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Titleist CNCPT iron range, featuring the new CP-01 and CP-02 irons, coming to retail

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Titleist has introduced a brand new iron range CNCPT – which begins with the new CP-01 and CP-02 irons. The irons appeared on social media and in our forums last year, and we got a look at the clubs during the PGA Show, but until now, it was unclear whether the built-without-regard-to-cost clubs would come to retail.

The CP-01 iron is a players distance iron, which features high-density tungsten weighting, averaging more than 100g per head in the lower-lofted irons.

While the CP-02 Iron is a classic blade shape iron and averages more than 110g per head in the lower-lofted irons. The high-density tungsten weighting of both irons seeks to provide golfers with a higher launch, greater distance and the most generous impact possible.

Both sets of irons also contain a Super Metal L-Face Insert made with a super-strong alloy which aims to produce maximum ball speeds off the face of the clubs. According to the company, the alloy faces are the thinnest unsupported faces in golf, and they wrap under the sole, which maximizes the hitting area. Additionally, the face thinness allowed engineers to move discretionary weight throughout the clubs to maximize MOI, much like in a driver, as well as strategically position CG in each club.

Speaking on Titleist’s new CNCPT irons, Kelley Moser Jr., Brand Manager, CNCPT Clubs, stated

“CNCPT is an idea, a promise. It’s our answer to ‘What if?’ What if our R&D engineers could bring their dreams to reality, using materials and processes never before used in golf? We promise to provide them all the resources they need, so that CNCPT will always deliver the ‘wow.’ 

Those interested in purchasing the irons, which retail for $500 each, can contact Titleist’s CNCPT concierge to schedule a fitting.

 

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22 Comments

22 Comments

  1. Zmo

    Apr 23, 2019 at 11:37 pm

    Is there literally any other facet of life where people continually line up to pay hundreds, thousands…..for literally no increase in performance. Pissing $$ away.

  2. JThunder

    Apr 18, 2019 at 6:26 pm

    Also, look up Honma Beres – over $1k per iron. No one is forced to buy them and they are not necessary in any way. Want to complain about pricing – complain about profiteering in prescription drugs. That actually kills people.

  3. JThunder

    Apr 18, 2019 at 6:22 pm

    The answer of course is simple: if you want companies to stop doing things like this, vote for socialism. Well-run socialism would end unnecessary products and prices.

    In the meantime, PXG has proven without any doubt that a market exists for golf clubs in this price range (even if they’re ugly). Why should Titleist ignore the possibility? Wouldn’t they be stupid not to? Wouldn’t their shareholders see missed opportunity? How would their top execs get huge salaries for doing nothing and new yachts every 2 years?

    There is an “ultra-premium” price range in almost everything. Clothing, wine, cars, houses, home audio and video systems ($50,000 in audiophile speaker wire, anyone?). This is a natural and obvious progression of capitalism. Apart from JDM clubs, it’s actually kind of funny this hasn’t hit golf long ago – consider what people pay for club memberships, their own golf carts, etc.

    The biggest laugh, though, would be to know the actual factory cost of these irons – I assume made in China. I’d bet the markup would be astounding. Meanwhile, Titleist make tons of clubs in the “normal” price range, and eBay overflows with enough used golf equipment to keep equipped the huddled masses yearning for a tee time.

    • Rascal

      May 24, 2019 at 7:33 pm

      Vote for socialism? This is your answer? The biggest laugh (more like a sad shake of the head) is that you suggested such tripe in the first place!

  4. TheseHolesAintLoyal

    Apr 9, 2019 at 3:36 am

    “What If”?? What if there were people stupid enough to buy these…….

  5. Duck

    Apr 5, 2019 at 5:03 pm

    I can’t believe that Titleist would even think of letting the public see such an ugly club from their company.The terrible part is, its an attempt to match PXG prices.

  6. Cornwall1888

    Apr 5, 2019 at 8:33 am

    I don’t have a problem with the price, it’s a concept iron, not meant for general release

    No doubt bmw and Aston Martin concept cars are really expensive too

  7. Brad

    Apr 4, 2019 at 11:29 pm

    One of those looks like nothing more than a tricked out Titleist T-MB iron.

  8. Storm

    Apr 4, 2019 at 5:08 pm

    $500 per club………….I just threw up in my mouth a little. Golf for most equipment is already pretty steep. At those prices I will not worry about them until they show up on the used rack 5 years from now.

  9. Wallis Annenberg

    Apr 4, 2019 at 4:54 pm

    New release date: 2040! I like the $50k asking price, but I wouldn’t pay over $42k for ’em!! On the floor crackin’ up! 🙂

  10. jgpl001

    Apr 4, 2019 at 4:31 pm

    I am a Titleist diehard, but I’m not sure what these are about or what they can do better than the AP1, MBT, AP2, CB or MB ???

    Totally pointless

    Fools and their money are easily parted…

  11. Scott Francis

    Apr 4, 2019 at 3:46 pm

    Man no kidding they make the PXGs like like the Mona Lisa. Other than the AP2 and CB/MB, Titlesit really doesnt have a clue. FWIW I really like PXG iron look. These Concept irons are fugly

  12. brian

    Apr 4, 2019 at 3:00 pm

    What’s the saying, “A face only a mother could love,”? Sweet lord those are ugly!

    • Scott Francis

      Apr 4, 2019 at 3:46 pm

      Man no kidding they make the PXGs like like the Mona Lisa. Other than the AP2 and CB/MB, Titlesit really doesnt have a clue. FWIW I really like PXG iron look. These Concept irons are fugly

  13. Seth Riser

    Apr 4, 2019 at 2:49 pm

    Why stop at $500? Let’s call it $1,200 per club and offer financing. #MoreMoneyThanSense

  14. dat

    Apr 4, 2019 at 2:14 pm

    Should be at least $50K per club, no shaft or grip. /s

    Insanely stupid program.

  15. Jeff

    Apr 4, 2019 at 10:25 am

    Hit one at my pro day. Without a doubt the best iron I’ve ever felt.

    • Mitch

      Apr 4, 2019 at 3:47 pm

      Agreed, Jeff. I was able to the 02 and their feel should have it’s own adjective.

    • brian

      Apr 5, 2019 at 8:25 am

      You must not hit very many irons.

      • DJ

        Apr 20, 2019 at 12:54 am

        why u gotta hate? u don’t like someone’s comment, shut it and move on.

  16. Stubbs

    Apr 4, 2019 at 10:09 am

    One of the uglier irons I’ve seen lately imo

  17. Ryan

    Apr 4, 2019 at 9:12 am

    Getting into some rarified air at $500 per club

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Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

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Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

 

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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

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Equipment

Spotted: TaylorMade P-UDI driving iron

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It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

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Whats in the Bag

Collin Morikawa WITB 2024 (April)

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Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)

Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride Z-Grip Cord

Ball: TaylorMade TP5x

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