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Explaining PXG: The supercar analogy



Every idea has to start somewhere.

Whether it be in a garage, basement, or in a conference room with a blank piece of paper, it’s how the idea is executed that will ultimately determine its success. When you’re Bob Parsons, execution is your specialty. When you have an idea to build some of the most technologically advanced clubs on the planet—you bring in some of the world’s best mad club scientists to help you bring them to life.

Product design is a difficult space, regardless of industry, and certainly in golf. With almost any consumer product you have to work within a lot of different constraints

  • Technology: Not every company can afford to innovate to create real breakthroughs
  • Materials: Just like with technology, some materials become too expensive to use in the consumer marketplace
  • Time: Time is money, especially when you have smart people on board that deserve proper compensation. You need to see a return to justify products and design, and that often leads to forced product cycles.

All of these factors add up to products being designed into price categories. For example: economy car vs. luxury vehicle. No chance an economy car is going to have the horsepower or options of the luxury version because of what the inherent cost to produce is.

Where you don’t see this model is in supercars—they design what they design, use whatever materials and technology they can, then worry about price.

PXG is building supercars!

What started with a phone call and a piece of paper has become one of the golf industry’s most talked-about brands. Designers Mike Nicolette and Brad Schweigert have been given the opportunity to create products as they see fit, and with input from Bob, a self-professed golf club nut, these mad scientists are changing the industry.

Watch the fourth installment of our video series with PXG, The Disruptors, to find out how.

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Ryan Barath is a writer & the Digital Content Creation Lead for GolfWRX. He also hosts the "On Spec" Podcast on GolfWRX Radio discussing everything golf, including gear, technology, fitting, and course architecture. He is a club fitter & master club builder who has more than 16 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop in Hamilton and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, from course architecture to physics, and share his passion for club building, and wedge grinding.



  1. Aztec

    Aug 20, 2019 at 11:52 am

    You could probably get away with this marketing nonsense with the general public but amongst golfwxers? Umm…no.

  2. DJ

    Aug 20, 2019 at 10:43 am

    Zach Johnson, James Hahn, Lydia Ko, and Billy Ho… no longer relevant with switch to PXG.

  3. Curt

    Aug 20, 2019 at 3:29 am

    Gimmick. If they were so advanced they’d be banned on tour. Hopefully they charge so much because they use every companies patents and need to pay off those debts. Extreme also starts with an E.

  4. dat

    Aug 19, 2019 at 4:45 pm

    But it ISN’T a supercar. There is NO governing body of street cars besides safety requirements and even then if you produce a low number you can get away with nearly anything – ask TVR. In golf, much like in F1 racing, we have major governing bodies who control exactly how good a club can be, much like how good a Ferrari or Ford or any other F1 car can be. It is down to the driver to win. Down to the golfer to win. Not the equipment.

    These clubs are NO better than any others according to many tests on independent sites who do not receive paid placements or promotional articles.

    • Rascal

      Aug 19, 2019 at 11:50 pm

      Well said. But everyone’s gotta eat so…

  5. Dwight

    Aug 19, 2019 at 4:04 pm

    This is a terrible analogy… except in the respect that just like you can find a car like say the Kia Stinger that will beat most any production “super car” in a 0-60 for a fraction of the cost, you can also ship around and find as good or better performing clubs at a fraction of the cost. Swing and a miss there but enjoy your PXG commission.


    Aug 19, 2019 at 3:59 pm

    So you’re comparing a Yugo to a BMW in this article…some companies can and some can’t? Don’t think so. I’d put my Ping i500’s, Callaway Apex, TM P-series, Titleist T-series up against PXG…YOU ARE PAYING FOR MARKETING FOR EVERY BRAND, BUT MUCH MUCH MORE FOR PXG! Hey Bob, how many majors and tournaments has PXG won? You’re better than the rest? Prove it to me. I said the same to Titleist when the TS series came out, and they DID prove to me that they are the real deal. I’m in Phoenix in 3 weeks…prove it!

  7. TLW

    Aug 19, 2019 at 3:28 pm

    How much did Parsons pay for this article?

  8. Comish

    Aug 19, 2019 at 2:38 pm

    Have to agree w/JP here, I’ve had a set (what a waste of money) Apex iron longer, straighter, and a lot less expensive. So now they have come out with a less expensive model…must not be hitting their numbers.

  9. K

    Aug 19, 2019 at 12:26 pm

    Why not say that PXG are like WMDs, since isn’t that who he caters to, the killers of the world? They seem to be technology advanced, if you watch their commercials on TV recruiting troops to fight meaningless wars around the globe

    • JP

      Aug 19, 2019 at 4:24 pm

      I’m no pxg fanboy, but you’re way off base with that reply. Pull back on the reins man!

    • Undercover

      Aug 19, 2019 at 4:54 pm

      I think PXG’s are a joke as well. BUT, your comment is the dumbest thing I’ve seen in awhile. Shut up, just shut up.

  10. Ryan

    Aug 19, 2019 at 10:03 am

    Bob Parsons: Here’s my business model. I am going to make the same clubs as the competitors, but add some little spins on it and then market it as amazing technology that can’t be matched. Then I will charge 5x as much for the clubs as the competitors. People will buy it because its a status symbol.

  11. JP

    Aug 19, 2019 at 9:01 am

    Super cars perform at a way higher level than say Camrys or Accords. PXG golf clubs are simply on par with Ping and others.
    Bob Parsons decided to build Honda Civics and charge a million dollars for them by making claims they run like Ferrari’s.

    • TStrom

      Aug 19, 2019 at 3:18 pm

      Agree totally; if PXG clubs were so superior to “average” clubs, you’d expect to see the results from tour players making the switch…but you don’t…case closed…

    • blake

      Aug 19, 2019 at 5:11 pm

      So maybe PXG is like the Civic R?

  12. Ryan Mextorf

    Aug 19, 2019 at 8:51 am

    The supercar analogy would make sense if the clubs performed any better than it’s “economy car” counterparts (i.e. Mizuno, Titleist, Srixon…). Every PXG staffer has fallen off the face of the planet with their new supercars in the bag – funny how that works.

    Just because something is expensive does not make it inherently a better product.

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TG2: Graphite iron shafts for better players with forum member J13



Graphite shafts for better players? Forum member J13 joins us to tell us about his testing of the new Mitsubishi MMT iron shafts. His review thread in the forum has been super popular and he gives us a preview of how the testing is going and his thoughts on these new graphite iron shafts.

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Opinion & Analysis

Working with the living legend Roger Cleveland



This job has a ton of unique, out-of-body experiences that go along with it. Traveling the country, testing new gear, and most importantly, getting to know the community that drives and creates the equipment we love so much.

When I was flying from Toronto to Carlsbad, I was struck by something that hadn’t really sunk in. I was going to meet and work with Roger Cleveland, Chief Club Designer for Callaway Golf, and the lead creative for the company for over 23 years. It’s been a bucket list item for me since I was a kid. I’ve played a 588 wedge since the beginning, and Roger was one of the few individuals I followed and built a ridiculous amount of curiosity around. It was an “oh my God” scenario, and it didn’t disappoint. How could it?

We were on-site to get our first look at the new Callaway Jaws MD5 wedge, and Roger was kind enough to give me the full tour of what he and the team at Callaway had come up with. With all club launches, it’s easy to get overwhelmed with the data—spin, launch, etc. But when Roger and I began our journey, it was apparent that although these new wedges are packed with new ideas, it’s the wisdom of this man that you feel and experience the most.

Now, let’s be honest here, all of the OEMs make unbelievable stuff. I grew up in a time when the grinds that were available consisted of standard and a shovel. These days, with the influence of people like Roger, all golfers can dial in the bottom half of the bag to the nth degree. Now standard offerings are versions of a C, S, etc.—all tour-inspired shapes that satisfy pretty much every player who ever picked up a club.

This particular line has all the fixings one would expect. It’s a five-grind, multi-bounce line that has grooves that could peel the paint off of a car. In the video, you will see that I didn’t want to demonstrate what these things do on shots that would rely on the ball zipping back like a midnight infomercial. It’s the stock shots where you will see the most value in the Jaws MD5. The 40-yard pitch or a shot from just off the green that needs to check a bit. It’s practical spin where I saw why these wedges are fantastic. In the video, there is a moment where on a simple pitch I could literally hear the ball ripping the grass. On a fuller shot it’s normal…but on a 60-foot pitch-and-run? Not normal.

Believe it or not, the grooves on the Jaws MD5 are intense, but that was the second biggest story I discovered. After hitting a bunch of shots, there was one big surprise that I experienced: It was the Low Bounce W Grind 60 that really impressed me. I am a lunatic when it comes to lob wedges. I’m a good wedge player and will not entertain any wedge not resembling something with a ton of heel relief and a thinner flange. As you will see in the video, once I listened to Roger a bit and heard the excitement in his voice (about this wedge in particular), there was just enough daylight shining on my brain to give it an honest look. Bottom line: it’s the hidden jewel of the entire Callaway lineup. Especially for better players.

Wedges these days are pretty much paint by number with the only real shifts being CG placement. It’s rare that a new grind comes to retail that legitimately impresses me—and I will go even further: I was as impressed as I’ve been in any new club launch. I’ve had a few holy s**t moments, and this was one of them.

After the fitting/testing was complete, this is what I landed on and what I learned.

Callaway Jaws MD5

  • 46S, 50S, 54C(@55), 60W
  • True Temper Dynamic Gold Tour Issue S400 shafts
  • Standard lie

The biggest takeaway from this whole experience was that, when it comes to the scoring clubs, it’s wisdom, not science, that makes them special. I can see Roger Cleveland in every grind Callaway offers; I can see the thousands of players, clubs, sessions, and shots he’s been involved with. And it’s not exclusive to this new offering, it bleeds throughout Callaway as a company.

So, were my expectations met? Yes. The man is a wizard. There a few of them still out there, but when you get to spend time with one, you better thank the golf gods you got the time. And you wanna know the best thing? He was as excited and passionate with me as I’ve seen him with the likes of Phil and the rest of the Tour. The guy just loves talking golf, and as a ride-or-die golf junkie, I’m grateful he wanted to chat with me on that unbelievable day.

Watch my full testing/fitting session here. 


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The Gear Dive: My WITB and thoughts on gapping



In this episode of The Gear Dive brought to you by Titleist Golf, Johnny discusses his updated WITB along with a discussion around gapping.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

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19th Hole