Gibson) are still the only Tour pros to game one of the brand’s flat-sticks in 12 to 24 months time.

In terms of an Anser-style putter, Swag packs a hefty punch with their numerous offerings. While I personally love the eye-catching rainbow finish (which has been blasted to remove some of the boldness), I realize it’s not for everyone. However, the company has plenty more traditional finishes on their array of flat-sticks, which you can find on their website here.

Whatever finish you prefer your putters to come in though, it’s unlikely that any department of Swag’s flat-sticks will leave you disappointed.

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giannimosquito

7 Comments

7 Comments

  1. Fitz

    Aug 26, 2019 at 8:15 am

    Not afraid to push the limits? So they copy a 50 year old design and 300 year old grips with different finishes?

    Typical gawd awful self unaware marketing in golf. Swag golf says something like.

    Look Dad I’m not exactly like you.

  2. Dave c

    Aug 25, 2019 at 2:25 pm

    $555.55 for a putter!!!
    Thanks but I’ll keep my Ping Anser.

  3. Keith

    Aug 24, 2019 at 1:43 pm

    Another copy of the Ping Anser but in technicolor! Too bad they can’t design an original
    . However they are not alone as copycats, correct Scott Cameron.

  4. Bushwood Caddie

    Aug 24, 2019 at 1:21 pm

    Thought I would give this putter company a try. Got on and tried to buy a putter, but wasn’t quick enough. OK, I get it, have to be quicker. Next time it comes around, I get one put it in my basket and before I could check out, it’s gone!! Sorry, won’t play those games with an unknown commodity. They’re more known for their headcovers than putters anyway. Buyers sell them on the bay kind of like Bennie-babies.

  5. Robin

    Aug 24, 2019 at 12:46 pm

    I take it these guys are the shanks

  6. JP

    Aug 24, 2019 at 11:35 am

    That putter is similar to all the knock offs found on the DH site. There’s a lot of junk on there just like this for right around a $hundy.

  7. Duke Arnie

    Aug 24, 2019 at 10:53 am

    “Swag is the brand that isn’t scared to push the limits in a conservative sport that isn’t evolving to meet changing styles.” How cool!! (sarc) Nike golf, anyone?

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Equipment

Forum Thread of the Day: “New PXG putters”

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Today’s Forum Thread of the Day showcases an array of new PXG putters. The flat-sticks have got our members talking, with the new look and weighting options proving to be popular amongst WRXers.

For lots more photos, check out the full thread here.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • nova6868: “These new putters look so much better than their first line.”
  • keto: “My eyes a popping out. I could roll most of those confident I would put a decent stroke on them. I haven’t checked $$, I imagine they are $$$$$, but I sure like the weighting options.”
  • chip75: “Look so much cleaner without the weights visible.”

Entire Thread: “New PXG putters”

 

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Forum Thread of the Day: “New Mitsubishi AV shafts”

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Today’s Forum Thread of the Day showcases new Mitsubishi AV shafts which have caught many of our member’s interest. While speaking in the thread, Mitsubishi Chemical shared some details to WRXers on what they can expect to see soon:

“We are working on bringing 2nd Gen Tensei product to market – this is the first week of PGA Tour testing.

Be sure to stay tuned for more information towards the beginning of 2020!”

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • AdamStoutjesdyk: “I’m already a huge fan of the Pro White, I can’t wait to see how these look and perform in person!”
  • ForTourUseonly: “Please make an Orange!”

Entire Thread: “New Mitsubishi AV shafts”

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Equipment

Honma launches new XP-1 Series driver, fairway woods, and hybrids for 2020

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new 2020 Honma Driver

For 2020, Honma Golf is launching the all-new XP-1 line of clubs comprised of an entire family holistically designed to help players maximize forgiveness and get the most out of their games with one set. The new Honma XP-1 drivers, fairway woods, and hybrids, all the way to irons, is a new direction for the premium Japanese company that brings together ultimate craftsmanship with performance.

The highlight of the XP-1 line from Honma is the fact that they were designed from top to bottom to work as a comprehensive set of tool to achieve maximum performance. The technology in the metal woods flows from the driver to the hybrids with a seamless transition that creates consistency for feel and looks for the player.

Honma XP-1 driver

new 2020 Honma Driver

New 2020 Honma Golf Driver

Honma is known for its dedication to quality and craftsmanship, and every part of the XP-1 line was developed with the golfer in mind to both look appealing and perform to the highest standards. The XP-1 driver packs a lot of technology into a very classic looking club, and we’re here to take you under the hood—or in this case, the carbon fiber crown—to show you how it can help you hit better shots.

2020 Honma XP1 Driver toe

Honma XP-1 Driver Toe

It starts with a tour-inspired look from address, designed to inspire confidence for any level of golfer. Underneath ther gloss black crown, there is a lot of technology to generate faster ball speeds around the entire face and help get you dialed into the right setting. Speaking to the crown, it’s made from ET-40 fiber, making it one the lightest in golf. This weight savings helps engineers relocate an additional 15g of mass around the head towards the heel for increased MOI and greater ability to help players close the club face more easily.

Flip the driver upside down, and we have a lot more going on with the sole than initially meets the eye. Honma is introducing a new double slot in the sole for increased ball speed across a much larger area of the face. What starts off smaller in the middle increases in width and depth as it reaches towards the heel and the toe of the club. These slots, along with improved MOI, keep ball speeds up and misses closer to the intended target. The last part of the equation: How these wider parts of the face, flex around the more narrow middle to also increase gear effect—think of it like one more way to help the bigger misses stay in play.

New 2020 Honma Driver XP1

2020 Honma XP-1 Driver sole and shaft adjustment connection

The last piece key piece of technology in the XP-1 driver head is exclusive to Honma—the adjustable hosel that changes face angle, lie, and loft, but never changes the orientation of the shaft. This gives the player or fitter the ability to truly dial in hosel settings without having to worry about the constantly changing of the grip orientation. This, according to Honma, also keeps the shaft spine in the ideal location for consistent performance.

Honma 2020 xp1 driver shaft

Honmq Vizard 43g shaft

Honma is the only manufacturer that produces its own shafts from start to finish in house, and the XP-1 is getting its own custom-designed and built shafts to complement the technology built into the heads. The Vizard stock shafts are engineered to produce a smooth feel that promotes faster clubhead speeds, yet also remain extremely stable. For the XP-1 driver, the matching Vizard shafts will come in weights of 43g, 53g, and 63g, and flexes from senior to stiff.

Honma XP-1 fairway woods

The XP-1 woods bring the same level of craftsmanship and technology as the drivers to a club designed for use both off the tee and off the fairway.

New for 2020 Honma XP-1 Fairway wood

New for 2020 Honma XP-1 Fairway wood

The Honma XP-1 3-wood uses the same weight-saving ET-40 crown to position a large amount of the club’s total mass low and on the sole for greatest possible launch and spin consistency. The 3-wood is the second-lightest club in most players bags by total weight and head mass, and unless you are carrying a second driver, it’s also the second-largest by volume. By using the carbon crown designers get everything they can from the other technologies including the double slot sole and thin fast face without having to sacrifice the overall design of not just the head but the entire club.

New Honma XP-1 3 wood crown fairway

Honma XP-1 3 wood crown

The XP-1 fairways also include a 5  7-woods, but with the smaller volume of the heads and the reduced crown size, using a carbon crown would actually increase the mass higher in the head, so they instead utilize an extremely thin high strength steel crown.

New Honma 53g Vizard Fairway Shaft XP1

Honma 53g Vizard Fairway Shaft

All of the fairway woods come with the same made-in-Sakata, Japan 43g, 53g, and 63g Vizard shaft options as the driver to help every player get the most of each club in the set. If might seem like a minor detail, but being able to design an entire club in house from head to grip is a big advantage for Honma versus other OEMs. This holistic approach to designing an entire club/set is a big benefit to the consumer looking to get the most out of each club in their bag and not feel like something may be working against them.

Honma XP-1 hybrid

With the Honma XP-1 hybrid, forgiveness and flow from the fairway woods is the number one consideration for these club. The flow includes a wood-like shape that keeps the club shallow and the center of gravity as low as possible for higher launch and approach shots that fly higher and land softer. Considering the target player for the XP-1 line, the wood-like shape is also very confidence-inspiring.

New 2020 Honma XP1 hybrid

Honma XP-1 Hybrid

Honma continues the design philosophy of keeping the XP-1 both forgiving and fast by utilizing the double slot sole all the way into these hybrids that go from a 19-degree 3-iron replacement to a 25-degree 5-iron replacement.

Honma XP-1 specs & availability

The Honma XP-1 driver, fairway wood, and hybrids will be available starting in October.

New 2020 Honma XP1 Driver fairway hybrid specs

Honma XP-1 line club specs

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