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Titleist TS4: It’s all about spin

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Today is the day. Titleist has released the newest addition to the TS lineup; the Titleist TS4 is on tour at the Valero Texas Open now and is slated to hit retail in late June.

What is the TS4 and how does it differ from the TS2 and TS3? Let me give you the in-depth tech details directly from Titleist.

The TS4 is the newest, smallest and lowest spinning member of the TS family of drivers. Designed for a core group of players looking to further reduce spin but maintain the fastest legal ball speeds Titleist has ever achieved. In company testing, the TS4 reduces spin by an average of 300-400 RPM compared to the TS2 and TS3 drivers. All of this while also in a player preferred 430cc package. The appearance from address is a throwback to the traditional pear shape that made Titleist drivers what they are today — but beyond the shape, there is nothing classic about the technology packed into this 430cc titanium weapon.

Utilizing the same speed chassis and ultra-thin crown as other members of the TS family to maximize discretionary weight, the R&D team was able to move the CG (center of gravity) five millimeters closer to the face. Sure five millimeters seems like a small number when maybe talking about a 550-yard par 5, but in the world of golf club engineering, it’s big news and a LOT of movement. As we have seen before, moving CG closer to the face will make the driver lower spinning and a lot more workable.

With the Titleist TS4, you get the same Sure-Fit flat weight adjustability as the Ts2 driver but in a forward configuration, and a .75 degree SureFit hosel.

Now to the inside story.

This driver was five years in the making, dating back to the original 915 D4, which offered the same small footprint and spin reduction BUT as admitted by Titleist — not peak ball speeds that they would have wanted. Not to say the D4 was slow, but it took a real keen player to maximize the club’s potential. What will also be different this time around compared to the D4 is that this is a 100 percent full rollout, including retail.

You will soon be seeing these in shops and available through custom fitting studios, unlike the D4, which was part of an exclusive MOTO (Made Only To Order) program, which made the D4 difficult to add to your arsenal. MOTO was also home to the original 716 T-MB’s, which should be noted, as the club series now has a full-time place in the line up with the 718 T-MB.

Availability

Starting June 27, you will be able to order the TS4 from your local Titleist account and they should be available for fittings a few weeks before that.

Golfers can choose from the same four aftermarket shaft models as TS2 and TS3: Project X EvenFlow T1100 White 65, Project X HZRDUS Smoke Black 60, Mitsubishi Tensei AV Blue 55, and Mitsubishi Kuro Kage Black Dual Core 50.

Update: In-hand photos of Jimmy Walker’s TS4 from the Valero Texas Open

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Ryan Barath is part of the Digital Content Creation Team for GolfWRX. He hosts the "On Spec" Podcast on the GolfWRX Radio Network which focuses on discussing everything golf, including gear, technology, fitting, and course architecture. He is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

25 Comments

25 Comments

  1. Skeptic

    Apr 25, 2019 at 1:13 pm

    What pear shape? I don’t see it.

  2. Scott Francis

    Apr 20, 2019 at 4:59 pm

    So I dont understand why TItleist doesnt put a weight also in the nack A LA Callaway and Cobra. COuld be a small Triangular weight so if you wanted could move heavier weight back or front. Bad move on their part.

  3. Gunter Eisenberg

    Apr 5, 2019 at 5:02 pm

    Reminds me a lot of the R9 Superdeep.

  4. Bill O.

    Apr 1, 2019 at 8:30 pm

    Been looking for a smaller driver head. Still using a Callaway XR16. Those 460 cc heads just look too big for me. This is great news. I’ll make it work.

  5. Moses

    Apr 1, 2019 at 4:53 pm

    Been there done that with the D4. I don’t need 5 extra yards. I need more fairways

  6. Jack Nash

    Apr 1, 2019 at 4:37 pm

    Still the nicest looking head on the market

  7. jgpl001

    Apr 1, 2019 at 3:57 pm

    Beautiful looking head, but options of a Tensei 65g Blue and a 50g Kuro Kage ?

    What clown put these options together????

    Totally counterproductive

    • F

      Apr 1, 2019 at 4:13 pm

      Because they had loads of shafts left in the warehouse and so they were free

    • Jack Nash

      Apr 1, 2019 at 4:36 pm

      There’s a ton of shafts out there. You could change it yourself. It ain’t that hard. Their testing said those were the shafts with best results. Like they say, your results may vary.

      • Jack Nash Jr.

        Apr 15, 2019 at 3:32 pm

        I guarantee you his results varied.

  8. chad

    Apr 1, 2019 at 3:38 pm

    April fools?

  9. Bob

    Apr 1, 2019 at 3:06 pm

    Is the TS4 only for high swing speeds (100+)? I prefer the smaller head (430cc) with a flexible regular shaft, is that a combo that could work with this head?

    • srooch2

      Apr 1, 2019 at 9:58 pm

      That will work fine, also loft up will help

  10. Ray

    Apr 1, 2019 at 1:08 pm

    Smart move on titleist’s part. They have been known for higher spin compared to TM

  11. C

    Apr 1, 2019 at 10:38 am

    What’s the price?

  12. jason

    Apr 1, 2019 at 10:35 am

    This is weird. Golfers are truly obsessing about low spin. It’s reached a point this year where drivers have become too low spinning for 95% of players. Im a low single digit with 110-112mph clubbed speed and I cannot keep the TS3, FlashSZ, more M5 (all 9-9.5°) in the air. For the first time ever I’ve had to go to 10.5 I drivers, and in the M5 I had to ALSO move the weights back to the tail.

    People need to get back to focusing on 2400 spin. Some guys are trying to get to 1500-1600. That’s not reasonable when you’re launch angle is 14.

    • Foolitsa Prilone

      Apr 1, 2019 at 11:00 am

      Oh Jason…

    • dave

      Apr 1, 2019 at 12:41 pm

      im also right at 112….and i cannot find a shaft head combo to keep the flash sub zero or the f9 below 2700 consistently. even with baby draws….currently on smoke 6.0 tipped an inch. tried atmos black 7s 6x tipped untipped, black tie x, xlr8 x, paderson x, thats in each head reduced to lowest loft…if i hit a slight fade its 3300 275 carry…everyone is different.

      • Jack Nash Jr.

        Apr 15, 2019 at 3:36 pm

        You and Jason should focus on golf and not stats.

        You can get all the numbers just right and still stink.

    • STG

      Apr 1, 2019 at 3:15 pm

      Stop hitting the lower spin heads then Jason. TS2 will work better.

    • Scott Francis

      Apr 17, 2019 at 4:19 pm

      At 110-112 Swing speed which is what Rick Shiels is at you cant keep in the air? Shiels loved the TS3 even moreso than the TS2

  13. Matt A

    Apr 1, 2019 at 10:29 am

    Damnit I JUST bought an Epic Flash to replace my TS2 because that TS2 spun up too much – and I wanted to stick with Titleist.

  14. Travis

    Apr 1, 2019 at 10:07 am

    And 6 months after this the TS 5/6 will be out!

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Whats in the Bag

Byeong Hun An WITB 2020

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  • Equipment accurate as of the Farmers Insurance Open

Driver: Titleist TS3 (8.5 degrees, B2 SureFit setting)
Shaft: Accra TZ5 M5 Proto 65 X

3-wood: Titleist TS2 (13.5 degrees @14.25, D4 SureFit setting)
Shaft: Accra TZ6 M5 Proto 65 X

Utility iron: Titleist U500 (2)
Shaft: Project X EvenFlow Black

Irons: Titleist 716 T-MB (3-5), Titleist 620 MB (6-9)
Shafts: Project X PXi 7.0 (3-5), Project X 6.5 (6-9)

Wedges: Titleist Vokey Design SM8 (48-10F, 52-08F, 56-08M), Vokey Design WedgeWorks (60-T)
Shafts: Project X 6.5 (48, 52, 56), True Temper Dynamic Gold Tour Issue S400 (60)

Putter: Scotty Cameron GSS Prototype
Shaft: LAGP Ozik 135P
Grip: Scotty Cameron Pistolini

Ball: Titleist Pro V1x

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Bettinardi and Big League Chew launch special headcovers, ball marker, and limited-edition DASS BB8-Wide putter

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Bettinardi x Big League Chew

Bettinardi and Big League Chew have teamed up to launch a full product line of special headcovers, club sets, a ball marker, a tee-shirt, and a limited 1/5 custom Big League Chew putter.

The special 1/5 DASS BB8-Wide Big League Chew putter weighs 355 grams, features a purple flame finish and contains Fancy Face milling. The custom flat-stick from Bettinardi and Big League Chew can be purchased in The Hive for $2,200.

Putter Specs: 

  • Model: BB8 Wide
  • Weight:  355 grams
  • Material:  DASS
  • Finish: Purple Flame
  • Face milling: Fancy Face

Bettinardi X Big League Chew

The co-branded headcovers and golf products celebrate the passion for the game of golf as well as paying tribute to the only gum to ever be featured at the National Baseball Hall of Fame Museum.

Bettinardi X Big League Chew

Check out the full product line below:

  • Big League Chew x Betti Headcover – $100.00
  • Big League Chew x Betti Mallet Headcover – $100.00
  • Big League Chew x Betti Club Cover Set – $300.00
  • Big League Chew x Betti Players Towel – $55.00
  • Big League Chew x Betti Ball Marker – $55.00
  • Big League Chew x Betti Pocket Tee – $35.00
  • Big League Chew x Betti Hat – $35.00
  • Big League Chew x Betti Yeti – $75.00

Bettinardi X Big League Chew

The Bettinardi X Big League Chew collaboration items will be available to purchase in The Hive at Bettinardi.com from 10 CDT on Thursday April 2 2020.

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Phase 1 vs. P7TW: An inside look at Tiger Woods’ TaylorMade irons

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At this point, the story of the development of Tiger Woods’ TaylorMade irons has been told and told again. There have been numerous articles, YouTube videos, and even a TV documentary on how they were made—and even a Tour Championship and a Sunday Masters telecast to validate both models.

But I wanted to know the differences and similarities of the two TaylorMade iron models Woods has played since signing with the company in January of 2017: the Phase 1, and the final masterpiece the, P7TW.

Fortunately, in this job, you become friends with a good number of R&D people, so I went to my buddies and TaylorMade Lead Engineers Paul Demkowski and Matt Bovee to fill in some blanks.

This is what they had to say.

Matt Bovee Sr. Manager Product Creation

JW: The Phase 1 iron was based on what previous iron of TW? What inspired it?

MB: The PH1 iron was based off of the set he was playing just prior, the TGR set. Inspiration for the P7TW is really founded in all the years of TW’s career. From the numerous victories, countless hours grinding, and all his majors… the P7TW is really a culmination of what he specifically wants in an iron design after years and years of being the best ball striker in the game.

JW: What was the testing process like going from his TGR into the Phase 1?

MB: The PH1 set was a collaboration between TaylorMade and Mike Taylor with a new cosmetic design we created. We didn’t want to change any significant performance attributes because the immediate goal was to get TW into a TM iron. We partnered with Mike Taylor to help with the creation of PH1 as well as the learning process required for the development of P7TW. For us, it was a learning experience as TW went through his testing protocol for a new set. Making sure everything was dialed in and felt right.

JW: What are the similarities of the two irons, PH1 and P7TW?

MB: There are a lot of similarities between the PH1 and P7TW from a performance perspective. It’s been said before, and I’ll say it again, TW is very, very specific in what he wants. Launch, spin, carry, look, feel…he has every attribute for each iron defined in his head. Nothing more, nothing less. They use the same lofts, lie, scorelines, essentially the same CG, etc.

JW: What kept PH1 from being the “Tiger Iron”?

MB: The PH1 irons were built from an existing forging profile. By using an existing forging he was familiar with it allowed us to minimize variables as we learned and dissected what works best for him. Even after the PH1 iron performance matched what he was looking for, TW requested the MG sole technology for his irons so he could replace them more frequently with much less testing from set to set. We needed to take this into account with a new TM forging design.

*The milled grind sole was designed specifically for this benefit. It has allowed TM to duplicate the sole of irons and wedges which in turn eliminates a number of steps during testing and/or mid season replacement.

JW: The name Phase 1 suggests a new version was to come, was that always a bridge iron into the current?

MB: Yes, we knew designing a TaylorMade iron for him from the ground up would take some time and we needed a “bridge” of sorts while the new design was in development.

JW: When TW began testing irons in the beginning, (knowing the challenge which is well documented) what was the original process like? Who was involved?

Tiger Woods matching things up at The Kingdom in Carlsbad

MB:

  • Participants: Tiger, Tomo Bystedt, Brian Bazzel, Keith Sbarbaro, Paul Demkowski, Mike Taylor, and Matt Bovee.
  • The development process was a longer road than we anticipated. Much back and forth between TM and Mike Taylor to start. We needed to unpack years of learning as to what works best for the Big Cat and what he likes. From that point, it was a lot of back and forth testing of individual sticks. Starting with the 6i and not moving on from that until we got it perfect. It actually took 7 different CNCs prototypes before we nailed the 6i. From there we added in the 3i and the 9i to serves as bookends for design. After these three SKUs got TW’s blessing we filled out the rest of the set.

JW: How many PH1 sets were made?

MB: As far as we know just the 1 set. Mike Taylor would be the only person who would know differently

JW: What are the differences between P1 and P7TW?

MB: The largest differences are:

  • Built from different forgings
  • Addition of MG sole—when Tiger needs replacements due to wear, the Milled Grind soles are exactly the geometry that he needs and so any opportunity for slight variations has been removed. That’s why the P7TW is ultimately Tiger’s gamer irons.
  • Milled channel along the back bar of the iron. Cosmetic was designed to fit with the PSeries.
  • Cosmetic design is different, the back bar geometry is slightly different the milled channel was used in 730 to reposition mass, TWs is a much smaller version of that

JW: Does TW only have input (R&D) on his irons or all the TM irons (forgings of course)

MB: TW’s R&D input on irons has been limited to his P7TWs up to this point…which was extensive. All the way down to a modified font for the sole number making it easier from him to read and therefore more confident he had the right stick. He has provided some input in other categories however, wedges most specifically.

JW: In your opinion is the P7TW the best muscleback TM has ever developed?

MB: “Best” is such a relative term that lies in the eyes of the beholder… It is certainly the most prestigious with the most design iterations and R&D development.

JW: If you could project into the future, what improvements if any could be made to a TW iron?

MB: Because that iron is specific to him and what he wants, there really isn’t any way we could make it better unless his swing or style of play changes. The P7TW is dialed in for TW’s game as it exists today.

Tiger Woods and Keith Sbarboro at The Kingdom

Paul Demkowski, Sr. Product Engineer was the person that worked the closest with Mike Taylor in the development of both models and this is what he had to say

JW: Are you still in close contact with Mike Taylor at Artisan? and if so is it more just to verify info or is it also for future R&D?

PD:  Yes, I’m still in close contact with Mike T. He continues to build the irons for TW. He verifies all the specs as they are built and records the data.

JW: In regards to the  CG placements between P1 and P7TW what is the difference?

PD: CG locations are very close. Couldn’t deviate too much as he would feel the difference and would see it in his ball flight.

JW: Random question but had to ask, did you ever attempt to make TW a specific driving iron?

PD: No, never made a specific TW driving iron. Only thing I did once make a slower P790 UDI for him. He said the standard one went too far. LOL.

It’s also noteworthy that TW’s specs don’t change much but as you can see current set up, the only real shift in his irons is lie angle which will go up one depending on his swing at the time.

Tiger Woods’ Current Iron Specs

All with True Temper Dynamic Gold Tour Issue X100. Irons tipped 1/4 inch, w/wooden dowels and SST Pure (Scott Garrison on Tour) at exactly 130 grams.

All lengths without grips. (Loft. Lie. Length. Swing Weight)

  • 3-iron: 22.5, 59.5, 38 13/16, D4
  • 4-iron: 25.5, 60, 38 5/16, D4
  • 5-iron: 29, 60.5, 37 13/16, D4
  • 6-iron: 32.5, 61, 37 5/16, D4
  • 7-iron: 36, 61.5, 36 7/8, D4
  • 8-iron: 40.5, 62, 36 5/16, D4
  • 9-iron: 45, 62.5, 35 11/16, D4
  • PW: 49, 63, 35 11/16, D4

Another cool aspect of Tiger’s irons (rarely spoken of) are his shafts. The shafts are True Temper Dynamic Gold Tour Issue X100 with no labels, and they are sorted to exact weights (130 grams) and sent to Scott Garrison (@ScottEGgolf) to SST Pure, then over to David “DR” Richey at Artisan Golf to be built. Lots of cooks in the kitchen, but it’s Tiger, so no doubt totally worth it for all involved!

TaylorMade’s Keith Sbarbaro and Paul Demkowski look on at The Kingdom

.

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