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Titleist CNCPT iron range, featuring the new CP-01 and CP-02 irons, coming to retail

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Titleist has introduced a brand new iron range CNCPT – which begins with the new CP-01 and CP-02 irons. The irons appeared on social media and in our forums last year, and we got a look at the clubs during the PGA Show, but until now, it was unclear whether the built-without-regard-to-cost clubs would come to retail.

The CP-01 iron is a players distance iron, which features high-density tungsten weighting, averaging more than 100g per head in the lower-lofted irons.

While the CP-02 Iron is a classic blade shape iron and averages more than 110g per head in the lower-lofted irons. The high-density tungsten weighting of both irons seeks to provide golfers with a higher launch, greater distance and the most generous impact possible.

Both sets of irons also contain a Super Metal L-Face Insert made with a super-strong alloy which aims to produce maximum ball speeds off the face of the clubs. According to the company, the alloy faces are the thinnest unsupported faces in golf, and they wrap under the sole, which maximizes the hitting area. Additionally, the face thinness allowed engineers to move discretionary weight throughout the clubs to maximize MOI, much like in a driver, as well as strategically position CG in each club.

Speaking on Titleist’s new CNCPT irons, Kelley Moser Jr., Brand Manager, CNCPT Clubs, stated

“CNCPT is an idea, a promise. It’s our answer to ‘What if?’ What if our R&D engineers could bring their dreams to reality, using materials and processes never before used in golf? We promise to provide them all the resources they need, so that CNCPT will always deliver the ‘wow.’ 

Those interested in purchasing the irons, which retail for $500 each, can contact Titleist’s CNCPT concierge to schedule a fitting.

 

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22 Comments

22 Comments

  1. Zmo

    Apr 23, 2019 at 11:37 pm

    Is there literally any other facet of life where people continually line up to pay hundreds, thousands…..for literally no increase in performance. Pissing $$ away.

  2. JThunder

    Apr 18, 2019 at 6:26 pm

    Also, look up Honma Beres – over $1k per iron. No one is forced to buy them and they are not necessary in any way. Want to complain about pricing – complain about profiteering in prescription drugs. That actually kills people.

  3. JThunder

    Apr 18, 2019 at 6:22 pm

    The answer of course is simple: if you want companies to stop doing things like this, vote for socialism. Well-run socialism would end unnecessary products and prices.

    In the meantime, PXG has proven without any doubt that a market exists for golf clubs in this price range (even if they’re ugly). Why should Titleist ignore the possibility? Wouldn’t they be stupid not to? Wouldn’t their shareholders see missed opportunity? How would their top execs get huge salaries for doing nothing and new yachts every 2 years?

    There is an “ultra-premium” price range in almost everything. Clothing, wine, cars, houses, home audio and video systems ($50,000 in audiophile speaker wire, anyone?). This is a natural and obvious progression of capitalism. Apart from JDM clubs, it’s actually kind of funny this hasn’t hit golf long ago – consider what people pay for club memberships, their own golf carts, etc.

    The biggest laugh, though, would be to know the actual factory cost of these irons – I assume made in China. I’d bet the markup would be astounding. Meanwhile, Titleist make tons of clubs in the “normal” price range, and eBay overflows with enough used golf equipment to keep equipped the huddled masses yearning for a tee time.

    • Rascal

      May 24, 2019 at 7:33 pm

      Vote for socialism? This is your answer? The biggest laugh (more like a sad shake of the head) is that you suggested such tripe in the first place!

  4. TheseHolesAintLoyal

    Apr 9, 2019 at 3:36 am

    “What If”?? What if there were people stupid enough to buy these…….

  5. Duck

    Apr 5, 2019 at 5:03 pm

    I can’t believe that Titleist would even think of letting the public see such an ugly club from their company.The terrible part is, its an attempt to match PXG prices.

  6. Cornwall1888

    Apr 5, 2019 at 8:33 am

    I don’t have a problem with the price, it’s a concept iron, not meant for general release

    No doubt bmw and Aston Martin concept cars are really expensive too

  7. Brad

    Apr 4, 2019 at 11:29 pm

    One of those looks like nothing more than a tricked out Titleist T-MB iron.

  8. Storm

    Apr 4, 2019 at 5:08 pm

    $500 per club………….I just threw up in my mouth a little. Golf for most equipment is already pretty steep. At those prices I will not worry about them until they show up on the used rack 5 years from now.

  9. Wallis Annenberg

    Apr 4, 2019 at 4:54 pm

    New release date: 2040! I like the $50k asking price, but I wouldn’t pay over $42k for ’em!! On the floor crackin’ up! 🙂

  10. jgpl001

    Apr 4, 2019 at 4:31 pm

    I am a Titleist diehard, but I’m not sure what these are about or what they can do better than the AP1, MBT, AP2, CB or MB ???

    Totally pointless

    Fools and their money are easily parted…

  11. Scott Francis

    Apr 4, 2019 at 3:46 pm

    Man no kidding they make the PXGs like like the Mona Lisa. Other than the AP2 and CB/MB, Titlesit really doesnt have a clue. FWIW I really like PXG iron look. These Concept irons are fugly

  12. brian

    Apr 4, 2019 at 3:00 pm

    What’s the saying, “A face only a mother could love,”? Sweet lord those are ugly!

    • Scott Francis

      Apr 4, 2019 at 3:46 pm

      Man no kidding they make the PXGs like like the Mona Lisa. Other than the AP2 and CB/MB, Titlesit really doesnt have a clue. FWIW I really like PXG iron look. These Concept irons are fugly

  13. Seth Riser

    Apr 4, 2019 at 2:49 pm

    Why stop at $500? Let’s call it $1,200 per club and offer financing. #MoreMoneyThanSense

  14. dat

    Apr 4, 2019 at 2:14 pm

    Should be at least $50K per club, no shaft or grip. /s

    Insanely stupid program.

  15. Jeff

    Apr 4, 2019 at 10:25 am

    Hit one at my pro day. Without a doubt the best iron I’ve ever felt.

    • Mitch

      Apr 4, 2019 at 3:47 pm

      Agreed, Jeff. I was able to the 02 and their feel should have it’s own adjective.

    • brian

      Apr 5, 2019 at 8:25 am

      You must not hit very many irons.

      • DJ

        Apr 20, 2019 at 12:54 am

        why u gotta hate? u don’t like someone’s comment, shut it and move on.

  16. Stubbs

    Apr 4, 2019 at 10:09 am

    One of the uglier irons I’ve seen lately imo

  17. Ryan

    Apr 4, 2019 at 9:12 am

    Getting into some rarified air at $500 per club

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Equipment

Putter Roundup: 2024 Zurich Classic of New Orleans

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We always get some great photos of some phenomenal putters at tour events and love to share them. Here are a few from the 2024 Zurich Classic that caught our eye and seemed interesting. (And as a reminder, you can check out all our photos from New Orleans here)

MJ Daffue’s Scotty Cameron T-11 Prototype

MJ is going with the new Scotty Cameron T-11 Prototype this week. The putter is a multi-piece mallet that puts an emphasis on stability with the wings on the back. Daffue’s putter does have a design that differs from retail with a monotone finish, which eliminates the black paint on the aluminum parts that we see at retail. He also has a half siteline milled into the top and an L-neck welded on for some additional toe hang. The face features a deeper milling that should offer a softer feel and slightly quieter sound.

Scotty Cameron T-7.5 Prototype

We spotted a few different Scotty Cameron Phantom models with modified rear flanges. It looks like the straight black flange was cut into a half circle for a little softer look at address. On this T-7.5, you can still see the raw aluminum from the back view, so this might have been a last-minute job to get them out on tour. The semi-circle also has a white line on it, maybe to frame the ball differently.

Alex Fitzpatrick’s Bettinardi SS16 DASS

Alex’s SS16 is made from Bettinardi’s famous D.A.S.S., or double-aged stainless steel, for a softer and more responsive feel. The face has a unique diamond pattern milling and features a logo that I feel like I have seen before, but can’t put a name to. The putter is a classic mid-mallet style with a simple, single white siteline on the top. The sole is clean with just the SS16, DASS, and a green triangle logo on it.

Steve Stricker’s Odyssey White Hot No. 2

This putter has made some amazing putts in its long career! Stricker’s White Hot No. 2 might be in the top 10 of most famous putters in golf. When you see all the dents and lead tape, you know the heel will be up and it will be sinking putts! The soft White Hot insert looks to be in good shape and has less wear on it than the rest of the putter. We don’t know how much lead tape is on the sole, but it has to be multiple layers compacted down over the years.

Doug Ghim’s Scotty Cameron T-7 Prototype

This T-7 should win the award for “best color finish” in this list with its deep chromatic bronze. It looks like Scotty added a cherry bomb dot to the heel of the deep-milled face and filled it with a very dark blue paint. The rest of the putter looks pretty stock with its single site line on the topline and twin site lines down the “fangs” of the putter. Twin 5-gram weights are installed in the sole and the putter is finished off with a gloss black double bend shaft with a fill shaft offset.

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Equipment

Spotted: Project X Denali hybrid shaft

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Project X’s Denali wood shafts have been seen in more and more golf bags this year as we start off the season. As a refresher, Denali Blue is the mid-launch and mid-spin model while Denali Black is for players seeking lower launch and spin.

Denali combines great feel with stability and increased ball speed. Currently, Project X only offers Denali Blue and Black in wood shafts, but we spotted a hybrid shaft in Daniel Berger’s bag at the 2024 Zurich Classic.

The shaft looks to be a Denali Blue 105G – HY in TX flex. No word on details from Project X yet but we can assume that this is a mid-launching shaft that weighs around 105 grams in Tour X-Stiff flex.

Berger has this shaft in his TaylorMade P770 3-iron, likely for some added launch and spin to hold the green from longer distances.

Hopefully, this means we will see some more shafts coming under the Denali name in the future, as I think many of us would like to try one in a hybrid or utility iron!

 

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Whats in the Bag

Daniel Berger WITB 2024 (April)

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  • Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X

6-wood: TaylorMade Qi10 Tour (21 degrees)
Shaft: Fujikura Ventus Black 8 X

Irons: TaylorMade P770 (3), TaylorMade Tour Preferred MC 2011 (4-PW)
Shafts: Project X Denali Blue 105 TX (3), Project X 6.5 (4-PW)

Wedges: Titleist Vokey Design SM9 (50-12F), Titleist Vokey Design SM10 (56-14F), Callaway Jaws Raw (60-08C)
Shafts: Project X 6.5 (50), True Temper Dynamic Gold Tour Issue S400 (56, 60)

Putter: Odyssey Ai-One Jailbird Mini DB
Grip: SuperStroke Zenergy PistolLock 1.0

Grips: Golf Pride Tour Wrap

Ball: Titleist Pro V1

Check out more in-hand photos of Daniel Berger’s clubs in the forums.

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