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Ben Hogan Golf unveils new putter lineup

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The Ben Hogan Golf Equipment Company debuted its new line of putters today via a press release on their social media platforms and website.

Unveiling four new putter models, the flatsticks are each priced at $250.00 apiece and can be bought exclusively on the Ben Hogan website as a part of their direct-to-consumer business model. Each putter is milled in a black metal finish and the length, lie, and grip are all customizable online.

Photos, and a portion of the official statement from Ben Hogan, below

“The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots, or dead areas,  and results in unparalleled feel, consistent distance control and “trueness” on every roll.”

“Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment.  Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.”

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver.  They look great, but perform even better.”

The four models in the new line of Ben Hogan Golf Precision Milled Forged Putters include

  • Plumber’s Neck Blade
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 43° toe hang to promote an active gate-swing putting stroke
  • Player’s Blade with a double bend shaft
    • 1 full shaft offset, 2° loft  and 355 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke
  • Iconic Player’s Blade with a flowing neck
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 50° of toe hang, ideal for an active open/close stroke
  • Player’s Mallet
    • Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke

Additionally, Ben Hogan Golf has partnered with SuperStroke to offer golfers a choice of three popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

Ben Hogan Golf’s line-up of Precision Milled Forged Putters, which sell for $250 each, are available for purchase exclusively at www.BenHoganGolf.com.

 

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Johnny Newbern writes for GolfWRX from Fort Worth, Texas. His loving wife lets him play more golf than is reasonable and his son is almost old enough to ride in the cart with dad. He is a Scotty Cameron loyalist and a lover of links style courses. He believes Coore/Crenshaw can do no wrong, TMB irons are almost too hot and hole-in-ones are earned, not given. Johnny holds a degree in journalism from Southern Methodist University.

20 Comments

20 Comments

  1. J3

    Mar 20, 2019 at 4:02 am

    BH may want 2 consider that this feedback is coming from the super users. Demand is LOW, perceived value is incongruent w/pricing, but we’re here talking about yr product still. Bully for that! Secret is in the dirt you say? Maybe promote traditional way? Senior tour players & team up w/artisan club makers, demonstrative tech or all of the above? Hope this helps Jamho3

  2. Rich Douglas

    Mar 19, 2019 at 12:59 am

    What, pray tell, do these putters bring to the fray?

    I bought a Heavy Putter because I was intrigued by the super swing weight. I bought a Happy Putter because I was intrigued by how it was adjustable all over the place. And I recently bought a Bloodline putter because the stand-up capability is really unique.

    All three–which represent my whole putter purchasing history for the past decade or so–were innovative beyond belief. But these? Meh.

  3. Rich Douglas

    Mar 19, 2019 at 12:53 am

    Named after a notoriously bad putter. Yeah, that’ll work.

    • Doug Richlas

      Mar 19, 2019 at 11:09 am

      Lol. Count this as a reply to both your comments. If you are looking for gimmicks in your putters, you probably just need to work on your putting. I’m sure these are simple, great quality putters. Just as good as scotty without the inflated ego “look at me” price behind it.

  4. Sam Walton

    Mar 18, 2019 at 10:51 pm

    Sold exclusively at Walmart

  5. Dave r

    Mar 18, 2019 at 10:22 pm

    Why is 250 a bad price ? Scottys are 600 and do not look any better , and probably do not put any better.
    Just one persons opinion!

  6. The dude

    Mar 18, 2019 at 7:04 pm

    Nice looking……pass

  7. Joe

    Mar 18, 2019 at 7:00 pm

    Let’s say these putters are pro line golf equipment. Today it sells for $250; buy it; next day it’s $20 per the PGA value guide.

  8. Geoffrey Holland

    Mar 18, 2019 at 6:11 pm

    Very boring looking putters nothing new at all to see there. Certainly not worth $250.

    • Simms

      Mar 18, 2019 at 6:49 pm

      I will second that…just like Cleveland did in the past, same old PING copies form the 60’s just do something fancy with the paint, or face..or like these forged instead of cast….at least Cleveland held the price down…a $129 putter for $250…TRADE IN VALUE WILL BE LESS THEN $50 IN LESS THEN A YEAR.

  9. Tom54

    Mar 18, 2019 at 5:08 pm

    Not sure that the $250 price is a deterrent in as much as whether the putter market needs another company joining in. They probably are nice putters but odyssey has some nice ones in the $200 range that are hard to beat. Ping too for that matter.

  10. DB

    Mar 18, 2019 at 1:59 pm

    They look really nice but it’s an awkward price point. Maybe it will work for them, who knows.

    I’m curious how they came up with weights in the 355-370 range. Seems a bit heavy to me but maybe they have some reason behind it.

  11. Robert

    Mar 18, 2019 at 1:57 pm

    Would like to see adjustable weights at bottom on a $250 putter.

  12. stimpmeterp

    Mar 18, 2019 at 1:29 pm

    I agree that the price point seems very high. I am curious to know what the difference is between these Hogan putters and say the new Wilson Staff Milled series or even the Cleveland Huntington Beach series?

  13. BigTeddySkinny

    Mar 18, 2019 at 12:16 pm

    Really disappointed with the $250 price tag. I was excited up until that part

  14. R

    Mar 18, 2019 at 12:16 pm

    They should have at least tried to mimic the Rife/Evnroll grooves, instead of this bad Scotty rip off face milling

  15. RM

    Mar 18, 2019 at 11:22 am

    $250! That is an absurd price.

  16. Bill

    Mar 18, 2019 at 11:07 am

    Quality looks top notch but really, the asking price is too much. Given that the ‘variable’ groove technology were shown to give improved putting result, I cannot see a reason why they were not included in the face milling.

    • gunmetal

      Mar 18, 2019 at 11:30 am

      Anything can be “shown” to make improvements. I should be about 40 yards longer than I was 10 years ago with all of the 3-4 yards I’m told I’ll get every year going from one years’ model to the next. C’mon. On the course, can you tell a difference between two putters with the exact same loft, lie, weight, length, etc but one with grooves and one without?

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Equipment

WRX Spotted: New TaylorMade P790 UDI

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It’s Open Championship week and that means course conditions are the talk of the town. Firm, fast, and windy conditions are expected on the links of Portrush, so we will be seeing a lot of players using driving irons that they might not otherwise play with week to week on the PGA Tour.

Not only are driving irons a hot item for players, but for OEMs launching new and prototype versions including TaylorMade, which has a new P790 UDI in some bags including Mr. Tiger Woods (credit to Rob Brooks on Instagram for the spot).

Like with many clubs just being seeded to tour, we don’t have official comment from the team at TaylorMade…but, like many times before, we have a couple of ideas based off the cosmetics of what might be in store if and when this thing comes to retail.

Some history: It’s been a while since TaylorMade introduced a new UDI (Ultimate Driving Iron) to its lineup.  There was the GAPR Low, which was very UDI “like” but the UDI as a whole never had an adjustable hosel. (There were Tour Issue versions of the GAPR Lo that had a fixed hosel and no adjustability)

The original (2017) P790 UDI

The “just-spotted 2020 (?)” version

The most recent UDI was the original P-790, but this new version has some distinct differences

  • Thinner sole. Based off the pictures, this new P-790 UDI has a thinner sole with more camber to help improve turf interaction. More camber and well-utilized bounce make any club more playable in varying conditions.
  • Shorter blade length. There is no such thing as computer screen calipers but from what we can tell when comparing side by side the new version is shorter. A shorter blade length means a CG closer to the hosel and more workability.
  • Higher toe. Just like the shorter blade length, a higher toe is often more appealing to more players (better players are generally the target for these types of clubs) and what that also “potentially” does is raise the CG. A higher CG will produce lower launching shots BUT with more spin (workability). To counter act the potential extra spin loft adjustments can be made pretty easily, since loft is one of the biggest factors in creating spin.

The one thing that is harder to compared is whats going on inside of this UDI (obviously). There is a screw in the toe, so it can be assumed that there is some sort of foam or material that helps support the face and improve the acoustics of this face thin-faced iron.

Just like we wait for the first group off early Thursday morning at Portrush, we’re just going to have to wait to see what’s really going on this new UDI too.

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Forum Thread of the Day: “Tiger Woods with a new Scotty Cameron at The Open”

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Today’s Forum Thread of the Day comes from No Gimmes who was quick to spot Tiger Woods preparing for this week’s Open Championship with a new Scotty putter. Woods has also been seen warming up for this week’s event at Royal Portrush with his old faithful on the greens, but our members have been discussing the thinking behind the 15-time-major champion’s potential change, as well as the putter itself.

*Photos from Golf Central’s ‘Live From The Open’ coverage

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • TheMoneyShot: “I’m really surprised he is making the switch. Let’s see if it’s in the bag come Thursday.”
  • Hedgehog: “That topline and the alignment aid and all the smooth lines, gorgeous!”
  • MuniPukeLife: “Makes sense as his trusty NP2 is super light by today’s putter standards.”

Entire Thread: “Tiger Woods with a new Scotty Cameron at The Open”

 

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Mizuno T20 wedges: Let’s get spinning

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Spin.

We’re always trying to reduce it with our driver and increase it with our wedges for maximum control, but with the rules of golf being so strict, how do actually achieve a performance gain? Simple engineering…

This is the Mizuno T20 wedge.

It’s been a few years since we have seen a T (teardrop) wedge from our friends at Mizuno, and there is good reason.

Let’ get into a quick history lesson: before the JPX900 series was introduced, Mizuno had quietly been realigning the product cycles of the MP and JPX lines. You might remember back a few years ago now before the MP18s hit the scene that there was a bit of a lull in the MP line—so much, in fact, there was even a thread here on GolfWRX asking “Is Mizuno not making MP irons anymore?”

It was a naturally curious question to a company that always had very standardized release cycles, but it was a long-term play that has paid off tremendously. We now get “T” wedges with MP irons (MP20s to be exact), and we should (from everything I know) continue to see “S” Silhouette (more rounded profile) wedges with future JPX lines.

Before we get to what’s new, how about we first talk about what will be staying the same

  • Grain Flow Forged HD – like all new Mizuno irons, the T20s are made using the same forging process to increase the density of the material in the clubhead for an improved solid feel.
  • Boron – this little element when added to the 1025e mild carbon steel used in the wedges (we’re talking trace amounts equating to 3ppm – parts per million) increases the strength of the material by 30 percent—how crazy is that for chemistry? This improves groove life and has ZERO effect on club feel.
  • Variable Width & Depth Quad Cut Grooves – Like previous T and S wedges, the T20s will have quad cut grooves that will vary in shape based on the loft of the club. Lower lofted wedges are more narrow and deeper, while higher lofted wedges are wider and more shallow since impact happens at lower speeds this increases spin consistency.
  • Same beautiful Teardrop profile from address

So what’s new?

Flow. Just like the MP20s, engineers are bringing more a more extreme CG (center of gravity) shifting philosophy, or as Mizuno explains it, increased vertical moment of inertia to the wedges. As much as you (well maybe not “you,” depending on who you are) might think “a wedge is just a wedge” and loft is the only deciding factor for spin, you couldn’t be further from the truth. By relocating the CG throughout the set and changing the sweet spot height, engineers can further alter the launch and spin precisely for each loft.

It’s about gear effect—the higher you hit above the CG the less spin the ball with have, and the closer to or lower you make impact compared to the CG the more spin you will create. Either way these are wedges, so a 50 degree, for example, is still going to spin, but it is now more controllable (think less likely to ballon or get too high on full shots). On the other side of the equation, a 60-degree wedge will allow for even MORE trajectory and spin control for the low flying quick checkers with zip.

Now about that spin.

By the Rules of Golf, you can’t make grooves sharper, you can’t increase their volume, and you can only have so much surface roughness (sorry but that old Spin Doctor wedge is HIGHLY NON-conforming). So what do you do? You change the way you think about that surface roughness…

Hydroflow Micro Grooves

Instead of traditional laser etching parallel to the grooves, Mizuno engineers took a concept from the high-performance tire world and went perpendicular to the grooves and parallel to the direction the ball moves up the face to channel moisture away. This directional tread has proven to increase spin on shots especially in conditions with moisture up to 1,200 RPM (on a 60-yard shot), that’s a very tangible number. It’s not just about spin either: the more the friction that can be created also means more control on launch angle and less of a “floating” ball flight. That’s how those low zippers keep zippin’!

Don’t think for a second that Mizuno just changed the etching and was done with it. The process went through multiple iterations to figure out how they could improve its life (beyond the boron) and the solution was to etch before the chroming process to elongate the lifespan. The other groovy take for the T20s is the actual reconfiguration of the grooves. To get the bottom groove closer to the leading edge without having it disorient the overall look of the club and making it appear that the heel or toe is thinner on one side. The lowest groove has been shortened and centered.

All of these refinements; CG, micro-grooves, and reconfigured scoring lines add up to one thing: more control and improved shotmaking with your wedges.

Finishes, specs, and grinds

The wishes of many have been answered when it comes to the T20s, there will be a RAW finish (happy dance time) along with traditional chrome and the signature blue ion. Leftys will only be able to get chrome, but all the same options will be available as far as lofts and grinds.

Coming in lofts from 46-60 degrees, the grind options progress depending on the loft and bounce. Going from full-soled in the lower lofts to more aggressive back edge, and heel-toe relief in the 60 degree. These sole shapes came directly from Mizuno’s craftsman that worked with players and prototypes to determine exactly how the bounce and sole shapes should work in harmony.

All of this has come together to create Mizuno’s finest wedge to date.

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