I’ll start by saying this: Bob Parsons has a stigma attached to him. With every move he makes or idea he pushes, many people think: Rich guy. No perspective. Who does he think he is?
I also need to say this (whether you believe it or not): This is not a puff piece. This is my honest perspective as I have experienced. Until 30 days ago, I didn’t have one PXG club in my bag and have never been given favor from PXG to “make them look good.”
OK, that’s out of the way, so you know what isn’t the motivation here. The motivation is to describe my relationship with Bob, so the golf community knows exactly who he is, why he is so important, and why we don’t want him to ever go away.
I first met Bob Parsons on December 11th, 2007 on the set of the first commercial I ever booked as an actor. It was for GoDaddy.com, and it was a Super Bowl ad that was later banned and became a “cult classic” for years to come. On the set of that commercial, Bob showed up before principal photography began and walked up to every person on that set (100 people) and personally introduced himself and thanked them for the hard work. When I met and I told him my name, he said in a way only Bob can, “Johnny Wunder!? I’ll never forget that name, that’s a no brainer.”
Fast forward to March of 2018 and PXG’s initial launch of the GEN2 irons. Before our interview was set up, I was reintroduced to him, and he said “Johnny Wunder!? THE Johnny Wunder? I know that name. We have met. I never forget a name.” I explained how we met and he started to laugh, “I may forget a face, Johnny, but I’d never forget a name like that.”
Since then, I have interviewed Bob four times and been his guest during product launches. NOBODY does hospitality like Bob. NOBODY. You are inside the bubble, and you are well taken care of but also respected to the utmost degree. He understands the job we in the media have and will give you everything he can to make the experience worthwhile. Yes, Bob has a larger-than-life on-camera persona. It’s big, funny, gregarious, and to some, intimidating. Bob off camera is a bit of a different thing. He’s a thoughtful, quiet man that will ask about your kids far before he asks what you think about his products.
I recall a morning he called me personally to ask me a question, it was a Saturday, if memory serves, and when I picked up the phone and realized it was him, I had to kind of laugh. Not at him but at his first few comments
- Apologized for interrupting my family’s Saturday morning
- Asked how my family was doing and if the kids were fans of golf
- Asked how I was doing beyond work and what I was planning for the rest of the year
These were real questions from a man that REALLY cares. Care is the key word here. I’ll get to that in a moment. After the call was done, he thanked me and wanted to make sure I told my wife that he apologized for stealing me away (if only for a few minutes) from my family on a Saturday morning.
This is not Bob selling me. This is Bob.
The message here is that Bob cares, immensely, about improving the conditions of those he can. Yes his clubs are expensive. Get past that. Yes he has a ton of cash. Get past that. Yes his persona is BIG. Get past that. He spun the industry on its head by introducing and selling clubs that were “too expensive.” “He will never make it” was something I hear a lot. Well that idea is now put to bed as PXG, leading with its strong chin, made it OK to spend a lot of money on golf clubs. He paved the way for bespoke companies like Artisan, Tyson Lamb, National Custom Works to charge premium prices for custom gear. I think any gearhead on GolfWRX could find a way to be thankful for that one…just for the Instagram pictures alone.
The interview accompanying this article will give you just a glimpse as to who Bob really is. He came from nothing. He built this. He dug it outta the dirt. He is the American Dream walking and talking. No one gave him anything. In this day and age, I honor that narrative. I respect the hell out of it, and I want my kids to see men and woman like this.
It’s the real “meat on the table” that Bob has. You can’t learn this in school, you have to learn it by trying and failing A LOT. PXG is something he built. He didn’t hire smart people to do his bidding, he hired smart people to learn from and get in the mud with. PXG clubs are the product of that collaboration. PXG clubs are not Bob, but they are a symbol of how much this guy cares about doing things differently. He’s a disruptor. He cares. That’s all that matters.
I hope you see what I see. Enjoy the interview.
The Gear Dive: TrackMan’s Tour Operations Manager Lance Vinson Part 1 of 2
In this episode of The Gear Dive brought to you by Titleist, Johnny chats with TrackMans Lance Vinson on an all things TrackMan and its presence on Tour. It’s such a deep dive that they needed two shows to cover it all.
Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below.
An open letter to golf
I know it has been some time since we last spoke, but I need you to know I miss you, and I can’t wait to see you again.
It was just a few months ago I walked crowded isles, stood shoulder to shoulder, and talked endlessly with likeminded individuals about you and your promising future in 2020 at the PGA Show. At that time, the biggest concern in my life was whether I had packed the perfect dress-to-casual pant ratio and enough polos to get through the mayhem of six days in Orlando. Oh, how the times have changed.
On a professional level, what started with the LPGA Tour a few weeks prior progressed quickly at The Players Championship, when you ground to a complete halt within days. As much as it was a tough decision, it was the right decision, and I admire the judgment made by your leaders. Soon after, outside of the professional ranks followed suit and courses everywhere began shutting doors and asked golfers to keep away.
This is the right decision. For now and for the foreseeable future, as much as I don’t like it, I understand how important it is we let experienced health medical professionals make choices and craft policies for the wellbeing of people everywhere. Although, judging by the indoor short game trickery I have witnessed over the last 10 days, handicaps could be dropping when you finally return.
As a game, you are over 200 years old. You have survived pandemics, wars, depression, drought, and everything else that has been thrown at you. Much like the human spirit, you will continue on thanks to the stories and experiences others passed down and enjoyed.
I know you will survive because I also plan on surviving. As long as there are people willing to tend to your grounds and maintain your existence, I will also exist ready to take on your challenge.
When you are able to return in full, I will be here.
Ryan Barath (on behalf of golfers everywhere)
The Wedge Guy: Improving your short iron and wedge impact
One of my most appreciated aspects of this nearly 40 years in the golf equipment industry is the practically endless stream of “ah ha” moments that I have experienced. One that I want to share with you today will–I hope–give you a similar “ah ha moment” and help you improve your ball striking with your high lofted short irons and wedges.
As I was growing up, we always heard the phrase, “thin to win” anytime we hit an iron shot a little on the skinny side (not a complete skull, mind you). When you caught that short iron or wedge shot a bit thin, it seemed you always got added distance, a lower trajectory and plenty of spin. It was in a testing session back in the early 2000s when this observation met with some prior learning, hence the “ah ha moment” for me.
I was in Fredericksburg, Virginia, testing some wedge prototypes with a fitter there who was one of the first to have a TrackMan to measure shot data. I had hit about two dozen full pitching wedges for him to get a base of data for me to work from. The average distance was 114 yards, with my typical higher ball flight than I like, generating an average of about 7,000 rpms of spin. What I noticed, however, was those few shots that I hit thin were launching noticeably lower, flying further and had considerably more spin. Hmmm.
So, I then started to intentionally try to pick the ball off the turf, my swing thought being to actually try to almost “blade” the shot. As I began to somewhat “perfect” this, I saw trajectories come down to where I’d really like them, distance increased to 118-120 and spin rates actually increased to about 8,000 rpms! I was taking no divot, or just brushing the grass after impact, but producing outstanding spin. On my very best couple of swings, distance with my pitching wedge was 120-122 with almost 10,000 rpms of spin! And a great trajectory.
So, I began to put two and two together, drawing on the lessons about gear effect that I had learned back in the 1980s when working with Joe Powell in the marketing of his awesome persimmon drivers. You all know that gear effect is what makes a heel hit curve/fade back toward the centerline, and a heel hit curves/draws back as well. The “ah ha” moment was realizing that this gear effect also worked vertically, so shots hit that low on the face “had no choice” but to fly lower, and take on more spin.
I had always noticed that tour players’ and better amateurs’ face wear pattern was much lower on the face than that of recreational golfers I had observed, so this helped explain the quality of ball flight and spin these elite players get with their wedges and short irons.
I share this with you because I know we all often misinterpret the snippets of advice we get from friends and other instructional content that is out there. To me, one of the most damaging is “hit down on the ball”. That is a relative truth, of course, but in my observation it has too many golfers attacking the ball with their short irons and wedges with a very steep angle of attack and gouging huge divots. The facts are that if the club is moving only slightly downward at impact, you will get the spin you want, and if the clubhead is moving on a rather shallow path, you will get a more direct blow to the back of the ball, better trajectory, more distance and improved spin. Besides, shallow divots are easier on the hands and joints.
If this is interesting to you, I suggest you go to the range and actually try to blade some wedge shots until you somewhat groove this shallower path through impact and a lower impact point on your clubface. As you learn to do this, you will be able to zero in on the proper impact that produces a very shallow divot, and a great looking shot.
[TIP: If you will focus on the front edge of the ball – the side closest to the target – it will help you achieve this kind of impact.]
It will take some time, but I believe this little “experiment” will give the same kind of “ah ha moment” it gave me.
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