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WRX Spotlight: Swag Golf proto putter

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Product: Swag Golf proto putter

Pitch: From Swag “Swag is the brand that isn’t scared to push the limits in a conservative sport that isn’t evolving to meet changing styles. We like to listen to music on the course, we want to be bold, we love having fun, we love golf, and we’re going to express that both on and off the course. We aren’t going to try to sell you on how great our proprietary materials are and we don’t need to rely on clever marketing to sell more. We’re a no BS company. What matters is that our putters feel good and in turn make you feel good when putting. We have some crazy ideas, we love to tinker, and we experiment on how to perfect everything we do. ”

Our Take on the Swag Golf Proto putter

Though relatively new, Swag Golf has been making a big splash in the industry for their high-end and striking headcovers and accessories. Perhaps less talked about when it comes to the company is their putters – something which I feel is likely to change after testing out their prototype rainbow finish flat-stick.

The putter is beautiful from whatever angle you look at – but especially at address. Extremely smooth lines, and with full-shaft offset, the blade’s shoulders and bumpers are flawlessly balanced to frame the ball and let the putter sit perfectly square. The single line alignment aid enhances the look and is positioned right in the center of the blade’s sweet spot, while the CNC milled flat-stick delivers perfectly smooth edges – noticeably on the neck for a sublime and soft profile.

With a head weight of 354g, the putter from Swag feels exceptional in your hands over the ball. Every detail matters when investing in a premium putter, and the sensation of the stable and firm feel of the flat-stick as well as there being no wavering of the head, makes the putter feel like an extension of your body when standing over a putt.

The sound and feel of the putter is an area where Swag has knocked it out of the park. With a fly milled face from 303 Stainless Steel, the flat-stick delivers an incredibly soft feel at impact.

No vibration is felt on impact, even on long-distance putts. It never feels like your hitting the ball but more caressing it, which is a pleasant sensation when putting from downtown. What you get in terms of sound at impact is a low, deep pitched note from a putter which rolls beautifully on its axis and produces no vibration on slight mis-hits.

To nitpick, the company’s “black mid pistol tackified kangaroo leather grip” took some getting used to. Initially, it took a little away from how impressive the flat-stick feels in your hands, but it gradually becomes more comfortable.

Overall performance-wise though, the putter from Swag provides everything you could hope for from a high-end putter. Exceptional feel at address, painfully attractive profile and precision at impact.

As of now, the company boasts self-confessed “putting nerd” Kevin Streelman as their PGA Tour ambassador. Streelman is currently gaming the brand’s Handsome Too proto, and after experiencing the Swag rainbow proto for myself, the highest compliment I can give is that I would be surprised if he (and PGA Tour newcomer Rhein Gibson) are still the only Tour pros to game one of the brand’s flat-sticks in 12 to 24 months time.

In terms of an Anser-style putter, Swag packs a hefty punch with their numerous offerings. While I personally love the eye-catching rainbow finish (which has been blasted to remove some of the boldness), I realize it’s not for everyone. However, the company has plenty more traditional finishes on their array of flat-sticks, which you can find on their website here.

Whatever finish you prefer your putters to come in though, it’s unlikely that any department of Swag’s flat-sticks will leave you disappointed.

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giannimosquito

7 Comments

7 Comments

  1. Fitz

    Aug 26, 2019 at 8:15 am

    Not afraid to push the limits? So they copy a 50 year old design and 300 year old grips with different finishes?

    Typical gawd awful self unaware marketing in golf. Swag golf says something like.

    Look Dad I’m not exactly like you.

  2. Dave c

    Aug 25, 2019 at 2:25 pm

    $555.55 for a putter!!!
    Thanks but I’ll keep my Ping Anser.

  3. Keith

    Aug 24, 2019 at 1:43 pm

    Another copy of the Ping Anser but in technicolor! Too bad they can’t design an original
    . However they are not alone as copycats, correct Scott Cameron.

  4. Bushwood Caddie

    Aug 24, 2019 at 1:21 pm

    Thought I would give this putter company a try. Got on and tried to buy a putter, but wasn’t quick enough. OK, I get it, have to be quicker. Next time it comes around, I get one put it in my basket and before I could check out, it’s gone!! Sorry, won’t play those games with an unknown commodity. They’re more known for their headcovers than putters anyway. Buyers sell them on the bay kind of like Bennie-babies.

  5. Robin

    Aug 24, 2019 at 12:46 pm

    I take it these guys are the shanks

  6. JP

    Aug 24, 2019 at 11:35 am

    That putter is similar to all the knock offs found on the DH site. There’s a lot of junk on there just like this for right around a $hundy.

  7. Duke Arnie

    Aug 24, 2019 at 10:53 am

    “Swag is the brand that isn’t scared to push the limits in a conservative sport that isn’t evolving to meet changing styles.” How cool!! (sarc) Nike golf, anyone?

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Today from the Forums we take a look at a selection of new Bettinardi putters from the 2020 Honda Classic. Our members have been discussing the flat-sticks in our forum, with the horizontal alignment aid on one particular model proving to be very popular.

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Entire Thread: “New Bettinardi putters at the Honda Classic”

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Today from the Forums: “New Odyssey/Toulon putters at the 2020 Honda Classic”

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Today from the Forums we shine the light on an array of new Odyssey/Toulon putters featured at this week’s Honda Classic. The flat-sticks have gotten quite a reaction from WRXers, who have been particularly impressed with the company’s Las Vegas long slant neck creation.

For lots more photos, check out the entire thread here.

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