News
True Sports (True Temper) acquires Canadian-based Accra Golf
Big equipment news in the world of custom fitting and golf shafts: True Temper (via parent company True Sports) is acquiring Canadian based Accra Golf and its parent company Premium Golf Management Co. (PGMC).
Accra joins True Temper and Project X in True Sports’ reorganized portfolio, which now consists of specific divisions for baseball, hockey, ice skating, and lacrosse.
For those less familiar with Accra, let’s quickly catch you up to speed. Accra Golf, based out of Kingston Ontario (also the birthplace of The Tragically Hip) designs and sells shafts exclusively for the aftermarket, which includes its large network of registered fitters.
It is the number one custom-fit only shaft on the PGA Tour. Accra offers products that work for players at EVERY end of the spectrum from recreational juniors and ladies, all the way to PGA Tour professionals. People in the custom fitting world should be familiar with PGMC since they operate the True Temper Plus network which helps deliver shaft orders to custom fitters around North America. This arrangement has been in place already for a few years now.
From Don Brown Sr. Director of Marketing and Innovation of True Temper
“We are thrilled to add ACCRA to our performance-enhancing line of shaft brands. The wide range of ACCRA products increases the options we make available within the custom club fitting environment”
This deal greatly benefits the Canadian-based Accra team thanks to greater access to R&D thanks to now being part of the team under the True Sports umbrella.
Gawain Robertson, co-founder of Accra said this
“Having access to TRUE Sports’ vast R&D capabilities, including their Center for Sports Testing and Research, will enhance the sophistication of our design and prototyping process. Being able to take advantage of TRUE’s global marketing, logistics and operations capabilities will strengthen the ACCRA product and brand.”
As someone that has worked with Gawain and the entire Accra team for many years as a custom fitter and builder, this is a big step for a company that started with a simple mission: Creating the best possible innovative products with the primary focus on custom club fitting. They have never wavered from that philosophy, they are 100 percent committed to sticking to that mission, and clearly it’s paying off.
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Tour Photo Galleries
Photos from the 2024 RBC Heritage
GolfWRX is on site this week at Harbour Town Golf Links on Hilton Head Island for the RBC Heritage. Plenty of golfers who competed in the Masters last week will be making the quick turnaround in the Lowcountry of South Carolina as the Heritage is again one of the Tour’s Signature Events.
We have general albums for you to check out, as well as plenty of WITBs — including Justin Thomas and Justin Rose.
We’ll continue to update as more photos flow in from SC.
Check out links to all our photos, below.
General Albums
- 2024 RBC Heritage – Monday #1
- 2024 RBC Heritage – Monday #2
- 2024 RBC Heritage – Tuesday #1
- 2024 RBC Heritage – Tuesday #2
WITB Albums
- Justin Thomas – WITB – 2024 RBC Heritage
- Justin Rose – WITB – 2024 RBC Heritage
- Chandler Phillips – WITB – 2024 RBC Heritage
- Nick Dunlap – WITB – 2024 RBC Heritage
- Thomas Detry – WITB – 2024 RBC Heritage
- Austin Eckroat – WITB – 2024 RBC Heritage
- Xander Schauffele – WITB – 2024 RBC Heritage
- Jason Day – WITB – 2024 RBC Heritage
- Will Zalatoris – WITB – 2024 RBC Heritage
- Patrick Cantlay – WITB – 2024 RBC Heritage
- Ludvig Aberg – WITB – 2024 RBC Heritage
- Collin Morikawa – WITB – 2024 RBC Heritage
- Sam Burns – WITB – 2024 RBC Heritage
- Stephen Jaeger – WITB – 2024 RBC Heritage
Pullout Albums
- Wyndham Clark’s Odyssey putter – 2024 RBC Heritage
- JT’s new Cameron putter – 2024 RBC Heritage
- Justin Thomas testing new Titleist 2 wood – 2024 RBC Heritage
- Cameron putters – 2024 RBC Heritage
- Odyssey putter with triple track alignment aid – 2024 RBC Heritage
- Scotty Cameron The Blk Box putting alignment aid/training aid – 2024 RBC Heritage
- Cameron putter – 2024 RBC Heritage
- Odyssey Ai One Eleven T putters – 2024 RBC Heritage
- Christian Bezuidenhout – testing new Callaway Ti 340 mini driver – 2024 RBC Heritage
- Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper – 2024 RBC Heritage
- Xander Schauffele testing the Callaway Ti 340 mini driver & the DUW – 2024 RBC Heritage
- Byeong Hun An, two new L.A.B. Golf putter builds with “T” alignment – 2024 RBC Heritage
See what GolfWRXers are saying and join the discussion in the forums.
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Morning 9: Aberg: I want to be No. 1 | Rory’s management blasts ‘fake news’ reports
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Mitchell
Jul 25, 2019 at 2:33 pm
I think they’ll be a great addition for Accra’s iron shafts. They offer weights not traditionally matched in other companies’ line ups. As for their wood/hybrid shafts, they’re a fantastic addition. Yes pricier, but if you look at any aftermarket (or OEM offering, ex. small batch HZRDUS) shaft producer, you’ll find comparable pricing.
bob
Jul 25, 2019 at 11:58 am
sorry to hear that, accra was a quality shaft. true temper will end that.
matt
Jul 25, 2019 at 10:47 am
Curious to know if some of the Accra line will be made in Japan still or if TT will move production. If its the latter they’ll just be a hzrdus with new paint.
Michael
Jul 24, 2019 at 6:38 pm
Bet they bought them so they could bury the brand. Happens all the time. Buy your relatively small competitor and then kill the line. Too much R &D invested in HZRDUS brand
dat
Jul 24, 2019 at 3:03 pm
I think this will really bring TT up a notch in terms of their graphite offerings and overall tour presence.
Dave Bryce
Jul 24, 2019 at 8:43 pm
Great shafts but price point makes them not attractive for the average golfer!
tbowles411
Jul 24, 2019 at 12:45 pm
Accra shafts are the truth. In our shop, they’re the top selling shafts we sell out of all of the companies. Yonex is #2. I hope this can only mean good things for them. I have them in my woods and hybrids, and they’re outstanding.
DukeOfChinoHills
Jul 24, 2019 at 11:39 pm
Who buys Yonex anymore? People stuck in 1998?
tbowles411
Jul 25, 2019 at 10:27 am
Yonex is still around and pros are using their re-designed and tour shafts. They’d even tell you they lost their way for a while, but they have a PGA Tour presence.
P Triple
Jul 24, 2019 at 12:33 pm
I have ACCRA shafts in my woods and hybrid. They make EXCELLENT products. I moved to ACCRA from Project x so it is interesting to see them joining “the enemy” lol. I just hope being part of the TT machine doesn’t mean significant price increases on ACCRA products.
Carl
Jul 24, 2019 at 1:16 pm
Most Accra was already $300-500 per shaft, so I doubt they can get an pricier and expect to sell any.