New technology, new name: The Titleist T-Series irons.
The concept behind the T-Series started with one goal: To produce the best performing, most technology packed, playable irons, ever produced by Titleist…simply put: mission accomplished! With the launch of the new T100, T200, and T300s, Titleist is ushering in a new era of forgiveness, speed, and control with Max Impact.
What does that mean? Before diving into Max Impact, let’s start with the control part. With the launch of the new T-Series, Titleist is reminding golfers that fitting is the key to maximizing your set. From wedges to woods, each club should serve a distinct purpose and earn its spot in your bag—never carry a club because you “think” you need it, carry the clubs you know you will use.
Titleist calls this is the 3D Fitting Process
Focusing on these factors ensures each iron in your bag is creating the proper parameters to improve scoring. Statistics prove that the closer you hit it to your target (descent and dispersion) the likelihood of getting the next shot closer (or in the hole) goes way up—it’s the strokes gained principle pioneered by Mark Broadie. Each iron in the T-Series has been designed to blend with the other models including the 620 series blades and CBs to make sure regardless of your final set make up it transitions on both looks and performance. With the new T-Series, the larger the number model 100, 200, 300, the faster the ball speeds and the higher the launch. Add the all-new Max Impact Technology, and you have three distinct iron sets designed to help any player find the performance they are looking for.
Titleist T100 irons
Built from the ground up with direct input from Titleist’s PGA Tour staff, the mission statement from the design team for the new T100 was to simply create the best performing tour iron ever—NOT “the best AP2.” With a shape that is distinctly Titleist but completely redefined as far as offset, top line, sole width, camber, and blade length, the T100 gives players looking for a tour performance iron more playability than ever before.
Co-forged with large amounts of tungsten (66g on average in the 3-7 irons) in the heel and toe, the T100 looks a lot more like a single-piece forged players cavity back than multi-piece forgiveness monster, but looks can be deceiving. It has the thinnest face they have ever built into a true forged players club, which allows designers to push more mass around the head and create greater ball speed, which is a never a bad thing especially when you consider that it still has a fully supported face.
Just like with club technology, turf conditions are always evolving with new grass types and mower techniques. This means where the club contacts the ground has to evolve too, which is exactly what has happened to the whole T-Series including the T100. Sole width and profiles have been reduced to offer more camber and radius, which through the testing process has lead players to say the same thing over and over: “they feel faster through the turf.” That’s from Marni Ines, Director, Titleist Irons Development. It’s not that they actually go through that much faster but they react through the ground much more efficiently, which means as course conditions vary, whether through the season or thanks to traveling, you are going to great results shot after shot.
(Club fitter thought break for a moment)
I can’t reiterate this enough: In the world of designing golf clubs, the rules set forth by the governing bodies along with mass totals for club heads will always create a unique challenge for engineers. Every single gram saved is valuable in creating higher MOI, better COG placement, and optimizing ball speed. Tweaks that might appear to be small can actually make a big difference for some players, for example; a simple change in sole shape. What we are seeing is the practice of marginal gains, which can be summed up by this practical application: rather than attempt to improve one thing by 10 percent, improve 10 things by 1 percent to equal better results. Now take it further and imagine if you improve 10 measurable factors by 1.5 percent, these are tangible numbers for increased performance.
So why do I bring this up? It’s because this is how engineers work to help you play better golf. All these small changes compounded together make for big improvements to your golf game. It’s about using every technology available in both production and design to create improvement. If you can change three parameters to get angle of decent two percent higher from 43 degrees to 45 degrees that’s greater stopping power to help you get closer to flags, equaling the potential to score better. Something we all want to do.
Speaking to technology jumps, this bring us to…
Max Impact is a combination of technologies that pairs the thinnest faces Titleist has ever produced with structural support and polymer core behind the geometric center of the face to increase speed, launch, and improve feel.
So about the supporting polymer: It’s not some run of the mill, “Hey that sound like a good idea,” piece of just anything. If there is one thing Titleist knows beyond how to make the number one irons on tour, it’s polymers. With help from the golf ball R&D Team, the Titleist Iron engineers went through a multitude of options before settling on the what was the final variation based on density, rebound properties and finally acoustic enhancement. As they explained,
“Think of the unsupported face like a trampoline, pulled tight with a huge potential for rebound. Now take that trampoline and put an exercise ball underneath it right in the middle. You’re going to bounce higher and increase the rebound not only in the middle but also when you don’t catch the middle of the trampoline – That’s the application of the Max Impact.”
So what do we do about all of this speed? The one thing players often talk about is the inconsistency in distance they see from irons with unsupported faces (“hotspots”) that occur on shots hit around the face. During my discussion with the engineering team, I asked if these “hotspots” still really exist on modern irons and to my surprise I was told in one way or the other “YES…BUT.” These shots that go further don’t actually come from the face being hotter in one area, they come from gear effect from shots usually hit high on the face above the center of percussion…
Center of percussion? Let’s explain that before going any further (Thanks Harvard Natural Sciences Lecture) “The center of percussion (COP) is the place on a bat, racket, or golf club where it may be struck without causing reaction at the point of support. When a ball is hit at this spot, the contact feels good and the ball seems to spring away with its greatest speed and therefore this is often referred to as the sweet spot.”
Just like with a driver, shots hit above that area will launch higher with less spin—that creates parameters for shots to go further. But if you can prevent that from happening or shrink that area, the likelihood of those shots occurring goes WAY down and you get a much more consistent ball flight. That’s part of the genius of Max Impact, not only does it help create greater speed but creates more consistent speed and launch conditions all over the face. Everything you want in an iron built for speed in a players package.
Titleist T200 irons
The first thing you’ll notice that makes the T200 unique from any Titleist iron before it is Max Impact Technology. I realize this sounds very different from any Titleist iron before it and…well…that’s because it is.
Thanks to new materials and manufacturing techniques, along with lessons learned through the introduction of the Concept Series and Speed Project, the T200 has an unsupported (by metal) Forged L-Face that not only feels great but flexes for more ball speed. Thanks to the weight savings of the thinner Forged L-face, more tungsten (average of 90g from the 4-7-irons) can be placed low and on the perimeter of the club to increase forgiveness and overall total stability where players need it.
That’s part of the reason stronger lofts are required—these things really do LAUNCH. Max Impact isn’t found in every T200 though, it has been placed in the 4- 7 irons because Titleist player testing and data crunching proved time after time that as players get away from their scoring clubs distance gapping and dispersion becomes an issue. This is where the 3D fitting process makes sure every club in the set has a purpose and hits a proper flight and distance.
Titleist T300 irons
If you just look at the spec for the T300, I already know what you’re going to say “WOW, these lofts are jacked, no wonder they go so far.” That’s not the full story, and at this point in golf technology, I’m completely over hearing that as an excuse for players to NOT trying a club. This comes from the perspective of a fitter rather than a player—not the other way around.
The T300 is the hottest and most forgiving Titleist iron ever made. Just like its smaller brother, the T200, it uses the same Max Impact Technology to both add rebound and improve overall feel. The unsupported face is stretched across a larger area thanks to the bigger face size, wider sole, and undercut perimeter to push the COG low and away from the face—if the T200 launches, then the T300 REALLY Launches! This deep COG and thin fast face is what makes this club launch so high, it’s also the reason stronger lofts are necessary. If it wasn’t for strong lofts, then with the speed and spin they would create at “standard” lofts, ball flight would end up uncontrollable. Basically the exact opposite of what you want in an iron.
Part of how they were able to make the T300 the most forgiving Titleist iron ever is by actually eliminating a part of the club that was beneficial in previous models (like the AP1)—hollow-body construction. Even with a hollow-body design, there is unnecessary weight placed high along the back of the club.
Generally for many designs this is fine because the wall thickness is minimal, and thanks to smarter people than me, this allows for more flexing of the body of the club to enhance ball speeds. But if given the option between the two, a fully undercut iron would have a higher MOI and help create that same trampoline when engineered properly and free up more discretionary mass. For the T300, Max Impact is found in the 4-7 irons to again help with launch and speed and create proper set gapping.
Stock Shafts & Availability
Titleist has one of the largest available shaft matrices available through custom order, but the stock shafts for each model are as follows.
T100 – True Temper AMT Tour White AMT White
T200- True Temper AMT Black AMT Black
T300- True Temper AMT Red AMT Red
This is a new one for Titleist. Just like with the original True Temper AMT, they will be the first to offer the Mitsubishi MCA Tensei AM2 (stands for ascending mass) shafts that will come in versions White, Blue, & Red.
T100 – Mitsubishi MCA Tensei White AM2 | Low launch, low spin | 94-108g (2g per club)
T200- Mitsubishi MCA Tensei Blue AM2 | Mid launch, mid spin | 74-88g (2g per club)
T300- Mitsubishi MCA Tensei Red AM2 | High launch, mid-high spin | 54-68g (2g per club)
T-SERIES AVAILABILITY: New Titleist T-Series irons will be available in golf shops worldwide beginning Aug. 30, with fittings beginning Aug. 8. With Pricing of the T100 and 200 set at $175 per club with steel ($1,399/set of 8) and $187.50 per club ($1,499 /set of 8) graphite
T300 will be $125 per club ($999/set of 8) Steel & $137.50 per club ($1,099/set of 8) graphite
- More photos of Titleist T100 irons in the forums.
- More photos of Titleist T200 irons in the forums.
- More photos of Titleist T300 irons in the forums.
- More photos (including cutaways) in the forums.
What It’s Like: TaylorMade Golf’s “The Kingdom”
One of the best parts of this job, beyond the people we get to meet, is the facilities. All of the core OEMs have a “place” that is exclusive, away from anything normal, and you gotta know someone to get a ticket in.
That’s what the “What It’s Like” series is about. Those certain OEM places with no doors open to the public. Those places that if you happened to sneak in, there is no way you can Fletch your way around into two steak sandwiches and a bloody mary.
I never admit this, but I used to manage a night club in Los Angeles called Les Deux (it was cool for a minute). It was a fun although soul-sucking endeavor but the thing that made the experience stick out was the exclusivity of it. If you got in by knowing someone, greased the door guy (me), or got invited, it was four hours of awesome. Yes, it’s a lame example, but there is, unfortunately, something about getting to the other side of a closed door that is just awesome.
TaylorMade Golf’s Kingdom is location No. 1, and as you would expect, it’s nothing short of pure golf ecstasy.
I have been to TaylorMade HQ quite a number of times, and typically those visits involve time at what I call the gear junkie mecca (short of Tiger Woods’ garage or the Nike Oven graveyard now called Artisan) AKA The Kingdom.
The coolest thing about it is how subtle the location is. Located just steps away from the front door of TM HQ (and a very random corporate basketball hoop) sits a small-yet-elegant building that if you didn’t know was there, you would fly past it. Once you pull into the side parking lot, unload your sticks, and head to the door, there is still that feeling of “will they actually let me in?”
Here’s the thing. The best (all of them) have been in here. To test, practice, hang out, get fit, get wowed to potentially be on staff and everything in-between. A schmuck like me should get nervous, but then it happens, the door opens and you are not only let in but you are greeted by the master of ceremonies and a man I truly adore Tom “TK” Kroll.
With the passion to match not only yours but anyone else who walks in, he makes sure every nuance is seen and experienced. From the lobby with current TM athletes on the wall to the locker room with your custom locker that sits next to an exact replica of Tiger’s bag. There are snacks, extras shoes, gloves, swag, coffee, beer, and all your wildest dreams…and we are barely in the facility.
From a 35,000 foot view, The Kingdom has everything a golfer would ever want, need, or wish for. Starting with Duane Anderson’s putter studio that has tested thousands of strokes from players ranging from a 20 handicap to Rory McIlroy. The data compiled in this room is staggering. We did a video (link below) that gives you the full rundown.
There are three (one with an Iron Byron for testing) main inside hitting bays with all the bells and whistles you would assume. TrackMans, cameras, big screens, fresh gloves hanging on the wall, and a club fitting matrix with every TM combination you could think of.
The outside hitting area is heaven on earth. There is no other way to describe. Huge hitting area with multiple styles of grass, lies, pins, etc. Any shot you would need to hit can be recreated here on grass with a ball flying into the air and not into a screen. My favorite area is the Flick Tee. In honor of the great teacher and longtime TM staffer Jim Flick. Its tucked up high and privately in the corner of the range under a tree and this may sound ridiculous but you can almost feel Mr. Flick standing there with you as you look out onto the facility. I get goosebumps just thinking about it.
As mentioned, the man who manages your experience is Tom Kroll. He’s about as respected and beloved as anyone in the industry and for good reason. You combine passion with service you get an awesome human to hang out with. Everyone that has been through these doors has a TK story, which includes a chuckle and a smile.
I chatted with him recently about The Kingdom, and this is what he had to say.
JW: Walk me through how The Kingdom came to be what it is now? Basically origin to current day…
TK: Back in 1994, I was in R&D, running player testing, and we needed to find our own testing range. We built our headquarters in Carlsbad in the 1990s and added the range in 1998. Only robot, cannon and player testing were done at the start. Once in a while, a tour or staff pro would come out and test, but it was all operated from one building. At the time, what’s currently the clubhouse at The Kingdom was actually a maintenance building. But in 2010, The Kingdom was reimagined to the layout we have now.
Over the last three years I’ve been at The Kingdom, we’ve added GEARS, Quintic high-speed cameras, and a Foresight simulator bay. We transformed the putting lab with a Perfection Platforms articulating floor and SAM technology. Last year we resurfaced the main tee, redesigned and dedicated the Flick Tee, underwent a complete renovation of the short game area with new bunker complexes, redesigned the targeting downrange, and developed a par-3 routing. We partnered with Kurt Bowman Design, a longtime designer under Jack Nicklaus.
Our superintendent Mark Warren and his crew have done incredible work with our current maintenance equipment, and I can’t wait to see the conditions after we deliver a brand new fleet of brand new Toro equipment. We structured a long-term partnership with Toro and Turf Star Western.
JW: What is the simple function of The Kingdom?
TK: We still have the robot bay and R&D does development work almost every day. We are mostly a resource for the entire company: Global Sports Marketing (Tour), developmental pros and ams, AJGA standouts, our Crusaders (club professionals), and commercial teams. We host pre-lines to introduce new product to our at-large teams and training events. We’re even a PR resource, hosting media, social influencers, celebrities, and professional athletes.
We also act as a hub for our Crusaders. They send their members to us, and we wholesale back to the staff account. I’ll do a significant amount of corporate events, charity events and have had “Flicks at The Kingdom” where we set up a giant projector and our employees bring their kids, beach chairs and blankets to watch a movie out on the range. Really a fun and cool event.
JW: Give me three awesome stories or experiences from your time there that you are cool sharing.
TK: It’s tough to only pick three! From Reggie Jackson stopping by to Matt Ryan, Drew Brees, Aaron Rodgers, Albert Pujols, Mike Trout, Jake Arrieta, Zack Greinke, President Bush. Those may be the most haughty name drops of all time! What can I say, it is beyond the coolest job I have ever had! It’s truly tough to pick, but here are my three…
Story 1: Tiger was preparing to make his first PGA Tour start after fusion surgery and he just spends the day grinding out here. He was testing an early proto of the TW irons and to see how much speed he still had. There’s a sound that only he and maybe two or three others make when they center it up. That sound is something that goes through your body, I can still hear it. It sticks with you.
He’s playing old school lofts, which are three degrees weaker than any other tour pro, but the carry distances were still there, the windows he hits it through, holding it against the wind, flighting a 6-iron even ripping a 5-wood 275 yards. His feedback and ability to discern the most minute details working with the advanced teams developing the irons was fantastic to witness.
To come full circle, I played with him in the Southern Cal Amateur when he was 16-years-old and had a front-row to his 62 at Hacienda, I was keeping his scorecard so he has my autograph. To again be standing three feet from him while he goes through the process is just special.
Story 2: I’m going to put two guys in the same bucket (because The Kingdom is so magical, I hope the golf gods are okay with it). Rory now spends a day out here the week of Farmers–he has for the last two years, and with the U.S. Open there 2021, I think he’s a lock for the next few. He went through two sets of irons in a wind quartering off the right at 20-25 mph. The consistency of launch, speed and spin were shockingly close! It was one of the greatest ball-striking exhibitions I’ve ever witnessed. We handpicked the range after his day, it took us 10 minutes He’s also the most gracious, down to earth person.
Jon Rahm stops by five or six times a year. To watch his sessions in the putting lab, to see Duane show him what’s changing and getting Jon back to baseline and see his confidence, to the 4-iron flop shots after we tell our Seve stories. Jon is part of the family. His brother and dad came out before Jon and Kelly’s wedding. He’s one of the two or three others where the sound goes through you.
Story 3: Has to be Operation Game On (OGO). We have partnered with Tony Perez for over 15 years, we are the cherry on top of a 6-10 week program where wounded veterans take lessons and the graduation is a fitting at The Kingdom. I had a dear friend, Joe Horowitz, who’s a golfer and a musician, here late one day and I mentioned the OGO guys were coming the next day. It’s Veteran’s Day and the Marine Corps Birthday. Not to mention Jon Rahm would be here for a last tweak before he left for Dubai. Joe shows me a video of him singing the national anthem at the Jaguars game a few weeks before, and we both say let’s do that for the OGO guys. I get in early and send an email to all employees to be on the tee at 9 a.m. sharp. We have the OGO guys arrive and Jon is hanging in the locker room. I’m stalling to get all the employees onto the tee through the side gate, I walk the boys into the bay and hit the roll up door. Outside are 250 employees cheering these guys on! Joe sings the anthem (goose bumps every time), then happy birthday to Jon and the marine corps. There’s fittings, a pizza truck, Jon Rahm signed U.S. Open staff bags for the OGO boys. Then, get this, Jon goes on and wins that week in Dubai!
JW: If you could change anything about the property or the experience what would it be?
TK: At TaylorMade, the relentless pursuit of improving is in our DNA. The Kingdom is no different. We’re constantly innovating and reimagining the downrange experience. From targeting, to conditions and turf types, we’re always nuancing and squeaking out ways to be better. One example, we’re designing each of our targets with a specific purpose. When players are testing at The Kingdom, we want them to feel that every shot has a consequence. So, we want to deliver a real-world experience in every testing situation. We went through a massive redesign last fall and are currently still working with the advanced research team on new ways to enhance our testing and fitting experiences to meet the way that players perform in competition.
When it comes to the overall experience, The Kingdom has transformed from a predominantly R&D and fitting facility to the most capable environment to test, measure and understand how equipment performs and how golfers interact with their equipment. I call it the ultimate truth machine. We help golfers at every level uncover the insights they need to improve. After each session, we’re going to know everything about the club, the player and the ball flight.
So we came from a place where we were mainly focused on research, fitting, and selling. Our goals have changed. Now we obsess over how to help golfers get better.
What would I change? If you’re curious and passionate about making change, the answers are out there. The first thing we do is listen. We’re going to change everything that needs to be changed in order to meet our goals. I have an incredible focus group to bounce ideas off of. To ask our tour pros, club professionals, and teachers for feedback on the design ideas and what they like and prefer is fortunate. We’re constantly learning, we’re constantly improving, and if there’s a better way do something, then we’re going to figure it out and do it.
JW: What does the kingdom look like in 10 years?
TK: We have a lot of incredible plans for new targeting, bunker complexes, and refining the purposeful design of the range and short game area. Beyond that, we have designs for new teeing areas, a new short game complex, adding another GEARS system and Foresight Simulator, along with other new technologies. I can’t disclose all we do, since the R&D guys get a bit jumpy when I start going on about all the cool stuff and high science! I don’t know exactly what The Kingdom looks like in 10 years as technologies and our understanding continue to improve, but I do know give me six months, and we’ll have done something new. Always grinding to get better!
JW: Tell me a little bit about your career at TaylorMade.
TK: 31 years is hard to do in a “little bit” but I’ll try to give you the Clif Notes! Bob Vokey ran our Tour department and had me running his repair shop in Vista after George Willett took a job driving the Tour truck for TaylorMade. I was refinishing wooden clubs and repairing clubs for the local country clubs. I told Bob I was going broke making $4.50 an hour and driving all over San Diego. I asked if he could get me a job at TaylorMade and I started on the custom line with Wade Liles! Get to work at 2 p.m., off at 1 a.m. and golf in the morning. It was the life! Not to mention, I was lucky enough to meet my wife who worked for the company.
I started our player testing and worked for the great Dr. Benoit Vincent–the smartest man I know. I was a pretty good player, and I played a bunch of USGA and national amateur events. But when I did a TV commercial, I lost my amateur status and made the decision to turn pro. I quit my job and started that journey. Our CEO wanted me to take a leavem and I said: “I need to be all-in on this.” I had two children, a mortgage, car payments and had to buy health insurance while getting through all three stages of Q School. I realized I was a better amateur than a tour pro. We had our third child, and then I got the sales rep job in San Diego. After 10 years of sales, I moved inside the building and the ran innovations department before taking over our metalwoods category when we hit our highest market share in history. I spent a few years in product creation, ran global experiential for a few years and then got the best gig in all of golf here at The Kingdom. Been here for three years, and we’re just getting started!
Puma Golf teams up with Ernie Els in support of Autism Awareness Month
April is National Autism Awareness Month, and Puma Golf has teamed up with ambassador Ernie Els in support of the Els for Autism Foundation.
Throughout April, Puma will donate a portion of every individual sale of the brand’s Ignite Pwradapt Caged shoes with the proceeds going towards the Els for Autism Foundation.
Every pair of Caged shoes sold this month will include a blue Els for Autism shoe bag and puzzle piece ribbon lapel pin – with the color blue and the puzzle pieces representing Autism Awareness.
The Els for Autism Foundation helps deliver and facilitate programs designed to serve individuals with autism spectrum disorder. You can purchase the shoes here.
What GolfWRXers are saying about “Boutique brands vs Major OEMs”
In our forums, our members have been discussing both boutique brands and major OEMs and why the former “trail the OEMs in drivers and woods”. WRXer ‘gr8 flopshot’, who plays a bag full of boutique clubs bar woods, poses the question and it’s got our members talking in our forum.
Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.
- DaRiz: “Irons, wedges, and putters don’t change much, and for all the technology OEMs try to pack in there, it’s more about how they look and feel. So boutique can fit in nicely here. Drivers/FW, on the other hand, definitely benefit from the millions of dollars in R&D, and it is probably really hard to compete. You can argue that COR is maxed out, but the tiny changes in launch conditions, spin rates, and forgiveness add up.”
- MattM97: “One reason why I and most other lefties don’t go boutique is options. At least with OEM’s for drivers and most woods we get the most of what is released, some versions and loft we don’t get but better than nothing. I’m not against boutique; I love my putters, I love the look of a lot of wedges, I would absolutely love a set of Japanese forged CB irons one day. Just woods I’ll stick to OEM options.”
- sniper: “The Wishon 560’s I had built years ago were as good (or better) as anything I’ve had. My current set of MP-18SC’s and Wishon’s are the best feeling irons I’ve played. Both came from a club builder and not built by the OEM. Obviously on the Wishon’s.”
- RogerInNewZealand: “Genuinely good point. It’s like why we buy JDM, Yonex Ezone 420…and the famed J33 Bridgestone driver from long ago! T.E.E is another one..always a surprise there. With your wood/driver if your sorted that’s fine! You don’t have to bag an exotic club to hit fairways.”
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