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Professional Golf Management: The real story from PGM Program grads

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The PGA Golf Management University Program (PGM), a 4.5- to 5-year college curriculum for aspiring PGA Professionals is offered at PGA accredited universities nationwide. The program provides students the opportunity to acquire the knowledge and skills necessary for success in the golf industry through extensive classroom studies and internship experience. When you graduate, in addition to your college degree, you become a PGA member with 100 percent job placement.

One school which offers the program is the University of Nevada at Las Vegas (UNLV). At UNLV, the PGM program falls within the William F. Harrah College of Hotel Administration. According to QS World University Rankings, the school is the No. 1 school in the world for hospitality and leisure. Several other tier-one schools including Penn State (#59), Clemson (#66), NC State (#80) and University of Nebraska (#129).

The Experience

To better understand the experience of a PGM student, I reached out to Sean Fairholm. Sean is a graduate of North Carolina State University who now writes full time for Global Golf Post. According to Sean,

“I arrived on campus at NC State in 2010 with the intention of being a head professional at a golf course, a common aspiration for kids starting PGM. After my first internship, I realized that writing about golf for the student newspaper was more rewarding for me than standing in a pro shop. Nobody had ever gone through the program with the intent of being a journalist, so I feared my time in the program would end. I couldn’t have been more incorrect. The faculty at NC State (Andy Betz, Rob Wade, Susan Colby) fully embraced what was a foreign concept — they pushed for me to get an internship with PGA Magazine and even hung my first published article in the PGM office. They rallied around the idea of me becoming an A-18 (Golf Media) PGA Pro, and I’m extremely thankful for that.” 

This experience is echoed by Josh Salmon, the assistant director of PGM program at New Mexico State (NMSU) and former student there

“PGM provides a special environment with people who have a passion for golf and love mentoring youth. I chose NMSU because of this passion and it made all the difference; providing me with a home now, wherever day I get to share my passion with young people as a program coordinator of the program.” 

Player Development

Many of the PGM programs have extremely strong player development programs including access to on-campus golf courses at places like Penn State, Coastal Carolina University, North Carolina State, Clemson, Methodist, New Mexico State, Mississippi State, Sam Houston State and Eastern Kentucky.

The programs also have outstanding faculty who are there to help players develop, people like Henry Stetina. A graduate from New Mexico State University, Henry has won both the Sun Country PGA teacher of the year award, as well as the PGA Youth Development Award; or Eric Handley, a Senior Instructor within The Pennsylvania State University’s PGA Golf Management program and Director of the Penn State Golf Teaching and Research Center (GTRC). Prior to arriving at Penn State in 2005, Eric earned his master’s degree from NC State University while also serving as a Golf Professional at private country clubs in Durham, NC and Duluth, GA.

Members of the program also have access to a comprehensive tournament schedule. For example, at New Mexico State each year, players have access to an abundance of tournaments. A closer look at the results from Fall 2018 show that the average length of 6,920 yards and course rating of 72.1. The average winning score at the events is 70.12, with 2/12 events requiring a score of 67 or better to win, while only three had winning scores at or above par.

According to Henry Stetina of NMSU

“Our tournament program consists of 50 tournaments per academic year which allows students the opportunity to compete year-round. They also have access to a state of the art instructional studio featuring Trackman and video analysis. Individual and group player development programs are in place for students to develop their skills even further. Our program offers students the ability to take their game to the next level.”

Professional Golf Management allows young people with a love of golf to receive the mentoring they need to become impactful members of the golf community. Successful graduates have gone on to become head professionals, teaching professionals, golf writers, and even PGA tour coaches. So, if you’re really passionate about golf and see a future in the game, consider reaching out to one of these programs to learn more!

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Brendan is the owner of Golf Placement Services, a boutique business which aims to apply his background in golf and higher education to help educate players, their families and coaches about the process! Website - www.golfplacementservices.com Insta - golf.placement.sevices Twitter @BMRGolf

21 Comments

21 Comments

  1. Johnson Lampstone

    Jun 19, 2019 at 10:21 pm

    Anyone telling you this is a great business is lying to you. You must be sick for customer service and come from money. Most graduates go in to $35k/yr jobs where they almost never play. The review by “Bryan” is likely from someone who works for a PGM program. This career will drive you into debt and away from golf. It is all customer-service based.

    I dare you to find PGM graduates who are still in the golf business 5 years out of college…

  2. zp

    Apr 2, 2019 at 2:33 am

    I’m an alumni of the New Mex St PGM. I loved my time there, and have been lucky enough to land a spot on Maui. The golf pro life isn’t for everyone. But I sure do enjoy it, and my new life in the Aloha state.

  3. MSU Grad

    Mar 31, 2019 at 8:07 am

    I think this piece is a good start, but you really need to go into more detail about what the program is and the challenges you will face. Internships are amazing and can also open a lot of doors, but you also have to prepare the students for never having a summer off like their peers, due to internships. Some great careers have been spawned from the program, but it is a tough road and really takes dedication to stand out from the pack.

  4. Nicholas

    Mar 31, 2019 at 8:02 am

    If you love golf don’t get into the business. After 12 years my handicap went from a +3 to a 6 and I sunk further and further into debt. Trust me not worth it, there’s no sunlight at the end of the tunnel for 99%, if you’re a good golfer just put everything into getting on tour you probably have as good a chance of making it as you would making a good living as a pro… Now that “I’m on the other side of the counter” I’m happily a scratch player… don’t go into the golf industry; it’s a great game that I love, it’s an awful business decision

    • Bryan

      Mar 31, 2019 at 2:50 pm

      I do just fine as a PGA Professional financially and so do an endless amount of my peers. It seems you were “weeded out” by the system which it is great at doing. If your #1 and only priority was playing golf, then I’d say you got in for the wrong reasons.

      • Peace PGA

        Mar 31, 2019 at 11:06 pm

        I found the “weeding out” process you’re referencing to include both those that don’t quite make the cut but also, and more importantly, those that are exceptional but see the industry for what it is. I’ve worked at a number of top clubs and have noticed the lead assistants and head professionals to have remained not because they want to or desire to but because they are in too deep. For those of you reading, take my advice and stay as far away from PGM programs and the golf industry as you can.

  5. Gus

    Mar 31, 2019 at 12:48 am

    I’m a Ferris State PGM Grad- the initial PGM program. I’m steering my children elsewhere, this business is not what it once was. If you’re capable of obtaining a college education you can do much better elsewhere.

  6. Former pro

    Mar 30, 2019 at 11:50 pm

    Interested in golf? Go get a job that pays well and offers a twelve month position. Because the deeper you get into you golf career the more you work and the less you golf. You end up working 10-12 hour days, and your salary ends up earning you $10 an hour. Go earn money at a job that can afford you to golf.

    • Smith

      Mar 31, 2019 at 2:57 pm

      I don’t see a whole lot of truth to this… I’m the Head Professional at a private member owned club in an area with many other similar private clubs… each Head Professional easily clears $140k. I don’t golf much because I choose to spend that time with my family, but I could realistically still golf at least twice a week if I chose to.

      Your post is a summary of the guys who get into the industry expecting to golf 8 days a week and don’t have the drive to stand out from their peers, which is unfortunately a very common sight in this business and why so many are weeded out. If you have the proper mindset and follow the course, it isn’t hard to make great money and still play golf in this industry…

      • Former pro

        Mar 31, 2019 at 10:24 pm

          • Smith

            Apr 1, 2019 at 1:33 am

            I imagine that figure is compiled from a survey that got 4 responses from Public golf course head professionals in rural areas with low cost of living, like the Midwest. With tools such as PGA CareerLinks available these days, I’m not sure who would be reporting their salary to “Payscale” anyways…

            As a golf professional, you choose where you want to work, what type of facility you want to be employed at and what type of professional you want to be, and how successful you want to be. If a Golf professional settles for any type of position or income level and then complains about it, that’s on him. The good jobs are out there.

          • Smith

            Apr 1, 2019 at 1:38 am

            I imagine that figure is from a very small sample of non-PGA professionals in a rural area with low cost of living like the Midwest. With tools available now like PGA CareerLinks, I’m not sure who would be using “payscale” anyways.

            As a golf professional, it is up to you as far aswhat type of facility you work at, what type of professional you aspire to be, and where you want to be. If any golf professional settles for a certain compensation and then complains about it, that’s on them, because the money and good jobs are out there

    • Fred

      Mar 31, 2019 at 4:08 pm

      My experience is different than in that comment. I’m almost 20 years into my golf career and play more golf than ever before. I also play more than most of my friends that love golf but work in other industries. Sure, a lot of it is with members and in work related golf but it’s still playing golf. Bottom line is that if you choose to use your free time to play and take advantage of opportunities to play on the job, you can play a decent amount in this business.

  7. WG

    Mar 30, 2019 at 7:03 pm

    Are they still using vhs tapes and teaching how to whip heads like my experience in the mid-2000’s?

  8. Brian McGranahan

    Mar 30, 2019 at 5:53 pm

    The course I worked at starting getting so many unsolicited resumes from PGM graduates, my boss just started throwing them away without even opening them. Lol

  9. Dr Scrotenpuf

    Mar 30, 2019 at 3:52 pm

    You graduate, get hired somewhere that the cost of living greatly out ways your 15 hr wage, all while realizing that head pro job might be 10 + years out. Biggest waste of time/ money I have ever done. Oh, and all while you watch the caddies quadruple your pay.

    Want to be in the golf world = be a caddy and make 50k+ year min and get to play golf everyday.

    • DL

      Mar 30, 2019 at 10:24 pm

      Haha and make $50k every year with no health insurance. Not as glamorous as you make it sound.

  10. Trey Wingo

    Mar 30, 2019 at 3:31 pm

    Not to mention the very first one, Ferris State in a “Big Miss”. There are more Ferris State grads in the golf industry then all other programs combined.

    • DL

      Mar 30, 2019 at 10:25 pm

      Absolutely! No mention of it. Complete whiff of an article.

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On Spec

On Spec: Interview with GOLFTEC VP of Instruction Nick Clearwater

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In this episode of On Spec brought to you by Golf Pride Grips, Ryan talks with GOLFTEC’s Vice President of Instruction Nick Clearwater about his history with golf, teaching, and how he and his team at GolfTec help golfers play better.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

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Opinion & Analysis

From the GolfWRX Vault: The day I met Ben Hogan

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In addition to continuing to look forward to new content that will serve and engage our readership, we also want to showcase standout pieces that remain relevant from years past. In particular, articles with a club building or instruction focus continue to deliver value and convey useful information well after their publish dates.

We want to make sure that once an article falls off the front page as new content is covered it isn’t relegated to the back pages of our website.

We hope that you’ll appreciate and find value in this effort.

Industry veteran (and one heckuva writer) Tom Stites, who served as the Director of Product Development at Nike’s Oven, tells the story of how he landed a job as an engineer at the Ben Hogan Company and what his first meeting with Mr. Hogan was like.

Get a taste for Stites’ excellent piece from 2015 below.

Getting near my boy was the real reason I wanted to get to Texas, but the golf was a sweet attraction, too. With a perfect touch and timing, the Good Lord prompted the Hogan Company to advertise for a new product development engineer. On just the right day, I was changing flights at DFW and bought a copy of the Fort Worth paper. In the want ads I saw something like, ”Ben Hogan will pay you cash money to engineer and work on golf clubs.” So I applied.

My product development experience at Kohler got me the interview, but the Good Lord got me the job. It was truly a real miracle, because in 1986 I knew zero about club design and manufacturing. I was quickly made the boss of the model shop, and was to manage the master club maker Gene Sheeley and his incredible team of long-time club artisans.

Me as their boss? That was a joke.

I knew a few things about physics at that time, but these guys were the real deal in club design. I knew immediately that I was in over my head, so I went to Gene and professed my ignorance. I pleaded with him to teach me how to do the job right. At that, I guess he considered me harmless and over the next number of years he became my Yoda. His voice was even a bit like Yoda.

Read the full piece here.

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Opinion & Analysis

Why do Tour players prefer fades over draws from the tee box?

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There is a growing trend on the PGA Tour and other professional golf tours where some of the game’s best players favor a fade from the tee box. Amateur golfers often struggle with golf shots that slice away from their target. These shots can lead them out of play and have them eagerly chasing a more neutral or drawing shot shapes. Additionally, a large fraction of low handicap and professional golfers play a golf shot that draws repeatedly onto their target. These thoughts can leave you wondering why anyone would choose to play a fade rather than a draw with their driver.

The debate over whether players should fade or draw their golf shots has been intensely lobbied on either side. While this is highly player specific, each particular shot shape comes with a set of advantages and disadvantages. In order to discuss why elite golfers are choosing to play a fade and why you might as well, we must first explore how each shot shape is created and the unintended effects within each delivery combination. This article explores the ideas that lead some of the most outstanding players in the world to choose a fade as their go-to shot shape for their driver.

Before examining what makes each shot unique, golfers should be familiar with some common club fitting and golf swing terminology. Club path, clubface angle, impact location, spin-axis or axis tilt, and spin loft are all detailed below.

The curvature of a golf ball through the air is dependent on the backspin and sidespin of each shot. These spin rates are directly linked with each players golf swing and delivery characteristics. During every shot, each golfer will deliver the golf club back to the golf ball in a specific orientation. The relationship between the golf club face and the path of that club will determine much of how the golf ball will travel. A golf clubface that is closed to a club path will result in golf shots that either draw or hook. A clubface more open to the club’s path with create a shot that fades or slices. It is important that face angle measurements are taken in reference to the club path as terms like “out-to-in” or “in-to-out” can results in either of these two curvatures depending on face angle and impact location measurements.

Impact location should not be overlooked during this exchange and is a vital component of creating predictable golf shots that find the fairway and reach their maximum distances. As strikes move across the clubface of a driver gear effect begins to influence how the golf ball travels. In its simplest form, gear effect will help turn the golf ball back to the center of the golf club head. Impact locations in the heel will curve towards the middle and lead to golf shots with a more pronounced fading shape. Toe strikes lead to the opposite reaction and produce more draw or hook spin. Striking a golf ball from the upper half of the driver clubface produce higher launches and less spin, while strikes from the bottom create lower launches with higher backspin rates.

Spin-axis tilt or simply axis tilt is a result of the amalgamation of face angle, club path and strike locations. A golf shot will curve in the direction that its axis tilts during flight. Golfers familiar with launch monitors like Trackman and GCQuad, can reference axis tilt and spin-axis tilt measures for this measurement. Shots that curve to the left will have a leftward tilted axis, and shots to the right a rightward axis tilt. Golf shots tilting to the left and to the right are given names depending on which hand is dominant for that golfer. A draw or hook is a golf shot that curves in the air away from the golfers dominate hand. Right-handed players will see a golf ball hit with a draw spin from right to left in the air. Left-handed golfers see their draw shots spin from left to right. Fades and slices have the opposite shapes.

Spin loft is another critical component of creating and maintaining the flight of a golf ball. In concert with the spin-axis tilt of the golf ball, the spin loft influences the amount of backspin a golf ball possesses and will determine much of how stable that golf ball’s flight becomes. Golf shots hit with more backspin curve less violently than golf shots hit with too little spin especially in the wind. Spin loft is exemplified as golfers find themselves much more accurate with their wedges than their driver. More spin equals more stability, and this leads us to why professional players opt for their fade.

Modern drivers can be built to maximize the performance of each golfer on their best swings, but what about their misses? Golfers often lose confidence standing over their golf shots if they see the ball overdrawing or hooking too often. Overdraws and hooks create golf ball flight conditions that are unpredictable and lead to directional and distance detriments that can cause dropped shots and penalties. Because of this, elite right-handed players do not often like to see the golf ball going left from the tee box. By reducing their chances of hitting hooking tee shots, golfers often feel more freedom to swing the golf club freely and make smooth, powerful motions. This is never more evident than when watching Brooks Koepka and Dustin Johnson hit their drivers. While both players hit the golf ball both ways, their go-to shot from the tee is a left-to-right curving fade.

But wait, doesn’t a draw go further than a fade? While it is not inevitable that a draw will fly further or roll out more than a fade, the clubface and club path conditions needed at impact to produce each shape often lead to differences in spin rates and launch angles that affect distance. Less dynamic loft created by a closed clubface can lead to lower launch, less spin, and more distance. The drawback of these conditions is the reduced spin loft and decreased stability. So how much distance is worth losing to find more fairways? As we continue to see some of the longest hitters on the PGA Tour win tournaments and major championships distance is the premium.

Luckily, modern drivers and club fitting techniques have given players a perfect blend of distance and accuracy. By manipulating the center of gravity of each driver, golfers can create longer shots from their best strikes without giving up protection from their mishits. Pushing the weights more near the clubface of drivers has given players the ability to present more loft at impact without increasing backspin. The ability to swing freely and know that if you miss your intended strike pattern your shot will lose distance but not end up in the most dangerous hazards have given players better, more repeatable results.

While it can be advantageous for casual golfers and weekend players to chase as many yards as possible, players that routinely hit the golf ball beyond 300 yards can afford their misses to fall back if they will remain in play and give them a chance to find the green in two shots. More stability when things do not go as planned thanks to increased spin lofts and less violent curvature has allowed elite level golfers to perform consistently even under the most demanding situations and it is why we continue to see a growing number of players favor a fade from their tee shots.

 

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