Connect with us

Equipment

Ben Hogan launches Equalizer Black wedges featuring Diamond Black Metal finish, added loft options

Published

on

One year after launching the Equalizer wedge line,  Ben Hogan Golf Equipment Company has unveiled a full-line of Equalizer black wedges.

The equaliser black wedges feature a Diamond Black Metal finish which aims to reduce glare and provide for greater contrast with the golf ball. According to the company, the Diamond Black Metal finish is seven times more durable than nickel chrome.

Speaking on the addition of the Equalizer black wedges,  Scott White, President and CEO, Ben Hogan Golf Equipment Company said

“Quite honestly, we were taken aback by the demand for the limited-edition Equalizer BLACK wedges we offered in 3-club sets last year. Serious, accomplished golfers were frustrated that we were only offering them in 52, 56 and 60-degree lofts. 

“Given our factory-direct business model, we were able to receive and react to this feedback quickly. Now, golfers can choose from three different gap wedges, three different sand wedges, and two lob wedges with either our traditional nickel chrome or Diamond Black Metal finish.”

The loft options for the Equalizer black gap wedge are 48, 50 and 52 degrees, sand wedge 54, 56 and 58 degrees and Lob Wedge 60 and 62 degrees.

The new additions from Ben Hogan start at $105, and speaking on the price point, White stated

“To be able to offer a wedge of this quality at or around $100, thanks to our direct-to-consumer business model, allows us to provide golfers with the very best performing product at an extremely attractive price point.”

The Equalizer wedges are available for demo or purchase at www.BenHoganGolf.com exclusively.

 

Your Reaction?
  • 93
  • LEGIT0
  • WOW0
  • LOL1
  • IDHT0
  • FLOP3
  • OB1
  • SHANK6

Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giannimosquito

14 Comments

14 Comments

  1. Steve Buchanan

    Mar 6, 2019 at 2:19 pm

    I played, in retro order, Mizuno, Taylor Made Blades, Callaway and Ping. These are all fine clubs. In fact, it is HARD to buy bad clubs today if you are buying one of the premium brands. My first set of matched irons as a teen was Hogan, 1958 model, which I bought used many years after they were made.

    Last summer, I bought a set of PTX irons and the Equalizer wedges to complement the set. They are beautiful, and have the performance of any of my previous sets, from Eye 2 to Mizuno.

    Hogan is for the player who has some knowledge of what he/she needs in a club, and one who knows their basic information such as swing speed, and what type of ball flight is preferred and can choose their own shaft.

    But outside of that, quality is not an issue. They just cut out all the ancillary costs of retail, so they offer a premium brand at a reduced cost. If you fit the criteria above, then you can save at least a third of the cost that is offered at your superstore or club fitting.

  2. Mike Cleland

    Mar 6, 2019 at 12:11 pm

    They look great!

  3. Ray K

    Mar 6, 2019 at 10:22 am

    Doesn’t Callaway own Ben Hogan Golf Clubs and aren’t they the ones manufacturing and selling the current line of Ben Hogan golf clubs?

    • Jeff Martin

      Mar 6, 2019 at 1:51 pm

      Callaway bough Ben Hogan brand back in the early 2000’s. They continued making BH clubs until around 2006 (?) and then shelved the brand. They did continue to use the model names such as the APEX. Today’s Ben Hogan Golf bought the rights to the name from Callaway and now make BH branded clubs. (Note: This is just the quick and dirty on the BH story).

  4. Tom

    Mar 5, 2019 at 7:12 pm

    Gianni is a brute!!!

  5. Chris Walton

    Mar 5, 2019 at 12:39 pm

    Both the wedges and Ft. Worth irons are fantastic.
    Great look and feel with exceptional quality.
    I’ve played Mizuno and Ping primarily for the past 20 + years and the Hogan’s are equal or better in every aspect.
    Some of the comments above are idiotic at best…however, they are entitled to their opinion.

  6. Matt

    Mar 5, 2019 at 11:54 am

    I admit that the odd diamond pattern on the back makes them look cheaper, I’d rather have a clean finish on them. However, the Hogan products are premier products and DLC is one of the better black finishes.

    I’ve tested out the original FTW 15 31° and 43° irons and they feel and fly great.

    Disclosure – I’m an old Hogan fan and own, ’72, ’79, ’88 Apex models and ’81 Directors.

    • Fr

      Mar 5, 2019 at 9:42 pm

      You’re too fricking old to be here, haven’t you grown up yet sheesh man

  7. FM

    Mar 5, 2019 at 11:40 am

    Gawd, their ugly.

    • Craigie73

      Mar 5, 2019 at 3:30 pm

      If all that stamping was taken off and all that was left was the Hogan signature they would look 100 times better. They’re just far too busy looking

  8. Pf

    Mar 5, 2019 at 9:23 am

    $50 for the pair at your local Kmart

  9. Travis

    Mar 5, 2019 at 8:57 am

    I know this is not their intent, but this company has made the Ben Hogan name synonymous with “cheap”. The Hogan name should be on premier products, not direct-to-consumer garbage. It’s a shame.

    • Justin

      Mar 5, 2019 at 9:38 am

      I don’t understand how direct to consumer makes a product cheap. The Ft Worth irons are some of the highest quality irons I have ever hit and I have played Mizuno blades for years. I am not sure you have any idea what you are talking about.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Whats in the Bag

Justin Thomas’ winning WITB: 2019 CJ Cup

Published

on

justin-thomas-winning-witb-justin-thomas-witb

Driver: Titleist TS3 (9.5 degrees)
Shaft: Mitsubishi Diamana ZF 60TX

justin-thomas-witb-driver

3-wood: Titleist TS3 (15 degrees)
Shaft: Mitsubishi Tensei CK Pro Blue 80TX

5-wood: Titleist 915Fd (18 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 Tour Spec X

Irons: Titleist T100 (4-iron), Titleist 620 MB (5-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Vokey Design SM7 (46, 52, 56 degrees), Vokey Design SM6 (60 degrees)
Shaft: True Temper Dynamic Gold Tour Issue S400

Photo via Vokey Wedge Rep Aaron Dill

Putter: Scotty Cameron X5

Grip: SuperStroke Pistol GT Tour

Ball: Titleist Pro V1x

View this post on Instagram

How @justinthomas34 marks his @titleist Pro V1x ????

A post shared by Ben Alberstadt (@benalberstadt) on

Grips: Golf Pride Tour Velvet Cord

Your Reaction?
  • 41
  • LEGIT5
  • WOW0
  • LOL2
  • IDHT0
  • FLOP1
  • OB1
  • SHANK4

Continue Reading

Whats in the Bag

Cameron Champ WITB 2019

Published

on

cameron-champ-whats-in-the-bag-2019-witb-featured-

*Equipment accurate as of the Houston Open

Driver: Ping G410 LST (9.5 degrees, flat+, CG shifter in neutral, 5g face, 5g toe weight)
Shaft: Project X HZRDUS Smoke Green 70G-6.5 TX (44.25″, tipped 1.5″, D4)

cameron-champ-witb-2019-driver

5-wood: Ping G410 (@17 degrees, flat standard, 5g face weight)
Shaft: Project X HZRDUS Black 95G-6.5 TX (41.75”, tipped 1.5″, D4)

cameron-champ-witb-2019-5-wood

Irons: Ping i500 [3-iron (38.75″, 21 degree loft, 1 degree up)], Ping iBlade [4-iron (1/2 degree flat, standard length)], Ping Blueprint [5-PW (1/2 degree flat, standard length)]
Shafts: True Temper Dynamic Gold X7 w/Cushin insert

cameron-champ-witb-2019-irons

Wedges: Ping Glide Forged (50, 54 degrees) (1 degree flat), TaylorMade Hi-Toe (60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Ping PLD Prime Prototype (Stealth finish, straight arc, 34 3/8″, 19 degree lie, 2 degree loft, black shaft)
Grip: Ping PP58 Midsize Full Cord

Grips: Custom Lamkin Black 58R

Ball: Srixon Z-Star XV

Your Reaction?
  • 68
  • LEGIT6
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK5

Continue Reading

Equipment

WRX Spotlight: EV3D putters

Published

on

We hear the buzz words “3D printed” all the time these days. It’s a newer technology that has shown to have lots of applications in other industries, but golf hasn’t been one of those until now. 3D printing a putter is a pretty new adventure, but EV3D Golf is showing that it is going to be much more common very soon.

EV3D Golf is bringing new putter designs to us golfers that CANNOT be made through traditional casting or milling. 3D printing is the process of creating a putter layer-by-layer, allowing any supported shape you can think of. Even hollow designs like EV3D’s signature lattice features!

This gives EV3D engineers the ability to create putters that push the limits of MOI, feel, and of course look. The intricate lattice design does more than just look really cool, it also helps move weight to the outside and rear of the putter, increasing MOI in all models. All EV3D putters are printed from a combination of 420 stainless steel and bronze. This alloy gives the putter its responsive feel, excellent durability, and the ability to offer 3 finishes. They also offer a ton of different hosel designs to fit your eye and putting stroke, all are 3D printed as well. EV3D even adds custom touches like text in the cavity, different site lines, and paint fill to make it your own. Right now they offer 6 different head shapes, but if none of those are what you are looking for, they will work with you to print your dream putter from scratch!

We got our hands on 2 models, the EV3D Golf Ares X and Hades, to take out to the course and putt with. In hand the first thing that grabs your eye’s attention is the intricate lattice work on the putters.

All you want to do is hold the putter closer to your face and see how the heck they did it. At the right angles you can actually see through that lattice structure, but we were told that debris getting stuck in there isn’t an issue. The next thing you will notice is the rough texture of the head. This is created by the process of 3D printing the head, showing off the layers of material used to build the shape of the head. I don’t know if was intended but that rough texture does help with reducing glare, making the putters easy on the eyes even in the brightest conditions.

I personally really like the Antique Bronze finish, but EV3D does offer a Natural and Slate Black finish to suit your personal taste. Out on the putting green the Ev3D putters performed really well, offering a hefty dose of forgiveness and a crisp feel and sound. Traditionally modes like the Hades don’t offer much in the way of forgiveness compared to mallets, but the Hades shocked me with its off-center putts. Putts hit off the heel or toe stayed on line much better and I even made a couple that had no business even being close to the hole.

Distance loss on those mishits is about what you would expect, coming up a little short, but defiantly not a drastic difference. Since the EV3D line doesn’t have any fancy face milling, I was a little worried about the initial roll and if the ball would hop or skid. Initial contact was great, only met with a tiny bit of skid before rolling out. Nothing that I think effected even my longest putts. The feel off the face is something that reminds you of a quieter classic Ping BeCu putter, crisp with an audible click. If you are looking for a silent impact, like an Odyssey Microhinge, then the EV3D line might not be your cup of tea. If you are on a quest for exceptional responsiveness on well struck and mishit putts then you should be very pleased with any of the EV3D putter models. The feel of impact is a little firmer than I think we are all used to these days with so many inserts and deep milling. The crisp feel and slightly more audible EV3D is somewhat refreshing and mishit putts are extremely easy to recognize.

Overall, the EV3D putters are a solid offering from a new company utilizing a new technology in the golf club space. With all the combinations of putter heads, site lines, and hosels, I can’t see you not being able to find a putter that fits your eye. Looks for any putter are going to be subjective, but there is no denying that EV3D is pushing the limits at a time where we see a lot of similar putter designs from all manufacturers. And if you are the type of person who wants to create an original design of your own that has never been done, EV3D is waiting for that call to help you take your idea from thought to printed putter head! Check the entire EV3D putter line at the company website.

Your Reaction?
  • 95
  • LEGIT18
  • WOW14
  • LOL7
  • IDHT1
  • FLOP8
  • OB2
  • SHANK55

Continue Reading

19th Hole

Facebook

Trending