Equipment

Ben Hogan Golf unveils new putter lineup

Published

5 years ago

Mar 18, 2019

The Ben Hogan Golf Equipment Company debuted its new line of putters today via a press release on their social media platforms and website.

Unveiling four new putter models, the flatsticks are each priced at $250.00 apiece and can be bought exclusively on the Ben Hogan website as a part of their direct-to-consumer business model. Each putter is milled in a black metal finish and the length, lie, and grip are all customizable online.

Photos, and a portion of the official statement from Ben Hogan, below

“The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face. This eliminates hot spots, or dead areas, and results in unparalleled feel, consistent distance control and “trueness” on every roll.”

“Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment. Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.”

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver. They look great, but perform even better.”

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Ben Hogan once said, “there are no shortcuts in the quest for perfection.” Today, the brand founded by the golf legend in 1953, introduces Precision Milled FORGED putters, featuring a multi-step forging process that eliminates dead spots on the face for unparalleled feel, consistent distance control and “trueness” on every roll. They look great, perform even better and are available at www.benhogangolf.com #BenHoganGolf #NoRetailMarkup #exclusivelyonline

A post shared by Ben Hogan Golf (@benhogangolf) on Mar 17, 2019 at 11:52pm PDT

The four models in the new line of Ben Hogan Golf Precision Milled Forged Putters include

Plumber’s Neck Blade
- 1 shaft offset, 2° loft and 355 gram head weight
- 43° toe hang to promote an active gate-swing putting stroke
Player’s Blade with a double bend shaft
- 1 full shaft offset, 2° loft and 355 gram head weight
- Face balanced for those who putt with a straight-back, straight-through stroke
Iconic Player’s Blade with a flowing neck
- 1 shaft offset, 2° loft and 355 gram head weight
- 50° of toe hang, ideal for an active open/close stroke
Player’s Mallet
- Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
- Face balanced for those who putt with a straight-back, straight-through stroke

Additionally, Ben Hogan Golf has partnered with SuperStroke to offer golfers a choice of three popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

Ben Hogan Golf’s line-up of Precision Milled Forged Putters, which sell for $250 each, are available for purchase exclusively at www.BenHoganGolf.com.

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Johnny Newbern

Johnny Newbern writes for GolfWRX from Fort Worth, Texas. His loving wife lets him play more golf than is reasonable and his three-year-old son is a tremendous cart partner. He is a Scotty Cameron loyalist and a lover of links-style courses. He believes Coore/Crenshaw can do no wrong, Gil Hanse is the king of renovations, and hole-in-ones are earned, not given. Johnny holds a degree in journalism from Southern Methodist University.

20 Comments

J3

Mar 20, 2019 at 4:02 am

BH may want 2 consider that this feedback is coming from the super users. Demand is LOW, perceived value is incongruent w/pricing, but we’re here talking about yr product still. Bully for that! Secret is in the dirt you say? Maybe promote traditional way? Senior tour players & team up w/artisan club makers, demonstrative tech or all of the above? Hope this helps Jamho3

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Rich Douglas

Mar 19, 2019 at 12:59 am

What, pray tell, do these putters bring to the fray?

I bought a Heavy Putter because I was intrigued by the super swing weight. I bought a Happy Putter because I was intrigued by how it was adjustable all over the place. And I recently bought a Bloodline putter because the stand-up capability is really unique.

All three–which represent my whole putter purchasing history for the past decade or so–were innovative beyond belief. But these? Meh.

Reply Report comment
- J3
  
  Mar 19, 2019 at 4:42 am
  
  To quote Big Boi & 3Stax “Never ever.”
  
  Reply Report comment
Rich Douglas

Mar 19, 2019 at 12:53 am

Named after a notoriously bad putter. Yeah, that’ll work.

Reply Report comment
- Doug Richlas
  
  Mar 19, 2019 at 11:09 am
  
  Lol. Count this as a reply to both your comments. If you are looking for gimmicks in your putters, you probably just need to work on your putting. I’m sure these are simple, great quality putters. Just as good as scotty without the inflated ego “look at me” price behind it.
  
  Reply Report comment
Sam Walton

Mar 18, 2019 at 10:51 pm

Sold exclusively at Walmart

Reply Report comment
Dave r

Mar 18, 2019 at 10:22 pm

Why is 250 a bad price ? Scottys are 600 and do not look any better , and probably do not put any better.
Just one persons opinion!

Reply Report comment
The dude

Mar 18, 2019 at 7:04 pm

Nice looking……pass

Reply Report comment
Joe

Mar 18, 2019 at 7:00 pm

Let’s say these putters are pro line golf equipment. Today it sells for $250; buy it; next day it’s $20 per the PGA value guide.

Reply Report comment
Geoffrey Holland

Mar 18, 2019 at 6:11 pm

Very boring looking putters nothing new at all to see there. Certainly not worth $250.

Reply Report comment
- Simms
  
  Mar 18, 2019 at 6:49 pm
  
  I will second that…just like Cleveland did in the past, same old PING copies form the 60’s just do something fancy with the paint, or face..or like these forged instead of cast….at least Cleveland held the price down…a $129 putter for $250…TRADE IN VALUE WILL BE LESS THEN $50 IN LESS THEN A YEAR.
  
  Reply Report comment
Tom54

Mar 18, 2019 at 5:08 pm

Not sure that the $250 price is a deterrent in as much as whether the putter market needs another company joining in. They probably are nice putters but odyssey has some nice ones in the $200 range that are hard to beat. Ping too for that matter.

Reply Report comment
DB

Mar 18, 2019 at 1:59 pm

They look really nice but it’s an awkward price point. Maybe it will work for them, who knows.

I’m curious how they came up with weights in the 355-370 range. Seems a bit heavy to me but maybe they have some reason behind it.

Reply Report comment
Robert

Mar 18, 2019 at 1:57 pm

Would like to see adjustable weights at bottom on a $250 putter.

Reply Report comment
stimpmeterp

Mar 18, 2019 at 1:29 pm

I agree that the price point seems very high. I am curious to know what the difference is between these Hogan putters and say the new Wilson Staff Milled series or even the Cleveland Huntington Beach series?

Reply Report comment
BigTeddySkinny

Mar 18, 2019 at 12:16 pm

Really disappointed with the $250 price tag. I was excited up until that part

Reply Report comment
R

Mar 18, 2019 at 12:16 pm

They should have at least tried to mimic the Rife/Evnroll grooves, instead of this bad Scotty rip off face milling

Reply Report comment
RM

Mar 18, 2019 at 11:22 am

$250! That is an absurd price.

Reply Report comment
Bill

Mar 18, 2019 at 11:07 am

Quality looks top notch but really, the asking price is too much. Given that the ‘variable’ groove technology were shown to give improved putting result, I cannot see a reason why they were not included in the face milling.

Reply Report comment
- gunmetal
  
  Mar 18, 2019 at 11:30 am
  
  Anything can be “shown” to make improvements. I should be about 40 yards longer than I was 10 years ago with all of the 3-4 yards I’m told I’ll get every year going from one years’ model to the next. C’mon. On the course, can you tell a difference between two putters with the exact same loft, lie, weight, length, etc but one with grooves and one without?
  
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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

Published

4 hours ago

Apr 25, 2024

Andrew Tursky

Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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