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Ben Hogan launches Equalizer Black wedges featuring Diamond Black Metal finish, added loft options

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One year after launching the Equalizer wedge line,  Ben Hogan Golf Equipment Company has unveiled a full-line of Equalizer black wedges.

The equaliser black wedges feature a Diamond Black Metal finish which aims to reduce glare and provide for greater contrast with the golf ball. According to the company, the Diamond Black Metal finish is seven times more durable than nickel chrome.

Speaking on the addition of the Equalizer black wedges,  Scott White, President and CEO, Ben Hogan Golf Equipment Company said

“Quite honestly, we were taken aback by the demand for the limited-edition Equalizer BLACK wedges we offered in 3-club sets last year. Serious, accomplished golfers were frustrated that we were only offering them in 52, 56 and 60-degree lofts. 

“Given our factory-direct business model, we were able to receive and react to this feedback quickly. Now, golfers can choose from three different gap wedges, three different sand wedges, and two lob wedges with either our traditional nickel chrome or Diamond Black Metal finish.”

The loft options for the Equalizer black gap wedge are 48, 50 and 52 degrees, sand wedge 54, 56 and 58 degrees and Lob Wedge 60 and 62 degrees.

The new additions from Ben Hogan start at $105, and speaking on the price point, White stated

“To be able to offer a wedge of this quality at or around $100, thanks to our direct-to-consumer business model, allows us to provide golfers with the very best performing product at an extremely attractive price point.”

The Equalizer wedges are available for demo or purchase at www.BenHoganGolf.com exclusively.

 

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giancarlomag

14 Comments

14 Comments

  1. Steve Buchanan

    Mar 6, 2019 at 2:19 pm

    I played, in retro order, Mizuno, Taylor Made Blades, Callaway and Ping. These are all fine clubs. In fact, it is HARD to buy bad clubs today if you are buying one of the premium brands. My first set of matched irons as a teen was Hogan, 1958 model, which I bought used many years after they were made.

    Last summer, I bought a set of PTX irons and the Equalizer wedges to complement the set. They are beautiful, and have the performance of any of my previous sets, from Eye 2 to Mizuno.

    Hogan is for the player who has some knowledge of what he/she needs in a club, and one who knows their basic information such as swing speed, and what type of ball flight is preferred and can choose their own shaft.

    But outside of that, quality is not an issue. They just cut out all the ancillary costs of retail, so they offer a premium brand at a reduced cost. If you fit the criteria above, then you can save at least a third of the cost that is offered at your superstore or club fitting.

  2. Mike Cleland

    Mar 6, 2019 at 12:11 pm

    They look great!

  3. Ray K

    Mar 6, 2019 at 10:22 am

    Doesn’t Callaway own Ben Hogan Golf Clubs and aren’t they the ones manufacturing and selling the current line of Ben Hogan golf clubs?

    • Jeff Martin

      Mar 6, 2019 at 1:51 pm

      Callaway bough Ben Hogan brand back in the early 2000’s. They continued making BH clubs until around 2006 (?) and then shelved the brand. They did continue to use the model names such as the APEX. Today’s Ben Hogan Golf bought the rights to the name from Callaway and now make BH branded clubs. (Note: This is just the quick and dirty on the BH story).

  4. Tom

    Mar 5, 2019 at 7:12 pm

    Gianni is a brute!!!

  5. Chris Walton

    Mar 5, 2019 at 12:39 pm

    Both the wedges and Ft. Worth irons are fantastic.
    Great look and feel with exceptional quality.
    I’ve played Mizuno and Ping primarily for the past 20 + years and the Hogan’s are equal or better in every aspect.
    Some of the comments above are idiotic at best…however, they are entitled to their opinion.

  6. Matt

    Mar 5, 2019 at 11:54 am

    I admit that the odd diamond pattern on the back makes them look cheaper, I’d rather have a clean finish on them. However, the Hogan products are premier products and DLC is one of the better black finishes.

    I’ve tested out the original FTW 15 31° and 43° irons and they feel and fly great.

    Disclosure – I’m an old Hogan fan and own, ’72, ’79, ’88 Apex models and ’81 Directors.

    • Fr

      Mar 5, 2019 at 9:42 pm

      You’re too fricking old to be here, haven’t you grown up yet sheesh man

  7. FM

    Mar 5, 2019 at 11:40 am

    Gawd, their ugly.

    • Craigie73

      Mar 5, 2019 at 3:30 pm

      If all that stamping was taken off and all that was left was the Hogan signature they would look 100 times better. They’re just far too busy looking

  8. Pf

    Mar 5, 2019 at 9:23 am

    $50 for the pair at your local Kmart

  9. Travis

    Mar 5, 2019 at 8:57 am

    I know this is not their intent, but this company has made the Ben Hogan name synonymous with “cheap”. The Hogan name should be on premier products, not direct-to-consumer garbage. It’s a shame.

    • Justin

      Mar 5, 2019 at 9:38 am

      I don’t understand how direct to consumer makes a product cheap. The Ft Worth irons are some of the highest quality irons I have ever hit and I have played Mizuno blades for years. I am not sure you have any idea what you are talking about.

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Apparel Reviews

WRX Spotlight: Puma polos

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Product: Puma polos

Pitch:  From Puma “A world leader in high-performance sports clothing, Puma launched their first golf collection in 2004 complete with Puma golf shoes and clothing. The collection has gone from strength to strength ever since its creation, with tour pro golfers wearing the range out on the course. With bold colorful clothing to classically sporty and smart pieces, Puma golf is a versatile collection certain to appeal to golfers of all preferences.”

Our take on Puma’s polos

It’s difficult to look past Puma’s 2019 polo collection without seeing its Paradise golf shirt. Showcased by Rickie Fowler during the Island stretch of golf to begin the new year, the unconventional all button up shirt may not be to everyone’s taste, but anyone who pulls the shirt on will likely agree on its comfort. The shirt will channel your inner Ned Flanders, “feels like I’m wearing nothing at all,” and the ultra-lightweight feel combined with the looseness makes it an ideal summer shirt for swinging the club freely on the golf course.

Puma has a lot more polos on offer in 2019 than its Paradise shirt though, and one of the most visually striking shirts of theirs is the Aletknit Radius Golf Polo. The shirt comes in three vibrant colors (blue, white and green), and its camo inspired pattern is subtle and discreet which gives the shirt a cool look without being distracting. Also a lightweight polo, the Aletknit Radius Golf Polo features a clean three button look, as well as a very comfortable fit, and its dryCell technology means you won’t be drenched in sweat this summer.

Then there’s the Rotation Golf Polo which comes in both solid and stripes styles. The shirts offer a very modern feel and look, and you certainly won’t be disappointed with the selection of colors which the shirts come in, with an abundance on offer.

On the throwback front, Puma has you covered with their Nineties Golf Polo, with a striped shirt style and color. There are five different color blocks to choose from which are about as representative of spring/summer as I’ve seen, and the shirts also come with Ultraviolet Protection Factor, which is a nice summer touch.

The Faraday Polo is according to the company itself “one of our best”. Lightweight and one of the softest shirts they provide, it’s hard to disagree with them in terms of comfort level. The only off-putting feature of this shirt for me is the odd unfinished lining around the pocket.

The exhaustive selection of golf polos provided by Puma is impressive, and they’ve covered everything you’d want in a golf shirt in each of their styles. Prices range from $50-$70, and no matter what your taste, you’re bound to find a great summer golf shirt to add to your collection from their 2019 lineup.

 

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Equipment

Forum Thread of the Day: “Sexy, slick, minimal irons?”

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Today’s Forum Thread of the Day comes from Glowbal who is on the lookout for sexy, slick, minimal irons ala Scratch Golf’s old SB-1 iron set. Clean, as little branding or markings as possible and lofts instead of numbers on the club, are all the things Glowbal wants from an iron set, and our members have been on hand sharing their suggestions.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Fried Slice: “National Custom Works are Scratch. Same grinders and owners I believe. I’m sure they can hook you up. http://www.nationalcustomworks.com 
  • 11forgedblades: “When I was looking for irons without any logo, Geotech blades only had the numbers on them…completely blank.”
  • ivygynonc: “I have a set of Kyoei MB’s black.  They are nicer than my BBs as far as feel and looks.  Look great at set up.  Can’t go wrong with these.  And they are on the low end as far as costs for JDM blades, at least they were when I bought mine.”
  • kmay: “Another for National Custom works, incredible products, and from what I see watching there IG every day, they will make them to your exact requests, any stamping you want (or don’t) any shape muscle you want, sole grinds you want, seems like everything can be customized starting from forged blanks. True craftsmen.”

Entire Thread: “Sexy, slick, minimal irons?”

 

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Equipment

WRX Spotlight: Lynx Prowler VT Driver with Switch-Face Technology

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Product: Lynx Prowler VT Driver with Switch-Face Technology (the first driver to feature interchangeable club faces)

Pitch: From Lynx: “Switch-Face Technology is an idea that has taken the best part of a decade to perfect and produce. Various innovations in the past have tinkered with removable and replaceable faces on drivers – primarily for the purposes of changing the sound generated while striking the ball – but none of them have ever proved successful long-term.”

“The concept was borne out of the desire to give golfers true loft change options for the first time in an adjustable driver so, while adjustable hosel drivers, including other models in the Lynx range, do give golfers multiple options to configure their clubheads, setting and maintaining the perfect true loft and face angle combination for their own individual swing becomes almost impossible.”

Our take on the Lynx Prowler VT Driver with Switch-Face Technology

After a solid drive, you might have said “I hit it on the screws!” in your life. Well in 2019, you actually can. Lynx has taken a different approach to adjustability in a driver. Instead of using an adjustable adapter in the hosel to change the loft of the club, with the Prowler VT driver, you swap out the face by turning five small screws. That’s right. The whole face.

We were admitted skeptics when we first heard of the Lynx VT Prowler driver. We might even have chuckled a bit (we did). Nonetheless, we were intrigued. We tried it out and the verdict is….hey, that’s actually…not too bad. Good look at address. Good sound. Good ball flight. Chalk us up as “pleasantly surprised.” Now understand we didn’t put this through its paces on-course or deep dive into launch monitor testing and dial it in, but the initial reaction was positive.

Before you run out to purchase, we do have some long-term questions. How will the design hold up over time? Will the screws keep the face secure during an entire round? Is that hosel design going to hold up? What rule enacted by the USGA are we potentially breaking by putting this in our bag? (Kidding about the last one — kind of).

Still, for $500, you’re getting a driver with two faces with true adjustability of face angle and loft. We’re pleasantly surprised.

The Prowler VT is available in five different lofts (8,9,10,11 and 12 degrees) with varying open and closed settings (2-degrees closed, 1-degree closed, square, 1-degree open and 2-degrees open), giving golfers 25 different face and loft angles. Orange/Black or White/Black models available.

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