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Ben Hogan Golf unveils new putter lineup

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The Ben Hogan Golf Equipment Company debuted its new line of putters today via a press release on their social media platforms and website.

Unveiling four new putter models, the flatsticks are each priced at $250.00 apiece and can be bought exclusively on the Ben Hogan website as a part of their direct-to-consumer business model. Each putter is milled in a black metal finish and the length, lie, and grip are all customizable online.

Photos, and a portion of the official statement from Ben Hogan, below

“The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots, or dead areas,  and results in unparalleled feel, consistent distance control and “trueness” on every roll.”

“Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment.  Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.”

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver.  They look great, but perform even better.”

The four models in the new line of Ben Hogan Golf Precision Milled Forged Putters include

  • Plumber’s Neck Blade
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 43° toe hang to promote an active gate-swing putting stroke
  • Player’s Blade with a double bend shaft
    • 1 full shaft offset, 2° loft  and 355 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke
  • Iconic Player’s Blade with a flowing neck
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 50° of toe hang, ideal for an active open/close stroke
  • Player’s Mallet
    • Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke

Additionally, Ben Hogan Golf has partnered with SuperStroke to offer golfers a choice of three popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

Ben Hogan Golf’s line-up of Precision Milled Forged Putters, which sell for $250 each, are available for purchase exclusively at www.BenHoganGolf.com.

 

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Johnny Newbern writes for GolfWRX from Fort Worth, Texas. His loving wife lets him play more golf than is reasonable and his son is almost old enough to ride in the cart with dad. He is a Scotty Cameron loyalist and a lover of links style courses. He believes Coore/Crenshaw can do no wrong, TMB irons are almost too hot and hole-in-ones are earned, not given. Johnny holds a degree in journalism from Southern Methodist University.

20 Comments

20 Comments

  1. J3

    Mar 20, 2019 at 4:02 am

    BH may want 2 consider that this feedback is coming from the super users. Demand is LOW, perceived value is incongruent w/pricing, but we’re here talking about yr product still. Bully for that! Secret is in the dirt you say? Maybe promote traditional way? Senior tour players & team up w/artisan club makers, demonstrative tech or all of the above? Hope this helps Jamho3

  2. Rich Douglas

    Mar 19, 2019 at 12:59 am

    What, pray tell, do these putters bring to the fray?

    I bought a Heavy Putter because I was intrigued by the super swing weight. I bought a Happy Putter because I was intrigued by how it was adjustable all over the place. And I recently bought a Bloodline putter because the stand-up capability is really unique.

    All three–which represent my whole putter purchasing history for the past decade or so–were innovative beyond belief. But these? Meh.

  3. Rich Douglas

    Mar 19, 2019 at 12:53 am

    Named after a notoriously bad putter. Yeah, that’ll work.

    • Doug Richlas

      Mar 19, 2019 at 11:09 am

      Lol. Count this as a reply to both your comments. If you are looking for gimmicks in your putters, you probably just need to work on your putting. I’m sure these are simple, great quality putters. Just as good as scotty without the inflated ego “look at me” price behind it.

  4. Sam Walton

    Mar 18, 2019 at 10:51 pm

    Sold exclusively at Walmart

  5. Dave r

    Mar 18, 2019 at 10:22 pm

    Why is 250 a bad price ? Scottys are 600 and do not look any better , and probably do not put any better.
    Just one persons opinion!

  6. The dude

    Mar 18, 2019 at 7:04 pm

    Nice looking……pass

  7. Joe

    Mar 18, 2019 at 7:00 pm

    Let’s say these putters are pro line golf equipment. Today it sells for $250; buy it; next day it’s $20 per the PGA value guide.

  8. Geoffrey Holland

    Mar 18, 2019 at 6:11 pm

    Very boring looking putters nothing new at all to see there. Certainly not worth $250.

    • Simms

      Mar 18, 2019 at 6:49 pm

      I will second that…just like Cleveland did in the past, same old PING copies form the 60’s just do something fancy with the paint, or face..or like these forged instead of cast….at least Cleveland held the price down…a $129 putter for $250…TRADE IN VALUE WILL BE LESS THEN $50 IN LESS THEN A YEAR.

  9. Tom54

    Mar 18, 2019 at 5:08 pm

    Not sure that the $250 price is a deterrent in as much as whether the putter market needs another company joining in. They probably are nice putters but odyssey has some nice ones in the $200 range that are hard to beat. Ping too for that matter.

  10. DB

    Mar 18, 2019 at 1:59 pm

    They look really nice but it’s an awkward price point. Maybe it will work for them, who knows.

    I’m curious how they came up with weights in the 355-370 range. Seems a bit heavy to me but maybe they have some reason behind it.

  11. Robert

    Mar 18, 2019 at 1:57 pm

    Would like to see adjustable weights at bottom on a $250 putter.

  12. stimpmeterp

    Mar 18, 2019 at 1:29 pm

    I agree that the price point seems very high. I am curious to know what the difference is between these Hogan putters and say the new Wilson Staff Milled series or even the Cleveland Huntington Beach series?

  13. BigTeddySkinny

    Mar 18, 2019 at 12:16 pm

    Really disappointed with the $250 price tag. I was excited up until that part

  14. R

    Mar 18, 2019 at 12:16 pm

    They should have at least tried to mimic the Rife/Evnroll grooves, instead of this bad Scotty rip off face milling

  15. RM

    Mar 18, 2019 at 11:22 am

    $250! That is an absurd price.

  16. Bill

    Mar 18, 2019 at 11:07 am

    Quality looks top notch but really, the asking price is too much. Given that the ‘variable’ groove technology were shown to give improved putting result, I cannot see a reason why they were not included in the face milling.

    • gunmetal

      Mar 18, 2019 at 11:30 am

      Anything can be “shown” to make improvements. I should be about 40 yards longer than I was 10 years ago with all of the 3-4 yards I’m told I’ll get every year going from one years’ model to the next. C’mon. On the course, can you tell a difference between two putters with the exact same loft, lie, weight, length, etc but one with grooves and one without?

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Forum Thread of the Day: “New PXG putters”

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Today’s Forum Thread of the Day showcases an array of new PXG putters. The flat-sticks have got our members talking, with the new look and weighting options proving to be popular amongst WRXers.

For lots more photos, check out the full thread here.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • nova6868: “These new putters look so much better than their first line.”
  • keto: “My eyes a popping out. I could roll most of those confident I would put a decent stroke on them. I haven’t checked $$, I imagine they are $$$$$, but I sure like the weighting options.”
  • chip75: “Look so much cleaner without the weights visible.”

Entire Thread: “New PXG putters”

 

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Forum Thread of the Day: “New Mitsubishi AV shafts”

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Today’s Forum Thread of the Day showcases new Mitsubishi AV shafts which have caught many of our member’s interest. While speaking in the thread, Mitsubishi Chemical shared some details to WRXers on what they can expect to see soon:

“We are working on bringing 2nd Gen Tensei product to market – this is the first week of PGA Tour testing.

Be sure to stay tuned for more information towards the beginning of 2020!”

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • AdamStoutjesdyk: “I’m already a huge fan of the Pro White, I can’t wait to see how these look and perform in person!”
  • ForTourUseonly: “Please make an Orange!”

Entire Thread: “New Mitsubishi AV shafts”

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Honma launches new XP-1 Series driver, fairway woods, and hybrids for 2020

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new 2020 Honma Driver

For 2020, Honma Golf is launching the all-new XP-1 line of clubs comprised of an entire family holistically designed to help players maximize forgiveness and get the most out of their games with one set. The new Honma XP-1 drivers, fairway woods, and hybrids, all the way to irons, is a new direction for the premium Japanese company that brings together ultimate craftsmanship with performance.

The highlight of the XP-1 line from Honma is the fact that they were designed from top to bottom to work as a comprehensive set of tool to achieve maximum performance. The technology in the metal woods flows from the driver to the hybrids with a seamless transition that creates consistency for feel and looks for the player.

Honma XP-1 driver

new 2020 Honma Driver

New 2020 Honma Golf Driver

Honma is known for its dedication to quality and craftsmanship, and every part of the XP-1 line was developed with the golfer in mind to both look appealing and perform to the highest standards. The XP-1 driver packs a lot of technology into a very classic looking club, and we’re here to take you under the hood—or in this case, the carbon fiber crown—to show you how it can help you hit better shots.

2020 Honma XP1 Driver toe

Honma XP-1 Driver Toe

It starts with a tour-inspired look from address, designed to inspire confidence for any level of golfer. Underneath ther gloss black crown, there is a lot of technology to generate faster ball speeds around the entire face and help get you dialed into the right setting. Speaking to the crown, it’s made from ET-40 fiber, making it one the lightest in golf. This weight savings helps engineers relocate an additional 15g of mass around the head towards the heel for increased MOI and greater ability to help players close the club face more easily.

Flip the driver upside down, and we have a lot more going on with the sole than initially meets the eye. Honma is introducing a new double slot in the sole for increased ball speed across a much larger area of the face. What starts off smaller in the middle increases in width and depth as it reaches towards the heel and the toe of the club. These slots, along with improved MOI, keep ball speeds up and misses closer to the intended target. The last part of the equation: How these wider parts of the face, flex around the more narrow middle to also increase gear effect—think of it like one more way to help the bigger misses stay in play.

New 2020 Honma Driver XP1

2020 Honma XP-1 Driver sole and shaft adjustment connection

The last piece key piece of technology in the XP-1 driver head is exclusive to Honma—the adjustable hosel that changes face angle, lie, and loft, but never changes the orientation of the shaft. This gives the player or fitter the ability to truly dial in hosel settings without having to worry about the constantly changing of the grip orientation. This, according to Honma, also keeps the shaft spine in the ideal location for consistent performance.

Honma 2020 xp1 driver shaft

Honmq Vizard 43g shaft

Honma is the only manufacturer that produces its own shafts from start to finish in house, and the XP-1 is getting its own custom-designed and built shafts to complement the technology built into the heads. The Vizard stock shafts are engineered to produce a smooth feel that promotes faster clubhead speeds, yet also remain extremely stable. For the XP-1 driver, the matching Vizard shafts will come in weights of 43g, 53g, and 63g, and flexes from senior to stiff.

Honma XP-1 fairway woods

The XP-1 woods bring the same level of craftsmanship and technology as the drivers to a club designed for use both off the tee and off the fairway.

New for 2020 Honma XP-1 Fairway wood

New for 2020 Honma XP-1 Fairway wood

The Honma XP-1 3-wood uses the same weight-saving ET-40 crown to position a large amount of the club’s total mass low and on the sole for greatest possible launch and spin consistency. The 3-wood is the second-lightest club in most players bags by total weight and head mass, and unless you are carrying a second driver, it’s also the second-largest by volume. By using the carbon crown designers get everything they can from the other technologies including the double slot sole and thin fast face without having to sacrifice the overall design of not just the head but the entire club.

New Honma XP-1 3 wood crown fairway

Honma XP-1 3 wood crown

The XP-1 fairways also include a 5  7-woods, but with the smaller volume of the heads and the reduced crown size, using a carbon crown would actually increase the mass higher in the head, so they instead utilize an extremely thin high strength steel crown.

New Honma 53g Vizard Fairway Shaft XP1

Honma 53g Vizard Fairway Shaft

All of the fairway woods come with the same made-in-Sakata, Japan 43g, 53g, and 63g Vizard shaft options as the driver to help every player get the most of each club in the set. If might seem like a minor detail, but being able to design an entire club in house from head to grip is a big advantage for Honma versus other OEMs. This holistic approach to designing an entire club/set is a big benefit to the consumer looking to get the most out of each club in their bag and not feel like something may be working against them.

Honma XP-1 hybrid

With the Honma XP-1 hybrid, forgiveness and flow from the fairway woods is the number one consideration for these club. The flow includes a wood-like shape that keeps the club shallow and the center of gravity as low as possible for higher launch and approach shots that fly higher and land softer. Considering the target player for the XP-1 line, the wood-like shape is also very confidence-inspiring.

New 2020 Honma XP1 hybrid

Honma XP-1 Hybrid

Honma continues the design philosophy of keeping the XP-1 both forgiving and fast by utilizing the double slot sole all the way into these hybrids that go from a 19-degree 3-iron replacement to a 25-degree 5-iron replacement.

Honma XP-1 specs & availability

The Honma XP-1 driver, fairway wood, and hybrids will be available starting in October.

New 2020 Honma XP1 Driver fairway hybrid specs

Honma XP-1 line club specs

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