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Ben Hogan launches Equalizer Black wedges featuring Diamond Black Metal finish, added loft options

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One year after launching the Equalizer wedge line,  Ben Hogan Golf Equipment Company has unveiled a full-line of Equalizer black wedges.

The equaliser black wedges feature a Diamond Black Metal finish which aims to reduce glare and provide for greater contrast with the golf ball. According to the company, the Diamond Black Metal finish is seven times more durable than nickel chrome.

Speaking on the addition of the Equalizer black wedges,  Scott White, President and CEO, Ben Hogan Golf Equipment Company said

“Quite honestly, we were taken aback by the demand for the limited-edition Equalizer BLACK wedges we offered in 3-club sets last year. Serious, accomplished golfers were frustrated that we were only offering them in 52, 56 and 60-degree lofts. 

“Given our factory-direct business model, we were able to receive and react to this feedback quickly. Now, golfers can choose from three different gap wedges, three different sand wedges, and two lob wedges with either our traditional nickel chrome or Diamond Black Metal finish.”

The loft options for the Equalizer black gap wedge are 48, 50 and 52 degrees, sand wedge 54, 56 and 58 degrees and Lob Wedge 60 and 62 degrees.

The new additions from Ben Hogan start at $105, and speaking on the price point, White stated

“To be able to offer a wedge of this quality at or around $100, thanks to our direct-to-consumer business model, allows us to provide golfers with the very best performing product at an extremely attractive price point.”

The Equalizer wedges are available for demo or purchase at www.BenHoganGolf.com exclusively.

 

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at gianni@golfwrx.com. Follow him on Twitter @giannimosquito

14 Comments

14 Comments

  1. Steve Buchanan

    Mar 6, 2019 at 2:19 pm

    I played, in retro order, Mizuno, Taylor Made Blades, Callaway and Ping. These are all fine clubs. In fact, it is HARD to buy bad clubs today if you are buying one of the premium brands. My first set of matched irons as a teen was Hogan, 1958 model, which I bought used many years after they were made.

    Last summer, I bought a set of PTX irons and the Equalizer wedges to complement the set. They are beautiful, and have the performance of any of my previous sets, from Eye 2 to Mizuno.

    Hogan is for the player who has some knowledge of what he/she needs in a club, and one who knows their basic information such as swing speed, and what type of ball flight is preferred and can choose their own shaft.

    But outside of that, quality is not an issue. They just cut out all the ancillary costs of retail, so they offer a premium brand at a reduced cost. If you fit the criteria above, then you can save at least a third of the cost that is offered at your superstore or club fitting.

  2. Mike Cleland

    Mar 6, 2019 at 12:11 pm

    They look great!

  3. Ray K

    Mar 6, 2019 at 10:22 am

    Doesn’t Callaway own Ben Hogan Golf Clubs and aren’t they the ones manufacturing and selling the current line of Ben Hogan golf clubs?

    • Jeff Martin

      Mar 6, 2019 at 1:51 pm

      Callaway bough Ben Hogan brand back in the early 2000’s. They continued making BH clubs until around 2006 (?) and then shelved the brand. They did continue to use the model names such as the APEX. Today’s Ben Hogan Golf bought the rights to the name from Callaway and now make BH branded clubs. (Note: This is just the quick and dirty on the BH story).

  4. Tom

    Mar 5, 2019 at 7:12 pm

    Gianni is a brute!!!

  5. Chris Walton

    Mar 5, 2019 at 12:39 pm

    Both the wedges and Ft. Worth irons are fantastic.
    Great look and feel with exceptional quality.
    I’ve played Mizuno and Ping primarily for the past 20 + years and the Hogan’s are equal or better in every aspect.
    Some of the comments above are idiotic at best…however, they are entitled to their opinion.

  6. Matt

    Mar 5, 2019 at 11:54 am

    I admit that the odd diamond pattern on the back makes them look cheaper, I’d rather have a clean finish on them. However, the Hogan products are premier products and DLC is one of the better black finishes.

    I’ve tested out the original FTW 15 31° and 43° irons and they feel and fly great.

    Disclosure – I’m an old Hogan fan and own, ’72, ’79, ’88 Apex models and ’81 Directors.

    • Fr

      Mar 5, 2019 at 9:42 pm

      You’re too fricking old to be here, haven’t you grown up yet sheesh man

  7. FM

    Mar 5, 2019 at 11:40 am

    Gawd, their ugly.

    • Craigie73

      Mar 5, 2019 at 3:30 pm

      If all that stamping was taken off and all that was left was the Hogan signature they would look 100 times better. They’re just far too busy looking

  8. Pf

    Mar 5, 2019 at 9:23 am

    $50 for the pair at your local Kmart

  9. Travis

    Mar 5, 2019 at 8:57 am

    I know this is not their intent, but this company has made the Ben Hogan name synonymous with “cheap”. The Hogan name should be on premier products, not direct-to-consumer garbage. It’s a shame.

    • Justin

      Mar 5, 2019 at 9:38 am

      I don’t understand how direct to consumer makes a product cheap. The Ft Worth irons are some of the highest quality irons I have ever hit and I have played Mizuno blades for years. I am not sure you have any idea what you are talking about.

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Whats in the Bag

Anirban Lahiri WITB 2020

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  • WITB accurate as of January 2020

Driver (two models): Titleist TS3 (9.5 degrees, D4 SureFit setting)
Shaft: Aldila Rogue Silver 130 M.S.I. 60 TX

anirban-lahiri-witb-2020

3-wood: Callaway Epic Flash (15 degrees, DS OptiFit setting)
Shaft: Mitsubishi Tensei CK Pro Blue 70 TX

anirban-lahiri-witb-2020

5-wood: Ping G410 (17.5 degrees)
Shaft: Mitsubishi Tensei CK Pro Blue 80 TX

anirban-lahiri-witb-2020

Hybrid: PXG 0317 X (22 degrees)
Shaft: Mitsubishi MMT UT 105 TX

anirban-lahiri-witb-2020

Irons: Srixon Z 785 (4), Srixon Z 945 (5-PW)
Shafts: Nippon N.S. Pro Modus3 Tour 120 X

Wedges: Titleist Vokey Design SM7  (50-12M)
*We were unable to photograph Lahiri’s other wedges

Putter: Toulon Design Austin Stroke Lab

Putter: OnOff Prototype

 

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A Deep Dive: The equipment timeline of David Duval, 1993-2001

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Like Tiger, David Toms, and Fred Couples there are certain players that I have been obsessed with for years. If you go to my Instagram, you can see it in plain sight. When it comes to DD it was more than the what, it was the why, the how that sparked my curiosity. Let’s face it, in 2000 with the Mossimo gear, Oakley shades, jacked-up physique, and on Titleist staff, was there ever a cooler looking player?

No. There wasn’t or isn’t.

That’s where my interest in Larry Bobka came about. I saw David and Larry walking the fairways of Sahalee at the ’98 PGA Championship.

At the time, I was already knee-deep in David Duval fandom but that experience took me over the top. Bobka had a handful of clubs in his hands and would pass DD a 970 3-wood, Duval would give it a rip and the two would discuss while walking down the fairway. Of all my time watching live golf, I have never been so awestruck.

This is an homage to David’s equipment during his prime/healthy years on the PGA Tour. From his early days with Mizuno, into the Titleist days, and finally Nike.

1993-1995 Mizuno

*This was an interesting time for Duval from an equipment standpoint. The pattern of mixing sets to put together his bag began and it was the time he transitioned from persimmon (Wood Bros driver) into metal woods. It was also the beginning of his long relationship with Scotty Cameron, a relationship that still stands today.

What was in the bag

Driver: TaylorMade Tour Burner 8.5 w/ Dynamic Gold X100 (*he also played with the Bubble XHKP Prototype)

3-wood

King Cobra @14 w/ Dynamic Gold X100

TaylorMade Tour Issue Spoon @13  w/ Dynamic Gold X100

Irons

1993: (1) Ping Eye2, (3-PW) Mizuno Pro TN-87 with Dynamic Gold X100

1994: (1) Ping Eye2, (3-PW) Mizuno Pro TN-87 with Dynamic Gold X100

1995: (2,3) Mizuno TC-29, (4-PW) Mizuno TN-87 with Dynamic Gold X100

Wedges: Mizuno Pro (53, 58) with Dynamic Gold X100

Putter: Scotty Cameron Classic Newport (35 inches, 71 lie, 4 degrees of loft)

Ball: Titleist Tour Balata 100

Glove: Mizuno Pro

1996-2000 Titleist

The beginning of the Titleist years started off quietly. There wasn’t any new product launched and David wasn’t quite the star he would become 12-18 months later. However, it gave Titleist the opportunity to get to know DD and his overall preferences, which aren’t dramatic but certainly unique. He didn’t win in 1996 but did qualify for the Presidents Cup Team and finished that event off at 4-0. So the buzz was going in the right direction and his peers certainly took notice.

It was 1997 that things took off on all fronts and it was the year that Titleist made David Duval the face of the DCI brand and with that decision spawned the greatest cast players cavity ever: the 962B—and also equipped David Duval to go on a 3-year run that was surpassed by only Tiger Woods.

Hence the deep dive article I wrote up earlier this month

What was in the bag

Driver

1996

TaylorMade Bubble Tour 8.5 w/ Bubble XHKP Prototype

1997

TaylorMade Bubble Tour 8.5 w/ Bubble XHKP Prototype

King Cobra Deep Face 9 w/ Dynamic Gold X100

Callaway Warbird Great Big Bertha 6.5 w/ Dynamic Gold X100, True Temper EI70 Tour X

Titleist 975D 6.5 (no line heavier head weight) w/ Fujikura Prototype X

1998

Callaway Warbird Great Big Bertha 6.5 w/ True Temper EI70 Tour X

Titleist 975D 6.5 (no line heavier head weight) w/ True Temper EI70 Tour X

1999: Titleist 975D 6.5 (no line heavier head weight) @ 7.5 w/ True Temper EI70 Tour X

2000: Titleist 975D 7.5 (no line heavier head weight) w/ True Temper EI70 Tour X

3-wood

1996

King Cobra @14 w/ True Temper Dynamic Gold X100

1997 

King Cobra @14 w/ True Temper Dynamic Gold X100

1998

Callaway S2H2 (1 Dot) @14 w/ Fujikura Vista Pro 90X


Callaway Steelhead 3+ @13 w/ RCH 90 Pro Series Strong

Titleist 970 (Dark Grey Head) @13 w/ True Temper EI70 Tour X (only tested this one)

1999

Callaway S2H2 (1 Dot) @14 w/ Fujikura Vista Pro 90X

Cobra Gravity Back 14.5T w/ True Temper EI70 Tour X

Irons

1996

(2-PW) Titleist DD Blank Prototype w/ True Temper Dynamic Gold X100 (w/sensicore)

(2-PW) Titleist DCI Black “B” w/ True Temper Dynamic Gold X100 (w/sensicore)

*This prototype set was a blank set of the DCI Black “B” but with sole modifications. 

1997, 1998, 1999, 2000: (2,3) Titleist DCI Black (4-PW) Titleist DCI 962B w/ True Temper Dynamic Gold X100 (with sensicore)

*David liked the original prototype version of DG Sensicore X100 that had weight removed from the center of shaft to create better feel and a slightly higher trajectory

24 Feb 2000: David Duval watches the ball after hitting it during the World Match-Play Championships at the La Costa Resort & Spa in Carlsbad, California. Mandatory Credit: Harry How /Allsport

Wedges

1996: (52 @53, 58) Mizuno Pro, (56 @57) Cleveland 588 RTG w/ True Temper Dynamic Gold S400

1997: (53) Cobra “Trusty Rusty”, (57 @58) Cleveland 588 RTG, (58) Titleist Bobka Grind, (57 @58) Cobra Trusty Rusty w/ True Temper Dynamic Gold S400

1998: (53) Cobra “Trusty Rusty”, (57 @58) Cleveland 588 RTGw/ True Temper Dynamic Gold S400

1999: (53) Cobra “Trusty Rusty”, (57 @58) Cleveland 588 RTG w/ True Temper Dynamic Gold S400

2000: (53) Cobra “Trusty Rusty”, (57 @58) Cleveland 588 “Gun Metal” w/ True Temper Dynamic Gold S400

PUTTER

1996: Scotty Cameron Classic Newport 1 35 Inches, 71 Lie, 4 Degrees of Loft, Scotty Cameron Long Slant Neck Laguna Custom (double welded neck)

1997: Odyssey Dual Force Rossie 2, Scotty Cameron Pro Platinum Newport “Beached”  35 Inches, 71 Lie, 4 Degrees of Loft w/ PingMan “Blacked Out” Grip

1998, 1999, 2000: Scotty Cameron Pro Platinum Newport “Beached”  35 Inches, 71 Lie, 4 Degrees of Loft w/ PingMan “Blacked Out” Grip

2001: Nike Golf and The Open Championship

The relationship with Titleist Golf ended quickly and when David showed up to Kapalua with a non-Titleist stand bag the rumor mill went nuts. The story (although super speculative) was that David opted out in the middle of a $4.5 million per year deal with Acushnet, a lawsuit followed, but Davids’s stance was that he had a marquee player clause that allowed him to walk if he wasn’t “marquee” aka highest-paid.

Apparently he had a point, Acushnet had recently inked big deals with Davis Love and Phil Mickelson leading someone on the outside to do the math. However, I’m not an attorney, wasn’t there, and have no clue what the legality of any of it was. Point is, he walked and landed at Nike with a new head-to-toe contract. 

 

DRIVER:

Titleist 975D 7.5 (no line heavier head weight) w/ True Temper EI70 Tour X

Titleist 975E Prototype 8.5 w/ True Temper EI70 Tour X

Nike Titanium w/ True Temper EI-70 II Tour X (pictured below)

Nike Titanium Prototype 7.5 w/ True Temper EI70 Tour X (featured image)

3 WOOD:

Callaway Steelhead Plus 4+ @15 w/ RCH 90 Pro Series Strong

Nike Prototype @14 degrees w/ True Temper EI-70 Tour X

Sonartec/Excedo (SS-03 head) Driving Cavity @14 w/ Fujikura Vista Pro 90X

IRONS:

(2-PW) Titleist 990B w/ True Temper Dynamic Gold X100  (with sensicore)

(2-PW) Nike Prototype “DD” Grind MB w/ True Temper Dynamic Gold X100 (with sensicore)

(2) Titleist DCI Black w/ True Temper Dynamic Gold X100  (with sensicore)

 

WEDGES: 

(53) Cobra “Trusty Rusty”, (57 @58) Cleveland 588 “Gun Metal” w/ True Temper Dynamic Gold S400

(53,58) Nike DD Grind w/ True Temper Dynamic Gold S400

PUTTER: Scotty Cameron Pro Platinum Newport “Beached”  35 Inches, 71 Lie, 4 Degrees of Loft w/ PingMan “Blacked Out” Grip

SPEC TALK

Over the years the one constant was David’s iron and wedge specs. As a shut-faced player he has always favored traditional lofts in his irons. However, a cool thing to note is his lie angles remained constant 59.5 (2-4), 60 (5-9). The running theory here was being a shallow (low hands) and shut faced player, keeping the lie angles at a constant (flatter) lie angle allowed him to feel like his angle of attack could remain the same for each iron. It’s just a feeling but that’s what he did. If the “why of it” is true, it looks like he was doing Bryson things before Bryson did.

David Duval Iron/Wedge Specs

Loft/Lie/Length/SW

  • 2-17/59.5/40.25/D5
  • 3-20.5/59.5/39 1/6/D4
  • 4-24/59.5/38 9/16/D4
  • 5-27/60/38 1/16/D4
  • 6-30.5/60/ 37 9/16/D4
  • 7-35/60/37 1/16/D4
  • 8-39/60/36 9/16/D4
  • 9-43/60/36 5/16/D4
  • P-47/61/36/ 1/16/D5
  • GW-53/62/35 5/8/D4
  • LW-58/62/35 9/16/D6

Whew…since this prolific run, David transitioned into some interesting projects with smaller companies like Scratch, B.I.G Golf (AKA Bio-engineered in Germany), back to the mainstream with Nike, and most currently Cobra Golf.

I hope you all enjoyed this walk down memory lane with me, Duval is not only fascinating from a career standpoint but digging into the equipment of DD has been quite the experience.

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“Why can’t I hit my new irons to a consistent distance?” – GolfWRXers have their say

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In our forums, our members have been discussing irons and how to hit your numbers consistently. WRXer ‘Hubb1e’, who is a 15 handicap, is having issues and says:

“I recently upgraded from 20 year old Taylor Made 360 irons to a set of custom-built Callaway Apex 19 Forged irons. Old irons were traditional cavity back. New irons are categorized as players distance irons. Both have the same fit.

My new 3 iron will go 230 yards or 130 yards and not even make it far enough to reach the fairway. My new 7 iron will typically go 160 yards but will often will fly 175 yards or drop out of the air at 120 yards. I can’t control the distances of my new irons, and I spent a fortune custom fitting them to my swing. Why is this happening? This was never an issue with my old irons. A bad hit would go 10-20% shorter, but I never had balls fly over the green or completely fall out of the air. What is going on with my new equipment?”

Our members offer up their solutions in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • ThreeBoxers: “Strike quality is your answer. Tech or no tech, irons will not have 50-yard distance discrepancies. Not super familiar with the Apex irons, but they’re pretty forgiving no? You might lose 10 yards on toe or heel strikes but 40, 50? You’re probably hitting it heavy. If they have a beveled edge, it may mask the feeling of hitting it fat a bit, but not the result. My Mizunos have a pretty aggressive front edge grind which helps a ton on heavy shots. It’s the difference between landing 15 yards short and 50 yards short. +1 on using foot spray to check impact.”
  • extrastiff: “It also would not hurt to check your swing speed. Even strike being terrible that’s a large discrepancy. Maybe your last build had a weight that helped you get consistent swing speed.”
  • WristySwing: “I would say inconsistent strike is the biggest issue. Now that can mean a couple of things. It could mean you, as in the person swinging, are not hitting the ball properly because of inconsistent delivery. The other option is the fit is bad, and it is causing you to be extremely inconsistent because you cannot feel the head. It might be a little bit of column A and column B. However, I would lean more towards column A in this scenario because even a horrifically misfit set someone could get used to it eventually and not have 100 yards of discrepancy in carry shot to shot. I’ve seen people who are playing 50g ladies flex irons with fat wide soles who are very shallow and swing a 6i 92mph still not have 100 yards of carry flux with their sets. If your miss is toe-side 9/10x that is because you are coming too far from the inside. When you get too stuck on the inside you typically stall and throw your arms at it. When you break your wrists (flip)/throw your arms at it you get a very inconsistent low point average that often manifests in extremely fat or thin strikes….typically fat since your squat and rotate is out of sync with your release. As others have said, get some impact tape/foot powder spray and see where you are actually making contact. Then if you can get on a video lesson and see what the issue is. As of right now, we can all only assume what is going on. If your low point control is good, you don’t get stuck, and you are hitting it in the middle of the head — then fit comes into question.”
  • larryd3: “I”d be on the phone to my fitter and setting up a time to go back in and see what’s going on with the irons. You shouldn’t be getting those types of results with a properly fit set of irons. When I got my fitting earlier this year at TrueSpec, the fitter, after watching me hit a bunch with my current irons, focused on increasing the spin on my irons, not on distance but on consistency. So far, they seem to be working well when I put a decent swing on them.”
  • fastnhappy: “One possibility that wouldn’t necessarily show up indoors is sole design and turf interaction. You may have a real problem with the newer clubs because of a sole design that doesn’t work for your swing. That’s hard to tell when hitting inside off a mat. If so, you’d see major distance inconsistency because of strike. The feedback I’ve seen on the players distance irons is exactly what you’re describing… difficult to control distance.”

Entire Thread: “Why can’t I hit my new irons to a consistent distance?”

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