Connect with us

Opinion & Analysis

Youth player development: The lifeblood of the golf industry

Published

on

When people hear the phrase “junior golf,” they tend to think of things like group clinics, summer camps, or perhaps even an annual father-son event. These types of things come to mind: the images of kids strung across a driving range, whacking away and free-wheeling at golf balls, with little thought given to aim or technique, is the likely vision one sees. For some, the idea of a glorified babysitting service, with golf clubs, may come to mind…something offered at the club so mom and dad can enjoy a beverage or two.

In my mind, these stereotypical ideas of what “junior golf” is are very sad ways of characterizing programming for our youth. What’s even worse, is the fact that many golf professionals buy into these stereotypes and provide “junior golf” programming in such a manor.

From this point on, for the sake of this discussion, let’s stop using the term “junior golf.” That phrase alone may be so ingrained in the minds of many, that images as what was mentioned above can’t help but come to mind. I think the phrase, “youth player development” sounds much, much better. In the big picture, that is what we, the PGA Golf Professionals, as keepers of the game, should be doing…developing players. In this case, the development of players has a focus on the youth within our communities.

The impact that “youth player development” has on our game overall cannot be understated. It is the gateway to the long-term health of the golf industry. It has been proven that a positive, fun and productive introduction to golf leads to lifelong golfers. For the gatekeepers of the game, the PGA Professionals, that is the mission. We must continue to develop players in order for courses to continue to operate. It’s a very simple fact of economics, you must create a demand for a product or service in order for your business to survive.

So, if a structured, positive and fun introduction of golf to kids is almost proven to create lifelong golfers, why is it sadly still seen as a “nice to do” or “feel good” thing by many? The answer, simply, is that many owners and operators get stuck in the instant…the now…and the quick buck. The idea of the “long play” and creating long-term customers is not something that many want to invest resources in. After all, it’s not, at least in their mind, something that will show the results desired in a timeframe that is conducive to creating revenue in the now. This mode of thinking is counterproductive in many ways and its what’s driving many clubs to have to close the doors for good at their facilities.

Creating youth programming leads to the opportunity to capture an even broader audience. Moms, dads, grandma, grandpa, little sis, or big brother. Even the non-golfing friends of kids that do play the game can now be captured as well…I’ll explain this in a bit. Getting results from opportunities like these is indeed something that can produce revenue in the short term…if you structure things the right way and have “Youth Player Development” at the core. Before I explain, I must define a few things.

What “youth player development” is NOT

  • One focused on creating single-digit, competitive youth golfers (is it happens, that’s great!)
  • One that is seen in a mentality as being a “nice to have” or “Babysitting Service”
  • One created by or solely ran by your new, young professionals (They should be involved, but these initiatives need to be led by senior golf staff)
  • One with a PGA Junior League program that is merely about winning
  • One with programming in place, but has an atmosphere that is not fun, inclusive or positive

What “youth player development” IS

  • One creating life-long golfers…at any level!
  • One that has a staff that truly cares about a positive, inclusive environment
  • One that sees the Head Golf Professional, Director of Golf, and other higher profile Professional’s involved
  • One that has a PGA Junior League program that has a good balance of beginner, intermediate and advanced players
  • One that is Fun, Fun, Fun, Inclusive, Inclusive, Inclusive, Positive, Positive, Positive

With the before mentioned in mind, here is how you create short term revenue, hand-in-hand, with long-term, youth player development programming.

Establish and fully embrace PGA of America, and other Allied Association lead programming. Register as a coach and establish a PGA Junior League team (or two), host a Drive, Chip and Putt local or regional qualifier, and start a Get Golf Ready Program focused on youth. In addition, create programming similar to our Little Linksters™ program which focuses on ages 3-8. All of this becomes your base.

As step one evolves, introduce programming that runs in conjunction with your “youth player development” base programs. You will find that parents, grandparents and siblings will be hanging around the club while these base programs are going on. Establish programming for those “hanging out” that are conducted during the same time frame as your base youth programs. 30-minute couples’ clinics, women’s clinics, specialty clinics such as short game, driver, etc. and market these to the folks that are waiting for their kiddos in your youth programs.

Not everyone plays golf, but everyone eats! Creating special menus or specials for the families of the kids taking part in your base youth player development programming is a no-brainier, but rarely is seen. You have a captured audience right there for the taking. Show your facility off and be proud. Creating an atmosphere that makes these families feel welcome and special pays major dividends.

Create other specials for the families of your “youth player development” programming such as range bucket punch cards, golf shop coupons, or reduced round rates for a parent and child…or better yet, a family rate for two kids and two adults.

The beautiful thing about PGA Junior League is that it is a team-based program, something unique to a game that is, for the most part, a singular sport. This simple fact is something that can bring in non-golf youth athletes that may want to share an activity with a golfing friend. I have seen this first hand, and, in a few cases, I’ve seen kids move toward golf in place of other sports they played.

The real secret sauce that you need to put on top of all the above-mentioned ingredients is this…keep things economical, inclusive, fun and inviting. Creating a positive atmosphere will only make folks want to stay longer and come by more often.

As an industry, we need to think more progressively and seek opportunities for growth in places we may have never looked before. Take a page out of the book of Topgolf. They have recognized that people want to be entertained and have fun. Golf has a great deal of tradition that makes it the special game that it is. However, being stuck in our ways, wearing blinders and not thinking outside the box is detrimental to the health of our game. Keeping the youth at the forefront and creating a community around them at your club could be the game changer needed at your club. For those that do not work in the industry but are consumers of golf, I encourage you to share these thoughts with management at your club…especially if you’ve noticed things getting a little stale and crusty around the edges.

Your Reaction?
  • 24
  • LEGIT2
  • WOW2
  • LOL0
  • IDHT0
  • FLOP2
  • OB0
  • SHANK7

Brendon is a PGA Golf Professional in Central Florida. He is the passion behind Little Linksters, LLC, the Little Linksters Association for Junior Golf Development (501c3) and the Little Linksters Golf Academy, now at Wekiva Golf Club in Longwood, FL. Born and raised in the small upstate New York town of Norwich, Brendon is the oldest of three and turned 43 in May of 2018. He is married to his wife of almost 19 years, Melisa and they are the parents to a beautiful daughter who was born in March of 2005 and a son who was born in August 2009. He began his golfing life when he was about 12 years old at the Riverbend Golf Club in New Berlin, N.Y. After a few years at Riverbend his father joined the Canasawacta Country Club in their hometown of Norwich, N.Y and Brendon began playing golf as much as he possibly could. He joined the boy’s varsity golf team at Norwich High School his freshman year and played all four years during high school, however, a broken hip and foot injury sidelined him for a bulk of that time. He returned to full strength his Senior year and played anywhere from the 4th to 1st spot on the very strong team. He finished 10th in the Conference Championship, shooting an 80 on a cold and blustery late fall day. When he was 15, Brendon started working in the proshop at the Canasawacta Country Club. It was his first job and it was the start of his life in the golf business. After his high school graduation, Brendon attended the State University of New York @ Delhi and majored in Golf Course Operations. While at Delhi he was a member of the men’s golf team. Upon graduation from SUNY Delhi, he moved to the central Florida area to officially begin his career in the golf business. Brendon has been working in the golf business for twenty-five plus years and is considered by his peers in the industry as one of the true leaders in the junior golf and growth of the game arena. After a successful run of 13 years at the Winter Park Country Club, the last 5 of those years as the GM & Head Professional, Brendon turned his attention toward growing the game of golf for kids of all ages but with a focus on children ages 3 to 10 years old. Brendon founded the Little Linksters Golf Academy at Metrowest Golf Club in August of 2011. The Academy later moved to Wekiva Golf Club in January of 2014. Elliott now serves in an ownership and manager role with the Academy while he works on other projects including his 501c3 nonprofit, The Little Linksters Association for Junior Golf Development. In January of 2013, Elliott became a PGA Staff Professional at the Golf Academy of America in Apopka, FL. In December 2018, after 44 years in business, the Golf Academy of America closed its doors for good. Elliott is the 2017 PGA National Youth Player Development Award winner. He is also a 2010, 2011 & 2012 US Kids Golf Top 50 Kids Teacher, a 2013 US Kids Golf Master Kids Teacher, a 2012, 2013, 2014, 2015 & 2016 Top 50 Growth of the Game Instructor as named by the Golf Range Association of America, a 2017 & 2018 Elite Status Top 50 Growth of the Game Instructor as named by the GRAA, the 2011, 2012, 2013 and 2014 ECC Junior Golf Leader, the 2013, 2014 & 2017 ECC Horton Smith award winner, and the 2011, 2012, 2013 & 2014 NFPGA Junior Golf Leader award winner. He was a finalist for the PGA’s National Junior Leader award in 2012, 2013, 2014, 2015 and 2016 before winning the prestigious award in 2017. In January 2014, Little Linksters was named the 2013 ING (International Network of Golf) Player Development Award winner. Elliott has appeared in or been a contributor for numerous golf media articles with publications such as Golf Business Magazine and PGA Magazine as well as PGA.com and PGAMagazine.com. His contributions have included topics ranging from Social Media to Junior Golf. Elliott was a guest on the Golf Channels Morning Drive in April of 2013 along with Dottie Pepper and Alan Wronowski. The threesome spoke on many different junior golf initiatives that are available to children of all ages. Elliott also appeared on Morning Drive in October of 2016 as part of Junior Golf Week as well as in October of 2017 and January of 2018. Elliott is a sought-out speaker on Junior Golf with a focus on children ages 8 and under. He spoke at the 2012 Proponent Group Annual Conference in October of 2012 which was held at Cog Hill Golf Club near Chicago. The event was held in conjunction with the 2012 Ryder Cup. Elliott spoke at the 2013 Southeastern Junior Golf Summit at Druid Hills Golf Club in Atlanta on November 4, 2013. He was also a presenter at the 2014 PGA Youth & Family Golf Summit held during the week of the 2014 PGA Merchandise Show in Orlando, FL and Little Linksters G.O.A.L.S. program was featured at the 2016 PGA Youth & Family Golf Summit, also in Orlando. Elliott served in the role of Secretary, Vice President, President and the Honorary President of the East Central Chapter of the NFPGA Section from 2009-2016. He was also a NFPGA Section Board member from 2009-2015. He has also served as Chairman of the ECC Junior Golf Committee as well as the Co-Chair of the NFPGA Junior Golf Committee. Brendon was also a member of the PGA of America’s 2012-2014 National Youth Player Development Committee and the 2010-2012 & 2012-2014 Public Relations & Communications Committee. He is currently a member of the 2018-2019 PGA National Awards Committee. With the closing of the GAA, Brendon will now focus his full time once again on the Little Linksters Golf Academy, Little Linksters, LLC and the Little Linksters Association for Junior Golf Development (501c3). Brendon is available for Private Coaching through his long-range coaching packages of 6, 9 or 12 months.

3 Comments

3 Comments

  1. N

    Apr 6, 2019 at 8:47 pm

    Yeah. It’s hard to try to be the Little League of Golf.
    Especially with the varied levels of wealth and private country clubs to street level Munis that don’t ever coincide.
    With Little League they get to wear cool team uniforms and get a feeling of teamwork and camaraderie and community.
    In golf, no matter how much you bring them all together, the kid is by him/herself and her parents most likely.
    Tough to broach the divides and individuality.

  2. Bill

    Apr 5, 2019 at 10:05 pm

    You forgot one very important program. The First Tee. The First Tee is unique among all youth golf development programs. As our motto says, its more than a game. Most important in the first tee is the life skills curriculum experience and certifications. Also, many first tee chapters also incorporate pga Jr. League and lpga girls golf. The first tee is also a pga partner. Take your blinders off.

    • David Simmons

      Apr 6, 2019 at 7:30 pm

      Great read! The key is to make it fun and not feel like a chore. 80% of our instructors use video to make it fun and also send content to the parents which they share socially leading to free advertising for academies. FUN FUN FUN and we will keep them coming back!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Podcasts

TG2: Snell Golf founder Dean Snell talks golf balls and his life in the golf industry

Published

on

Snell Golf’s founder, Dean Snell, talks all about golf balls and his adventure through the industry. Dean fills us in on his transition from hockey player, to engineer, to golfer, and now business owner. He even tells you why he probably isn’t welcome back at a country club ever again.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Your Reaction?
  • 5
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP1
  • OB1
  • SHANK1

Continue Reading

Opinion & Analysis

Could Dollar Driver Club change the way we think about owning equipment?

Published

on

There’s something about golfers that draws the attention of, for lack of a better word, snake-oil salesmen. Whether it’s an as-seen-on-TV ad for a driver that promises pure distance and also fixes your power slice, or the subscription boxes that supposedly send hundreds of dollars worth of apparel for a fraction of the price, there always seems to be something out there that looks too good to be true.

Discerning golfers, who I would argue are more cynical than anything, understand that you get what you pay for. To get the newest driver that also works for your game, it may take a $150 club fitting, then a $400 head, and a shaft that can run anywhere from $100 up to $300-$400. After the fitting and buying process, you’ve made close to a thousand dollar investment in one golf club, and unless you’re playing money games with friends who have some deep pockets, it’s tough to say what the return on that investment actually is. When it’s all said and done, you have less than a year before that driver is considered old news by the standard of most manufacturers’ release schedules.

What makes a driver ‘good’ to most amateur golfers who take their game seriously is a cross section of performance, price, and hubris. As for that last metric, I think most people would be lying if they say it doesn’t feel good having the latest and greatest club in the bag. Being the envy of your group is fun, even if it only lasts until you snap hook your first drive out of bounds.

As prices of general release equipment have increased to nearly double what it was retailing at only 10 years ago, the ability to play the newest equipment is starting to become out of the question for many amateur golfers.

Enter Tyler Mycoskie, an avid, single digit handicap golfer (and the brother of Tom’s shoes founder, Blake Mycoskie). Tyler’s experience with purchasing golf equipment and his understanding of uniquely successful business models collided, which led him to start the Dollar Driver Club. With a name and logo that is a tongue in cheek allusion to the company that has shaken up the men’s skincare industry, the company seeks to offer a new way of thinking about purchasing golf equipment without completely reinventing the wheel of the model that has seen success in industries such as car leasing and purchasing razors.

The company does exactly what its name says. They offer the newest, top of the line driver and shaft combinations for lease at a cost of about a dollar per day.

The economics of the model seem too good to be true. When you purchase a driver, you are charged $30 plus $11 for shipping and it’s $30 per month from then on. You can upgrade your driver at no extra cost each year and your driver is eligible for upgrade or swap after 90 days of being a member. After a year, the total cost comes to $371 with shipping, which sounds a lot nicer than the $500 that it would cost to purchase, as an example, a Titleist TS3 with a Project X Evenflow T1100 today.

The major complaint most people would have is that you still don’t own the driver after that year, but as someone with a closet full of old golf clubs that diminish in value every day, which I have no realistic plans to sell, that doesn’t sound like a problem to me or my wife, who asks me almost weekly when I plan on thinning out my collection.

The model sounds like an obvious win for customers to me, and quite frankly, if you’re skeptical, then it’s probably just simply not for you. I contacted the team at the Dollar Driver Club to get some questions answered. Primarily, I want to know, what’s the catch?

I spoke with a Kevin Kirakossian, a Division I golfer who graduated from the University of Texas-Pan American in 2013 and has spent virtually his entire young career working on the business side of golf, most recently with Nike Golf’s marketing team prior to joining Tyler at Dollar Driver Club. Here’s what he had to say about his company.

At risk to the detriment of our conversation, I have to find out first and foremost, what’s the catch?

K: There’s no catch. We’re all golfers and we want to offer a service that benefits all of our members. We got tired of the upfront cost of drivers. We’re trying to grow the game. Prior to us, there was no way to buy new golf clubs without paying full price. We take a lot of pride that players of all skill level, not just tour pros or people with the extra budget to drop that kind of money every year, can have access to the latest equipment.

With that question out of the way, I delved into the specifics of the brand and model, but I maintained a skeptical edge, keeping an ear out for anything that I could find that would seem too good to be true.

How closely do you keep an eye on manufacturers and their pricing? It would seem that your service is more enticing as prices increase in equipment.

K: The manufacturers are free to create their own pricing. We work closely with manufacturers and have a great relationship with them. As prices increase, it helps us, even if they decrease, I still think it’s a no-brainer to use our service, purely for the fact that new equipment comes out every year. You don’t have a high upfront cost. You’re not stuck with the same driver for a year. It gives you flexibility and freedom to play the newest driver. If a manufacturer wants to get into the same business, we have the advantage of offering all brands. We’re a premium subscription brand, so we’re willing to offer services that other retailers aren’t. We’ll do shaft swaps, we’ll send heads only, we have fast shipping and delivery times. We’re really a one-stop shop for all brands.

What measures do you take to offer the most up to date equipment?

K: We will always have the newest products on the actual launch date. We take pride in offering the equipment right away. A lot of times, our members will receive their clubs on release day. We order direct from the manufacturers and keep inventory. There’s no drop shipping. We prefer shipping ourselves and being able to add a personal package.

The service is uniquely personal. Their drivers come with a ball marker stamped with your initials as well as a stylish valuables pouch. They also provide a hand signed welcome letter and some stickers.

Who makes up the team at Dollar Driver Club?

K: We’re a small team. We started accepting members to our service in 2018 and it has grown exponentially. We have four or five guys here and it’s all hands on deck. We handle customer inquiries and sending drivers out. It’s a small business nature that we want to grow a lot bigger.

When discussing the company, you have to concede that the model doesn’t appeal to everyone, especially traditionalists. There are golfers who have absolutely no problem spending whatever retailers are charging for their newest wares. There are also golfers who have no problem playing equipment with grips that haven’t been changed in years, much less worrying about buying new equipment. I wanted to know exactly who they’re targeting.

Who is your target demographic?

K: We want all golfers. We want any golfer with any income, any skill level, to be able to play the newest equipment. We want to reshape the way people think about obtaining golf equipment. We’re starting with drivers, but we’re looking into expanding into putters, wedges, and other woods. We’ve heard manufacturers keep an eye on us. There are going to be people who just want to pay that upfront cost so they can own it, but those people may be looking at it on the surface and they don’t see the other benefits. We’re also a service that offers shaft swaps and easily send in your driver after 3 months if you don’t like it.

At this point, it didn’t seem like my quest to find any drawbacks to the service was going well. However, any good business identifies threats to their model and I was really only able to think of one. They do require a photo ID to start your account, but there’s no credit check required like you may see from other ‘buy now, pay later’ programs. That sounds ripe for schemers that we see all the time on websites like eBay and Craigslist.

When you’re sending out a $500 piece of equipment and only taking $41 up front, you’re assuming some risk. How much do you rely on the integrity of golfers who use your service to keep everything running smoothly?

K: We do rely on the integrity of the golf community. When we send out a driver, we believe it’s going into the hands of a golfer. By collecting the ID, we have measures on our end that we can use in the event that the driver goes missing or an account goes delinquent, but we’re always going to side with our members.

The conversation I had with Kevin really opened my eyes to the fact that Dollar Driver Club is exactly what the company says it is. They want to grow and become a staple means of obtaining golf equipment in the current and future market. Kevin was very transparent that the idea is simple, they’re just the ones actually executing it. He acknowledged the importance of social media and how they will harness the power of applications like Instagram to reach new audiences.

Kevin was also adamant that even if you prefer owning your own driver and don’t mind the upfront cost, the flexibility to customize your driver cheaply with a plethora of high-quality shafts is what really makes it worth trying out their service. If for whatever reason, you don’t like their service, you can cancel the subscription and return the driver after 90 days, which means that you can play the newest driver for three months at a cost of $90.

In my personal opinion, I think there’s a huge growth opportunity for a service like this. The idea of playing the newest equipment and being able to tinker with it pretty much at-will really speaks to me. If you’re willing to spend $15 a month on Netflix to re-watch The Office for the 12th time in a row or $35 a month for a Barkbox subscription for your dog, it may be worth doing something nice for your golf bag.

Your Reaction?
  • 66
  • LEGIT5
  • WOW8
  • LOL2
  • IDHT1
  • FLOP0
  • OB0
  • SHANK20

Continue Reading

Opinion & Analysis

A conversation with a Drive, Chip and Putt national finalist

Published

on

I’ve been very fortunate to have had the opportunity to attend all of the Drive, Chip and Putt National Finals at Augusta National since the inception of this amazing initiative. I’ve also been extremely lucky to have attended the Masters each of the past 10 years that I have been a PGA member. Each year, I’m still like a kid on Christmas morning when I walk through the gates at Augusta National, but nothing compares to my first trip in 2010. I was in absolute awe. For anyone that’s been, you can surely agree that Augusta National and the Masters Tournament is pure perfection.

The past few years at DCP finals, I couldn’t help but notice the looks of sheer excitement on the faces of the young competitors as well as their parents. That led me to reaching out to one of this year’s competitors, Briel Royce. A Central Florida native, Briel finished second overall in the 7-8-year-old girls division. She is a young lady that I know, albeit, not all too well, that competes in some of my youth golf organization’s Tour series in Florida. I spoke to Briel’s mom at Augusta and then reached out to the family after their return to the Orlando area to get a better idea of their DCP and Augusta National experience…

So how cool was it driving Down Magnolia Lane?

Briel: “Driving down Magnolia Lane was awesome.  Usually, you do not get to experience the scenic ride unless you are a tour player or a member. Everyone got extremely quiet upon entry. There were tons of security along our slow ride. Seeing the beautiful trees and the Masters Flag at Founder’s Circle in the distance was surreal. Having earned the right and opportunity to drive down this prestigious lane was breathtaking. I would love to do it again someday.”

What was the coolest part of your time at Drive, Chip and Putt at Augusta National?

Briel: “Everything was cool about the DCP. Not too often do you see people taking walks in the morning with green jackets on. We were not treated like kids. We were treated like tour players, like we were members at Augusta. The icing on the cake was when they took us to the practice green and we were putting alongside Zach Johnson and Charl Schwartzel. Everyone was confused when we first got there because we weren’t certain we should be putting on the same green around the pros. Again, we were treated like we were tour players. Where else would I be able to do this? Nowhere other than DCP at Augusta. One of my favorite reflections is having Bubba Watson watch us chip and congratulating each of us for our efforts. He did not need to do that. He took time out of practicing for a very important week in his career to support the DCP players. I think his actions show what the game of golf is about: the sportsmanship, the camaraderie, and support.”

How did you prepare for the finals?

Briel: “I prepared just like I did for every other tournament, practicing distance control, etc. But to be honest, you really can’t practice for this experience. The greens are like no other. The balls roll like they are on conveyor belts. I didn’t practice being in front of so many cameras, Bubba Watson, Condeleeza Rice as well as many other folks wearing green jackets. You need to practice playing under extreme pressure and scrutiny. When it is game time, you need to just do your thing and concentrate; have tunnel vision just like the ride down Magnolia Lane.”

What tour pros did you get to meet and talk to?

Briel: “WOW! I spoke to so many tour pros while I was there. I spoke to Keegan Bradley, Annika Sorenstam, Nancy Lopez, Zach Johnson, Mark O’Meara, Gary Player and Patrick Reed. I also met up with the U.S. Woman’s Amateur Champion, Jennifer Kupcho, and 14-year-old baller Alexa Pano. I’m still in awe!”

 

How fast were those greens?

Briel: “Those greens were lightning quick. The balls rolled like they were on a conveyor belt; you didn’t know when to expect them to stop. Had I practiced these speeds a little more, I would have putted the 30-foot like a 15-foot and the 15-foot like a 6-foot putt.”

I also wanted to ask Briel’s parents a few questions in order to get a better idea from the standpoint of the mom and dad, on what an increasable experience this must have been.

So how cool was it driving up Magnolia Lane for you guys?

Mom and Dad: “Going down Magnolia Lane was a dream come true and we wouldn’t have EVER been able to do it without Briel’s accomplishment. Driving down was so peaceful; the way the trees are shaped like a tunnel and at the end of that tunnel, you see the Masters Flag and Founder’s Circle. Just thinking about all the legends, presidents, influential people driving down that road and we were doing the same thing was extraordinary. We appreciated how slow the driver took to get us down the lane for us to take it all in. A lot of tears. It was heavenly.”

What was the coolest part during your time at Drive, Chip and Putt and Augusta National?

Mom and Dad“The coolest part was seeing 9-year-old Briel compete at Augusta National! Seeing the whole set up and everything that goes into making this event what it is, we have no words. They made these kids feel like they were royalty. We are so truly blessed, thankful, and grateful for everything that was provided to Briel to make this a truly awesome experience. We don’t want to share too much as it needs to be a surprise to anyone else that’s reading this that may make it there.”

How impactful do you feel this initiative is to golf in general?

Mom and Dad: “You can’t possibly make any bigger impact on golf than to let golf’s future attend the best golf course and the coolest event, Drive, Chip and Putt at none other Augusta National during Masters week. The day after the event, we had a handful of people walk up to Briel to tell her that she was an inspiration to their older daughters who now want to play golf. They even requested a picture with Briel; how cool! This initiative is definately, without question, growing the game.”

It goes without saying that you were incredibly proud of your daughter but what may have surprised you most on how she handled this awesome experience?

Mom and Dad: “We are so incredibly proud of Briel! She handled this challenging and overwhelming experience very well for only being 9 years old. She was cool, calm and collected the whole time. The atmosphere at Drive, Chip and Putt can chew you up if you let it, but she didn’t let all of the distractions get to her, she embraced them.  Out of all the competitions she participated in to earn her invitation to Augusta, we truly feel she treated this whole experience like she was not at a competition but a birthday party where she was having a blast. She made many new golf friends and we met amazing golf families we anticipate spending more time with in the future. You don’t get to go to many parties where Bubba Watson is hanging out with you like he’s your best friend.”

Your Reaction?
  • 12
  • LEGIT2
  • WOW3
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

19th Hole

Facebook

Trending