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WRX Q&A: NewClub’s Matt Considine

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A friend of a friend pointed me to NewClub’s website. Having never heard anything about the effort previously, my first impression of NewClub was a product of its homepage, which looks something like (OK, exactly like) this.

“Sounds great,” I thought. “But what the heck does all of this mean practically?”

To get the answer to that question, I got in touch with founder and CEO Matt Considine, who was kind enough to answer a few questions about the venture.

GolfWRX: Let’s start with a little bit about your background in golf…

Matt Considine: As Lebron likes to say “I’m just a kid from Akron” and like many Midwestern kids, I’ve loved playing games with my friends, especially the game of golf. I grew up working and playing at area clubs, munis, and driving ranges. I always had a club in my hands — my mom will attest to all the divots in her carpet and repaired windows in our house. My first internship in college was with IMG Sports in Cleveland and that was my first formal introduction to the golf industry.

WRX: How did arrive at the concept for NewClub?

MC: Golf societies have been around since 1744, so I’m not sure I can take credit for conceiving anything. We took an old idea and made it new again, something that would mesh with the life of a modern golfer.

The first time I was introduced to a golf society was in 2005, and I haven’t been able to shake the concept since. Like many people I’ve talked to, I was burnt out and frustrated with golf, so I quit my college team and shipped off that summer to study at University College Cork in Ireland for 9 months.

I left to get away from golf but it was my experiences in Ireland that introduced me to a whole new way of enjoying the game. After getting laughed off Cork’s Hurling team (Ireland’s native sport) they found out I could play a little bit of golf and offered me a spot on the club team (league rules permitted one American per squad). My dad shipped my clubs over and I was back in business. Because their University teams operated on a lean budget, we would play matches against local societies and clubs in between the college matches to keep the competition sharp. It was those matches and people I met that taught me a whole new way to look at, appreciate, and enjoy the game of golf. It was a miraculous blessing looking back on it now.

Fast forward 10 years, I was living in Chicago working in business development for a technology company. I kept meeting people who were self-proclaimed “golfers,” but not playing much golf. So a small group of friends took a trip over to Scotland where we had an especially enlightening experience playing the Old Course and hanging out at The New Golf Club of St. Andrews after our match.

It was our experience there that was the final spark that NewClub needed. We enjoyed our lunch while The New Golf Club members file through the entrance, four golfers at a time to reminisce about their game on one of the seven links courses available to them through the St. Andrews Links Trust and their golf society membership.

We met teachers, bankers, architects, grocers, police officers, accountants, and fishermen. We heard stories about legendary members like Tom Morris and Sandy Herd. The New Golf Club of St. Andrews is a magical place where any golfer in their community, anyone in good standing with a passion for the game could make their golfing home.

When I returned to Chicago from that second pilgrimage in May of 2015, I decided it was time to start enjoying golf again. Just like the way I used to as a kid, the way those clubs and societies did in Ireland, and the way those members did at The New Golf Club of St. Andrews. That summer I started a standing game every Saturday at any compelling course I could find and my golf society was born. Then in 2017, we made NewClub official with 50 founding members and 5 clubs in Chicago willing to host the society.

Matt Considine

WRX: What’s happened since launch and where you are now?

MC: The society has grown to over 300 members and we have relationships with over 50 private clubs and golf courses that we find fun and compelling places to play the game. We have standing tee times every Wednesday to Sunday throughout the golf season and host five tournaments and three trips every year. Next Spring, we have our first NewClub trip scheduled to back to Scotland.

We’ve also introduced an ambassador program for people from all around the country. It’s been amazing how many people we’ve met who are eager for something like this in their own community, a golf society that they can genuinely be proud of.

WRX: Anything more about what members are saying and what the feedback is been like?

MC: In a lot of ways, we’ve set up this really unique society golf experiment, so we’re not afraid to try new things and see how people respond. Our members have been incredibly helpful with feedback. We’ve been listening a lot, watching how they use the mobile app, how they play their golf, learning about things they need, things they don’t. It all has helped us get to where we are now.

Overall, we’ve found that people have enjoyed the access and discovery of new and exciting courses, but the more pleasant surprise has been how much our members enjoy meeting new people and playing with each other. Nobody ever thinks (or admits) that they need golf buddies. But what we’ve found is that people are far more likely to play a round if they know they’ll be playing with someone they actually want to play with.

We’ve also learned that match play is very unappreciated in our country. Members love the matches, and match play is one of our core principles at NewClub.

WRX: What’s next for NewClub?

MC: We have plans for our second market launch in 2020 and will continue to grow our ambassador program to show us the road ahead. People are starting to stand up and say “this is how I want to experience golf,” so we know there is a serious need out there and we want to make sure we are meeting the demand by growing in the right way.

WRX: What do prospective members need to know?

MC: We have a really straightforward and proprietary application process on our website. Every prospective member needs to complete the application before being considered for membership. We look for applicants who possess a high quality of character, passion, and respect for the game of golf, and always leave the course in better shape than they found it.

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GolfWRX Editor-in-Chief

2 Comments

2 Comments

  1. Steven Tolman

    Aug 18, 2019 at 1:24 pm

    I’m not sure how this competes with ClubCorps PlayAway Program which is basically the same price for a year. Clubcorp let’s you play these private clubs for free (only pay cart fee) and gives you a couple free meals a month at private restaurants (only have to pay the tip).

    • Matt Mon

      Aug 23, 2019 at 11:08 am

      It looks like ClubCorps is only valid for courses over 100 miles away from where you live. Living in Chicago and part of NewClub, I can play courses in the area and not limited to only those when traveling.

      I’ve been pretty happy with NewClub & glad to see this article. Excited to see where it goes from here.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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