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The economics of an independent club builder

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I build clubs, not a ton, but for a one-person operation, I keep very busy during the season. I work on clubs for people locally, help a couple of the local golf courses get work done quickly for members, and I do a lot of my own tinkering (which I acknowledge is akin to if Walter White was also his own biggest customer).

What I have noticed over the last few years when talking to, or reading about, golfers inquiring about having work done, is the great discussion and sometimes misinformation about the cost associated with club work. From high-end custom club fitting, to just a simple repair or grip change, there’s a lot of confusion. This is a constant topic here on GolfWRX with many of the same replies being summarized by

“No way a (insert club or repair job) should cost that much! It’s an easy thing to do with a torch, a vice and some epoxy.”

I’m not saying building clubs isn’t relatively simple, heck it’s my goal to try and teach people how to do it and better understand it, but when it comes to doing things right and making sure the specs are just as they should be, well that’s an entirely different story.

To properly equip a shop with all the tools required to take on any club building task aside from grinding wedges and milling putters, the cost is roughly $5,000 for proper top-of-the-line gear including safety equipment — not an over-the-top investment, but something that is mostly beyond the average hobbyist. I’m lucky in that I’ve never relied on building clubs (as an independent builder) as my only source of income and slowly built up my vast collection of tools, some of which I’ve had for over 15 years.

My argument for the cost of any repair is quite simple: The club builder needs to be able to make a reasonable profit (not a bad word) based on the time associated with completing the task, which is essentially the MO for any individual or business.

I compare it to getting an oil change: Do I know how to do it? Yes. Do I have the ability to get all the required tools? Yes. Does it take a relatively short amount of time to do it by a trained professional? Yes. Do I want to get under my car to do it? Absolutely not!

Same can be applied for the building of a set either from scratch or with previously used parts (which is WAY worse and actually takes longer by the way) pulling and gluing steel taper tip golf shafts isn’t really a big deal but here are the things many people fail to consider

  • Getting head weights right to make sure swing weight, or in some cases MOI, match the desired spec.
  • Cutting to the exact length and potentially accounting for grip cap length
  • Having on hand the proper tools do the prep work including disposables like sanding belts, buffing pads etc.
  • Stocking ferrules in a variety of sizes for different clubs
  • Epoxy – making sure to have relatively “fresh” quality stuff on hand — a single tube of 3M can run over $25 alone
  • Grip tape
  • Solvent, and catch tray or actual gripping station
  • Final lie loft – making sure to leave as few marks as possible

Let’s consider one of the most common repairs: a broken wedge shaft (I don’t ask questions about how things get broken)

For a small shop that might not carry a lot (if any) shaft inventory, something as common as a True Temper Dynamic Gold is $24 from a supplier like GolfWorks, add on a single grip, say, Golf Pride Tour Velvet ($5),  you’re almost at $30 COST. Now, if we consider that there is potential for a 15 percent savings if the shop gets a “dealer” discount, we’re still looking at just under $25 before tax. You add shipping onto that and time, it’s understandable that this is going to be at least a $50 repair.

Yes, you can get new previous model wedges for around $100, but they have the opportunity to buy at HUGE volume as an OEM, that’s the difference. Small shops need to be able to cover costs and make a small profit to exist. Prices might seem high compared to buying a new full club as a single unit, but you are truly supporting a small business.

 

 

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Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

19 Comments

19 Comments

  1. ~j~

    Jun 3, 2019 at 4:22 am

    Been doing my own clubs for a few years now, One could easily get away being able to do 90% of the work for well sourh of $1k, or a few hundred at that. A good vice, torch, and minor supplies and pulling, cutting, or, glueing together a set or a wood is easy.

    • Jay

      Jun 8, 2019 at 11:39 am

      For the average garage club builder that does it as a hobby $1000-$1500 is a decent budget. For the full time repair shop that $5k number is probably spot on or low.
      Just a good bending machine alone is $1200. Im not trusting my customer clubs to a cheap loft and lie machine.

      Then you have swingweight scale $250 for a good one
      Chop saw for high volume the harbor freight one will crap out $150
      Good sanding belt and buffing wheel $300
      Various ferrules adapters bore thru plugs etc to have on hand $1500
      Moi scale $600
      frequency meter $400
      Gripping station that will support high volume $500
      Grip solvent tape grip saving tools grip measuring gauges bounce gauges etc
      Loft and lie measuring device for measuring woods and hybrids etc.
      I could go on and on lol.

  2. Dave r

    Jun 2, 2019 at 10:56 am

    Very good article and yes would be nice to see more on this line.

  3. Al Humphrey

    Jun 1, 2019 at 5:03 pm

    Been learning the club building and fitting biz since ’95….from some really great ahead of their time Masters….Dana Upshaw in Warner Robins GA, now retired as one. Brian Morrissey in Toronto area another; GCA when active and PCS…many smart guys. Wishon designs way ahead of many OEMs..as was GolfSmith for years. Reshafting or re-heading clubs…can be easy…or difficult. It often takes more time than worth it….how ever….if you are good at what you do….referrals come easy…as do many satisfied clients. And Tom Wishon is one of the really good guys who has freely shared his knowledge. At 68, what would you have done ???…Combining with smart guys in the UK….made sense !

    • Stuart Anderson

      Jun 1, 2019 at 10:35 pm

      You just mentioned the right name, Tom Wishon. As far as I am concerned the best club designer in the business. Keep playing with 35 inch long wedges and you will look like most senior golfers that are all crippled up because of the posture you take to hit them. OEM’s have copied his designs and made a fortune.Just saying.

      • Dave C

        Jun 2, 2019 at 6:28 pm

        Hi Stuart,
        Maybe I missed this in a previous article, but what length do you suggest for a wedge that? Fromm the context, I think you’re suggesting longer than 35″ for the average person.
        Thanks,
        Dave

        • Dave C

          Jun 2, 2019 at 7:36 pm

          Btw, I enjoyed the article. Great perspective that not all of us are aware of. I do my own grips because I find it fun / relaxing, but for the extra $2 that the store charges per grip, economically it is worth having the store just do it for you. The time to do each grip is worth a lot more than $2 to most everyone.

    • Randy Wall

      Jun 3, 2019 at 11:33 am

      Have a couple of Wishon hybrids built by a local club tinkerer. Good quality work by someone who loves the game, and they fit me well, as opposed to buying something off the rack where the salesperson checks a chart and says, yes, this is one is for you. Which is what happens when their incentive is to move stock, and there might be several that would fit me, but only one in inventory that does – they recommend that one.

  4. ckay

    Jun 1, 2019 at 4:44 am

    It wasn’t long ago when a DG shaft was $8 LOL! Gotta be some collusion in the equipment game to narrow the gap between a competent repair and just full on replacement.

    It’s more advantageous for TT to lock in OE contracts vs. single shaft sales.

    • JT

      Jun 1, 2019 at 11:21 am

      I’ve been building clubs for myself for years, learned from a former pga pro, and occasionally help out buddies.. I’ve never seen $8 TT shafts but yes inflation seems to hit every industry.. DG is also one of the cheapest, if you start looking at KBS and PX you’re typically around $40-50 on purchase price alone (before tax and shipping)!

  5. Kyle

    May 31, 2019 at 9:47 am

    The benefits of having a great club builder are invaluable. Throughout the years I’ve developed a rapport with my club builder to the point where pricing is irrelevant. The level of service, honesty and sense of community far outweighs the overall price. Keep in mind, independent club builders do so as a labor of love. Most often, these guys work a 9 to 5 just like us. Also consider tipping your builder. My guy usually accommodates same or next day service, something the big box stores rarely consider without an up charge. I much rather give an independent builder my business and a generous tip over the big box store any day.

  6. Stump

    May 31, 2019 at 9:30 am

    Great article and point of view. Make an entire series of these.

    • Stuart Anderson

      Jun 1, 2019 at 10:50 pm

      I agree with this suggestion. A good club builder can better fit you to a good set of clubs that will improve your handicap. They might be a older set that is better then the junk their selling now.

  7. yeahbut

    May 31, 2019 at 9:23 am

    The economics of components and club repair/building have been janked due to closeouts and quicker release cycles the past 5 years. The reality is it makes little sense to pay $50 to repair a wedge unless you just really love the head. Getting a new clubhead and grooves etc is the better move.

    And the idiots like Wishon etc who all of a sudden thought they could sell proline price product without any advertising or marketing behind them are exactly where they should be, out of biz.

    • cody reeder

      May 31, 2019 at 9:41 am

      little harsh, I think Wishon is still in business and doing just fine. Not sure the “idiot” was needed.

      • yeahbut

        May 31, 2019 at 11:03 am

        Still in business, lol ok 🙂

        And yes, thinking you, a noname, a name not any normal golfer would know could charge the same price as an OEM is indeed idiocy, and it’s why he’s NOT in business anymore. He’s licensed someone else to sell the crap, that’s like thinking Ronald is still involved with McDonalds.

        • Joe

          Jun 1, 2019 at 12:44 pm

          Are you ok? You sound like you need help… why so bitter?

      • 2putttom

        May 31, 2019 at 11:11 am

        obviously the poster is not a wrx’er.

      • Stuart Anderson

        Jun 1, 2019 at 10:55 pm

        Thanks.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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