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Ben Hogan Golf unveils new putter lineup

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The Ben Hogan Golf Equipment Company debuted its new line of putters today via a press release on their social media platforms and website.

Unveiling four new putter models, the flatsticks are each priced at $250.00 apiece and can be bought exclusively on the Ben Hogan website as a part of their direct-to-consumer business model. Each putter is milled in a black metal finish and the length, lie, and grip are all customizable online.

Photos, and a portion of the official statement from Ben Hogan, below

“The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots, or dead areas,  and results in unparalleled feel, consistent distance control and “trueness” on every roll.”

“Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment.  Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.”

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver.  They look great, but perform even better.”

The four models in the new line of Ben Hogan Golf Precision Milled Forged Putters include

  • Plumber’s Neck Blade
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 43° toe hang to promote an active gate-swing putting stroke
  • Player’s Blade with a double bend shaft
    • 1 full shaft offset, 2° loft  and 355 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke
  • Iconic Player’s Blade with a flowing neck
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 50° of toe hang, ideal for an active open/close stroke
  • Player’s Mallet
    • Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke

Additionally, Ben Hogan Golf has partnered with SuperStroke to offer golfers a choice of three popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

Ben Hogan Golf’s line-up of Precision Milled Forged Putters, which sell for $250 each, are available for purchase exclusively at www.BenHoganGolf.com.

 

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Johnny Newbern writes for GolfWRX from Fort Worth, Texas. His loving wife lets him play more golf than is reasonable and his son is almost old enough to ride in the cart with dad. He is a Scotty Cameron loyalist and a lover of links style courses. He believes Coore/Crenshaw can do no wrong, TMB irons are almost too hot and hole-in-ones are earned, not given. Johnny holds a degree in journalism from Southern Methodist University.

20 Comments

20 Comments

  1. J3

    Mar 20, 2019 at 4:02 am

    BH may want 2 consider that this feedback is coming from the super users. Demand is LOW, perceived value is incongruent w/pricing, but we’re here talking about yr product still. Bully for that! Secret is in the dirt you say? Maybe promote traditional way? Senior tour players & team up w/artisan club makers, demonstrative tech or all of the above? Hope this helps Jamho3

  2. Rich Douglas

    Mar 19, 2019 at 12:59 am

    What, pray tell, do these putters bring to the fray?

    I bought a Heavy Putter because I was intrigued by the super swing weight. I bought a Happy Putter because I was intrigued by how it was adjustable all over the place. And I recently bought a Bloodline putter because the stand-up capability is really unique.

    All three–which represent my whole putter purchasing history for the past decade or so–were innovative beyond belief. But these? Meh.

  3. Rich Douglas

    Mar 19, 2019 at 12:53 am

    Named after a notoriously bad putter. Yeah, that’ll work.

    • Doug Richlas

      Mar 19, 2019 at 11:09 am

      Lol. Count this as a reply to both your comments. If you are looking for gimmicks in your putters, you probably just need to work on your putting. I’m sure these are simple, great quality putters. Just as good as scotty without the inflated ego “look at me” price behind it.

  4. Sam Walton

    Mar 18, 2019 at 10:51 pm

    Sold exclusively at Walmart

  5. Dave r

    Mar 18, 2019 at 10:22 pm

    Why is 250 a bad price ? Scottys are 600 and do not look any better , and probably do not put any better.
    Just one persons opinion!

  6. The dude

    Mar 18, 2019 at 7:04 pm

    Nice looking……pass

  7. Joe

    Mar 18, 2019 at 7:00 pm

    Let’s say these putters are pro line golf equipment. Today it sells for $250; buy it; next day it’s $20 per the PGA value guide.

  8. Geoffrey Holland

    Mar 18, 2019 at 6:11 pm

    Very boring looking putters nothing new at all to see there. Certainly not worth $250.

    • Simms

      Mar 18, 2019 at 6:49 pm

      I will second that…just like Cleveland did in the past, same old PING copies form the 60’s just do something fancy with the paint, or face..or like these forged instead of cast….at least Cleveland held the price down…a $129 putter for $250…TRADE IN VALUE WILL BE LESS THEN $50 IN LESS THEN A YEAR.

  9. Tom54

    Mar 18, 2019 at 5:08 pm

    Not sure that the $250 price is a deterrent in as much as whether the putter market needs another company joining in. They probably are nice putters but odyssey has some nice ones in the $200 range that are hard to beat. Ping too for that matter.

  10. DB

    Mar 18, 2019 at 1:59 pm

    They look really nice but it’s an awkward price point. Maybe it will work for them, who knows.

    I’m curious how they came up with weights in the 355-370 range. Seems a bit heavy to me but maybe they have some reason behind it.

  11. Robert

    Mar 18, 2019 at 1:57 pm

    Would like to see adjustable weights at bottom on a $250 putter.

  12. stimpmeterp

    Mar 18, 2019 at 1:29 pm

    I agree that the price point seems very high. I am curious to know what the difference is between these Hogan putters and say the new Wilson Staff Milled series or even the Cleveland Huntington Beach series?

  13. BigTeddySkinny

    Mar 18, 2019 at 12:16 pm

    Really disappointed with the $250 price tag. I was excited up until that part

  14. R

    Mar 18, 2019 at 12:16 pm

    They should have at least tried to mimic the Rife/Evnroll grooves, instead of this bad Scotty rip off face milling

  15. RM

    Mar 18, 2019 at 11:22 am

    $250! That is an absurd price.

  16. Bill

    Mar 18, 2019 at 11:07 am

    Quality looks top notch but really, the asking price is too much. Given that the ‘variable’ groove technology were shown to give improved putting result, I cannot see a reason why they were not included in the face milling.

    • gunmetal

      Mar 18, 2019 at 11:30 am

      Anything can be “shown” to make improvements. I should be about 40 yards longer than I was 10 years ago with all of the 3-4 yards I’m told I’ll get every year going from one years’ model to the next. C’mon. On the course, can you tell a difference between two putters with the exact same loft, lie, weight, length, etc but one with grooves and one without?

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19th Hole

GolfWRX Spotlight: Evalu18 – ‘Evaluating golf architecturally’

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When it comes to course directories with an emphasis on past and present architects, Evalu18 is likely to be one of the most in-depth—for UK and Ireland golf courses—you’re ever likely to see—highlighted by the site’s wealth of information and user-friendly navigation.

Jasper Miners, a Canadian now living in London, is the brains behind Evalu18. He explained to me how the concept began as a map with courses that he wanted to play based on his extensive research, which was then added to based on the recommendations of others. Frustrated by the lack of an easy way to access the information in a modern format – he created Evalu18.

“After some time I shared a map with a good friend, an American from New York whom I worked with who was a very keen golfer. The map and my notes allowed him to find great golf wherever he was and to plan a trip easily. 

Everyone has heard of the Open rota courses and perhaps some of the courses which are intimately linked to the history and origins of the game. However, for every well-known course, there are 10-20 that may be just as good that we and even locals may never have even heard of. Evalu18 exists for those – sound golf is the criteria for being listed.” – Jasper Miners, founder of Evalu18

Beginning with the site’s interactive map the depth of research and information available is striking. The filter option, which has been crafted down to the minutest detail, puts the directory in a league of its own and allows golfers to plan for the perfect day out or golfing trip.

Whether you are looking for a particular golf course from a specific architect or consultant, to whether the track is dog-friendly. or is suited to trolleys or buggies, Evalu18 has you covered. The directory allows you to filter courses based on the level of difficulty their walkability is, what is available practice facility wise or if you’re looking for a course which has ever hosted a specific event as well as much more.

Another cool feature of Evalu18 is its “Collections” element. With taste and preference regarding golf courses being so vast amongst golfers, the site doesn’t separate courses by ranking but lets you home in on that ideal course in a simple fashion.

The Collection section showcases courses that are grouped according to identifiable characteristics. Featured in this area of the site are nine-hole courses, truly unique courses, bunker-less courses, hidden gems, bang-for-your-buck courses as well as so many more cool categories.

Each course on the site contains information that a typical guest would want to know, with plenty also featuring full reviews written to enhance the experience.

Additionally, a “discover” section of the site allows golf-enthusiasts to explore golf course architecture books, magazines and pertinent works with the company confidently claiming to have “the most thorough collection of GCA book reviews anywhere online.”

 

As for what’s next for Evalu18, international growth along with a unique travel guide, says Jasper

“We are working on improvements to the site and a unique travel section that will have substantial guides. Every course can also have included recommended accommodation, food and drink venues and tourist sites. We engage with the clubs and have them help us tell their story – what makes them unique and worth your time, attention and $.”

Whether you are already in the UK and Ireland or planning that dream golfing trip abroad, Evalu18 is a site that is a must for any golfer to check out. Once you do, it will likely place you on your ideal course—which before you may not have even known existed.

Check out Evalu18 here.

 

 

 

 

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Today from the Forums: “New LA Golf Shafts at the 2020 Honda Classic”

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Today from the Forums shines the spotlight on new LA Golf Shafts featured at this week’s Honda Classic. The new shafts have gone down well with our members, who are excited about what the company has in store for 2020.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • QuigleyDU: “Nice! The mentioned during the discussion they did here that new stuff was coming. I have heard the TRONO is straight up rebar stout.”
  • AdamStoutjesdyk: “I am so intrigued by the Trono since I saw it on one of TXG’s Videos.”
  • bfizzy: “I like how they are taking their time to bring out new products to retail and consumer-oriented channels. Will be cool to see what they come out with!”

Entire Thread: “New LA Golf Shafts at the 2020 Honda Classic”

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Top 5 modern glued-hosel drivers

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Modern adjustable drivers are a marvel of engineering and something we now take for granted—considering every OEM utilizes some type of adjustable system to assist with fitting and dialing in launch conditions.

However, as every WRXer knows, before we had these tools to our disposal, we had to rely on the good old-fashion glued-in shaft drivers.

These five models are among the best from the recent past.

TaylorMade Burner SuperFast TP

Released in the fall of 2010, the Burner SuperFast TP was the undisputed king of ball speed for a very long time. Many will default to thinking the R510 TP was one of TaylorMade’s best, but for both the average golfer and for tour pros, this 460cc driver offered a lot more forgiveness than the R510 thanks to its size and aerodynamics. For those who had one, it stayed in the bag for a long time if you got the shaft right.

Adams Insight Tech a4 Prototype 9015D

Adams. Really?

It was a question a lot of people asked when these started showing up in golfer’s bags.

The 9015D was the brother to the original Adams 9016D, which was specifically built for the long drive circuit when Adams Golf was the official sponsor. It had a high toe profile and sat open at address—something that was often hard to come by in the glued hosel era of driver design.

One fun thing to consider when looking back at this driver is the protruding mass towards the back of the head to lower the center of gravity—vaguely similar to the TaylorMade SIM’s Inertia Generator and Cobra’s SpeedBack—minus the multi-material construction. Those Adams engineers were onto something!

Titleist 905R

Titleist’s very first 460cc driver was introduced not long after the 400cc 905S and the 905T (made famous by the notorious old-club using Steve Stricker) hit the scene.

The 905R stayed in some player’s bag for an extended period of time, including the bag of Adam Scott, who didn’t switch until the 910 came along. Many golfers referred to the 905R as a big version of the famous 975J, and from address it’s hard to argue.

Callaway FT Tour

One of Callaway’s first “tour” style drivers. The original version of the FT Tour was called the FT-9 Tour Authentic and was Callaway’s attempt to compete with the popular Tour Preferred line from TaylorMade. The price tag was high but so was the performance.

The FT Tour was a workable low spin driver and the grandchild of the FT-5 TH—a tour only driver that offered Callaway’s very first traditional-style hosel and got them away from the S2H2 designs that built the brand in the 90s. At 460cc’s, it still looks small by today’s standards, but if you can find one give it a hit.

Bridgestone J33R 460

The J33R 460 will go down as one of the all-time best drivers of its era. Its popularity even made trying to find one more difficult than it should have been at the time because Bridgestone struggled to find brick and mortar stores to carry their hard goods (beyond golf balls) at a time when big-box was the king of golf retail. The J33R was the third generation of the J33 driver line that included the J33P (375cc) and the original J33R (420cc).

Stuart Appleby famously hit a 426-yard tee shot at the 2006 Mercedes Championships (Tournament of Champions in Hawaii) that nearly went over the green of the par-4 12th hole with the J33P—now imagine the punch of the 460 version!

What do you think of these selections, WRXers? Any drivers you’d add?

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