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Titleist U500 utilities are coming to retail: All the details on U500, U510 irons



“Say hello to your new 1-iron!” How many times do you hear someone say that in 2019? Well, with the new U500 series from Titleist, expect to be hearing it a lot more.

Initially introduced and seeded to tour players at the Memorial Tournament, we now have all the info on the new utilities from Titleist that includes two versions—the “players” versions the U500, and the more player-friendly U510. Think hybrid performance in an iron-like package (the initial prototype name was the Wide Body).

U500 3-iron from address

U510 from address

The Titleist U500 is shorter heel to toe and maintains a very “player” profile with its deeper face. The U510, on the other hand, has all of the same technology but is longer heel to toe, shallower, has a wider sole, and more offset. A lot of the inspiration for these came from the very original 503i (remember that one—the super rare tour only driving iron that would sell for over $1,000 on the open market?) Keep it clean and make it work!

What also makes these different from the previous TMB is the U500 series are stand-alone utilities and will not be a part of a larger iron set. Titleist will be leaving irons up to the T100, 200, and 300 series and let golfers mix and match combo sets as they see fit. Could we see a T400? Only time will tell (I seriously have no idea) but if the drivers drivers is any indication my golf club Spidey Sense is tingling.

The Technology of Titleist U500s

So how does Titleist plan to improve on what is already one of the most popular driving irons, the TMB? With more tech that draws inspiration from the Concept series and building clubs based on some highly requested attributes from their tour players.

Here’s the breakdown:

  • A forged High Strength Steel “L-face insert” comes in at less than two millimeters thick and is built for speed.  The one-piece forged “L” face has variable thickness and wraps under the leading edge. This saves mass by removing welds in the area of the face and creates more discretionary weight on the heel and toe for increased MOI meaning faster ball speeds on anything hit outside of the sweet spot.
  • Speaking to MASS, there is close to 100 grams of high-density Tungsten weight in each head—the average is 97 grams! That’s a LOT. To give you an idea of what that really means from a mass properties perspective (since it seems that almost every club nowadays is using tungsten): The average 2-iron final build head weight is 233 grams (based off standard length and normal club specs). 97 grams in 233 grams is 41.6 percent. So almost 43 percent of the U500’s heads mass is comprised of a material which is more than twice the mass of 17-4 steel used in the body. (Tungsten is 19.3 g/cm3 vs. 7.75 g/cm3). That’s the physics of forgiveness!

When talking to the design team at Titleist, the one thing that was brought up on a few occasions is why the Concept series is so important to them. Being able to use data and information gathered through the production and prototyping stages of those clubs then allows the engineers to bring those lessons to clubs being released on a grander scale. The biggest lesson in technology has been in developing thin, unsupported, fast faces for irons and understanding the materials and their limitations. But the other side of this is feel—you can make a face thin, but if the geometry isn’t right, you’ve just created a very fancy cowbell.

The Shaft Story

The one thing that has always limited driving iron utility clubs are the shaft options (from a stock perspective). These clubs are almost always (and in Titleist’s case always) are tapered heads. For experienced club builders, this isn’t a big deal, but for the general golfer that wants to get fit and order a club that they can take right to the course, options have been limited.

Titleist will be opening up its entire graphite hybrid shaft matrix to the new 500 series. Thanks to a consultation with its shaft suppliers and some new tools in the customer department, they will have the ability to make .370″ parallel shafts into .355″ Taper. This is something a lot of experienced builders already do, but bringing it to mass production has been limited. This is how graphite taper shafts are made already, and with a tool designed to do it on a grand scale, this opens up a lot more options for players.

The reason graphite (HZRDUS Smoke Black 90g in the U500 and 80g in the U510) is being used is at the request of tour players and the growing trend of graphite in these longer clubs. If you can maintain stability, increase distance and make it easier to swing why wouldn’t you?

Club Specs

  • U500 will be available in: 2 (17°), 3 (20°), 4 (23°)
  • U510 will be available in: 1 (16°), 2 (18°), 3 (20°), 4 (22°)

Both models will retail for $250

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.



  1. Carl

    Jul 15, 2019 at 9:49 pm

    Woof $250 for an iron. Weren’t the t-MB’s $175?

  2. greg mcneill

    Jul 15, 2019 at 2:14 pm

    The U510 looks a lot like Taylormade’s (now 3 year old) P790s.

  3. JK

    Jul 15, 2019 at 2:10 pm

    Left Hand?

  4. Bike Mountains

    Jul 15, 2019 at 12:24 pm

    Hmmmm……..looks like Cobra Speedback 4 iron technology!

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Whats in the Bag

WITB Time Machine: Phil Mickelson WITB, 2016 Waste Management Phoenix Open



  • Equipment is accurate as of the Waste Management Phoenix Open (2016).

Driver: Callaway XR 16 Sub Zero (8.5 degrees)
Shaft: Mitsubishi Fubuki J 60 X (tipped 1 inch, 45.5 inches)

3-wood: Callaway X Hot 3 Deep (13 degrees)
Shaft: Mitsubishi Fubuki J 70 X (tipped 1.5 inches)

Hybrid: Callaway Apex (18 degrees)
Shaft: Mitsubishi Diamana S Hybrid 100 TX

Utility iron: Callaway Apex UT (21 degrees)
Shaft: KBS Tour-V 125

Irons: Callaway Apex Pro ’16 (5-PW)
Shafts: KBS Tour-V 125

Wedges: Callaway Mack Daddy PM Grind Wedge (56-13, 60-10, 64-10)
Shafts: KBS Tour-V 125

Putter: Odyssey “Phil Mickelson” Blade
Grip: Odyssey by SuperStroke JP40

Ball: Callaway Chrome Soft (2016)

Grip: Golf Pride MCC Black/White

WITB Notes: Mickelson uses the rearward weight setting in his XR 16 Sub Zero driver.

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Greatest Adams hybrids of all time



It’s almost impossible that, over the past decade, you or someone you played golf with didn’t own an Adams hybrid. The fact that they can still be found in the bags of players on the PGA Tour demonstrates the kind of cult-like dedication some players have to those clubs.

They were in everyone’s bags—from low handicaps to golfers just trying to break 100. Simply, Adams was hybrids in the early-to-mid 2000s. In an age when many would still call them “cheater” or “old man” clubs, Adams pushed the envelope of design and ushered in a new era of small, workable-yet-forgiving, anti-left clubs.

Adams was also one of the first companies to do exclusive combo sets off the rack for better players with the initial Idea Pros and then later with the Idea Pro Golds. It’s a common practice now, but at the time it was revolutionary.

Here is a list of some of Adams’ all-time great hybrid designs.

Original Idea Pro – 2008

This is the one that started it all. After going through a number of tour issue prototypes leading up to the retail release, the Idea Pro had a lot of buzz, and it delivered. It wasn’t that other companies weren’t producing hybrids at the time, but the sheer popularity of the Adams outweighed what others had in the market thanks to it working its way to become the number one hybrid on the PGA Tour. It also came stock with an 80g Aldila VS Proto Hybrid shaft that was directly aimed at better players, and considering the aftermarket price of the shaft on its own, it made the Idea Pro a no brainer for those looking to replace harder-to-hit longer irons.

XTD – 2014

This was the final hybrid ever made by Adams and was packed with technology: all-titanium construction, crown, and sole slots for greater face deflection and ball speed—along with an adjustable hosel. TaylorMade had taken over ownership at this point and engineers at Adams took advantage by using the proprietary TaylorMade adjustable sleeve—this allowed for more shaft options for many golfers that had used TaylorMade hybrids in the past.

The entire XTD line from Adams was premium by design and from the driver to the hybrid, offered real-deal shafts and tight quality control. This is still a hard club to beat.

Idea XTD Super Hybrid Ti – 2012

You could argue the 2012 Super Hybrid XTD was the original bomber hybrid. Thanks to the multi-material titanium construction, it produced a higher-than-expected launch, along with exceptionally low spin. For faster players, this was a perfect control club off the tee and easily replaced a 5-wood (in the 19 degree). Don’t believe it? Check out this historic review from the GolfWRX Archives: – Adams Super Hybrid Review (2012)

Super 9031 – 2013

The Super 9031 was released the year after the original Idea Pro Blacks and featured an updated white paint job along with a technology upgrade that included both sole and crown slots for faster ball speeds compared to the original (hence the “Super” designation). It has a high toe, flatter lie angle, and open appearance from address—something better players love! Although I should attempt to be unbiased, I will admit that not only did I love these hybrids, but I still hold a place in one of my travel bags.

It’s not just me that has a sweet spot for the Super 9031, you can still find these in the bag of PGA Tour player Brian Gay.

Boxer A3 Idea – 2007

You might be wondering that after all of the others on the list, how the A3 earned its spot. Well, it’s quite simple. Just before the launch of the Idea Pro, the A3 and A3OS (oversized) were massive sellers at the retail level. The sets offered classicly shaped irons alongside easy-to-hit hybrid clubs into the longer clubs. Although never marketed towards better players, it did have a bit of a cult following to the point that even Vijay Singh was using one during the 2008 season in replacement of a 5-wood. They came stock with Grafalloy ProLaunch Red hybrid shafts and in both right and left-handed to outfit almost any player.

GolfWRXers, did you have any of these clubs? Check out the Cult Classic Clubs Discussion in the forums.





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SeeMore releases new RST Hosel series of plumber neck design putters



2020 SeeMore RST Hosel series

For 2020, SeeMore has introduced their new RST Hosel series of plumber neck design putters in 7 models.

Through RifleScope Technology (RST), the fluted barrel hosel aims to bring a new approach to the classic offset plumber neck in a design where player’s hands will sit slightly forward of the ball at address and impact.

2020 SeeMore RST Hosel series

For the first time in company history, SeeMore has combined a plumber neck hosel with their RifleScope Alignment Technology.

Designed for players to place their hands forward, the putters utilize the company’s RST alignment system which is often seen in the company’s straight shaft putters. The RST alignment system hides the red dot of the putters (to lock in your alignment) by using the lower portion of the new RST Hosel.

2020 SeeMore RST Hosel series

The RST alignment system is designed to provide a true reference point for golfers leading to an improved set up and stroke. Per the company, the technology ensures “that the putter face will be square to the target at set up, address and impact, with the loft of the putter also set the same every time giving a consistent roll on every putt.”

2020 SeeMore RST Hosel series

The base of the plumber neck in the new series enters the head on a single plane angle, at 70 degrees. The design aims to provide an entry point of connection closer to the sweet spot than a standard plumber neck – leading to improved feel and balance.

The 2020 SeeMore RST Hosel series are available to purchase now at with prices ranging from $250-$400.

2020 SeeMore RST Hosel series



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