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The Bob I know

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I’ll start by saying this: Bob Parsons has a stigma attached to him. With every move he makes or idea he pushes, many people think: Rich guy. No perspective. Who does he think he is?

I also need to say this (whether you believe it or not): This is not a puff piece. This is my honest perspective as I have experienced. Until 30 days ago, I didn’t have one PXG club in my bag and have never been given favor from PXG to “make them look good.”

OK, that’s out of the way, so you know what isn’t the motivation here. The motivation is to describe my relationship with Bob, so the golf community knows exactly who he is, why he is so important, and why we don’t want him to ever go away.

I first met Bob Parsons on December 11th, 2007 on the set of the first commercial I ever booked as an actor. It was for GoDaddy.com, and it was a Super Bowl ad that was later banned and became a “cult classic” for years to come. On the set of that commercial, Bob showed up before principal photography began and walked up to every person on that set (100 people) and personally introduced himself and thanked them for the hard work. When I met and I told him my name, he said in a way only Bob can, “Johnny Wunder!? I’ll never forget that name, that’s a no brainer.”

Fast forward to March of 2018 and PXG’s initial launch of the GEN2 irons. Before our interview was set up, I was reintroduced to him, and he said “Johnny Wunder!? THE Johnny Wunder? I know that name. We have met. I never forget a name.” I explained how we met and he started to laugh, “I may forget a face, Johnny, but I’d never forget a name like that.”

Since then, I have interviewed Bob four times and been his guest during product launches. NOBODY does hospitality like Bob. NOBODY. You are inside the bubble, and you are well taken care of but also respected to the utmost degree. He understands the job we in the media have and will give you everything he can to make the experience worthwhile. Yes, Bob has a larger-than-life on-camera persona. It’s big, funny, gregarious, and to some, intimidating. Bob off camera is a bit of a different thing. He’s a thoughtful, quiet man that will ask about your kids far before he asks what you think about his products.

I recall a morning he called me personally to ask me a question, it was a Saturday, if memory serves, and when I picked up the phone and realized it was him, I had to kind of laugh. Not at him but at his first few comments

  1. Apologized for interrupting my family’s Saturday morning
  2. Asked how my family was doing and if the kids were fans of golf
  3. Asked how I was doing beyond work and what I was planning for the rest of the year

These were real questions from a man that REALLY cares. Care is the key word here. I’ll get to that in a moment. After the call was done, he thanked me and wanted to make sure I told my wife that he apologized for stealing me away (if only for a few minutes) from my family on a Saturday morning.

This is not Bob selling me. This is Bob.

The message here is that Bob cares, immensely, about improving the conditions of those he can. Yes his clubs are expensive. Get past that. Yes he has a ton of cash. Get past that. Yes his persona is BIG. Get past that. He spun the industry on its head by introducing and selling clubs that were “too expensive.” “He will never make it” was something I hear a lot. Well that idea is now put to bed as PXG, leading with its strong chin, made it OK to spend a lot of money on golf clubs. He paved the way for bespoke companies like Artisan, Tyson Lamb, National Custom Works to charge premium prices for custom gear. I think any gearhead on GolfWRX could find a way to be thankful for that one…just for the Instagram pictures alone.

The interview accompanying this article will give you just a glimpse as to who Bob really is. He came from nothing. He built this. He dug it outta the dirt. He is the American Dream walking and talking. No one gave him anything. In this day and age, I honor that narrative. I respect the hell out of it, and I want my kids to see men and woman like this.

It’s the real “meat on the table” that Bob has. You can’t learn this in school, you have to learn it by trying and failing A LOT. PXG is something he built. He didn’t hire smart people to do his bidding, he hired smart people to learn from and get in the mud with. PXG clubs are the product of that collaboration. PXG clubs are not Bob, but they are a symbol of how much this guy cares about doing things differently. He’s a disruptor. He cares. That’s all that matters.

I hope you see what I see. Enjoy the interview.

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Johnny Wunder is the Director of Original Content, Instagram Manager and Host of “The Gear Dive” Podcast for GolfWRX.com. He was born in Seattle, Wash., and grew up playing at Rainier G&CC. John is also a partner with The Traveling Picture Show Company having most recently produced JOSIE with Game of Thrones star Sophie Turner. In 1997 Johnny had the rare opportunity of being a clubhouse attendant for the Anaheim Angels. He now resides in Toronto, On with his wife and two sons.

1 Comment

1 Comment

  1. N

    Jun 18, 2019 at 8:06 am

    Great interview.
    I admit, I had a preconceived idea of who Bob was, and I couldn’t have been more wrong!

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On Spec

On Spec: Interview with GOLFTEC VP of Instruction Nick Clearwater

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In this episode of On Spec brought to you by Golf Pride Grips, Ryan talks with GOLFTEC’s Vice President of Instruction Nick Clearwater about his history with golf, teaching, and how he and his team at GolfTec help golfers play better.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

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Opinion & Analysis

From the GolfWRX Vault: The day I met Ben Hogan

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In addition to continuing to look forward to new content that will serve and engage our readership, we also want to showcase standout pieces that remain relevant from years past. In particular, articles with a club building or instruction focus continue to deliver value and convey useful information well after their publish dates.

We want to make sure that once an article falls off the front page as new content is covered it isn’t relegated to the back pages of our website.

We hope that you’ll appreciate and find value in this effort.

Industry veteran (and one heckuva writer) Tom Stites, who served as the Director of Product Development at Nike’s Oven, tells the story of how he landed a job as an engineer at the Ben Hogan Company and what his first meeting with Mr. Hogan was like.

Get a taste for Stites’ excellent piece from 2015 below.

Getting near my boy was the real reason I wanted to get to Texas, but the golf was a sweet attraction, too. With a perfect touch and timing, the Good Lord prompted the Hogan Company to advertise for a new product development engineer. On just the right day, I was changing flights at DFW and bought a copy of the Fort Worth paper. In the want ads I saw something like, ”Ben Hogan will pay you cash money to engineer and work on golf clubs.” So I applied.

My product development experience at Kohler got me the interview, but the Good Lord got me the job. It was truly a real miracle, because in 1986 I knew zero about club design and manufacturing. I was quickly made the boss of the model shop, and was to manage the master club maker Gene Sheeley and his incredible team of long-time club artisans.

Me as their boss? That was a joke.

I knew a few things about physics at that time, but these guys were the real deal in club design. I knew immediately that I was in over my head, so I went to Gene and professed my ignorance. I pleaded with him to teach me how to do the job right. At that, I guess he considered me harmless and over the next number of years he became my Yoda. His voice was even a bit like Yoda.

Read the full piece here.

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Opinion & Analysis

Why do Tour players prefer fades over draws from the tee box?

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There is a growing trend on the PGA Tour and other professional golf tours where some of the game’s best players favor a fade from the tee box. Amateur golfers often struggle with golf shots that slice away from their target. These shots can lead them out of play and have them eagerly chasing a more neutral or drawing shot shapes. Additionally, a large fraction of low handicap and professional golfers play a golf shot that draws repeatedly onto their target. These thoughts can leave you wondering why anyone would choose to play a fade rather than a draw with their driver.

The debate over whether players should fade or draw their golf shots has been intensely lobbied on either side. While this is highly player specific, each particular shot shape comes with a set of advantages and disadvantages. In order to discuss why elite golfers are choosing to play a fade and why you might as well, we must first explore how each shot shape is created and the unintended effects within each delivery combination. This article explores the ideas that lead some of the most outstanding players in the world to choose a fade as their go-to shot shape for their driver.

Before examining what makes each shot unique, golfers should be familiar with some common club fitting and golf swing terminology. Club path, clubface angle, impact location, spin-axis or axis tilt, and spin loft are all detailed below.

The curvature of a golf ball through the air is dependent on the backspin and sidespin of each shot. These spin rates are directly linked with each players golf swing and delivery characteristics. During every shot, each golfer will deliver the golf club back to the golf ball in a specific orientation. The relationship between the golf club face and the path of that club will determine much of how the golf ball will travel. A golf clubface that is closed to a club path will result in golf shots that either draw or hook. A clubface more open to the club’s path with create a shot that fades or slices. It is important that face angle measurements are taken in reference to the club path as terms like “out-to-in” or “in-to-out” can results in either of these two curvatures depending on face angle and impact location measurements.

Impact location should not be overlooked during this exchange and is a vital component of creating predictable golf shots that find the fairway and reach their maximum distances. As strikes move across the clubface of a driver gear effect begins to influence how the golf ball travels. In its simplest form, gear effect will help turn the golf ball back to the center of the golf club head. Impact locations in the heel will curve towards the middle and lead to golf shots with a more pronounced fading shape. Toe strikes lead to the opposite reaction and produce more draw or hook spin. Striking a golf ball from the upper half of the driver clubface produce higher launches and less spin, while strikes from the bottom create lower launches with higher backspin rates.

Spin-axis tilt or simply axis tilt is a result of the amalgamation of face angle, club path and strike locations. A golf shot will curve in the direction that its axis tilts during flight. Golfers familiar with launch monitors like Trackman and GCQuad, can reference axis tilt and spin-axis tilt measures for this measurement. Shots that curve to the left will have a leftward tilted axis, and shots to the right a rightward axis tilt. Golf shots tilting to the left and to the right are given names depending on which hand is dominant for that golfer. A draw or hook is a golf shot that curves in the air away from the golfers dominate hand. Right-handed players will see a golf ball hit with a draw spin from right to left in the air. Left-handed golfers see their draw shots spin from left to right. Fades and slices have the opposite shapes.

Spin loft is another critical component of creating and maintaining the flight of a golf ball. In concert with the spin-axis tilt of the golf ball, the spin loft influences the amount of backspin a golf ball possesses and will determine much of how stable that golf ball’s flight becomes. Golf shots hit with more backspin curve less violently than golf shots hit with too little spin especially in the wind. Spin loft is exemplified as golfers find themselves much more accurate with their wedges than their driver. More spin equals more stability, and this leads us to why professional players opt for their fade.

Modern drivers can be built to maximize the performance of each golfer on their best swings, but what about their misses? Golfers often lose confidence standing over their golf shots if they see the ball overdrawing or hooking too often. Overdraws and hooks create golf ball flight conditions that are unpredictable and lead to directional and distance detriments that can cause dropped shots and penalties. Because of this, elite right-handed players do not often like to see the golf ball going left from the tee box. By reducing their chances of hitting hooking tee shots, golfers often feel more freedom to swing the golf club freely and make smooth, powerful motions. This is never more evident than when watching Brooks Koepka and Dustin Johnson hit their drivers. While both players hit the golf ball both ways, their go-to shot from the tee is a left-to-right curving fade.

But wait, doesn’t a draw go further than a fade? While it is not inevitable that a draw will fly further or roll out more than a fade, the clubface and club path conditions needed at impact to produce each shape often lead to differences in spin rates and launch angles that affect distance. Less dynamic loft created by a closed clubface can lead to lower launch, less spin, and more distance. The drawback of these conditions is the reduced spin loft and decreased stability. So how much distance is worth losing to find more fairways? As we continue to see some of the longest hitters on the PGA Tour win tournaments and major championships distance is the premium.

Luckily, modern drivers and club fitting techniques have given players a perfect blend of distance and accuracy. By manipulating the center of gravity of each driver, golfers can create longer shots from their best strikes without giving up protection from their mishits. Pushing the weights more near the clubface of drivers has given players the ability to present more loft at impact without increasing backspin. The ability to swing freely and know that if you miss your intended strike pattern your shot will lose distance but not end up in the most dangerous hazards have given players better, more repeatable results.

While it can be advantageous for casual golfers and weekend players to chase as many yards as possible, players that routinely hit the golf ball beyond 300 yards can afford their misses to fall back if they will remain in play and give them a chance to find the green in two shots. More stability when things do not go as planned thanks to increased spin lofts and less violent curvature has allowed elite level golfers to perform consistently even under the most demanding situations and it is why we continue to see a growing number of players favor a fade from their tee shots.

 

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