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The Wedge Guy: A discussion of bounce

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Based on my 25+ years as a wedge designer and marketer, I can easily say that ‘bounce’ is the most mis-understood aspect of wedges and wedge-fitting. I’ve learned that a great number of golfers are totally confused about this very important design feature of wedges. So here goes.

A primer: What is bounce?

Very simply, “bounce” is the design feature of the sole of a wedge (or actually, any golf club) that helps it perform properly when it makes contact with the turf. A “worm’s eye view” of any wedge shows that the sole of the club has a downward angle from the leading edge back to the trailing edge. That angle, in relation to the horizontal line of the turf is what is defined as the “bounce angle”.

low bounce

high bounce

In general, the higher that angle (measured in degrees from the horizontal plane of the turf), the more the club will tend to be “rejected” by the turf upon impact. Conversely, the lower the angle the less “rejection force” will be experienced. But also realize that the width of the sole and the bounce angle combine to produce a certain playability. A wide sole with a low bounce angle might perform very similar to (but also very differently than) a narrow sole with a higher bounce angle. Bounce is just not a simple subject.

How do I pick the right bounce?

To further compound the confusion you might have, the wedge marketplace offers hundreds of choices of loft/bounce combinations, and the industry has settled on this basic advice to help you navigate through this maze.

  • For soft turf or fluffier lies, you want a higher bounce angle.
  • For firm turf or tighter, you want a lower bounce angle.
  • If you have a steep angle of attack, you want a high bounce.
  • If you have a shallower angle of attack, you want a lower bounce.

Here is where I’ll call on my analysis of over 40,000 wedge-fitting “interviews” through the online fitting tools I have designed to share a couple of interesting facts that challenge that entire line of reasoning

  • Over 80 percent of golfers of all skill levels say that the turf they play on is varying in its firmness (I can’t imagine the golf course the other 20% play that they think has the same turf quality throughout), and
  • Over 75 percent of golfers of all skill levels say they vary their swing path; either on purpose to hit various shots…or unintentionally because they are not tour pros! (Again, I am suspect that 25 percent of golfers take the same divot all the time.)

Here is where my “respectful irreverence” to the industry’s reasoning about bounce fitting comes out, and I offer a few more examples of why I challenge the entire concept

  • What if I have a tight lie on soft turf?
  • What if I have a fluffy lie on firm turf? (And just where are these courses that have the same kind of turf conditions everywhere on them?)
  • What if I have a shallower angle of attack, but the lie is on soft turf?
  • Conversely, what if I have a steep angle of attack but the shot is on firm turf?
  • Wait, I’m a good player and vary my angle of approach based on the shot I’m facing; what kind of bounce should I play?

And the biggest one: I’m not a tour pro, but a mid- to high-handicapper. The courses I play have every kind of lie, turf firmness and sand texture imaginable (and some that aren’t). My angle of approach is not consistent (duh, I’m a mid- to high handicapper). How the heck do I sort through this?

Bear with me, because I’m going to offer you some advice after I cover this last piece of the puzzle.

Custom grinds

This seems to be a growing trend offered by some wedge brands, always at a premium price over their standard offerings. But who really needs a “custom grind” and how would you know what you need?

Understand that tour players typically spend lots of time with their equipment sponsors to have their wedges custom ground because they spend hundreds of hours and hit thousands of shots perfecting their skills. They have the most highly refined set of skills and sense of touch . . . you can’t even imagine. As a result, they can do things with a wedge that your best local club players don’t even dream of. Even more importantly, if they get to a tournament where course conditions change, all they have to do is go to the equipment trailer and get some more grinding, or even new wedges that are right for that particular course that particular week. Oh, and they are F-R-E-E.

Tour players have their wedges made so that the sole gets “out of the way” of their skills. Amateurs need wedges that have a sole that gets in the way, to help compensate for the fact that they didn’t hit 2-300 wedge shots since their last round of golf.

So, what do you do?

In my opinion, you simply cannot select a wedge out of a retail display and expect to be satisfied. You cannot test wedges on a hitting mat in a store and learn anything about how they are going to perform for you on the courses you play. I’ll apply that same advice to selecting wedges based on a driving range session.

I firmly believe the only way to figure out what wedge sole configuration works best for you is through trial-and-error…on YOUR golf course(s), with the shots YOU face on a round-by-round basis. You simply must take demo wedges onto the course and hit the shots you know you will have, from the lies you will be required to navigate and the sand you will play from.

If you cannot demo the exact wedges you are considering, then you might think about moving on until you can. My bet is that your golf professional will have demo wedges you can take out on the course to see how they work for you. And he or she can also help you learn some wedge techniques and skills that will broaden your short-range options to quickly impact your scoring.

I hope that helps, and I look forward to sharing more equipment industry insight and opinions with you next week.

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Terry Koehler is a fourth generation Texan, a native of a small South Texas town and a graduate of Texas A&M University. He has had a most interesting 40-year career in the golf industry. He has created five start-up companies, ranging from advertising agencies to golf equipment companies. You might remember Reid Lockhart, EIDOLON, SCOR, or his leadership of the reintroduction of Ben Hogan to the golf equipment industry in 2014. For almost 25 years, his wedge designs have stimulated other companies to slightly raise the CG and improve wedge performance. He has just announced the formation of Edison Golf Company and the new Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf, which can be seen at www.EdisonWedges.com. Terry has been a prolific equipment designer of over 100 putters and several irons, but many know Koehler as simply “The Wedge Guy”, as he authored over 700 articles on his blog by that name from 2003-2010.

28 Comments

28 Comments

  1. ChipNRun

    May 1, 2019 at 12:11 pm

    Terry,

    Some of the Golf Evolution pros suggest short-game wedge play of “engaging the bounce.” This means for chips and pitches the golfer skims a high bounce wedge along the ground to contact, rather than engaging the leading edge (hitting down) on the shot. This supposedly encourages more consistent contact.

    Edel wedges (some sole grinds with 20+ degrees bounce) are popular with this group.

    Any thoughts on this technique which encourages higher wedge bounce for everyone?

  2. A. Commoner

    Apr 25, 2019 at 12:52 pm

    By last count, there were a half dozen characters labeled “THE wedge expert” (or some sort descriptor)…..Will the real ace of clubs please stand? and pretenders bow out!

  3. Donn Rutkoff

    Apr 23, 2019 at 10:53 am

    Anybody tell or feel if any difference in feel in the new Mizuno wedges with boron, beginning with the T7 and now S18? I love my pre-boron S5. Wonder whether to buy another S5 or move up to S18 when the S5 grooves are too worn?

  4. Steve Wozeniak PGA

    Apr 20, 2019 at 11:34 am

    Still got my Eidolon 60 degree, guess you can tell I can’t play much!!!!!

    About to order my new Black Hogan 60 degree to replace!!!!! Going to LOVE having that Hogan name on it, Thanks Terry.

    Steve Wozeniak PGA

  5. David Bloom

    Apr 18, 2019 at 8:20 pm

    A great explanation. If you have time in the future would you comment of wedge shafts? Just purchased a new set of Titleist wedges(50 and54) with light weight steel shafts. My irons have UST senior shafts in them and these new Titleist wedges feel so very heavy. Should I have the same shafts in my wedges as my regular irons, or is there another way to determine which shafts would work? Thanks

  6. Jamho3

    Apr 6, 2019 at 5:35 am

    Jeez was it 1998 or 1997 I think I heard something similar..

    Four Scottish Gents played the 1st round of golf in the America’s

    Former Hogan exec

    No big box

    Green grass only

    Sound familiar to anyone not named TK? Here’s a pic of the old boys Reid is in the middle.

    h ttp://www.fathersofgolf.com/uploads/3/1/0/6/31065683/2731918.jpg?428

  7. Jamho3

    Apr 6, 2019 at 5:23 am

    Terry you’re still the man! Stop pre-selling & get out and start manufacturing! Seriously.

  8. David Bloom

    Apr 5, 2019 at 8:00 pm

    Hard Sand. Very little sand Our traps are poor…Any ideas for a sand wedge

  9. kevin moran

    Apr 5, 2019 at 4:06 pm

    The article makes sense and I think the writer was trying to stress the difficulties in following the manufacturers oft-repeated fitting suggestions. I will say however as to the demo part of the article, that too many of these things are aimed at country club types where the pro may offer these services. I’m a daily fee and public course guy. We don’t have the option to try and then buy.

    • Simms

      Apr 15, 2019 at 7:30 pm

      Amen brother, it would be great if someone would start a site for the public golfer and give tips and ideas that are not for the low handicapper or Pro. But then no one is going to fund anything that is aimed at the non Country Club types..no money in it.

    • Alfredo Smith

      Apr 22, 2019 at 1:33 pm

      Not completely wrong about finding new demo equipment, you need the access to a local shop or GC that supports demos. Another option would be to purchase older wedges to test out which bounce options work for you.

  10. Terry Koehler

    Apr 4, 2019 at 8:00 am

    To all,
    Thank you for both the kudos and the challenges to my article on bounce. As I said, this is the most complex aspect of wedges and you all make very good points. In this article I was trying to cover bounce from the most basic angle, so I could not get into as much detail as the subject demands and should get. Based on your input, this next Tuesday I will take a bit deeper dive into the subject, specifically those comments about manipulating the face angle to affect the bounce, carrying a variety of loft/bounce combinations and ways to get around that “on course trial” issue.
    I appreciate all of you taking the time to comment, as that helps me become a better resource for you as we go forward together.

  11. Terco

    Apr 4, 2019 at 7:52 am

    I play on thigh turf but soft soil. To make it worse I have an steep downswing. The fat shot happens all the time with low bounce. Tried all kinds of 60’s . My teacher allways said that the 60 is a dangerous club. Probably a 58/8 is the best club for the amateurs.

  12. Leftshot

    Apr 3, 2019 at 8:39 pm

    Wish I could give two reactions. Because I thought his analysis was honest and insightful and his advice on what to do terrible. As noted by others, it isn’t practical or possible to put his trial and error suggestion into practice. Plus as the author himself stated we don’t have the finely tuned senses the pros have to detect the best fit anyway.

  13. W

    Apr 3, 2019 at 5:46 pm

    Terry bring back the SCOR wedges still the best…

  14. Steve Cartwright

    Apr 3, 2019 at 4:29 pm

    That’s what not to do now let’s hear how to do it. Just hitting shots during a round is not sufficient. You need a practice routine off grass with the same make of ball hitting a number of different shots. If you can’t measure the results reliably you cannot compare the results.
    I liked the article but it’s not complete
    By the way I have just changed my wedges after a process sonos to the above.

  15. Jack Nash

    Apr 3, 2019 at 4:03 pm

    I would think the grain would effect how or what wedge you would use?

  16. Dave r

    Apr 3, 2019 at 3:22 pm

    I don’t know where this gentleman plays but my pro would be like are you nuts demo wedge. Here’s one for $150.00 it will work now run along can’t you see I’m busy . Never heard of a demo wedge or a place that has them for that fact . Oh I have some the ones I bought that didn’t do the job want some ? Thanks for the article but no thanks.

  17. Tee Lassar

    Apr 3, 2019 at 2:27 pm

    It’s not just about the bounce–there’s the issue of GRIND. If you look at, for example Vokey wedges there are T, C, P, L, R grinds which in combination with different lofts and bounce give a massive number of choices. Only trial and error on the range will help pick out the right ones. I suggest getting your gapping right, then select the wedges that work for the majority of lies and turf conditions you are likely to encounter, then take a short game course from Pelz et al and learn how to use your wedges properly

  18. Brian Terry

    Apr 3, 2019 at 11:43 am

    WOW! The guy simply tells the truth and everybody piles on cause they didn’t hear what they expected. What he’s saying is the wedges YOU NEED will vary from course to course and sometimes from hole to hole. What does this mean???? You need to learn how to hit the right shots when you don’t have the ideal wedge. Sure, get the wedges that suit your typical swing and course, but practice in those areas that aren’t typical so you have experience to overcome NON-typical situations.

    BT

  19. Jack Wullkotte

    Apr 3, 2019 at 10:29 am

    Sorry, but this article is nothing but a bunch of double talk. Time and again, I have seen the touring pros skull shots, shank them, chili dip them and even whiff them. They very seldom show these shots on “the shot of the day.” How do you determine the amount of bounce you need to prevent skulling the ball? Duh.

  20. Mark

    Apr 3, 2019 at 9:13 am

    Mr. Koehler, after reading your opening statement, and I quote “Based on my 25+ years as a wedge designer and marketer”, I thought here is an article which will add to my knowledge of wedges and bounce angles. Sadly, it did not. At all.

  21. Alex

    Apr 2, 2019 at 6:46 pm

    Or maybe vary bounce per wedge…fluffy sand but also like to slide under it on chips go 56/14 and a 60/04 or 06 or 54/14 58/04 or something. Bounce doesn’t seem to be a full shot issue, but a partial shot or bunker issue. Maybe you are a 52 58 guy that uses your 58 for everything bunkers and chipping then go 8 bounce with a versatile grind that allows you some bounce in sand but not so much or versatile enough to slide under it. You really just gotta step up and hit the shot and rule of thumb bounce helps in the bunker unless the bunkers are rock hard then chip it out anyway and low bounce helps a lot on hitting the nipper with tons of spin. Personally think the worst is having a shot that calls for a ton of spin where you are short sided or need to really clip it and you stare down and find out you are holding a shovel and you know you are most likely gonna skull it cause the leading edge is 1/4 of the way up the ball.

    • Alex Fong

      Apr 4, 2019 at 3:00 am

      Bravo! Best answer of the bunch. This is what I do as well. One sand and one lob wedge will never be perfect for every situation, but if they are different in bounce and sole width, they can handle a wider variety of lies than if they are very similar. And in addition to their aspects on paper, the bounce of each wedge can varied by opening and closing the face. This expert could have taught us something by saying this and explaining how to handle his mixed-demand lies with the players differing angles of attacks. He could have also explained the difference uses/effects of wide vs. narrow sole as they are mixed with high bounce vs. low bounce. He gave us problems but gave us no guidance to think through the situation so each player could and pick the best tool for the job for them. Just suggested that we do what we’re already doing, experiment.

  22. Larry

    Apr 2, 2019 at 3:35 pm

    I had to check the date on this article because it reads like an April fools joke. So, to sum-up the only way to know what wedge works the best is to try it on the course. That’s brilliant!

    • Rick

      Apr 3, 2019 at 2:08 am

      I was thinking the same…lol. Also the courses I usually play dont have a pro,they have “the guy at the desk”. This article is worthless.

    • A. Commoner

      Apr 16, 2019 at 2:24 pm

      This article will be followed by “The Sun Rises in the East and Other Useful Information.”

  23. Richard

    Apr 2, 2019 at 3:12 pm

    I have a steep angle of attack. This is why, even as a single-digit handicap, I played Ping G series clubs instead of the I series.

    When I switched to single-length clubs more than 2 years ago, I went to Wishon Sterlings. Loved them–and still game them without ever looking back at the Pings I left behind. But I really struggled with the gap wedge. I kept sweeping the club under the ball and popping it up. Then I looked over the specs and found that the bounce angle in the Sterling GW was 4 degrees shallower than in the Ping. No wonder! In fact, this was true throughout the set.

    I still play with the same angle of attack, but I have the ball slightly further back in my stance. (Easy to do since it is the same with every iron!) I’m trapping it more, which actually increased both distance and spin, which I like. I don’t know if I could even return to a higher-bounce set, especially in the wedges.

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Podcasts

The Gear Dive: Episode 100

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In this 100th episode of The Gear dive, Johnny looks back at his top 5 favorite moments and discusses what’s to come in the equipment industry as we come out of the lockdown haze.

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The Wedge Guy: 3 keys to handling pressure

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Whether you play competitively or not, “pressure” is a big part of this game. Even if we are out for an evening practice nine, when we get over any shot, from drive to putt, we are putting “pressure” on ourselves to perform to our best capability.

So just what is pressure? My dad used to tell us the story about a guy who wanted to learn how to walk the tightrope. He strung a rope across his yard about a foot off the ground and started practicing—first just balancing, then walking, skipping—he got where he “owned” that tightrope. So, he decided he was ready for the big top, to join the circus. The circus manager says, “Well, climb up there and show me what you’ve got.” When he got to the top and looked down about thirty feet, he couldn’t even get off the platform.

Pressure!

Pressure affects all of differently, but it does affect all of us. How can we totally jack a two-foot putt sometimes? How can we chunk a chip shot? We don’t do that on the practice tee! But then, how can tour pros hit some of the gosh-awful shots we see them hit coming down the stretch? No one is immune.

So, I want to share my three keys to handling pressure. I’d like for all of you to chime in with your own personal keys that you use with success.

Here are mine:

  1. Recall success! The first thing that happens in pressure situations is that fear sets in. You may find yourself thinking of that last short putt you missed, or that chip you chunked, or bunker shot you skulled. In Dr. David Cook’s book/movie “Seven Days In Utopia”, the mentor tells his student, “See it. Feel it. Trust it.” See the shot you have and recall the dozens or hundreds of ways you’ve successfully executed it before. Take a few practice swings and feel the swing that will produce that vision. Then trust your skill that you KNOW you have and just execute.
  2. Get S-L-O-W. It’s a natural tendency to get quick when we are under pressure. As you begin to approach the shot, slow down a bit. If you are riding in a cart and approaching the green, pause for a count before you jump out of the cart. Take a breath before you pull the clubs from the bag. Walk a little more slowly over to your ball, which gives you time to think those successful thoughts we just talked about. Make your practice swings or strokes a little slower, more deliberately. And feel the end of your backswing. The quickness killer is not finishing the swing, whether it’s a full iron shot, a short chip or pitch, or even a putt. FEEL the end of the backswing to neutralize quickness.
  3. Lighten up! A nice relaxed grip is essential to a good golf shot of any kind, but pressure affects that first, most of the time. When you are feeling a little “amped up”, focus on your grip pressure and R-E-L-A-X. Your body will not let you hold a club too softly, but pressure sure can make you put the death grip on the club. And it is hard to swing too quickly when you have a nice soft grip on the club.

So, those are my “three keys” to handling pressure. Try them the next time you find yourself a little nervous, whether it’s for the club championship, or just beating your buddies out of a few bucks.

And let us know your keys to handling pressure, too!

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Coming out of the haze: What to expect from the OEMs in the second half of 2020

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As we slowly come out of the lockdown haze, it’s going to be interesting to see which OEMs are primed to come out swinging. From where I sit, there are a few companies that either kept the foot on the pedal or found new ways to interact with the masses. I have been tracking the major companies for different reasons, and I am optimistic on most fronts. Now, it needs to be said that everyone has been keeping the respective momentum going in their own ways—this has been a challenge for everyone, so this analysis is simply a commentary on what may come in the second half of the year.

Many good folks were either furloughed or laid off during this lockdown—that’s where we all lost. It needs to be acknowledged that we are talking about golf here, but the underlying reality of this is still devastating. I so look forward to getting into the trenches with these folks again either back where they were or at new companies.

TaylorMade became educators…and kicked off live golf again

Big giant club company or big giant marketing machine…it doesn’t matter what you label them as. TaylorMade Golf, in my opinion, turned the heartbreak of stalling one of the biggest first quarters in company history into an opportunity to start talking…and teaching. With the help of the tour team and TM athletes, TaylorMade focused hard on talking to us all during the lockdown. With multiple initiatives through social media, the Driving Relief event, and the tour staff engaging way more than usual. I believe TM created a runway to start moving quickly once stores and pro shops open up again.

Let’s face it, with the social media presence, the most robust tour staff maybe ever, and the driver everyone seems to have reserved for the top big stick of 2020, what’s not to be confident about? On the flip side, a company that big could have really taken it on the chin hard, but how they handled the lockdown—from my chair—was fun to watch and will ultimately ensure a quick restart. There is something to be said about having guys like Trottie, Adrian, and Hause in the fold informing and keeping things fun.

Rumor has it new irons are dropping in the fall/winter, which could spell two awesome bookends to a bittersweet 2020.

PXG leaned in

Why online sales for all OEMs spiked is no mystery. Boredom, desire, and a credit card are keys to any great online buying experience, but PXG made certain that if you were not a buyer previously, you may be now.

The price tag has always been a key topic with Bob Parsons’ Scottsdale-based company. It’s no secret that the clubs aren’t cheap, but during this lockdown, they did multiple strategic initiatives to not only crank up direct-to-consumer buying but also expand the PXG conversation into different areas, namely fashion.

Price cuts across the board started early and, rumor has it, enabled PXG to achieve sales numbers unlike any other period in the company’s short history. Yes, cutting prices helps unit sales, but in the case of PXG, it brought in the club customer that ordinarily shied away from PXG for financial reasons and ultimately made them buyers. That’s where PXG seems to shine, once they finally get you in, they are very effective at keeping you in the family. Mercedes-Benz AMG is like that: once you have had a taste of the Kool-Aid, it’s hard to go back to Hawaiian Punch.

In addition to the aggressive price-cutting, PXG fashion, spearheaded by President Renee Parsons, launched a new collection that is designed and manufactured by PXG. Fashion in times like these is always a risk from a financial standpoint, but this launch has been on the calendar since the BOY and the current lockdown did not disrupt that. It speaks to the confidence that Bob and Renee have in what they are doing. Now, is it a guarantee that PXG garments will fly off the shelves? No. but that’s not the point, it’s the fact that this current climate didn’t scare them into pivoting or holding off.

Point to this pick is PXG looks healthy coming out of this and it was possible to believe that perhaps this would have taken a toll on the custom fit brand. There is even a commercial produced during lockdown to attract even more club builders to the fold. Not normal behavior in times like these, but is anything that PXG does normal? No, and that’s what makes them fun to talk about.

The company also released its Essential Facemask with 50 percent of proceeds going to Team Rubicon.

Ping was quiet…but don’t be fooled

Yes, they did some rare social media engagements with Kenton Oates and the tour staff, which were fantastic. But the real magic here was the quiet way in which Ping slipped into 2020 and the mystery they have in hand and what’s to come next.

There hasn’t been really any new Ping product in a good while, and I anticipate a big winter for the Solheim crew. Sometimes, silence is golden and from what I can gather, what Ping has coming in irons and woods will be yet again a launch that gets people talking.

Ping from a business standpoint is a company that gets one percent better every year. Never any dramatic shifts in strategy or product. It’s always good, it’s always high-performance, and it’s always in the “best of” category across the board.

Watch out for them over the next six to nine months…a storm is brewing. A good one.

Cobra introduced the “Rickie iron”

Cobra Rev 33 Irons

Compared to 2019 and the runaway success that was the F9 driver, Cobra Golf seemed to cruise along in the first quarter of 2020. The SpeedZone metal wood line was an improvement tech-wise from the F9 but seemed to get lost in the driver launch shuffle with an earlier release—and frankly everyone in the industry took a back seat to TaylorMade’s SIM.

It’s not placing one stick over the other actually, I have been very vocal about my affections for both, it’s just some years, the story around a club can generate excitement, and if the club is exceptional, boom. Cobra was that cool kid in 2019.

What Cobra decided to do in the downtime is slowly tease and taunt with a “Rickie Fowler” iron. Players blades aren’t typically the driving element of any business model, but what Cobra did was introduce to a beautiful yet completely authentic forging that will not only get the gear heads going nuts but also entice the better players to start looking at Cobra as a serious better players iron company. No small feat.

Point is, Cobra has generated buzz. It helped that Rickie’s performance at Seminole was just short of a precision clinic. Beyond the Rev 33, its rumored Cobra has a new players CB coming and some MIM wedges.

It should be an exciting last half for the Cobra crew.

The Titleist train chugged on

I mean, what else is there to say about Titleist? They are as American as apple pie, have a stranglehold on multiple tour and retail categories, and one of the best front offices in golf. The company is a well-oiled machine.

So what do I expect from them in the last half? Well pretty much what I would expect on any other year, solid player-driven equipment. A metal wood launch is coming, the SM8 was a huge hit in stores and on tour, and the ball portion is the biggest 800-pound gorilla in golf.

It was also nice to see a little more social media interaction beyond the traditional. Aaron Dill has been very active on the social media front and a good portion of the tour staff, namely Poulter, JT, and Homa were proactive in engagement. Might seem trivial to some, but specifically, Titleist and Ping are not super active in the organic interaction game, so it was nice to see both companies dive into the fold.

Cleveland/Srixon should have a lot to look forward to

Let’s be honest here, 2019 was a quiet year overall for Srixon. Shane Lowry won The Open, but in the golf mainstream it was a leap year for them in regards to any launches. The anticipation from me personally of what is to come is quite strong. I adore the irons. I have yet to meet one I didn’t love, and fitters across the country will speak to that in sales. The Srixon iron line has become a popular yet-sort-of-cult-classic among fitters and gearheads and rightly so. They are phenomenal.

The recently teased picture of the new driver on the USGA site more or less teased us of what is to come for the overall line. New Cleveland wedges are coming shortly and the golf ball has always been a solid component to the Huntington Beach company.

As much as anyone in the market, I believe Srixon could finish the year with some serious momentum going into 2021. The irons and ball have always been firestarters. My only wish for them, selfishly, is a more aggressive tour strategy in regards to landing one of the perennial top 10. It seems like a dumb thought, but I have always felt Cleveland/Srixon was always a serious hitter that at times seems to get lost in the conversation. Having a big gun on staff or a couple of them will remedy that quickly.

Callaway has an eye on big things for the golf ball

Callaway, a company that seems to do it all well, was actually a bit quiet since the lockdown started. After a solid release of the Mavrik line and some momentum in the golf ball area, I’m sure this lockdown probably felt like a kick to the shin.

However, this company is shifting in a good way. The idea that they were a golf club company that happened to make golf balls is slowly turning into a company with multiple major components that stand alone. TaylorMade is on a similar shift, and honestly it’s very interesting to watch. Do I think that anyone will ever catch Titleist in the ball category? No, I don’t. All of these mentioned golf balls are ridiculously good, but 75 years of trust and loyalty are hard to compete with. But that’s not the point, Callaway is a monster company that takes the golf ball conversation very seriously, and I believe this will serve them very well coming out of this craziness and help the momentum going into 2021.

 

 

 

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