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Ben Hogan Golf unveils new putter lineup

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The Ben Hogan Golf Equipment Company debuted its new line of putters today via a press release on their social media platforms and website.

Unveiling four new putter models, the flatsticks are each priced at $250.00 apiece and can be bought exclusively on the Ben Hogan website as a part of their direct-to-consumer business model. Each putter is milled in a black metal finish and the length, lie, and grip are all customizable online.

Photos, and a portion of the official statement from Ben Hogan, below

“The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots, or dead areas,  and results in unparalleled feel, consistent distance control and “trueness” on every roll.”

“Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment.  Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.”

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver.  They look great, but perform even better.”

The four models in the new line of Ben Hogan Golf Precision Milled Forged Putters include

  • Plumber’s Neck Blade
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 43° toe hang to promote an active gate-swing putting stroke
  • Player’s Blade with a double bend shaft
    • 1 full shaft offset, 2° loft  and 355 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke
  • Iconic Player’s Blade with a flowing neck
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 50° of toe hang, ideal for an active open/close stroke
  • Player’s Mallet
    • Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke

Additionally, Ben Hogan Golf has partnered with SuperStroke to offer golfers a choice of three popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

Ben Hogan Golf’s line-up of Precision Milled Forged Putters, which sell for $250 each, are available for purchase exclusively at www.BenHoganGolf.com.

 

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Johnny Newbern writes for GolfWRX from Fort Worth, Texas. His loving wife lets him play more golf than is reasonable and his three-year-old son is a tremendous cart partner. He is a Scotty Cameron loyalist and a lover of links-style courses. He believes Coore/Crenshaw can do no wrong, Gil Hanse is the king of renovations, and hole-in-ones are earned, not given. Johnny holds a degree in journalism from Southern Methodist University.

20 Comments

20 Comments

  1. J3

    Mar 20, 2019 at 4:02 am

    BH may want 2 consider that this feedback is coming from the super users. Demand is LOW, perceived value is incongruent w/pricing, but we’re here talking about yr product still. Bully for that! Secret is in the dirt you say? Maybe promote traditional way? Senior tour players & team up w/artisan club makers, demonstrative tech or all of the above? Hope this helps Jamho3

  2. Rich Douglas

    Mar 19, 2019 at 12:59 am

    What, pray tell, do these putters bring to the fray?

    I bought a Heavy Putter because I was intrigued by the super swing weight. I bought a Happy Putter because I was intrigued by how it was adjustable all over the place. And I recently bought a Bloodline putter because the stand-up capability is really unique.

    All three–which represent my whole putter purchasing history for the past decade or so–were innovative beyond belief. But these? Meh.

  3. Rich Douglas

    Mar 19, 2019 at 12:53 am

    Named after a notoriously bad putter. Yeah, that’ll work.

    • Doug Richlas

      Mar 19, 2019 at 11:09 am

      Lol. Count this as a reply to both your comments. If you are looking for gimmicks in your putters, you probably just need to work on your putting. I’m sure these are simple, great quality putters. Just as good as scotty without the inflated ego “look at me” price behind it.

  4. Sam Walton

    Mar 18, 2019 at 10:51 pm

    Sold exclusively at Walmart

  5. Dave r

    Mar 18, 2019 at 10:22 pm

    Why is 250 a bad price ? Scottys are 600 and do not look any better , and probably do not put any better.
    Just one persons opinion!

  6. The dude

    Mar 18, 2019 at 7:04 pm

    Nice looking……pass

  7. Joe

    Mar 18, 2019 at 7:00 pm

    Let’s say these putters are pro line golf equipment. Today it sells for $250; buy it; next day it’s $20 per the PGA value guide.

  8. Geoffrey Holland

    Mar 18, 2019 at 6:11 pm

    Very boring looking putters nothing new at all to see there. Certainly not worth $250.

    • Simms

      Mar 18, 2019 at 6:49 pm

      I will second that…just like Cleveland did in the past, same old PING copies form the 60’s just do something fancy with the paint, or face..or like these forged instead of cast….at least Cleveland held the price down…a $129 putter for $250…TRADE IN VALUE WILL BE LESS THEN $50 IN LESS THEN A YEAR.

  9. Tom54

    Mar 18, 2019 at 5:08 pm

    Not sure that the $250 price is a deterrent in as much as whether the putter market needs another company joining in. They probably are nice putters but odyssey has some nice ones in the $200 range that are hard to beat. Ping too for that matter.

  10. DB

    Mar 18, 2019 at 1:59 pm

    They look really nice but it’s an awkward price point. Maybe it will work for them, who knows.

    I’m curious how they came up with weights in the 355-370 range. Seems a bit heavy to me but maybe they have some reason behind it.

  11. Robert

    Mar 18, 2019 at 1:57 pm

    Would like to see adjustable weights at bottom on a $250 putter.

  12. stimpmeterp

    Mar 18, 2019 at 1:29 pm

    I agree that the price point seems very high. I am curious to know what the difference is between these Hogan putters and say the new Wilson Staff Milled series or even the Cleveland Huntington Beach series?

  13. BigTeddySkinny

    Mar 18, 2019 at 12:16 pm

    Really disappointed with the $250 price tag. I was excited up until that part

  14. R

    Mar 18, 2019 at 12:16 pm

    They should have at least tried to mimic the Rife/Evnroll grooves, instead of this bad Scotty rip off face milling

  15. RM

    Mar 18, 2019 at 11:22 am

    $250! That is an absurd price.

  16. Bill

    Mar 18, 2019 at 11:07 am

    Quality looks top notch but really, the asking price is too much. Given that the ‘variable’ groove technology were shown to give improved putting result, I cannot see a reason why they were not included in the face milling.

    • gunmetal

      Mar 18, 2019 at 11:30 am

      Anything can be “shown” to make improvements. I should be about 40 yards longer than I was 10 years ago with all of the 3-4 yards I’m told I’ll get every year going from one years’ model to the next. C’mon. On the course, can you tell a difference between two putters with the exact same loft, lie, weight, length, etc but one with grooves and one without?

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made.

From the seller: (@DLong72): “Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made. ?: $1150. ?? 100% milled collectors item from the limited releases commemorating when Ping putters won every major in 1988 (88 putters made). This was the model Seve Ballesteros used to win the 1988 Open Championship. Condition is brand new, never gamed, everything is in the original packaging as it came. Putter features the iconic sound slot.

Specs/ Additional Details

-100% Milled, Aluminum/Bronze Alloy (310g)

-Original Anser Design

-PING PP58 Grip

-Putter is built to standard specs.”

To check out the full listing in our BST forum, head through the link: Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Inside Collin Morikawa’s recent golf ball, driver, 3-wood, and “Proto” iron changes

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As you probably know by now, Collin Morikawa switched putters after the first round of The Masters, and he ultimately went on to finish T3.

The putter was far from the only change he made last week, however, and his bag is continuing to change this week at the 2024 RBC Heritage.

On the range of The Masters, Morikawa worked closely with Adrian Reitveld, TaylorMade’s Senior Manager of Tour at TaylorMade, to find the perfect driver and 3-wood setups.

Morikawa started off 2024 by switching into TaylorMade’s Qi10 Max driver, but since went back to his faithful TaylorMade SIM – yes, the original SIM from 2020. Somehow, some way, it seems Morikawa always ends up back in that driver, which he used to win the 2020 PGA Championship, and the 2021 Open Championship.

At The Masters, however, Rietveld said the duo found the driver head that allowed “zero compromise” on Morikawa’s preferred fade flight and spin. To match his preferences, they landed on a TaylorMade Qi10 LS 9-degree head, and the lie angle is a touch flatter than his former SIM.

“It’s faster than his gamer, and I think what we found is it fits his desired shot shape, with zero compromise” Rietveld told GolfWRX.com on Wednesday at the RBC Heritage.

Then, to replace his former SIM rocket 3-wood, Morikawa decided to switch into the TaylorMade Qi10 core model 13.5-degree rocket head, with an adjustable hosel.

“He likes the spin characteristics of that head,” Rietveld said. “Now he’s interesting because with Collin, you can turn up at a tournament, and you look at his 3-wood, and he’s changed the setting. One day there’s more loft on it, one day there’s less loft on it. He’s that type of guy. He’s not scared to use the adjustability of the club.

“And I think he felt our titanium head didn’t spin as low as his original SIM. So we did some work with the other head, just because he liked the feel of it. It was a little high launching, so we fit him into something with less loft. It’s a naughty little piece of equipment.” 

In addition to the driver and fairway wood changes, Morikawa also debuted his new “MySymbol” jersey No. 5 TP5x golf ball at The Masters. Morikawa’s choice of symbols is likely tied to his love of the Los Angeles Dodgers baseball team.

Not enough changes for you? There’s one more.

On Wednesday at the 2024 RBC Heritage, Morikawa was spotted with a new TaylorMade “Proto” 4-iron in the bag. If you recall, it’s the same model that Rory McIlroy debuted at the 2024 Valero Texas Open.

According to Morikawa, the new Proto 4-iron will replace his old P-770 hollow-bodied 4-iron.

“I used to hit my P-770 on a string, but sometimes the distance would be a little unpredictable,” Morikawa told GolfWRX.com. “This one launches a touch higher, and I feel I can predict the distance better. I know Rory replaced his P-760 with it. I’m liking it so far.” 

See Morikawa’s full WITB from the 2024 RBC Heritage here. 

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Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

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Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

 

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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

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